Introduction

These days, too many of us feel as though we don?t have everything we want or need. It is all too common to feel as though we are going without and to feel that painful sense of longing, wishing that we had more possessions, or flicking through magazines and living vicariously through others.

Programs like MTV „Cribs?, magazines about interior décor and even YouTube „room tours? seem designed to encourage this envy and desire and leave us feeling increasingly dissatisfied with the things that we own. This is no accident, as we will see.

When life is tough and we feel bogged down, we often find ourselves thinking that if only we had more, we would be happier.

The irony though is that this idea couldn?t be further from the truth. The reality is that you actually need less to be happier.

By adopting a more minimal lifestyle, you can create more space for yourself, own more attractive items and get more enjoyment out of the things you already have. Believe it or not, you already have the means to create the kind of home set-up that will make your friends and family green with envy. You can own a home just like the ones you have been fawning over but you do it by getting rid of things – not by adding more in!

And what?s more, is that when you start to realize this mentality is the way forward – when you start to remove clutter and appreciate the items you own – you?ll find that you actually become much happier as well.

This book is going to show you how to make it happen. You?re going to see how to create an amazing home that looks like it belongs in a lifestyle magazine while saving time and money. You?ll see how to make this into a home that supports the lifestyle that you want and makes your life much easier and more enjoyable. And you?ll see how to transform your mindset into one that allows you to be much happier with the things you own.

In this book, you will learn:

- How to create a „zen space? that you can use to unwind and relax

- How to take the things you own and start making the most of them

- How to sort clutter and create an organized, minimal space

- How to change your mindset to remove envy and learn to truly appreciate the things you own

- How to automate and systemize your life so you spend less time on menial tasks

- How to massively reduce stress

- How to turn a small home into a luxury pad

- How to save money and protect the environment with smart, minimal tips

- Top tips for creating a beautiful minimal décor

- The true meaning of minimalism and how to adopt the ethos into your life

Chapter 1: You Don’t have to Be Bogged Down with “Stuff”

So just what is a minimalist lifestyle? Why is this so much more than an approach to décor? What does it really mean?

“Get everything you want, by discovering you already have it…”

Essentially, a minimalist lifestyle simply means reducing the clutter, scaling back your possessions and aiming to say and do more with less. It means appreciating a few things instead of having a huge amount of clutter that you don?t really need or want.

We often see minimalism as an approach to UI design for devices from companies like Apple and on an increasing number of websites. Here, the all-important maxim to follow is „communicate, don?t decorate?. That means that unless something is serving an actual purpose, it doesn?t belong in the design. A website doesn?t need a patterned background, it doesn?t need unnecessary menus and it doesn?t flourishes filling up every bit of white space. Every single element should serve a purpose, whether that is to guide the viewers? eyes in a certain direction, to communicate some key information, or to facilitate an important interaction.

Sample Content Preview

Introduction to Video Marketing

Video marketing is defined as the use of video contents to educate people, promote an individual, brand, product or services.

Video marketing can be used for creating brand awareness, market presence or simply promoting or selling any product.

Video marketing is mostly done free of cost but one can use (especially corporate’s) paid video advertisements too for increasing exposure.

In this course we are going to be focusing on free methods to create and rank your video contents almost overnight (even if you have never done a single video before) using some top-notch secrets which 99% marketers have no clue about.

Ex: One of my own videos promoting “How to make money with Amazon”.

Next example is of video advertisement for promoting GoDaddy, a web site domain provider and hosting company.

Example of a video market presence campaign by VICKS

Advantages of Video Marketing

It’s often said that a picture depicts thousands words. Then imagine what a video can do.

Here are some the underlying benefits of video marketing:

- Video marketing is the fastest medium to build your online authority and presence. Simply put it is the surest way to position you at the top of targeted prospect’s mind.
- Due to this unfair advantage traffic converts 2X-3X more than any other leads out there.
- Video marketing is completely free to use.
- Can give unlimited razor targeted leads if done in the Right way… (But most people do it in the wrong way)
- Videos almost instantly increase your search engine (Google, Bing, Yahoo loves video content) rankings therefore is a GOLDMINE for SEO.
- Instant increase of conversions: A recent study has demonstrated that 57% online consumers are more likely to buy a product after watching video demonstration and testimonial of the product.
- Video is easily accessible: With the growing use of tablets and smart phones videos can be watched anytime, anywhere.
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- Video is one of the free ways to market your products online. There are endless platforms to market videos (see section below) like Youtube, Metacafe, Vimeo and the list goes on.
- Video adds emotional value. 98% buying decisions are always emotional. With videos you can attach face to a concept thus increasing trust and conversions. See example below:

Types of Video Hosting Services

Though youtube is the largest and the most popular video hosting service but there are few other notable service providers having their own advantages. Here’s is the handpicked list:

Name
Web site
Blip.tv
blip.tv
Daliymotion
Flickr
flickr.com
Hulu
hulu.com
Mefeedia
mefeedia.com
Metacafe
metacafe.com
MyVideo
myvideo.de
RuTube
rutube.ru
Viddler
viddler.com
Vimeo
vimeo.com
Youtube
youtube.com

Capturing Video and Software

As a newbie marketer capturing and recording video can be a tedious process especially if you have never done the same before. But here’s the deal. Internet has been a great leveller for all. Once you upload your content online, you are one amongst the rest. Be it pro or veteran marketers.

So exactly what tool and software to use?