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Introduction

Webinars have become one of the most popular ways to promote a business in the past few years. They are so effective because they provide an immersiveness that other forums of media do not and attendees get real-time information delivered straight to them, not to mention the interactivity of question-and-answer sessions. According to the Adobe Software blog, webinars rank in the top three of the content delivery methods out there.

If you are reading this book and have no idea what the word „webinar? actually means, it is a method of communicating to a group via a specific platform, with the ability to share information with them like voice, text, slides, multimedia and more. Webinar is a play off of the word „seminar? because that?s what a webinar basically is – a seminar for the web.

In order to use a webinar to promote your business, you are going to need to know the secrets to a successful webinar. This book is your guide to putting on a successful webinar, including emphasis on the most important concepts. According to SlideShare, the elements that engage 70% of people the most are interesting content and a passionate speaker.

This book will help you become a passionate and engaging speaker, as well as develop your idea so that you can host the best webinar possible. In addition, we will be covering other concepts that are vital to webinars, such as the equipment that you will need, mastering Q&A?s, working with co-organizers and hiring staff and much more.

This book is divided into three sections. The first section will cover what you need to do before your webinar starts. The second is information you will need to start your webinar and things that happen during. Finally, the third section will cover what happens after your webinar is over and how you can begin preparing for the next one.

Each section will explore in-depth the topics of webinars and at the end you will be able to prepare and hold a webinar with confidence. Here are just a few of the benefits that you will get out of this book.

• Understanding what the available platforms are for conducting webinars and how much they cost, as well as information on how to use them. These programs are complex and often have a great deal of features. You will be able to understand how these programs work with this book.

• You will also learn how to choose the topic for discussion during your webinar. Choosing a topic that is interesting and engaging is very important because it a significant number of attendees go to webinars simply because of the topic.

• How to prepare for your webinar, including how to do marketing and advertising. You are going to need to let people know about your webinar and most people are pretty lost the first time that they try to get attendees. You will have some tools for promoting your webinar when you finish this book. You will also learn how to prepare your slides, do a rehearsal and make sure that you are completely ready to run a webinar.

• You will learn methods for improving your presenting skills, including how to have better diction, body language and many other factors.

• You will be able to choose which equipment you want to use for your webinar, and make sure that you present yourself in the best way possible like tips for screen sharing, camera, lighting, backdrop and more.

• You will be able to improve your current webinars by making them more interesting and engaging, including the way that you present slides and using alternative forms of multimedia to make your webinar amazing.

• Learn how to increase your attendees by partnering up with other speakers and each of you giving information to the audience. A webinar with one expert is great, but a webinar with multiple experts can?t be missed.

• Everything you need to know about monetizing your webinar, including how to charge admission for your webinars and how to host webinars for free but make money by creating other revenue streams. There are many people making very good money with their webinars and you can do the same.

• You?ll learn what to do at the end of a webinar in order to get people to take action, whether that means signing up for an email list or actually buying something that you are selling. The whole point of free webinars is to point consumers towards the alternative revenue streams and then convince them to take immediate action.

• You?ll also learn what it takes to get people to come back to your future webinars. If you don?t have return attendees, then you will be starting over every single webinar you do. This book contains tips on how to make them want to sign up for your next webinar and then how you can actually convince them to show up.

• In addition, you will learn how you can create a business from your archived webinars including tips for placing them on YouTube and bundling them up into a course and selling it separately (via a webinar of course).