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Modern Email Marketing And Segmentation

How many times have you heard “The money is in the list”? You don’t have to be a veteran of countless affiliate marketing forums to run across this saying. Chances are if you are doing any kind of online promotions or affiliate marketing, you have seen this phrase before.

In fact, if you are active online, you probably have seen it many times. It’s too easy to think that you only need to get a list going, and you’ll make bank. This is what many list marketers like you end up doing… and they fail!

Fact: Simply putting up a list is not going to make you an overnight millionaire or a master marketer. Forget about it.

If you keep reading and thinking that the money is in the list, you’re doing it the wrong way. Chances are you’re either in the process of failing or you’ve already failed and you just don’t know about it.

I don’t mean to suggest that list marketing will not work for you. Don’t get me wrong. What I’m getting at is if you go about it the wrong way, you are going to run into the eight common problems that I am going to discuss below.

You need to be aware of these common problems and prepare for them properly. If not, I’m sorry to say it’s only a matter of time until you fail. You put in all this time, effort and money only to end up with very little to show for you. Learn to spot these problems early on, prepare them and actively work around them if you want to succeed.

You’re all excited about this niche that you came up with. You think that this niche is completely new or you think that everybody and their dog would love this niche. Whatever the case may be, you put up a mailing list targeting that niche, and nothing happens.

You put up a nice squeeze page. You’ve set up amazing updates. You’ve even pumped tons of traffic. You’ve even paid for lots of traffic to that list. For the life of you, nothing happens.

Let me clue you in on one central fact: Just because a list niche is hot doesn’t mean it is. The old idea of “build it and they will come” is a surefire way for a list to fail. It doesn’t matter how many bells and whistles you pack into your list business, you’re not going to make it.

I’m sure you’ve come across squeeze pages with all sorts of technology packed into it. I am of course talking about the scrolling videos, the text that seems to read your mind. I’m also referring to squeeze pages promoted by ads that seem to follow you on Facebook. Have you ever had the experience of visiting a website not buying anything and then going on Facebook to see ads for that site?

This is all amazing technology. There’s definitely a lot of sales potential here. You pack all of this into your squeeze page, your sales funnel and your content. Unfortunately, after a tremendous of time, effort, energy and money, very few people sign up.

You can’t, for the life of you, figure out what went wrong. Everything looks right. The squeeze page looks extremely professional. All the technology is working. What happened?

Fact: Squeeze page flash does not necessarily mean it will vacuum up subscribers.

Just because it looks good to you and it has the right technology doesn’t automatically mean people would sign up. People still need to be sold. They still need to be persuaded. You still have to answer that classic question every single one of us constantly asks: “What’s in it for me?”

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Facebook Ads Domination

7 Techniques To Minimize Your Facebook Ad Costs

Promoting your business, product, service or brand on Facebook can be expensive. You’ll see reports of many advertisers spending hundreds or thousands of dollars every single day on Facebook Ads!

These advertisers are literally giving Facebook their entire advertising budget for two reasons:

(1) Facebook Ads work
(2) It is relatively cheaper compared to other advertising platforms.

Facebook Ads work so well that many companies have stopped advertising on other platforms and instead focus all their attention on Facebook. Now, these advertisers have got ad optimization down to a T.

They spend fewer dollars per conversion than other platforms. And because of the amount they get to ‘save’ on Facebook, they’re putting more of those advertising dollars to further expand their reach on Facebook and get more people in their sales funnel.

If you want to know how these successful Facebook advertisers are able to minimize their ad costs, then read on because today I’m going to be sharing with you seven tried-and-tested methods for lowering your Facebook Ad costs.

Let’s begin!

Technique #1: Set a bid cap

Setting a bid cap is important if you want to control how much you want to pay for each bid or per action that your target audience does. If you have a specific budget in mind, and you already have an ideal cost per acquisition or per action, then you can set that as your bid cap.

Here’s an example:

You have a daily budget of $10, and your campaign objective is to get people to click on your ad and go to your website. The landing page on your website is selling a $50 item where you make a $25 profit per item.

You know that based on past customer behavior on your website, you get on average a 10 percent conversion rate which is pretty good because it means 1 out of 10 people who go on your site buys that product.

With such a profit margin, you’re willing to pay $0.50 per click. So you set that as your bid cap. Facebook will then charge your account a maximum of $0.50 every time someone clicks on your ad.

With a $10 budget, you can have at least 20 clickthroughs to your website. This means that with your product’s 10% conversion rate, you’re probably going to make 1-2 sales ($25 to $50 profit) per $10 ad spend.

Knowing the math behind your ad campaigns will help you optimize your ad budget be it on the campaign level, ad set level, or ad level.

Technique #2: Get more people to engage with your advert

Getting people to engage with your ad is probably one of the best ways to minimize your ad costs. However, this is easier said than done. We all would want to get the highest possible conversion rates and have everyone we target to look at our ad. But obviously, this doesn’t happen in real life.

People go on Facebook to socialize with their family and friends. They don’t go on Facebook to look at adverts! To get people to pay attention to your ad, you have to get creative and think outside the box.

Ask yourself if you were your target audience, would you stop scrolling your news feed to look at your advert? Be objective and don’t let your bias come into play.
If you answered, yes, then your ad may be good enough. If you answered no, then you’d have to go back to the drawing board and start again. Alternatively, if you work alone, you can ask somebody else’s opinion on what might work. If you work in a team environment, then that’s better because two or more heads are better than one, so to speak.

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Evergreen Internet Profits

5 Passive Income Businesses You Can Start Today

If there’s a business model entrepreneurs should strive to succeed in, it should be those that generate passive income.

Why? Because with passive income you’re literally earning money with minimal to no effort on your part. Sounds like a dream, right?

Yes, it’s quite the dream life when you get to that point. But obviously getting there is not easy. Otherwise, everyone will be living off of their passive incomes and traveling around the world!

So, how do you find the perfect business that will generate passive income for you?

If this is something you’ve been meaning to ask, then you’re in luck because in this short report, you’re going to learn 5 of the best passive income businesses you can start today!

Affiliate Marketing

Affiliate marketing is often one of the first methods newbies try out when they first get involved in Internet marketing. The idea behind this business model is very simple and is a proven profitable method. You simply need to promote other people’s products as an affiliate, and you get a commission every time someone buys those products through your affiliate link!

Commissions vary wildly. In some places like JVZoo and Clickbank, you can get commissions as high as 90% or even 100%! If you’re an Amazon affiliate, the maximum commission you’d get would be 10%, but the good thing is you get a commission for all items bought on Amazon (not just the ones you’re promoting on your website).
The key to getting good income with affiliate marketing is by sending plenty of traffic to your website. It’s a numbers game basically so you’d need to look for where your target audience is hanging out and promote your affiliate products to them.

One great advantage of affiliate marketing is that it’s relatively easy to setup. In fact, you can promote products anywhere you want – on your blog, on your guest posts, on forums, on social media, on your emails, and many more places!

All you have to do is just sign up to be an affiliate of a product you like, and then use that special link and promote it. That’s it! Of course, not all affiliate networks and product owners are going to approve your request. Most networks do have standards in place.

Most of them will ask for your website address and ask you questions on where you plan on promoting their products. If they don’t like your answers, then you don’t get approved as an affiliate.

In most cases, product vendors require you at least have some solid online presence before they approve your request. Product vendors do get scammed too, so they tend to be pretty careful when it comes to approving affiliates.

If you find it difficult getting approved on a network, it’s best to establish your online presence first by building your own website or blog, and letting it age for a few months before re-submitting your application.

When your application gets approved, and you create valuable content around the affiliate product, then you can pretty much get passive affiliate marketing income for as long as the affiliate product is available.

Sell eCourses and Info Products

If you are an expert in a particular subject, and you want to share your expertise with the world, then you may want to create your own course and info products. However, if you don’t have specialized knowledge in anything, don’t fret.

It’s not the end of the world. You can still sell eCourses and info products even if you don’t have first-hand experience in any subject!

You’ve got two options basically.

First is you take the time to learn the subject, research it thoroughly and then apply what you’ve learned when you create your course.

The second option is to just outsource the content creation to someone who actually knows the subject.

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Entrepreneurial Drive

There are a tiny number of people who wake up every day and say that they are excited to go to their job. There is an even smaller number of people who wake up and declare that they are happy to work for "the man" and listen to a boss. Most people dream of working for themselves and running their own business. They want to be an entrepreneur, and they want to be able to work for themselves. However, not everyone is cut out to lead the life of an entrepreneur.

To be an entrepreneur you have to think differently than everyone else. While most people tend to seek refuge in their daily lives, entrepreneurs like to seek out risks and challenges. They don't want to work at a 9 to 5 job; they want to create jobs and help to better the lives of those around them. Their primary goal is to think outside the box. They don't follow the market; they work to define it. This is what is often referred to as the Entrepreneur Mind. So, the question is how does one develop an Entrepreneurial Mindset?

The belief that successful entrepreneurs are born, not made, is absurd. Contrary to what many think, entrepreneurship can be learned by anyone. Successful entrepreneurs all possess a standard set of characteristics. If you want to begin to develop an entrepreneurial mind, you'll need to make sure that you start to develop some of the same traits if you don't already possess them.

Successful people have certain habits and ways of conducting themselves compared to most people. This allows them to get more done during the day and allows them to have the right mindset that is needed to be more successful. Some people are lucky enough to be born with these characteristics, while others find a way to incorporate them into their daily lives. Here are the seven traits that you need to have if you want to be more successful in your life.

1. Tenacity

The first characteristic that successful people possess is tenacity. What does tenacity mean? When someone has tenacity, it means that they don't take failure personally and they will keep working, sometimes for years, to get the things that they want in their life. When you have tenacity, you will never give up and will always bounce back when things get in your way and not quit when you run into obstacles or experience setbacks. Instead, when you possess tenacity, you always try something that is new, or you try to find another, more straightforward, way to do something.

When others get frustrated, they often just give up and return to their old, comfortable way of doing things. This is not the case with successful entrepreneurs. When entrepreneurs get frustrated or fail, they merely shrug their shoulders and continue to move forward with their plans. You may be thinking that that's because successful people don't fail. However, it's not that successful people don't experience failure in their daily lives; in fact, they are much more likely to have continuous failure because they continue to try and try again, even after experience setbacks and failure. The difference is that those who are successful have an understanding that failure is a fundamental part of the game, and not something to warrant giving up on their dreams.

2. Passion

No matter what you believe or what you’ve been told, you will never be able to find success if you aren’t passionate about what you do. Think about it this way; when you continually show up to a job that you don’t like, what usually happens? Do enjoy the work that you do daily? Are you given raises every year? Are you given the opportunities to advance? Are you given promotions? If you aren't passionate about the work you do, the answer to these questions is usually no. For most people, they don't enjoy their jobs and don't like to spend time at work. This results in them not being able to see any improvements or changes in their situation, keeping them stuck in the same position as before.

Alternatively, when you are more passionate about what you are doing, the chances are higher that you will go the extra mile when performing your work. You will be more excited to go to work every day and be more willing to get things done. You will be much more excited to see what can happen, and nothing will stop you in your pursuit to accomplish your goals.

This is even true if you are stuck working for a company that you aren’t necessarily happy with because the thought that you will one day be somewhere better will help you to stay motivated and keep going. Your coworkers and supervisors will notice your enthusiasm and passion for what you do, which will lead to you either being promoted or allow you to strike out on your own with the skills and training you’ve developed in your job.

Without passion for what you do, your productivity will suffer, and you'll never be happy with where you are in your life. Only when you are genuinely passionate about what you do will you be able to find success.