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Introduction

The internet has changed everything.

Just a couple of decades ago, there was a certain way that things were done and nothing ever deviated form that time-test, age-old approach to business and entertainment. The people were entertained and educated by mountains of content but there was little independence from the system that had existed for generations.

And then the world wide web came onto the scene and things started to change. Slowly but surely, the way that we consume and create was democratized and now we live in a wildly transformed landscape that looks remarkably different from the one that previous generations knew.

The internet has done so much for the way that people communicate, share information, start businesses, research and develop concepts and plans, and any other aspect of daily life that you can think of. And, through the last decade, the internet has done so much for how people create content.

Today, a content creator is one of the most coveted and influential jobs on the internet. A successful content creator can impact entire industries and can also change their own lives for the better. They are a voice for the people and a way for businesses to connect with customers. They are also trail blazers when it comes to how everyday people express themselves, find others like them, and build communities.

What is a content creator and why are they so special? And what is the creator economy that they have manufactured, built up, and revolutionized again and again through the years? You need to know what these things are because, whether you know it or not, they all influence your daily life in many massive ways.

A content creator is someone or a group of people who produce engaging, instructive, or entertaining content for digital distribution. These people usually provide a unique viewpoint or voice. Fans cling to their distinctive viewpoints and over time develop strong bonds with them. These are the people who find a way to put a voice to their opinions about all sorts of things, from instructional videos about makeup to products and businesses to world events and life style choices. Content creators speak directly to their audiences, often without the help of big studios or large websites.

You have likely seen a content creator because they exist just about everywhere on the web now. They populate the pages of TikTok, YouTube, Twitter, Instagram, Facebook, and practical any social media app online.

But they also have their own websites - and even apps - that cater directly to the audiences they have built over he years. Blogs and podcasts are also home to some of the most popular content creators around.

Over the years, the idea of a content creator has blossomed from someone who likes to discuss things that they enjoy to people who run entire small businesses and hold influence over millions. Content creators are able to sway people to buy products and change their lives. The audiences have grown to trust these creators and hang on nearly every word they say.

The concept of content creators has grown in leaps and bounds over the years. Just a decade ago, it wasn’t something that existed and now creators like his bring in millions of dollars every year, both to themselves and to the companies they work with. And the number of content creators has ballooned in major ways recently, with more than 50 million people describing themselves as such in 2022.

The power of content creators will only grow, as will the number of people ascribing to be one. Through their hard work and their dedication to the cause, content creators have crafted their very own business models and an entire economy that revolves around the. That economy, the creator economy, is one that has thrived through good times and bad and will continue to do so in the years ago. It is still young, it is still evolving, and it holds great promise for anyone who takes it seriously and wants to dedicate their life to it.

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Introduction

When you think about consistency, what is the first word or the first emotions that come to mind? What do you first feel when you think of someone who is consistent?

If you think of a business that is reliable and trustworthy, what feelings does that evoke? Is this a place of business that you want to visit again and again? Is this somewhere that you feel comfortable spending your money as often? Is it a place that feels actually rewarding and fun to shop at?

The answers to those questions are probably yes because consistency is a big reason why people bring their business back to the same companies again and again. When they are spending money, they are voting with their wallets. They are saying that they feel like they can count on this company and their products, their sales people, their entire vision and culture.

The same is true with people. Consistency can go a long way to forge strong friendships, get good jobs, create communities, and manufacture a personal environment that is peaceful and rewarding and strong.

If you want to have real relationships and real success at work and a future that is bright and promising, you need to be a consistent person and do consistent work and regularly show others that you can be trusted.

But before you can do that, before you can really start to live a consistent life and be a consistent person, you need to know what consistency is and why it is so important. Why do so many people look for it in business and in personal life? Why does this facet of someone or some company rise above all others?

Consistency is the act of regularly doing something well without being reminded. It’s being reliable, it’s being trustworthy, it’s delivering on your promises without being prompted and doing it again and again.

The post office is consistent. The nightly news is consistent. Unfortunately, the IRS is consistent. These are all entities that get their jobs done without being told to and they have acted correctly for generations now. They don’t need to be guided, they don’t need to be told what to do. They know their purpose and the task at hand and they complete it on their own, free of mentorship and usually assistance.

Throughout your life, you have met with and worked with plenty of people and business entities that have and have not been consistent. You have experienced the good and bad of consistency. You have people who are always late and you have people who are always on time, sometimes even early. You have companies that deliver their goods and services on time without any issues and you have others who have to be called and hounded to accomplish a very simple task that they promised to you weeks ago.

You know that a life with consistency is much calmer and easier because there are no surprises. YOu know what is promised and you know that you can expect that promise to be done without any hassle.

You also know that a life without consistency is the opposite. You are always on your toes, you are always a bit anxious, you are always feeling like the other shoe is going to drop and you are going to have to do extra work because you cannot count on people.

As you can imagine, all of this can have both a positive and negative impact on the relationships in your life. Building connections with people who are and are not consistent can be both rewarding and very challenging. And you might find that you’re the type of person who cannot have a meaningful friendship or relationship without someone who will not deliver on promises and cannot keep up their end of any deals.

This is why consistency is so important. On the surface, some people don’t see it as a very important characteristic and value in life but, in reality, it’s crucial. It can make or break relationships and personal lives but it can also make or break businesses and your financial future and wellbeing.

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Introduction

Time and time again, others have tried to say that when your space is cluttered, so is your mind. However, that can also go the other way. As your mind becomes cluttered with things to do, meetings to go to, and all the stresses you experience, your space will become cluttered as a result.

A cluttered workspace may say that you are in the middle of a project and need lots of information present at once. However, this same workspace will stress out your mind and hurt your work performance.

Clutter creates a negative impact and our lives. The clutter in the world around us indicates lots of clutter in the mind. When you experience stress and anxiety for long periods of time, take a look around you. Are you seeing clutter that matches the state of your mind?

The first step to bringing your chaotic world down to a calm one is to recognize the clutter around you. Knowing both the physical clutter and the clutter of your mind will let you know what you need to clean to bring you back to peace.

What is Clutter: Identifying What Triggers Your Stress

Clutter can be found anywhere. It can be seen in your home with the junk drawer or with dishes piling up in the sink. It can be seen at work with the cluttered state of your desk. Clutter can be seen through piles of clothes on your floor or the stack of mail you’ve yet to go through. It can even be seen in your mind with all the stressful thoughts you have.

Simply put, clutter is the mess of items that are strewn across your space without any sense of order. Some may associate the word clutter with trinkets and lots of decorations around your space. While this is true, that isn’t the kind of clutter we are talking about. Instead, we are talking about the clutter that causes messes and therefore, a chaotic mindset.

Clutter builds up over time as more and more objects are added to the piles.

Clutter can look like:

- A junk drawer that is filled with things you haven’t seen in ages

- Piles of clothes that keep building up from you not doing your laundry

- Items that you don’t use anymore being shoved in different spaces of your house

- Having several items because you must replace the item after “losing it”

- Dishes that pile in the sink until you no longer have any

- Your house is so messy that it would be difficult to straighten up before guests come over

If your house resembles any or several of the points on the list, that is a good indication that your space has become quite cluttered and that your mental health may be suffering because of it. We are not judging if your house or workspace looks like this. Everyone has experienced a cluttered space at least once in their life and there are many reasons why your space may get to this point.

When your mental health is not the best, it makes it so much harder to prevent and remove the clutter from your space. This creates a vicious cycle where clutter builds up in your house which makes your mental health worse but because your mental health is worse, you have less motivation to clean the clutter, instead, it continues to build.

This leads to a sense of losing control. For many, not having control is a huge stress trigger. People like having control of their lives and space. With lots of clutter and not knowing where everything is, that becomes stressful. Also, it can be quite stressful when you are trying to make your way through a cluttered house but end up stepping on some painful clutter left on the floor.

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Internet Marketing Business Models

In this chapter, we?re going to cover some internet marketing business models. If you are interested in internet marketing, then you definitely need to know what business models are out there and how to choose the best one for you.

There are many different business models that we will cover in this chapter, and you can make money from every single one of them if you want.

But first you have to choose the right one and that not only will take some thought, it also takes a great deal of information. That?s exactly what this chapter is going to give you.

Introduction to Internet Marketing

Before we get into the business models, let?s talk about internet marketing in general. Loosely defined, internet marketing is any type of business that you do on the internet to make money.

We?re going to go over some the specific methods to do so shortly. Internet marketing got started in earnest when people realized that they could influence where their website landed in the search results.

Since then, the market has exploded to the point where it seems like everyone is doing internet marketing.

Internet marketing is a wonderful business to get in for several reasons.

First, you have unlimited income potential. Internet marketing has made quite a few millionaires and there are tons and tons of people making six figures with an internet marketing enterprise.

In addition, internet marketing can be a residual, passive form of income.

That means that you can be doing something else – even having a full-time job – and still be making money with your internet marketing efforts.

Defining the Business Model

Internet marketing is composed of various business models. A business model is simply a method of making money on the internet. There are some standards that have proven very effective for internet marketers, such as Amazon, and others that are less used but still lucrative.

People are also creating more opportunities daily to make money on the internet.

Types of Business Models

Let?s go over ten of the most popular ways that you can make money on the internet, so that you can see each one in detail and understand how they work. Then we?ll give you some advice on how to choose the right one for you. But you must understand the model before you can determine if you want to get into that business.

Affiliate Marketing

Affiliate marketing is the first internet marketing business model we?ll be discussing. Have you heard of the website Clickbank? Clickbank is a well-known place where affiliates can find products to promote. Clickbank is by no means the only website that offers this service, but they are probably the biggest and most well known. When you do affiliate marketing:

you get the customer to visit your site

you use your sales page to convince them to buy then you send them to the seller?s website with your affiliate ID attached.

This means that when they buy the product, you get a commission.

The exact amount of the commission varies with each product, but it can be a substantial amount of money.

Amazon Affiliate

The next model that we?re going to discuss is the Amazon affiliate program. The reason that the Amazon program isn?t lumped in with the other affiliate marketing programs listed above is simple: it?s so good that it deserves its own section. Amazon has everything that you could possibly want listed on their website.

It doesn?t matter what product you are looking for, Amazon almost certainly has it. The great thing is: if you send someone to Amazon to buy a product that they were looking for anyway, Amazon pays you a commission.

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Chapter 1: Introduction

Internet marketing can mean a lot of things. For some, internet marketing is practically synonymous with affiliate marketing. This is the process of selling products made by other people in order to earn commission.

But internet marketing can be more than that too. Of course, internet marketing can mean building a website or a blog, building a massive audience for that platform, and then making money from adverts (Google AdSense for instance) or selling your own products.

Internet marketing might mean selling a digital product such as an ebook or an online course.

Internet marketing might mean selling something physical.

Internet marketing may mean promoting a website as the end in itself – simply building a channel so that you can spread the word about something that’s important to you, or so that you can try to promote yourself to grow your own career. I recently spoke to a group of creative writers and explained to them how learning the basics of marketing on the web could allow them to promote themselves and find publishers!

And of course, internet marketing might mean marketing an existing business in order to gain more customers and make more sales. Any small business should be interested in marketing themselves online.

The fact of the matter is: internet marketing means getting word out on the web and it means creating brilliant content. And if you can do either or both of those things, then you can make the web work for you.

Once you do that then pretty much anything is possible.

Literally. We’ll see later in this book how the ability to work online can allow pretty much any of your wildest dreams and plans to come true – whether that means earning a passive income and travelling the world, or whether it means growing a massive business or working on projects that you are truly passionate about and getting paid for it!

The only problem is that very few people have any idea what makes the web tick. People tell me they want to start their own business selling crafts, or they tell me that they want to start blogging for fun but they have zero clue what that entails. What is SEO? What is marketing?

If you’re sitting there smugly thinking that you already know the basics of internet marketing, then time for a reality check. Because even if you know the basics of internet marketing, there’s a good chance that you don’t have all of the advanced skills you need to really make any project into a success.

In this book then, I am going to start by outlining those basics. I’m going to teach you internet marketing 101 for those of you with no prior experience. This is what makes the web tick. This is your bread and butter.

But from there, I’m then going to dive into the much more advanced stuff that many ‘internet marketing gurus’ in reality have no idea about whatsoever. You will learn skills here that will put you head and shoulders above the competition. You will learn tools that will make you immensely employable, to the point that you are never without work. And you’ll be able to turn any idea or concept into a reality.