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How To Read Your Customers' Minds Better Than Houdini

Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily spend money on things they want than they do on things they need. After all, no one NEEDS an expensive car. Even the cheapest of automobiles will get them where they want to go – yet people WANT the high end cars and they pay dearly for them.

So we know to find needs and wants and to fill them. And we've all been told to do surveys or haunt forums to find out what these needs and wants are. It's very basic advice and if you combine it with some trial and error, it will usually get the job done, at least to a certain degree.

But what if you want a blockbuster smash-it-out-of-the-park product?

Something that you can perhaps retire on?

Then you're going to have to upgrade your methods of product research and product creation. In fact, what you'll need to do is focus on something called Customer Development, and according to Steve Blank, it goes like this:

1. Understand your customers' problems and needs

2. Prove that you have a repeatable sales model (for long term sales and income)

3. Create and drive end user demand (also known as marketing)

4. Building – that is, transition from learning what your customers want to executing on what you've learned.

It's that first step - Understanding your customer's problems and needs – that sets the stage for the other 3 steps and your eventual long term success. And it's also the step most people get wrong.

You probably already have a vision for a new product. You've looked and needs and wants and you've got a solution you want to offer customers. The unseasoned marketer will now create the product and offer it to customers, something you might call the sink or swim method. But since 9 out of 10 products sink using this method, I'm going to suggest you do the following instead:

1. Go talk to the people who you believe are potential users for your product. Your goal is to see if there is a direct match between your product vision and what people want.

2. If you're finding out there isn't a match, you make one of two changes. Either you change your product to what these particular customers do want, or you find a different segment of the market that does want what you are planning to offer.

3. Your goal is to understand the problem your product is addressing. Ask people how they handle this problem now and if they perceive it as being a an important issue for them. Forget yes and no type questions.

Instead, ask open ended questions such as,

“If you could change anything about the way you deal with this problem, what would it be?”

“How do you currently solve this problem?”

“Can you describe the problem in your own words?”

“Have you tried other solutions? What happened?”

“What do you wish you could do to solve this problem?”

“Tell me about the last time you had this problem.”

“How much does this problem cost you?”

NOTE: Don't ask hypothetical questions because they won't be relevant or helpful. Don't ask for features, don't try to convince or sell and don't try to solve their problem. For example, don't ask:

“Do you like this idea?”

“Would you buy this?”

“How much would you pay for this?”

4. Adjust accordingly. You might uncover an even larger, more pressing problem that you can solve for these customers. Don't be afraid to discard a good idea for a great idea. In other words, don't chase after crumbs if turning in another direction will provide a feast.

5. Build, Measure and Learn, but not necessarily in that order. Figure out what you need to learn. For example, will people use your XYZ service if it's free. Then figure out how to measure that. In this case, you can track sign-ups for a beta service you will be introducing. Then you decide what you need to build. And in this case, all you need is a landing page to sign people up, with either a description or a video showing what your service will do.

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How to Use Affiliate Newsletters to Increase Sales

If you've already got your own affiliate program, are you sending out a regular newsletter to your affiliates? The only reason not to is the extra time it takes. But here are the reasons why you do want to send your affiliates a newsletter on a regular basis:

You can address any questions that seem to come up regularly

You can update affiliates on any new policy changes, new tools they can use, etc.

You can update affiliates on new product offerings, new contests, etc.

By staying in touch you stay in their minds, thereby reminding them to promote your products

Here Are Some Tips To Help You Write Great Affiliate Newsletters:

Use subject lines that include keywords to get your emails opened, not just “Monthly Newsletter.” Your subject line should make it clear your newsletter is for affiliates (not consumers) and there is interesting stuff inside.

TIP: Beginning your newsletter with the highest commission paid for the previous week seems to generally work well at both getting the email opened and inspiring affiliates. Another good opener is, “Hello John, we're grateful you promote our products at website.com.” This reminds them of who you are and their connection to you. By the same token, using a salutation such as, “Hi Affiliate Team” provides the same benefit. ñ List your main topics at the beginning of the newsletter so they know what's inside. If you hide some of your topics down below, they won't be viewed by as many affiliates. But if you provide a bullet list and perhaps even hyperlink them to the appropriate areas of the newsletter, affiliates are more likely to find the information they want.

Give your affiliates plenty of advance notice of sales, coupons, codes, discounts they can offer, contests, discontinuations, etc.

Prior to launch, give affiliates your latest product for free so they can tell their traffic about it with authority.

Send your affiliate newsletter weekly, not monthly. Yes, affiliates do prefer to hear from you weekly as long as you have relevant information to share with them.

Unless you're in a high-tech industry, consider using plain old text for your emails. It loads faster on phones, it's less likely to get flagged as spam, and it's actually slightly more likely to get read by the recipient. But if you're in an industry that expects lots of flash such as high-tech, then do use HTML. Also if you want to display your product or your new banner, then of course use HTML. Best bet when you're uncertain? You already know the answer – TEST.

Ask your affiliates what they need to be successful. Don't send them a time robbing 20 minute survey. Instead, point them to your forum where you're asking them what they need, what they think, etc. Or conduct a very short poll. Keep communication on a 2-way street and you'll be astounded at the insights your affiliates sometimes give you. ñ Offer affiliates the chance to be on a special list for “flash” sales. These are sales of significant discounts that don't last long and sometimes come with little warning. Some affiliates who are more reactive will want to know about these and others won't because they prefer to plan their promotions well in advance.

Provide a call to action at the end of the newsletter. What do you want them to do? Call you for more info? Go to your webpage to get the codes for your new banners? Tell them what action they should take. ñ Always test your newsletter before you send it. Check for formatting errors, misspellings, inaccurate information, etc.

Include your contact information in every newsletter.

If you need more info on what to put in your affiliate newsletter, go to Google and search for “affiliate newsletter tutorial” and you'll get some great ideas.

Depending on the network they use, you maybe able to search for your competitor's archive of affiliate newsletters and see what they've done in the past.

TIP: You might also sign up to be an affiliate for your competitor so you can receive their affiliate newsletters as they're sent out. Just an idea ;-)

How to Find New Affiliates (They Might Be Right Under Your Nose!)

If you have your own products, then you know one of your most valuable assets is your affiliate team. And adding another good affiliate is akin to adding money to your bank account.

If you don't yet have your own products, what's taking you so long? It's time to make a name for yourself by creating your own product. And once you do, unless you want to do all the product promotion yourself, you're going to want affiliates. Of course you can always list your product on Clickbank, JVZoo or the Warrior Forum and possibly luck into affiliates there from their stable of many. If your product should catch fire, this can work like a charm.

But if your product doesn't immediately catch fire, or even if it does but you want more affiliates or you're simply running your own affiliate program, here's how to find great affiliates ready to promote your product:

1. Create an optimized page for “your niche/keyword/brand affiliate program” so that your program can be found in Google searches.

2. Add your affiliate program to various affiliate program directories (search Google for “affiliate program directories” and you'll find a huge supply)

3. Join and actively network at the top affiliate forums (again, search Google for “Top affiliate forums,” there are many.

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The Definitive Autoresponder Frequency Guide (Or, “How Often Should You Email Your List???)

Everyone seems to have a slightly different opinion when it comes to how often to email your list. If you email too often - marketers argue – you'll annoy people into unsubscribing. If you don't mail often enough, subscribers forget who you are and you lose money from not mailing more often, etc. Rule #1 – How often you mail is going to depend on a whole host of factors, from which niche you're in, how you got the subscribers in the first place, whether you write friendly emails people love or nails-on-chalkboard emails and so forth.

Rule #2 – Because every case is different, nothing beats testing for finding out exactly how often you should mail to your list.

Rule #3 – That said, we do know from experience that the following autoresponder schedule works well for most marketers. It's based upon what it takes to build a long term positive relationship. Feel free to adjust it according to the results of your own testing.

Stage 1, Day 1 – Brand new subscriber. Send out your friendly welcome/ thank you email that reiterates how smart they are for subscribing and tells them where to pick up any subscriber bonus you offered them.

Continuing in Stage 1 – Begin building tremendous value. Every email in stage 1 should be all about giving value while asking for little in return. For the next 10 to 15 days you'll be sending out 1 email every other day, beginning with Day 2. This means they get the welcome email on Day 1, and the first content rich email on Day 2.

When we say “content rich,” this does not necessarily mean it's a long email. Rather, it gives information that is exceptionally valuable and preferably immediately usable. For example, if you're building a list of copywriting clients, marketers or sales people, telling them about the “I feel” vs “I think” study mentioned elsewhere in this newsletter would provide great value, and it doesn't have to take long to explain.

As always the content of your emails should be strictly tailored to the subject matter they originally joined for. For example, if they joined your list from your video marketing website to get more info about video marketing, don't send them information on pay-per-click unless it somehow relates directly to

video marketing.

Don't sell anything during stage 1 – it's simply too soon.

The ONE exception to the previous statement is if your new list members joined because they purchased your product. In that case you can make offers to your list during this stage. The offers must be directly related to their purchase, and should not be the main focus of your emails. For example, let's say you sell a video marketing product. You send out an email to those buyers with a great video marketing tip, and then in your P.S. you mention a tool that - while not required - would make that tip work even better. In other words, it's a very soft sell. More of a casual mention/ recommendation than anything else.

Stage 2 – Continue building the relationship by providing great content, but slow down the frequency. Let's say you're dating this great guy or gal, seeing each other every other day. Then she or he doesn't call for a couple of days – what happens? You miss them. Building a relationship through email can work the same way.

This stage can last 12 to 21 days, and you can send emails every 3 days. If your list consists of people who have nut purchased from you, tread lightly with the selling. Only use very soft selling technique and continue to provide plenty of great content.

One email in this stage should ask them for feedback. For example, do they want to know more about “x?” How long have they been doing “y?” What's the biggest problem they face in “z?” Ask them to hit reply and give you a quick answer. After all, real relationships are a two way street. And when they do reply, send a quick thank you back to them. Yes, this will take you a minute here and there – it's worth it.

Stage 3 – You probably already know what comes next – continue building the relationship by providing great content. The relationship is becoming established and that's terrific. List members who make it this far are learning they can trust you and hopefully like you.

This stage lasts for about 3 weeks, and you can send an email every 4 to 5 days. And yes, you can do a little more selling here – but again, don't push. Simply suggest and nudge – no poking or prodding.

Stage 4 – This is the stage you've been building towards. Subscribers who are still reading your emails are loyal fans who know you, like you and hopefully trust you. Continue sending emails every 5 to 6 days, and occasionally more often when you really have something to say.

Continue sending great content, and also feel free to send sales messages, too.

Increase Your Opt-ins AND Your Open Rates Now then, since you've read this far, I've got a great trick to share with you. Of course you already offer visitors an incentive to opt-in to your list, right? It's probably an ebook, or it could be a video or recording.

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Discover The 15 Traits of Successful Entrepreneurs

Are great entrepreneurs made or born? Many individuals struggle with this question in the quest of starting and operating a business. It is not an easy task growing a business from the idea stage to a big business with huge profit margins.

The trend of life shows that even the individuals born with a silver spoon in the mouth, hard work beats talent anytime. It is for this reason that an entrepreneur must be willing to work hard as well as smart to realize the success of their ventures. Do you think you have the necessary traits to become a success entrepreneur?

According to Entrepreneur.com, all entrepreneurs come from the same cloth; they hail from different geographical backgrounds, upbringings, education levels, social classes, et al. While there is no proven blueprint to entrepreneurial success, all the individuals that have been successful in business have the following traits.

Craves Learning

Credit: Pricenfees

Entrepreneurs must be witty and sharp, and that means they must always be learning. In the modern era, sectors and industry are experiencing constant change while evolving very fast. Through

continuous learning, you will be able to stay ahead of the competition and abreast of the market and industrial trends.

Regularly read books and wake up early in the morning to familiarize yourself with the news shaping your industry and do everything in your power to learn and gain more information. This will help you in warding off competition and having insight into innovations.

Visionaries

All the successful entrepreneurs that come to mind are visionaries. It is a defining trait of entrepreneurship to identify an opportunity and envision reaching unimaginable heights by others. Being a visionary enables the entrepreneur to have a particular curiosity that puts their businesses at the forefront of emerging fields and leaders in innovation.

There will be obstacles along the way, Net Optics Founder, Eldad Matityahu who sold his business for $190 million says, “Entrepreneurs will face naysayers, but because we have the ability to see the eventuality before it plays out, you have to be several moves ahead of the market and the world.”

Risk Takers

The entrepreneurs making headlines in the world today and in the days of the past like Bill Gates, John D. Rockefeller, Henry Ford, Barbara Corcoran, Donald J. Trump, Richard Branson, and much more took significant risks to get what everybody else dreamed of acquiring. Unlike most people in the world today who have ideas, they are constantly afraid of taking risks that will increase their margins.

Successful entrepreneurs have a tolerance of ambiguity, which is the ability to withstand the fear of uncertainty as well as the potential failure. Michael Sherrod, the entrepreneur - in – residence at the prestigious Neeley School of Business at the Texas Christian University says, “it all boils down to having the ability to manage fear successfully.”

Calculated risks are the way to go instead of blindly making leaps of faith. As the adage goes, you do not test the depth of the river with both feet, so it is necessary that you be careful with the kind of risks you take and always have a plan.

Understand That Failure Is Part of Success

It does not matter how many you times you fail, but what is important is how many times you stand up, brush off the dirt and soldier on and concur. Richard Branson once said, “Very few first ventures take off. It is how a first-time entrepreneur deals with failure that sets them apart.” Failure is among the secrets to success since some of the best ideas rise from the ashes of a failed business.

Understanding the above proposition, as an entrepreneur, you must view the failures as learning experiences. Failure teaches the willing entrepreneurs more than they learned from a classroom.

Planners

Many people go into entrepreneurship for the freedom of managing their own time and resources. It is a good reason, but one needs to plan their entrepreneurial journey. This allows one to get clear the vision and objectives of their business.

Planning gives the entrepreneur the ability of foresight enabling one to allocate resources for any outcomes.

Fully Determined

After the creation of the plan of action, all entrepreneurs must make a decision to commit and maintain a high level of determination to attain success. Growing a business, hiring new employees, and increasing profits amongst other logistics require that you create goals and be determined to see them finished to the last positive outcome.

Sustaining a business involves taking on a heavy workload, and the buck stops with the entrepreneur. This challenge is enough to discourage many would-be entrepreneurs. Before you embark on the journey, you must be fully determined to see the business through, and this will prop you up even when the pressure of the business mounts.

The gist of running a business is in learning from failures and having the determination of seeing the business turn a profit and become successful. When failure happens, you have to start over again, and the tenacity of building a better business is the motivation to many successful entrepreneurs of our age.

Passionate

Credit: Pricenfees

Passion is the fuel that drives commitment and determination necessary to succeed on the entrepreneurial journey. As an entrepreneur, you have to appreciate what you do, and it starts with knowing why you went into the business.

Passion based on your business’s particular mission is an intrinsic drive that carries you through the long days and the long nights that consume your energy for life. Without passion, you will easily cave into the stress, and the pressure and your entrepreneurial

journey will be a short lived one. Passion provides the entrepreneur with an internal reward that sustains them between paydays.

Self Discipline

One trait that is common with many successful entrepreneurs is that they are masters of self-discipline. In the beginning, the entrepreneur is motivated and puts in the hours as well as the work to turn the business into a successful venture. The early stages are full of intrigue, and the entrepreneurs feed off the intrigue.

It takes a high level of self-discipline to maintain the motivation in any situation of the businesses whether things are good or going bad. Self-discipline is the trait that carries the entrepreneur through when the glamour and the motivation of being an entrepreneur are waning. It makes sense to be self-disciplined and self-denial to achieve a much bigger reward especially when it comes to finances.

Highly Confident

Ask any entrepreneur what gets them through the day, confidence will inevitably crop up. Entrepreneurs that have a high level of confidence have an added advantage and can get the job done irrespective of the state of the conditions of the business. Significant challenges result in big rewards.

Confidence is the one trait that enables the entrepreneur to see opportunities where others see challenges and no chance of success. It is confidence that makes the successful entrepreneur visualize a reward when others see intractable problems. As the founder of FragranceNet.com, Jason Apfel, a successful entrepreneur must have a lot of confidence, be willing to take a risk but be conservative.

Highly Adaptable

Times are ever changing, and this means that the business landscape is constantly shifting ground. It was a shock for Nokia and Kodak who refused to realize the changing times and got phased out to near extinction. As an entrepreneur, you cannot see what is coming even with the best plans and strategies that are why the best entrepreneurs are highly adaptable in the modern era.

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Introduction

Hi, my name is Mike Mwape and I wrote this ebook for people like you, who are interested in knowing how to boost their brain function and power and indeed to know what nootropics are, their importance and how to use them but have no idea where to start from.

This may be your first time, but if not, you might have heard of nootropics now sold in the health market and wonder what it is. Nootropics are a form of supplement, often called smart drugs or cognitive enhancers, as they affect how the brain functions. Some people call them as brain supplements as it affects the brain functions including enhancing memory functions and learning capacity.

When it comes to being smart, you do not have to burn the night lamp to ace your exam. Nowadays the advent of technology allows us to access information as well as products that would help us better ourselves. If you want to be smarter or want to improve your memory or learning, then it is time for you to get to know what nootropics are and their importance.

In this ebook, you are going to learn about different types of nootropics. You will also be guided on how to choose the best nootropics if you wanted to, and the things to consider when choosing. And most importantly, you will discover how to improve your memory and learning as well as how to boost your brain function and power! Enjoy reading.

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What Really Are Nootropics?

The term "nootropics" is derived from the Greek words, noos, which means "mind" and trepein meaning "to bend", or "turn". The supplement is considered as a cognitive boosting supplement and is deemed to have low toxicity making it safer for long-term use.

Nootropic works in increasing the chemicals that affects the person's learning and memory. These chemicals or neurotransmitters are responsible for specific roles or task in the brain. The use of nootropics increases the neurotransmitters associated with the learning and memory resulting to better mental functions.

In simpler terms, Nootropics are drugs that have cognitive enhancing effects. They improve mental processes such as memory and concentration. The term itself was first coined by Dr. Corneliu E. Giurgea in 1972 who created a set of five criteria to determine whether a chemical was a nootropic. Which is why they are more commonly known as smart drugs. These supplements have the ability to:

Boost Brain Function

Improve Memory and learning

Enable Better Communication

Enhance Concentration and focus

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Improve Multitasking

Increase Mental Energy

Increasing or widening the blood vessels. Nootropics can also help with widening the blood vessels in the brain. The theory is that by widening the vessels, more blood and oxygen will flow through the brain. The increase in blood supply also increases oxygen and nutrients sent to the brain resulting to increase mental capacity and help improves mental stamina, alertness and concentration of the patient.

Preventing degenerative disease. Many are diagnosed with dementia or Alzheimer disease, which affects the brain especially for the elderly. The supplements are said to be able to slow down the aging process of brain neurons and decrease cognitive diseases often associated with aging.

As you may be aware, thinking is the hardest work there is, which is the probable reason why so few engage in it. By shifting your brain into a higher gear, nootropics such as NooCube opens up a new plain of possibilities. Suddenly, everything you dreamed of becomes a little easier to achieve.

Today’s lifestyle requires us to be alert, diligent and to manage everyday stress. Unfortunately, our diets don’t always provide us with all the nutrients our brain requires to function at its peak.

Some substances that affect the central nervous system

Some examples of substances that also affect the central nervous system, but are not classed as nootropics are caffeine, nicotine, Cannabis or Ritalin. True nootropics meet a set of criteria that are seen more as nutrients than as drugs.

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True Nootropics

Aniracetam

This is a stimulant and cognitive enhancer acting in as fast as 20 minutes

Piracetam

One of the most extensively studied nootropics for cognitive enhancement

Pramiracetam

A more potent variation of Piracetam enhancing memory and learning capacity

Alpha GPC

Alpha Glycerylphosphorylcholine (Alpha GPC) is thought to increase levels of acetylcholine in the brain. Acetylcholine is a neurotransmitter – chemical messengers that communicate between brain cells. It is important for memory, learning and concentration, which is why it is known as the learning neurotransmitter. Alpha GPC has demonstrated such a strong ability to improve cognitive function, it is considered a possible treatment for Alzheimer’s disease.

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Huperzine-A

An extract from the Chinese club moss plant, Huperzine-A is an acetylcholinesterase (AChE) inhibitor. AChE breaks down the learning neurotransmitter acetylcholine. By preventing acetylcholine levels from decreasing, Huperzine A creates a surplus of acetylcholine, which can lead to improved mental clarity, concentration and memory. There are countless studies supporting the role of Huperzine in enhancing cognitive function and improving memory, most notably in relation to Alzheimer’s disease.

Huperzine-A

Cat’s Claw

Derived naturally from Uncaria tomentosa, a vine that grows in the Amazon rainforest, Cat’s Claw is believed to have neuroprotective benefits. It contains antioxidants that can help enhance the body’s natural ability to repair environmental-stress related DNA damage to cells. By helping repair the DNA damage that can lead to cognitive decline and memory loss, Cat’s Claw can help improve your brain health and cognitive performance.

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Cat’s Claw

Bacopa Monnieri

The indian herb Bacopa monnieri that contains compounds called bacosides which are thought to help repair damaged neurons and promote new nerve growth. This improves neuron communication with the brain, helping improve your cognitive function and mental performance. This protective effect on neurons and nerves is why bacopa is yet another of NooCube’s ingredients that has drawn interest over its potential as a dementia and Alzheimer’s treatment, and numerous studies have demonstrated its positive effects on cognitive function and age related cognitive decline.