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Mobile Shopping

One of the major advantages that Shopify gives you is that you have a responsive website and checkout that will work on any mobile device. That’s good, because in 2015 holiday shopping on mobile devices increased by nearly 50%. The projections for upcoming years say that if your website isn’t responsive and your checkout process isn’t mobile-friendly, you aren’t going to be able to compete with other ecommerce websites when the holidays roll around.

Preparing Early

The second tip that you’ll want to follow is to get started early. This doesn’t mean starting in November, or even October. You want to actually prepare for the upcoming holiday season six months in advance. That includes ensuring that your mobile checkout works properly, that you know what sort of marketing methods you are going to be using to advertise for the holidays and that you have everything in place for the season when it gets here.

Part of that is because there are probably going to be twice as many things to do to prepare – particularly if this is your first holiday season – than you expect there to be and the other reason is that people tend to start their shopping early. By the beginning of November, you should be launching your holiday campaigns, not just getting started on them. If you start in November, you are going to miss the holiday shopping season altogether.

Change Website Copy

The holidays are the time to spruce up bland website copy and even change much of it to reflect the shopping season. The benefit of this is that you’ll get a boost for having new content which means more search traffic and in addition, you’ll be able to insert holiday keywords that you know people are searching for.

With Shopify, you can import your products from a format like a CSV file. The benefit of doing this is that you can change certain elements, such as the description of a product or group of products and then save it for later. For example, some people have several sets of product descriptions for the same products that they import depending upon the season. With holiday shopping this is a great way to optimize your site for the hordes of ecommerce shoppers. If you don’t have a CSV with your product information on it, you can export your list of products to a file like this and then change the descriptions and import the new descriptions all at once.

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You’re the Publisher

By the same token, you’re the publisher. You don’t have anyone else to rely on, but yourself. No worries, though, because that’s a good thing. You don’t have to deal with anyone else but you and Amazon taking a cut of your work. You don’t have to deal with rejection...at all. You don’t have to deal with the big promises a publisher might make, without delivering.

You get control of it all. Your success will be your own doing and you’ll likely be a lot more profitable with it than you would be otherwise. It’s exhilarating and exciting to have full control, particularly if you’ve ever tried the traditional publishing game in the past and gotten frustrated with it. More and more professional authors are moving to doing things on their own, and for good reason.
Traditional Publishers Don’t Have it Right

I look at some of the things traditional publishers put out and I’m shocked. They are missing some of the most basic elements of good book marketing. They are stuck in the dark ages of publishing and haven’t made any moves to catch up. For instance, many traditionally published books lack cross-promotion, list building, websites, and more. You are going to be far ahead of some traditionally backed authors because you’ll have these things in place.

Do This Before Release

This is not a guide on how to write your book--this is a guide on the marketing of it. Still, I will give you a few suggestions. Make sure the book is on a popular topic or popular fiction genre. Take a look at the structure and organization other authors have used in their books on similar topics. Browse through the reviews of these books and note what people liked and did not like about them.

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Keywords

Whether you're using paid advertising, such as Google Adwords or relying on SEO(search engine optimization), you should pay particular attention to the keywords you use to get traffic. Keywords are really the foundation of your whole sales funnel, as this will determine who looks at your offer in the first place.

Using specific,or"long tail",keywords is often the best way to target your audience. For example, let's say your goal is to sell a course on how anyone canget a core "sixpack abs." This happens to be a popular niche right now, but the same rules would apply for anything. Since this topic is related to some general ones, such as health, diet, exercise and losing weight, you could do some promoting in these areas. However, you wouldn't want to spend money (such as in pay-per-click campaigns) on these broad and very competitive keywords.

The term "Six pack abs" is, of course, itself a very competitive term, so you should also search for less competitive terms, using either a free keyword tool such as Google's keyword tool (or Keyword Planner as the case may now be) or perhaps a paid service or software for finding good keywords.

Starting with your keywords, you then have a basis for getting some targeted prospects, whether you're going to write articles, upload videos, create a blog or launch a pay-per-click campaign.

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You’re the Publisher

By the same token, you’re the publisher. You don’t have anyone else to rely on, but yourself. No worries, though, because that’s a good thing. You don’t have to deal with anyone else but you and Amazon taking a cut of your work. You don’t have to deal with rejection...at all. You don’t have to deal with the big promises a publisher might make, without delivering.

You get control of it all. Your success will be your own doing and you’ll likely be a lot more profitable with it than you would be otherwise. It’s exhilarating and exciting to have full control, particularly if you’ve ever tried the traditional publishing game in the past and gotten frustrated with it. More and more professional authors are moving to doing things on their own, and for good reason.

Traditional Publishers Don’t Have it Right

I look at some of the things traditional publishers put out and I’m shocked. They are missing some of the most basic elements of good book marketing. They are stuck in the dark ages of publishing and haven’t made any moves to catch up. For instance, many traditionally published books lack cross-promotion, list building, websites, and more. You are going to be far ahead of some traditionally backed authors because you’ll have these things in place.

Do This Before Release

This is not a guide on how to write your book--this is a guide on the marketing of it. Still, I will give you a few suggestions. Make sure the book is on a popular topic or popular fiction genre. Take a look at the structure and organization other authors have used in their books on similar topics. Browse through the reviews of these books and note what people liked and did not like about them.

Ebook Sample Content Preview:

You’re the Publisher

By the same token, you’re the publisher. You don’t have anyone else to rely on, but yourself. No worries, though, because that’s a good thing. You don’t have to deal with anyone else but you and Amazon taking a cut of your work. You don’t have to deal with rejection...at all. You don’t have to deal with the big promises a publisher might make, without delivering.

You get control of it all. Your success will be your own doing and you’ll likely be a lot more profitable with it than you would be otherwise. It’s exhilarating and exciting to have full control, particularly if you’ve ever tried the traditional publishing game in the past and gotten frustrated with it. More and more professional authors are moving to doing things on their own, and for good reason.
Traditional Publishers Don’t Have it Right

I look at some of the things traditional publishers put out and I’m shocked. They are missing some of the most basic elements of good book marketing. They are stuck in the dark ages of publishing and haven’t made any moves to catch up. For instance, many traditionally published books lack cross-promotion, list building, websites, and more. You are going to be far ahead of some traditionally backed authors because you’ll have these things in place.

Do This Before Release

This is not a guide on how to write your book--this is a guide on the marketing of it. Still, I will give you a few suggestions. Make sure the book is on a popular topic or popular fiction genre. Take a look at the structure and organization other authors have used in their books on similar topics. Browse through the reviews of these books and note what people liked and did not like about them.

Ebook Sample Content Preview:

Chapter 4: Increasing your Following and Networking

Chapter 4 is all about networking with other people around the site, building relationships with them and then gently using those business relationships to sell more products or services which is why you’re on Pinterest in the first place. Networking is a very important part of social media website like Pinterest. Until you begin actively participating in the community and providing value for those who visit your profile, you’re not going to have as much success as you’d like.

Chapter 5: How to Market to the Pinterest Audience

Chapter 5 is all about being a ninja when it comes to marketing. Many people know that you’re there to sell product or service but that doesn’t mean that they need to be reminded. Instead, you can do marketing that doesn’t seem like marketing and many of those methods were detailed in chapter 5. You can make a lot of money and still be a respected and successful social media personality at Pinterest, you just have to know how to market properly.

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What’s Best

The following are some of the more popular currency trading softwares available:

NeoTicker is a software that facilitates the real time analysis and direct order routing that comes with a certain amount of flexibility. The power enhancement it depicts is also supported by other data vendors and brokerages.

TradeStation is another currency trading software that is designed to help the user find all the trading strategies and applies it to the trading exercise. back tests on trading thoughts can also be effectively done with this trading tool before the actual trading commences.

By harnessing the available power this software is also able to monitor the markets and send in currency purchasing orders instantaneously.

There are also discounts that can be enjoyed with the use of this kind of software. Therefore with these two element put together the user will have the fully automated options, equities, futures or currencies trading strategies.

eSignal software is one that is packaged to provide real time global market quoted, news and fundamentals. There is also the advantage of having some of the features that professional currency traders use, and all this is available via the internet.

FapTurbo is among the more popular currency trading softwares because of the user friendly platform it operates from. Besides this it is also very affordable and comes with a money back guarantee. This software is able to perform all the necessary functions with just simple set up formats.