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Just because everyone doesn't buy, doesn't mean we cant have HUGE conversion rates. We still have the ability to "become" our prospect and create copy so powerful ALMOST everyone goes down. So how do we do it? Easy.

Let's pretend our entire market is standing in front of us on a football field. They're packed in like cattle. Depending on how large your target market is, this could literally be billions or tens of thousands. Then out of nowhere, one of your prospects starts “absorbing” everyone else on the field.

By the time he's done, the entire market has been "compressed or condensed" into one person or PERSONA. Are you still with me? All of the thoughts, feelings, emotions, experiences, etc have all been pressed into this one human. This is your IDEAL PROSPECT.

While each person was unique in their very own way, as you speak to this ideal prospect, you start to notice something strange. Many of the desires and problems of the market overlap.

You start broad and realize that everyone on the field wanted to lose weight. They've already been targeted to that level. But when you dig even deeper you realize something incredible, many of them...

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It’s not difficult to set up a Helpout, but there are some tips you can use to draw more attention and more sales to your Helpouts.

Create a Great Intro Video

You’ll be able to create a 30-second promo video for your Helpout that can introduce you and your expertise to potential customers. This video gives you the chance to go through the different reasons people should choose you over other people offering similar Helpouts. Let them know what makes your service different, how much experience you have, etc.

This video also lets people see if they like your video style and your mannerisms. The more personable and interesting you are in your intro video, the more likely people are to buy a session from you.

You can record your video straight from your webcam, or you can create a separate video presentation and upload it from your computer.

Link to Google Analytics

Another important feature is the ability to link your account to Google Analytics. This will allow you to see stats on your Helpouts, including who has booked sessions with you, who has cancelled, and how many people have viewed your listing.

This is extremely helpful, because you’ll be able to compare how many people view your listing to how many people are actually booking a session. If your ratio seems low, you can work on tweaking your listing in order to improve its ratio and get you more bookings.

Build Up Reviews

The biggest thing that will help you get more sales is to build up a significant number of positive reviews. The more reviews you have, and the higher your star rating, the more people will want to book you.

You might want to start your Helpout at a low introductory price to build up some reviews before raising the price. In fact, you can even convert a free listing to a paid listing, thus getting a large number of positive reviews before starting to charge for your services.

The great thing about free sessions is that people are reluctant to leave reviews that are less than five stars, because they appreciate your time even if for some reason they weren’t 100% satisfied.

Improving Your Search Position

Another thing that can greatly improve your sales is to improve your rankings in the Google Helpouts search. Google has a list of ways to improve your rankings, so they really make it easy to understand what you need to do to rank well.

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Believe it or not, offering visitors something for free can actually be one of the most powerful sales motivators you’ve ever seen, because it’s all about reciprocity.

You see, most people have a sense of conscience. When someone does something nice for them, they feel they need to do something nice in return.

For example, if someone in a grocery store gives you a free sample of a product, you feel somewhat obligated to buy the product. Some people will buy it even if they don’t like it simply to avoid hurting the person’s feelings who gave them the free sample. Others may like the product and decide to buy it partly for that reason, and partly because they feel obligated. Some won’t buy at all, but a lot of those people still feel some guilt.

The same thing may happen in a mall food court. Someone offers you a taste of their food, perhaps some sesame chicken, and then you end up eating Chinese food instead of the burger you originally decided on.

You can even make the sense of obligation even stronger by subtly mentioning that you just gave them something for free. Companies use this all the time.

Have you ever gotten a free trial of something and the company sent you a message saying, “We hope you’re enjoying your free, no-obligation trial!” They’re reminding you that they’ve given you a gift, subtly hinting that it’s time for you to reciprocate by purchasing the full version.

The great thing is that it doesn’t have to be anything of significant monetary value. Something very small can accomplish the same effect. For example, a short free report or even a 10-cent ink pen. You’ve given them a gift, and they feel they need to reciprocate.

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Leads won’t always just appear and land on your lap you have to work for some of those leads. One of the best ways to generate leads and hype is through webinars. If for example you are an expert on a niche topic like Korean BBQ you can offer free webinars on how to cook it. For people to sign up they need to fill in a form with the information you need so that you can market products to them later.

Remember that you can actually pitch your product after the workshop. If for example you were showing them how to cook Korean bbq you can pitch your own Korean bbq sauce and show them where they can buy it.

You can also do this by doing live speaking engagements. These days fame in the blogosphere and web communities can translate into real world fame. So if you have an established name online don’t be afraid to give speeches at meetings and even in the city chamber of commerce.

You can gather email leads or even connect with people on social media where you can start marketing your product to them. The best thing about this is that you can approach and target specific groups by finding the right group that fits the specific demographic. For example if you are selling work at home seminars you can give speeches at schools to graduating students.

You are probably asking how this connects to Private Label Rights. Well, once you engage and get these leads it’s the Private Label Rights that will start getting them to know more about your product. You can even initiate a drip campaign where you send them email every week telling them a little more about your product.

Leads are basically the backbone of your marketing. Once you have lots of leads you need to figure out how to convert them into sales. Most companies have an elaborate sales funnel that they design but in reality if you have a compelling story and product you can probably close a good percentage of those leads. Going Viral!

Private Label Rights is not 100% original as some people look at it and say well I’m not the only one who has this. However there is something that you can do, we can use all 15 previous tips to create

What you can hope to happen is to have that material go viral. If that material has a link back to your website you guaranteed insane amounts of traffic. However, there is no guarantee that your product will go viral and there is no exact formula in making it do so. So while it would great for things to go viral it’s not something that you marketing strategy should rely on solely.

Private Label Rights give you the flexibility to do something that normally would be pretty hard to pull off. That is run two different websites with exactly the same. This gives you the chance to run two opposing viewpoints and cater to two different markets for the same niche. Even hosting and the word press platform have made this kind of thing feasible.

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Affiliate marketing seems to be on every online entrepreneur's mind - and it's no wonder, with everything that's happened in the recent past. It's clear that affiliate marketing has made an impact on how marketers make money online and how people interact.

Using social networking to boost affiliate marketing sales has also changed the way we make money online. The industry shifts and trends give us a good idea about the future of Internet marketing and how it can help online businesses grow and prosper. Here are a few changes you might see when you look into the crystal ball of future affiliate marketing:

Addition of Digital Marketing Channels - Advertisers will be boosting their affiliate marketing efforts with digital marketing channels that provide the ability to email, display and search. This will lead to more valuable information about customers and how and why they maneuver through various channels that lead to conversions.

Global Reach Through Affiliate Marketing - Affiliate marketing programs (especially the "pay-for-performance" method will help to drive global expansion for brands that have done well with their online marketing efforts. They can test their campaigns through affiliates before making a huge investment of time and money in a new region.

Retailers Will Strengthen their Mobile Commerce Capabilities - The following years will likely see a great expansion in the mobile commerce market from retailers with websites and apps. Currently, retailers have missed out on that market because they can't yet accommodate mobile users with speed and easy checkout.

Niche Publishers Will Have More of a Presence in Affiliate Marketing Networks - Content marketing will become more prevalent in digital marketing and can drive traffic that results in conversions. Internet marketers are planning to rev up their content in the future by creating it or budgeting for it.

Advertisers Will Use Data to Provide Shoppers With More Positive Shopping Experiences - Relevant content will be used by advertisers and publishers to attract shoppers. Big brands aren't necessarily the winner here, but will be determined by who makes the best investments in marketing and technology.

Affiliate Nexus Tax and The Internet Tax Freedom Act will Be a Hot Topic. A current proposal to extend the Internet Tax Freedom Act will expire in November of 2014 and the Affiliate Nexus Tax is experiencing protests. As a result, online taxes will be the topic of discussion for the entire year.

Consolidation Will Occur in the Industry. Affiliate marketing has experienced some consolidation in the past, but that doesn't mean it won't experience future growth. Some estimates predict affiliate marketing revenue to reach over four billion dollars by the year 2016.

You'll also likely hear more about cookie tracking, so you need to understand it fully if you plan to become an affiliate marketer. If you focus on improving the customer experience, you'll be way ahead with your affiliate marketing pursuits in the future years.

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If you use stock photos properly, you can easily optimize them to have the most positive effect on SEOs. Just be sure that you use photos that relate to the content. For example, you wouldn’t want an image of a crock pot on your site if you’re selling toys.

Most marketers concentrate on keywords as part of their SEO strategy, but a properly used photo can make all the difference - especially when you use modern linking tactics.

Often ignored is how our sites can get loads of traffic and show up in Google’s search results for images. There are some strategies you should know about before you can be successful in driving traffic with images.

Tools to Make Driving Traffic with Images Successful

The number one thing you need to do before using an image to drive traffic to your site is to think about what the image will achieve before choosing it. For example, if your site has to do with gardening you’d want to choose the landscape or flower gardening photo over one that depicts children or animals.

Flere are a couple of strategies that might be helpful when choosing photos to drive traffic to your site:

Don’t choose unnatural images that don’t really depict what you’re trying to project. Images that don’t result in traffic are bland such as a group of children on a playground. Make the image specific to the content.

Don’t use ‘overused’ photos. You can find out information about the usage of photos by entering a google search for keyword phrases and note if a photo shows up more than a couple of times.

After you select a photo, you should think about captioning (describing) it so that search engines will be sure to pick it up. Use very descriptive language rather than a simple description.

Google also uses the description in the file name you assign to find out more information about the image. Rather than arbitrary keywords, use highly descriptive ones that truly express what the photo is all about.

Another tool that works is anchor text. This is the text that appears when other sites or pages are linked to the image. Again, the anchor text should be very descriptive. Although you won’t have any say about the other sites that link to you, you have absolute control over your own sites. Backlinks can help give you more control, so adding them to the image can also help.

Another way to use photos for driving traffic to your site is to use carefully selected photography as content. You can achieve this by using the photos with non-visual text or with an audio creation.

Using photography as the content of a site can help draw attention to the content. It’s a well known fact that flowing blocks of online text makes the viewers want to scan the content rather than engage in detailed reading of it.

Photos break up that text-monotony and also help to tell the reader what’s going to be found in the article or site. One of the main problems marketers deal with is visitors that enter the site and quickly leave. Photos can be the eye-catching ‘grabber’ that makes them linger - and possibly buy.