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Call To Action

The call to action is probably one of the most crucial components of any piece of content. The first thing you must do is determine what is your most desired outcome that you wish for your customers/prospects to carry out.

Action

Different components of your business would usually require a different sort of desired outcome.

Blog - Comments

Facebook page - Likes

Landing page - opt ins

Emails - Click throughs

Sales pages - Purchases

These are the common types of results you would typically want.

So once you have determined that, your call to action must be worded or shaped to facilitate that kind of action.

For example: For a blog setting, a good call to action would be - "If you liked this post of have any ideas of your own, please comment down below!"

As silly as it may sound to literally tell a reader what to do, split test studies have shown this to be really effective. So the best way to achieve results fast is to model what others have been doing which works and eliminate things that don't work

To give another example, if you wish for prospects to make a purchase, you might ask them to "Snap up your copy before it runs out!"

Note that I've added a simple scarcity factor (one of the extra marketing nuggets often used) by claiming that it will run out if you don't act now.

Adding scarcity factors or time sensitivity to your call to actions often result in high conversions, so don't forget to include it in whatever you do!

Finally, you must bear in mind that the success rate of the call to action is not solely the result of the words of use in the calling, but how you put together different components of your sales copy such as ESPs, handling objections and showing the benefits.

Handling Objections

Handling objections is an integral skill good sales copywriting.

Objections

Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to "protect" him from "losing his money". This is a natural behavior, and if you know howto handle these objections effectively in your copy as they emerge, you will be reaping in massive rewards.

Here's a couple of commonly used techniques for handling objections:

1) Testimonials

Social proof is something almost everyone looks for when they wish to buy a product. The more convincing and authentic the testimonial seems, the more they will believe the product is good. Try to include testimonials with snapshots of the buyer, or use video testimonials if even better.

2) FAQS

Having a frequently asked questions section helps greatly in overcoming any objections that appear. Here you can address all the common misconceptions that may sprout up such as how to use the product, for whom is the product right for and price concerns.

3) Post scripts (P.S)

P.S or Post scripts have been used extensively in sales letters to boost conversions. Before clicking the "Add to cart" button people will usually have a final line of defense which prevents them from making the purchase. If you have a couple of post scripts ready, you can give them that final nudge to make the purchase.

4) Good reasons to buy

A personal favorite of mine, this section gives your readers a couple of good reasons to help them rationalize their purchase and greatly boost your profits.

Incorporate these great tools for handling objections in your sales copy and you'll soon see a soar in your sales.

Copywriting Mistakes To Avoid

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole "experimental phase" and avoid the biggest mistakes ever made in copywriting.

Errors

Mistake #1 Selling before first demonstrating value

-Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuine relationship with them.

Mistake #2 Wrong text alignment

-As a general rule of thumb, words should always be aligned to the left, indented inside slightly and not have too long a word line. This is to prevent a break in the continuity of your visitor's reading flow, (from left to right)

Also, images should be used sparingly, only if its directly relevant to your sales copy and should be aligned to the center.

Mistake #3 Sounding too formal

-Let's face it, of your pitch sounds too formal, you'll come off as sounding like a sales robot. For goodness sake, throw in some human factor and speak with a casual tone. No one likes to be hard sold, so if you can connect with your readers in a more informal tone so that they can identify with you, you'll be more likely to make that sale.3

Mistake #4 Wasting your reader's time

Basically, to write a good copy, you should only be adding things which contribute to the sale and removing things which do not. Your reader's attention is very precious so if you manage to catch their attention, make it count. Don't bore them with useless stuff.

In short, if you avoid these mistakes and diligently practice copywriting methods as shown above, you'll get better and better in no time and make more sales.

Swipe Files

This section deals with swipe files that you can instantly use and copy and paste into your sales copy. This swipe file has been tested and proven to have high conversion rate boosting effects and will greatly benefit your sales page.

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Condensed “Special Reports”

Some people love to read, while others rather get straight to the point. Therefore, another way to monetize through PLR is by converting your e-books into condensed special reports (usually about 20 pages). Take the most important ideas of the e-book and turn it into a special report which is perfect for generating leads through a squeeze page or used as a gift in a giveaway event (refer to previous chapters on gifts).

With the abundance of information on the internet nowadays, people want information fast and are willing to pay money to get just the raw facts. No fluff, no hassles and straight facts would be the main selling point of these special reports. These reports are also extremely effective on people with low attention spans and can be used to grab extra sales or leads for your business.

Some examples of good special reports would be how-to training guides, checklists and expert interviews. Example: “Special Report On How I Created $50,000 In 11 Days!” - These are also great as free gifts or viral reports to be given to your subscribers to help you attract more leads to your website.

The Power Of Viral Videos

Viral marketed videos are one of the quickest ways to generate massive traffic and a huge following for your business. With the growth of big video sharing sites like YouTube and Dailymotion, tapping into the power of viral videos has never been easier.

YouTube has millions of users to date and if you can tap into this market, the benefits for your business will be phenomenal. The key is to create multiple videos that provide quality content to your target market. Luckily, we have PLR to do all the product research and content for us.

All we have to do is convert our PLR content into viral videos and upload them into Youtube. It might take awhile to build a small initial following for your videos, but once you video reaches a critical mass of views, it will appear more often on featured pages and will grow virally on its own.

Remember, content is KING. The power of viral sharing lies in the content of the product. So it is highly advisable to edit the PLR content and include your own flair and personality so that people can relate to it. Don’t forget to include self-serving links to your business in the viral videos, or all would be for nothing!

Use It As A Bonus

One of the fundamentals of online marketing is constructing a high converting sales funnel. There are a many ways you can improve conversions of your sales pages with the help of PLR. One way would be to do time-sensitive offers, another way would be to add e-books or special reports as a bonus. You can use PLR content to create your own special bonus as an add-on for people who purchase your products.

The special bonus can also be used for promoting other people’s products (affiliate marketing). For example, if a big launch is coming up and you want to entice people to buy through your affiliate link, offer them bonuses made from PLR which would complement their purchase of the main product.

If you are doing your own launch, you can offer bonus offers to customers after they have purchased your main product. This is part of the fundamentals of sales funnels and is known as a backend. It can be an upsell (something worth more than the main product) or a downsell (something cheaper). Tell your customers that this bonus is a one-time-only bonus (OTO) with your purchase and won’t be given anymore after clicking away from the page.

Good bonuses can have up to 50% conversion rates, so carefully craft your bonus using PLR and make sure it is something that will benefit your customers who just purchased your product. For example, if you are selling a product on list building, you might want to offer a bonus such as an e-book on how to build a strong relationship with your list or something on traffic generation.

Monetize via Adsense on Blogs

Blogging is one of the ways many entrepreneurs have made passive income over the years.

The make money through blogging, you need a blog on a certain niche topic with loads of useful content. PLR products can help you fill up your blog with content. You can break down PLR e-books into individual articles and use them as blog posts on your website.

Once you have a substantial amount of content and following on your blog, there are many ad networks you can subscribe to and make money through your blog. One of the the biggest ad networks out there is Google Adsense. If approved, Google will place ads on your blog targeted to your niche, and anytime someone clicks on your ads you will be paid money by Google.

Sounds simple? But be warned, Google has stringent guidelines for approving adsense accounts. You will need to have a niche blog with original, quality content that does not promote other ad networks. You will also need to have a big enough following before Google decides that your blog can make money for them. Thankfully, we can leverage on PLR products to fill our blog with quality content and we can then sit back and reap the rewards of autopilot blog income.

Personal Branding With PLR

This chapter is about personal branding, it’s about you - as a marketer, entrepreneur, life coach or author. Personal branding is important because with all the competition in your market, what makes you stand out besides your products is your credibility.

You want to be seen as an expert and trusted person in the field you are in. That is why, PLR products can give you that edge. It takes long to build a brand for yourself. You need to consistently provide great content to your subscribers. You need to network is other marketers and get testimonials for them. You need to genuinely provide value for your target market and help them solve problems.

Not only can you leverage on PLR products to build your brand, PLR products help free time for you by saving time, money and effort on building products so that you can focus on networking and building credibility for yourself.

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7 of the Best Tips to Help You Enjoy Affiliate Success

Are you looking for the best tips to help you enjoy affiliate success? Then read on.

#1 The Best Tip Ever

This is by far the most important tip you will ever be given, and that is to always choose a product that has quality. You are going to be promoting the product on your site so you are putting your credibility on the line. Make sure it's worth it! If you sell something that's inferior you are going to ruin your hard earned reputation.

#2 Selling Your Product

When you work as an affiliate you can't assume that the visitors to your site know about your affiliate product or the benefits of it. You need to tell them in a clear concise manner. Readers know only what you share about the product.

#3 Choose Where You Sell the Affiliate

If you are going to place affiliate links on other sites you need to choose wisely to ensure that their site traffic will actually see the ads.

#4 Be Smart About Where You Place Your Ads

It's important to place your affiliate links and graphic ads in the right place so that your visitors will actually see them.

#5 Does it Meet Your Requirements?

Have a look at the affiliate website to learn about the product. Then decide if it catches your attention, looks professional and useful and is sold on a site that is easy to navigate. Does the site show you its address and phone number? Does it offer any type of warranty? This will help you decide if you would buy this product. If you would it's a good affiliate. If it doesn't meet your requirements and you wouldn't buy it, move on and find another product.

#6 Take Advantage of Article Marketing

Be sure to submit top-notch articles to the article directories on a weekly basis. Do not let this slide because it helps to build a routine for followers. If you can't take care of this hire a virtual writer.

#7 Let's be Honest

When you are selling an affiliate's product you need to be honest about your intent. Let your site visitors know that you are involved in affiliate marketing. This will help you to build a loyal following. When your visitors click your referral link they will know where it's going and what your role is, which means it's more likely a sale will occur.

4 Practical Affiliate Marketing Tips

Affiliate marketing is a great way to add an income stream to your bottom line. However, it takes more than just choosing an affiliate and selling. Not every person who chooses to become an affiliate program does well, so the more you learn the more likely you are to be successful. These 4 practical affiliate marketing tips are a great place to start.

#1 Email Marketing

You may not yet be aware of this but your key to income streaming and making good money is in your list. Then again, you may already know this. Your email marketing list should always be growing. The best way to do this is, is to have an opt in form on your site or blog. Bait people to sign up - offer them a free e-book, a webinar, a monthly newsletter, etc. Make them want to give you their e-mail addresses. As you grow your list you will have more potential customers at your finger tips and these customers are already targeted. Don't however make the mistake of overwhelming your subscribers with products that you are selling. You need to minimize this and build trust, occasionally throwing out there a product they can buy.

#2 Build a Tools Page

This is special page that you build where you list all of the tools you use. In other words, all the products or services you sell. This makes it easy for your customers and visitors to quickly see at a glance what you have available but without it appearing to be a shopping page. You'll list the item with a link and then a brief review about what it does.

#3 Add a bonus

If you really want to draw your potential customers in, offer them your affiliate item and then offer them something special from you after they complete the purchase. It might be a discount, a free e-book, money off their next purchase, etc. Don't be afraid to think outside the box. Many affiliate products have a nice commission payout so that gives you plenty of wiggle room to come up with something that will please your customer and work for you.

#4 Take advantage of banners

Make use of banners on your website or blog. Place them in the footer, above the header, in the sidebar, or in your content. Affiliate products almost always have at least a couple of banner ads you can choose from to promote the product. Banners get the highest click through rate of all ads, so keep this in mind.

There you have it - 4 practical affiliate marketing tips you can really benefit from.

5 Things Successful Affiliate Marketers Know

There are tons of highly successful affiliate marketers on the internet. There are also tons of unsuccessful ones. So what's the difference? Glad you asked. Here are 5 things you should know about that successful affiliate marketers know.

#1 Find Your Niche

Having a niche is very important. It will play a key role in your success. You should concentrate on finding a niche that is right for you. This will be more profitable. Target your audience and stick to products that fit your niche. By doing this you can have a continuous flow of income as you sell new related products over time. You can grow and build your niche over time.

#2 Marketing

You need traffic to sell your affiliate product. You need to make yourself available to the search engines and to social media. You need to bring targeted traffic to your website or your blog. Buying that traffic won't be of much help. You need to find real traffic and with that brings potential buyers.

#3 Do Your Research on Your Audience

If you provide your audience with the wrong products you will risk failure. For your affiliate marketing to be successful you need to know who your audience is. You need to know which category they fit in to. This is also why selecting a niche can be so helpful. For example, a visitor who is search for Wii games, will be interested in buying games more than buying books.

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Chapter 4: Invest Your Time And Retire Early

Now that you know the different revenue models which you can use for your business, you need to start developing a plan on howto invest your time and efforts to get your plans and strategies in place. Remember, the sooner you start taking action, the sooner you will start to see your business grow. Listed below are a few of the most helpful tips that can help you in achieving your goals.

Think Long-Term

If you want to be able to quit your job, you have to stop thinking about earning just enough. Always remember the reason why you need to keep building and expanding your online assets—to build an online business that is sustainable and able to provide you with consistent income on a regular basis. Think long-term and create long-term goals.

If you aim too low or just focus on earning now, it’s easy to fail because, whether we like it or not, we often fall short on our goals and don’t meet our expectations. This is why it is really important to aim high. Having ambitious goals will make it easier for you to take small steps toward them. Set long-term goals that you intend to reach within a given amount of time, and then set short-term goals which outline the details. This will enable you to take small steps each week and see completed goals, which will motivate you to reach your long-term goal.

Create Your Business Based On Your Interests

It is much easier to manage a business that you are passionate about. Yes, there are online revenue models that can lead to great financial gain, but if you are only after the money it will be harder for you to achieve financial relief. If your business does not revolve around products, services and topics you are passionate about, not only will you not be able to sustain your interest in them and have a hard time learning about them, but promoting them will also become impersonal. People will be able to sense the insincerity and if nobody wants to follow you or be part of your list, sooner or later, you will just decide to give up.

Building your business based on your interests has its advantages. If you are passionate and interested about what you are doing, then you are more likely to stay motivated and interested in the work that you are doing. This is what will make you get up in the morning and be ready to work.

To ensure the success of your business, you need to be able to enjoy the process regardless of whether you are seeing progress or not. Of course, nobody wishes for their business to fail, but in the event that it does, you will have enjoyed yourself and gained experience from which you can learn, should you want to try again. So figure out what really interests you and what you are truly passionate about and then choose which revenue model is suitable. Knowing what it is that gets you going in the morning is what will truly make earning money from your chosen online business easier.

Invest In Your Business

You should expect to make some investments, depending of course on the revenue model that you choose. If there are areas of Internet marketing that you know nothing about, then you’ll have to invest in outsourcing those tasks or invest time in learning about them. If you want to have your own domain name to make it easier for people to find and remember you, then you will have to purchase one and pay for it yearly. If you want to jumpstart your business, then you might have to spend money on advertisements.

Creating a business online might not cost you money, but building it up and maintaining it does. There is little truth in being able to build a business online for free. However, it is generally far cheaper than creating an offline business and there are some clever inexpensive ways you can build your businesses up. Therefore, be prepared to spend some money on your business, but remember that spending more doesn’t always mean you’ll earn more.

Having a job while trying to build a business can be advantageous, as you can invest some of your salary to get things started. Learn how to invest your time and money wisely, so you achieve your goals faster and get the best results possible. In addition, as a person with a start-up business, you have to come up with innovative ways to entice and attract followers and visitors. A lot of Internet users get bored easily and are fed up with seeing the same campaigns and marketing strategies over and over again.

So every time you create a post or send out an email, be sure that it’s something new and fresh. Continue to expand your marketing and constantly be re-evaluating and improving your campaigns. If you keep relying on the same marketing strategy and don’t make an effort to keep up with the times, you’ll get less than optimal results. Get ahead of everyone and keep a close eye on developments and shifts in marketing, advertising and communication.

Also take note of your visitors, clients and customers’ feedback every time you make a change in your advertising and marketing. Their reaction will allow you to evaluate your change/s in strategy and help you decide whether to continue that approach or to create a new one.

Be Your Own Person And Follow The Path You Want

The idea of earning a living off of the Internet is a foreign concept to so many people. If you tell people about your plan to create a business online and eventually quit your 9 to 5 job, especially within a short period of time, expect to see eyebrows raised and people looking at you strangely. In most cases, they will try to discourage you, which is why you have to have a really clear set of goals that you will follow and always keep those goals in mind.

Be your own person and never let anyone’s opinion influence or change your goals. Do not let what they say discourage you; because once you let them affect you, your goals will never become reality. They will be tainted with fear and eventually regret.