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Discovering Your Passion Give Away Rights Ebook

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Chapter 4: Get Off The Couch And Get Outside

Synopsis

If you’re plunked down on a sofa or chair right now, encircled by 4 walls and a ceiling, you’re not solo. In fact, this is the #1 anti-activity — seated disease. It’s the top reason more and more of us have no passion. Our progressively homebound, car-bound, office-bound, computer-bound life-style takes up a lot of our lives.

Do Something Different

This isn’t what our bodies or brains were built for. For the huge majority of humankind’s history, we spent our days doing outside forcible labor. Our sedentary life-style is a fresh arrival —but we’ve surely accepted it!

Convenience might be good, but lack of daily action isn’t. Sedentary living has been associated to every major health disorder of our times: as well as lack of passion.

Get outside! Switch off the television, push the ottoman away from the couch, lace your shoes and get outdoors for at least half-hour a day, plus a couple of hours every weekend.

Sure, we understand, you don’t have to go outside to get a great workout.

But simply looking at flowers alleviates depression and sparks creativity.

There’s no research to affirm it, but it makes intuitive sense that time spent outside adds to good health, higher relaxation, more fitness, or more passion. After all, whether you’re walking, gardening, biking, or simply getting the mail, being outside inherently means becoming more active than being indoors. It’s not on any medical group’s prescribed recommendations, but we say, make ‘more time outside’ among your top passion -improvement goals.

Here are thoughts to help you accomplish just that:

Get on outside clothes the minute you come home from work. For many of us, work-clothing is inside clothes. Make it a ritual: arrive home, right away switch into a tee shirt and shorts, and begin the 2nd part of your day anew.

Hold crucial gear by the door. Outside shoes, dark glasses, a brimmed hat, sun block, and bug repellent all are crucial summer outside gear. Have them all prepared in the same place by your back entrance.

Match eating time with outside time. Dinner took twenty minutes? Then walk for twenty minutes outside right away after eating.

Garden in little batches. Most of us lay aside gardening jobs for the weekend. The result: many hours of difficult work, the last few not really fun. Alternatively, garden in 30-minute spurts all week long.

This will get you outside more often, and you’ll never get bored or fatigued as of the brevity of the job. Best of all, come the weekend, your yard and garden will require only a little work, leaving you more time for play!

Adopt more nature walks. If you’ve adopted walking as part of your regimen, fantastic!

Put together a toy box. What do you love doing outside? Whether it’s golfing, rehearsing your fishing fly casting, doing watercolors, shooting basketballs, playing badminton, playing with your dog, have your gear in a bin near your back entrance, ready for instant use.

Chapter 5: Get Creative

Synopsis

There’s a huge myth in our civilization: that passion may solely be spontaneous. You either like your job or you do not. You either like working out or detest it. You’re interested in reading books or you find them awful. That passion can’t be coerced or produced.

I take issue. Passion may be produced. Even for things you do not presently like.

By fine-tuning the activities and pastimes you engage in, you may discover a passion for anything. All it takes is a little patience and an open brain.

Changing It

The advantage is that you wind up loving the things you have to do anyways. Working out, learning, reading, working and nearly any pursuit might be made into a passion.

And if you understand how to do it, existent passions may be turned from gently interesting to energizing. The skill of discovering your passion is like turning up the dial for the quantity of color you have in life. Here are a few ways to find your passion:

Curiosity is the cornerstone of passion. Cast off your present intellects and start from the view that you're almost totally ignorant on the subject. Then seek novelty to boost your interest.

Make it a contest - supply yourself rules, objectives and strategical restraints. The more originative thinking required, the greater.

Put together a particular goal along with a deadline. This might infuse routine actions with a sense of direction and purpose. Publishing a report goes from being only another job, to an originative challenge that promotes you.

Find hidden chances for self-expression. This might mean inventing a style for folding up clothes. Switching the format you compose code in or altering the style of your presentment. View every activity as an act of expression and originality.

Cut down distractions and get rid of noise. The more you center on an activity the better you might notice interesting qualities about it. The only really boring activity is the one you can’t pay attention to.

Discover ways to utilize skills you already have in a fresh endeavor. An artistic individual could draw images to help himself study. An athletic individual may be able to utilize her strength and endurance as a speaker.

If an action is too hard for you to become enthusiastic about it, slow up. Worry less about outcomes and more about experimenting till you develop skill.

Energy is catching. If you spend time with somebody who exudes passion about a matter, some of it will rub off on you. Seek out individuals who have the energy you want and get them to distinguish their motivation. Frequently it will point you to key data you had no idea might be so interesting.

For awful tasks, make them harder. For frustrating jobs, make them simpler. This might be done by altering the speed or restraints you require to complete a job.

Boring jobs might be made more interesting by adjusting a time-limit. Frustrative assignments might be made simpler by allowing yourself an awful first-draft rather than perfection.

Confidence is essential for passion, but arrogance might destroy it. Build a humble self-assurance where you trust in your abilities to handle the strange, but you likewise have a great respect for it.

Lead Avalanche Give Away Rights Ebook

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Chapter 6: Pay Per Click

Synopsis

Understanding this tool before making any rash judgments based on hearsay will help the individual better understand the many merits it can bring. As in any tools used for the purpose of online marketing exposure there is a certain degree of risk and opting for the one that poses the least problems is often the popular pick.

PPC

The pay per click is often perceived as an expensive option but if properly used it can generate the income desired in a short period of time and with comparatively little effort.

Pay per click can provide immediate results and this is often a desirable advantage when the host is trying to gauge its success rate.

Featuring the pay per click advertising on search engines such as Yahoo, Google and MSN will generate the clicks in a much quicker fashion. This is only as effective as the amount of money being allotted for the placement, design and location where the site is to be posted.

The pay per click style of marketing on the internet allows the individual to have complete control as to how much money is to be spent on the entire posting from the designing to the eventual budget for advertising.

The choice made for location and search engine preferred can also be done by the individual and does not depend on outside factors to influence these points.

Being able to identify and focus on a particular geographical target audience is also another interesting point the pay per click tool caters to. Based on the marketability of the product being featured the host can place the advertisement with specifications that allows it to respond to web browsers form a particular location or demographics.

This is especially beneficial if the said product or service is only useable or functional to fit that particular target audience.

Chapter 7: Banner Ads

Synopsis

Banner advertising is another tool that is often used to get the recognition of the product or service to the attention of the viewing public. Having its own merits, the banner ads tool has proven to be effective in its own way.

Banners

There are a few options available as to how to capitalize on the use of banner ads. The banner ads can be used as pay per click or flat rate payments styles.

This would mean the banner ad gets the viewing public’s attention when they click on the sites that have the ads featured or when directly click on the banner.

The banner ads can be posted on other sites for a nominal fee, and having a competitively appealing ad can help to create the necessary interest in what is being featured.

Also being able to narrow down the target audience and the focus on this chosen audience helps to get the ads to the intended prospects without too much hassle.

Using the link exchange, back links and submission of websites will effectively work towards garnering the necessary traffic interests which should eventually convert into actual revenue earning power.

Some things to consider when designing an impactful banner ad would be as follows:

Of course making the ad as attention grabbing as possible within the first few second is crucial to ensuring the viewer takes the trouble to continue giving it their undivided attention till the end of the ad

Making use of fairly large logos or theme designs will also contribute to brand awareness which in turn will cause the viewer to immediately and favorably connect to the idea of its possible content.

The use of “attractive” looking people to be feature in the ads is always welcomed and most people like to look and admire such individuals. It also subconsciously works towards some unspoken connection that could work in the favor of making the ad relatable.

Chapter 8: Social Marketing

Synopsis

As social marketing is a platform that allows several different tools to be used it is often the popular choice made by those who are interested in getting as much exposure for the sites as possible. These tools may include videos, blogs, photo sharing sites, social networking sites and bookmarking websites.
Social Sites

The increased visibilities these tools can provide will effectively distribute the information posted thus making the social marketing style one which ensures links back to the host site. With creative and interesting content featured the site will have almost no problem attracting visitor to the site.

With better targeting opportunities through this tool, the segment of internet users can be better filtered and thus limiting any wastage of time and resources.

The various parameter elements and tools on the social media website are usually able to create the increased level of visibility needed. This

target style of a specific group can also contribute to the awareness of the personal branding concept.

The ROI is also considerably higher when compared with other options available for the furtherance of an internet foray because the only real commitment would be the time invested. Being free and efficient does have its attractive advantage.

The skills required for the use of the social marketing platform is also comparatively less, as other tools in most cases require some form of informed knowledge of the workings and positive attributes of the said tool.

The social marketing platform does not required any technical skill and thus can be designed and used by anyone online.

Strong basic communication skills would suffice in making the site a success with this style. It allows the individual to successfully build the brand and site at a chosen comfortable pace.

Another positive angle the social marketing attributes is the human touch or contact it allows. This is because the information is directly exchanged where others may take on the form of continuously directing banner ads and link ads to the viewer which in turn cause undue frustration and eventual annoyance.

Chapter 9: Brochures And Direct Mail

Synopsis

The idea behind making any particular choice of the mode to be used to get a product or service noticed through internet marketing is to hold and keep the attention of the viewer long enough and effectively enough to convert them into loyal paying customers.
Putting It On Paper

Therefore by using tools like brochures and direct mail, this idea is explored and capitalized upon and in most cases has proven to be an advantages choice made. The following points should give some indication as to why this is so:

Traffic Extreme Give Away Rights Ebook

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Chapter 4: SEO

Synopsis

SEO stands for ‘Search Engine Optimization” which is basically the art of getting your website onto the first page of the search engines such as the big “G” (Google), Bing and Yahoo.

SEO

The SEO technicalities change from time to time, but there are still many basic SEO techniques for getting your website favored by Search Engines which I am about to reveal.

The first of all is in-site optimization. Basically, it involves tweaking your website and blog posts in such a way that its easy for Google “Spiders” to crawl your website and index it so that people can find your website easily.

For example, you should always include keyword phrases into the titles of your blog posts as this will help you articles get found by people who search for these phrases in the search engines.

Also, it is helpful to include keyword phrases and keywords in the first sentence of the first paragraph and bold or italicize them. This is often favored as well.

However, exercise caution when using keywords as excessive keywords will come off as “spam” by Google spiders and your website will be punished, so only use it when necessary.

The key is to find a good balance between SEO optimization and user readability. You don’t want to sound like a robot in all your blog posts as this will turn people off.

Next is backlinking. The more links your website gets from outside authority websites, the higher your page will rank in Google. As a general rule of thumb, it is better to get more quality backlinks (e.g more reputable websites of similar niches) than many links from smaller websites - A move that is often frowned upon as may come off as “link farming”.

You can also link between blog posts within your website to boost SEO points but this does not contribute nearly as much as outsider links.

Recently, a new trend has emerged in SEO which is social interaction. Which means, people must actively interact on your website, whether if it’s through sharing, tweeting or commenting on your blog posts. This is favored by search engines and will greatly boost page ranking for those that make their websites interaction friendly.

Chapter 5: Paid Traffic

Synopsis

One of the fastest ways to get traffic is to pay for traffic. That’s right. If you set yourself a healthy marketing budget, you stand to grow your business exponentially.

Buying Traffic

You’ll have to set up an adwords account with Google and your website must comply with the stringent guidelines set my Google. Recently, Google has banned many adwords accounts for not adhering to their guidelines and are focusing their advertising business to more bigger companies.

In any case, if you decide that you want to adverstise on Google and that your website is credible enough, go for it.

If not, there’s also Facebook advertising which is similar to Google adwords where you can start your own advertising campaign and set your own budget.

Another form of paid advertising is by paying other web masters to advertise your links on banners on their high traffic websites. This usually informs some form of agreement with the webmaster such as a monthly fee or a one off payment for a permanent link.

The amount for payment on such sites will ultimately depend on how much traffic that website receives and also you’ll have to consider how relevant that website is to yours so that you won’t be paying for unqualified traffic.

Paid traffic can be a fast way to get leads fast at an affordable price and should be considered once you have a solid business sales funnel set up.

Chapter 6: Google Adwords

Synopsis

As mentioned earlier, you can leverage on Google’s advertising platform Google Adwords to get your website on the front page of Google almost instantly.

Google

One common form of Google advertising is known as Pay Per Click or PPC. Basically, Google advertises your text ad at the side bar or on top of the searches as a sponsored ad and you pay Google each time someone clicks on your ad.

Clicks could range from 10 cents a click to even 1 dollar per click, depending on the competitiveness of the keyword. Therefore, steer away from competitive keywords such as “make money online” or “buy insurance” if you wish to have your ad appear in front of Google.

The key is to target keywords or phrases with low advertising volume but yet high search volume.

Customer Loyalty Give Away Rights Ebook

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Chapter 4: Supply Products Of Worth To Fulfill A Need

Synopsis

The key to identifying and creating products that are likely to be well received by potential customers lie within the successful understanding of the needs both on the conscious and subconscious levels. As most people are unaware of what their needs and wants really are, the best designed advertising tools can be used to trigger the desire for a particular product or service.

Supply

As potential business entities, it is the primary function to accurately identify and nurture such needs in the potential customer. Taking the time and effort to research products that are worth the customer’s attention will eventually garner the desired results of encouraging purchases.

It would be prudent to never underestimate or disregard any customer sentiments as this will eventually cause the customer to look elsewhere for their needs.

Once the relevant data is gathered, the company should focus on searching and presenting products that would be viable and interesting to the potential customer base.

When such products are identified as suitable according to the research done, the customer should then be effectively encouraged to make the effort to commit to purchasing the said product.

These product should at all times be of a certain high quality as this important factor is often the deciding point on the customer’s behalf between staying loyal and buying randomly.

Another important consideration should be to constantly provide the customer with updated and better versions of the product or service as in keeping with the current times and requirements that may arise.

Innovatively evolving product are usually well received and eventually anticipated. Besides feeling valued on the part of the customer because of the willingness of the company to provide new products often, the customer will also be happier to introduce the said items to others.

Chapter 5: Make Sure Your Customer Service Is Exceptional

Synopsis

Most businesses today offer very similar products or services, thus the few ways and individual can ensure an edge over his or her competitors is to strive to provide exceptional customer service.

Customer Care

Product today don’t really vary too much in terms of functions and price ranges, thus by taking the trouble to provide good customer services the potential customer can be persuaded to consider making repeat purchases.

Below are just some recommendations one can follow in the quest to provide exceptional customer services:

As most initial enquiries are done over the phone, making it a habit to return or respond to all phone communications is very important and definitely advisable. Doing so in a prompt manner is also another way of making the customer feel important.

Providing a follow up service or enquiry into the satisfaction of the product or service help both parties gain vital information and builds a relationship of trust and commitment. This also allows the individual an insight to the expectations of the customer.

Being committed enough to go the extra “mile” is another very important and positive feature in practice. Customers are often put off by this clearly diminishing quality and when extended, the customer will definitely be adequately impressed.

Taking the customer’s concerns seriously and implementing the necessary steps to address these concerns is also another beneficial trait of exceptional customer service. This not only relieves the customers concerns but also establishes the company’s commitment to the customer satisfaction guarantee.

Though sometimes very difficult indeed, there is a very important need to stay focused and view the problem from the customer’s perspective. When confronted with a problem a customer can more often than not make unrealistic claims and remarks, thus having a calm demeanor would help to defuse any potentially unpleasant situation.

Chapter 6: Everyone In The Organization Must Be Trained To Reflect Your Vision

Synopsis

To work effectively and for one common goal within the company it is very important for all involved to share the same vision. This vision should be clearly defined so that all involved understand the direction in which the company envisions for its product or service, as this makes it easier for all to reach the clearly defined goals reflected through the unified vision.

Possibilities

Having a leadership role or any role within the workings of the company where the vision is clearly outlined and accepted allows for the creation of a set of successful and effective action plan, belief system, values and goals ratio.

Having a clearly defined and powerful vision for the company and ensuring it is completely followed and reflected by all, helps to encourage everyone to incorporate the said vision into their everyday work life to produce the desired positive results.

These visions should be well thought out and appealing to further cultivate the feeling of comradeship and oneness in belonging to something bigger and better than one’s own self. It is also what helps to drive everyone to reach their best potential achievements because of the excitement it generates.

When visions are clearly defined by the organization’s direction and purpose it should help to inspire loyalty and caring attitudes, which will be displayed and reflected in the unique strengths, that brings about the positive attributes of enthusiasm, belief and commitment of the excited employees.
Wrapping Up

Visions for the company can help each individual to challenge themselves to reach higher and previously unthought-of goals. Through the formation of appropriate visions for the company it is also hoped that those involved will feel a sense of importance and appreciation and thus continue to strive to do their best both for the company and for themselves.

CMS Mastery Give Away Rights Ebook

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Chapter 5: CMS And Social Branding

Synopsis

Social branding is something that should be looked into with a little knowledge and using the CMS will allow this knowledge to serve as a guild to what the individual expects to get out on the information learnt in order to facilitate an optimally run website.

Branding

Social branding is an important ingredient that is necessary for the success of the item being promoted anywhere more so in the vast arena of the internet marketing platform.

Developing the brand in which the masses will willingly support is the idea behind creating a competent social branding campaign and using the various CMS element to help make this more a manageable exercise should be considered.

The system will be able to better manage the working of the site to cater to any developments, goals, services, product launches, promotional data and any other connective information that the site generates.

It is important to have a CMS in place to ensure the webhost does not lose control of the views and intended desires of the site. Providing a certain level of culture transparency and innovation for the information featured in an easy and manageable way the CMS is a tool that should not be missed out upon.

Upon accessing platforms such customer intelligence and analysis the CMS will the assist the individual to include or tweak the information learnt to make the necessary changes to the webpage with as little complications as possible.

This can prove its merits to the individual on various levels as the ever evolving amount of information can be quite confusing to tackle and reevaluate the web page if the assisting tools to do so are not user friendly, thus the needs for a tool like CMS. Developing and redeveloping strategies for the optimization of the website can only be done and made easier with the assistance of CMS.

Chapter 6: Integrating Analytics

Synopsis

The use of any tool such as various software applications that can assist in providing the means to improve on the content material of the management of any site and its ideally ever evolving site should be carefully considered for its contributing merits. This is more so when the said information needs to be constantly analyzed for its benefiting features.

The Info

These applications are usually up and running on demand and the data garnered is passed from the website into the data collection platform through the JavaScript.

This data is then processed and calculated for the key metric values where further reports are churned out on how the site is performing. However this can prove to be a problem as the analytics and CMS work on a one-way communication level which would need further connective assistance to ensure the information is managed and applied in a useful and accessible way.

The following are some points to consider in relation to integrated analytics:

Using this method the web content management can be done in a quick and efficiently systematic fashion where the metrics driven changes are made to the website on demand.

This is safe and informatively done as the information gained is from actual user reactions and perceptions of what is being viewed on the website.

This then can effectively improve the website performance and ROI, through the viewer’s actions which eventually dictate the overall experience thus creating the conversion rates and generating the desired effects for success.

An accepted fact that makes the website more attractive lies in the content that drives the website usage to be optimized by visitors. Viewers will be keen to access the website for its informative value. The integration analytics and greatly assist in the content management through the continual data driven refinements.

Chapter 7: Integrating E-mails

Synopsis

Using the many features of the CMS to further improve on the website’s content is the benefits to having such an assisting tool. Designing the emails to cater to the needs of the prospects to the site can also be a tool that is managed to some level with the information gained from the CMS.

Mailing

Integration of emails as a marketing tool will provide the platform for better managements of the email campaigns within the CMS element and trigger emails that are based on promising value based on the actions derived from the site.

When the emails are designed to address the requirements of the prospects in its content value material, the impression made on the recipient of the email is an important factor to consider as it will either encourage more interaction or a total disconnect from the site.

Therefore using the information from the CMS the emails should be designed and sent out in a timely fashion in order to derive the best results possible to keep the website relevant and traffic driven.

In addition to addressing any information acquired through the various complimenting platforms and sending them out or using them to make the necessary adjustments to the website to make it more competitive, the emails can also be used to inform the prospects or visitors to the site of any impending or new developments that will be or have taken place.

Article Magic Give Away Rights Ebook

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Chapter 5: Article Copywriting Tips

Synopsis

Copywriting is the art of getting your readers to carry out your most desired action. This could be something from getting them to click on a link, sign up to your mailing list or even buy a product.

Some Tips

In the context of article marketing, your job is to get them to do two things:

Fall in love with your content

Click on your self-serving links

There are a few things you can do here:

The first is the optimizing your headlines (refer to chapter 4). Remember, the body content of your article must relate to your article title.

Use bullet points to lay out key points and elaborate on them.

Give examples. Illustrating examples helps get the ideas across more clearly.

Ask questions. Asking questions gets their mind juice flowing and more involved in your articles.

In short, follow these simple guidelines and you’ll be on the road to them getting to click on your links and getting massive traffic to your website.

Chapter 6: SEO Article Writing

Synopsis

SEO stands for search engine optimization, which is the art of getting your articles found on the search engines. The current largest search engine in the world is Google, so you’ll need to know what Google likes in web content to be able to get your articles found.

SEO

The first thing you must know about SEO, is that you must be very clear with the keywords you are trying to target. High search volume + less competition would be a good guide. In short, don’t exceed 2% worth of keyword density for your articles.

Don’t just target main keywords, you can try long tail keywords (keywords with less search volume but virtually zero competition). These searches are normally highly targeted and these guys could probably be your buying customers.

If you want to include a link in your body text (see if your submission directory allows it), make sure you use anchor text links - Meaning that the words for the link is actually a keywords. E.g. if you want to link to your dog training website, an anchor text link would be “dog training tips”

The best thing about SEO, is that it doesn’t matter if you are submitting it to article directories, the same works for article you put on your own blog, other people’s blogs or basically any form of web content! One more thing... Google is getting smarter and smarter so content is equally important as SEO.

Chapter 7: Article Marketing Mistakes To Avoid

Synopsis

Article marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefits. Here are some article marketing mistakes you should avoid at all cost:

The Errors

Over-doing the keywords. If you put too much keywords in your article for SEO purposes, you’ll end up coming off as spam by Google and this will hurt your rankings. Furthermore

Not optimizing your resource box. A lot of views are left on the table because people fail to optimize their resource box. A call to action must be followed by a self-serving link

Grammatical errors. This is a huge no-no and is shunned by article submission directories. Check your spelling and grammar at all times in Microsoft word before submitting.

Too short word count/too long word count. Let’s face it, short articles don’t cut it for most directories and long articles are a hassle to read. People’s attention span is short.

In short, success in article writing lies in adhering to good writing practices and avoiding silly mistakes. Don’t forget, content and SEO are king so you have to place a huge focus on those as well, while not overlooking the small stuff.

Chapter 8: The Road To Passive Traffic

Synopsis

Article marketing gives a great way to generate traffic, and that being said, you won’t get traffic instantly by submitting a few articles. The process to traffic building via article marketing is a long one, and you’ll have to consistently produce good articles, which meet standards and also is up to date with relevant information.

How To Get There

That being said, how does one generate passive traffic through articles? There are a few ways. For one, you can hire a ghostwriter to post articles for you. This cuts you out of the equation and can give you more time to focus on the marketing aspects of your business.

You can also pay to have your articles featured in websites or directories. This is a faster way to get a boost in your traffic by having your featured article put in front of the website.

Another way is to master SEO (or if you have the money, hire someone whose good in it) to optimize your web content so that the SEO will bring in long term steady passive traffic for your website.

Finally, you might consider partnering with someone. That someone will do the article-writing portion while you focus on the other aspects such as creating products, marketing etc.

Business Outsourcing Give Away Rights Ebook

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Chapter 5: Build Strong Relationships With Workers

Synopsis

A big part of ensuring a company is well run and making profits is evident in how it is keeping those working at the company happy. Happy workers equal good working environments and therefore better quality of work is produced.

Relationships

The key to creating the ideal platform for the working environment lies in the ability to build strong relationships with the workers. When the strength of the relationship is evident the loyalty levels of the workers is also much higher and this is a very important motivational factor.

Workers are more likely to go the extra mile for employers who are caring and are concerned about their comforts and the working environment.

Some of the practices that can foster strong working relationships are noted below:

The manner in which “orders” are given is very important thus one should adopt the attitude of asking rather than telling someone to get something done.

Being clear with instructions and what is expected is also something that is highly regarded in the mechanism of getting the cooperation of others. Clarity ensures focused and goal centered work attitudes.

Being polite is a great way to gain the cooperation and respect of those working within the project. Without politeness there is a very real possibility of creating animosity with those people who are supposed to be ideally working together toward the same successful end.

This animosity can and usually does cause the working environment to be severely affected thus effectively damaging the relationship with the workers. Learning to refer to worker by their names is one of the best ways to warm their hearts as it projects the perception of their importance.

Recognizing and ensuring that there is no encroachment on the private time of the workers is important. Creating workloads that often require the workers to stay back late thus eating into the own private time will create resentment and this is not good for building stronger relationships.

Chapter 6: Provide Good Feedback

Synopsis

Providing feedback is one way of getting people to improve on their current work contributions and also getting people to be more aware of how they can improve.

However the feedback exercise should be done in a manner that is neither offensive nor condescending.

Frequent feedback given, if done with good intentions and in a constructive manner, will help any business or individual eventually make the necessary improvements which will then be reflected in the elevated success rates.

Feedback

Most companies and employees value feedback especially if it is given in a timely manner. Where there are problems and expectations are not going as first designed then feedback provided can sometimes help to shed light on the shortcomings of particular contributing factors.

This is very important especially when the business projections are not being met and even worse, are on the decline. By the feedback given ah involved are able to take a step back and view the situation from the viewpoint of the feedback source therefore acquiring better understanding and making the necessary adjustments will be easier.

Striking a good balance in the commenting habit is also encouraged. In most cases feedback is only given when something negative has occurred, but a good feedback is also equally important if not more so. This is mainly because it will edify the person, group or company thus spurring them on the work even harder.

Providing good feedback can also be done in the form of dialogue. Very often the feedback is given in very much a one sided manner.

This is often not helpful to the receiving party if there is little they can do to change the current situation, therefore is the feedback is done in an open dialogue style both parties are better able to understand the situation and work out a solution.

Chapter 7: How Outsourcing Can Help Your Business

Synopsis

There are a lot of merits to using the outsourcing style to keep the smooth running of any business mechanism and it is becoming more popular to seek this kind of help due to its positive contributions to the business as a whole.

How It Helps

The following are some of the reasons why outsourcing can benefit a business mechanism:

Perhaps the most important contributing factor would be the one pertaining to cost. If a company had to explore the possibilities of setting up a separate department for a particular part of the overall work procedures needed for the project at hand, it end up being a rather costly affair.

This is mainly due to several issues such as the hiring of new staff, the availability of space for the new workers and the project they take on, the resources and possible assisting tools that may be needed and many more other connective elements.

All this when measured against making the choice to use an outsourcing option will in most cases prove to be cost effective.

The company can then focus all its efforts in other areas, thus bringing the business to more competitive level in the market.

More time can be spent on making the product or business more visible and thus gamering more revenue to the company.

There is also no need to have to file documentations that would otherwise have to be done on behalf of the hiring of the new badge of workers to serve in the project. This is a disadvantage when the services of the workers are only for a short period of time which does not justify the efforts for the above mentioned documentation process.

Faster processes can be expected, with the use of the outsourcing option, as the expertise provided will be based on the outsourced capabilities and contributions.

Code Of Conduct Give Away Rights Ebook

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Chapter 4: Open The Lines Of Communication With Employees

Synopsis

Communication is one of the most important tools within the business arena, a without the avenue of open communication available at all levels within the business frame, many negative elements can develop. These negative elements can then eventually contribute to the down fall of the business venture itself, therefore encouraging an open platform style of communication is not only healthy but beneficial too.

Communicate

Creating the comfortable and openness factor of information sharing within the organization help to foster closer ties between the employees and employers which would then have the positive impact on both parties working harder to make the venture a success.

When all communication is taken seriously and without prejudice the resulting feeling of worth is immeasurable. However designing a suitable method or style of communication ideas, feedbacks and any other vital information should be clearly drawn up to encourage such sharings without fear of negative repercussions.

Whenever possible avoid “close door” meeting as this often creates the element of speculation which more often than not results in unnecessary uneasiness for all those not privy to the meeting’s content.

Getting employees to put forth their ideas from time to time may eventually create awareness among the employers of the various yet undiscovered capabilities of their employees.

Whenever meeting are arranged, ensure time is set aside specifically for all those present to give their opinions and views on the subject matter of the said meeting.

By doing so the company creates a non confrontational platform for all thoughts to be tabled and aired and maybe even for new ideas to be put forth.

Tapping the communication lines between the various levels within the company structure often yields surprisingly positive information that would otherwise not be known. Also the fact that these ideas are cost virtually nothing is another reason to encourage open communication.

Chapter 5: Balance The Needs Of Customers And Employees

Synopsis

Everyone has their own individual needs and these needs will vary greatly from time to time, thus the company needs to be able to provide the suitable recourses to address the needs as and when they may arise.

Both the employee and customer play pivotal roles to create the necessary or desired success ratios of a business, therefore some serious thought must be put into keeping both these groups as satisfied as possible.

Unhappy employees eventually become disgruntled workers while unhappy customers simply resort to taking their business elsewhere thus effectively bring about the possible down fall of the company.

Recommendations

The following are some recommendation which can be used to address the need for balance between the two parties:

Through communication with both employees and as frequently as possible with customers, various support tools can be identified to assist the employees in providing better services to the customers and also keeping the customers happy because of the active interest shown, that is perceived to be respecting and prioritizing the customer.

Companies that work on shifts could also be encouraged to be more flexible towards shift swapping and time off for personal commitments. Employees who are given such privileges generally stay loyal and work harder for the company as they perceive the company to be caring and aware of their lives outside the work frame. This then in turn creates happy employees who willingly and consciously go the extra mile to ensure their customers stay happy too.

Though a little harder and maybe even perceived to be a little unnecessary, companies that plan their meeting away from the work place have been noted to be more effective and productive as the employees are able to muster better mindset and ideas though the more relaxed venues. Taking the extra incentive to invite families along again helps to foster the feelings of worth and care on the part of the company.

Chapter 6: Adjust With Trial And Error And Maintain A Positive Attitude

Synopsis

When venturing in to any business endeavor or even within an organization there are many tried and true methods one can follow in order to maintain a positive attitude. However make the necessary adjustments should be done as quickly and as positively as possible, while at all times maintaining high elements of a positive attitude.

Adjust

Though sometimes the experiences can seem rather overwhelming making the effort to try new and more innovative methods to achieve the desired success is well worth the effort. It is possible to survive and even thrive in the midst of trial and errors that may seem costly as first.

Always advocating to remain positive, respectful and diplomatic will help create the mindset that is accepting of changes and newer styles that may be necessary to implement for the sake of better business revenues.

By forming good working relationships the impacts of trails and errors become less detrimental as these alliances will kick in and help to come up with ideas to try to correct the situation. Looking at the trials and errors as learning curves instead of setbacks also helps the individual retain a positive and productive demeanor which will eventually be the contributing factor to improvements made.

Learning from others who may have experienced similar predicaments also helps the individual try the same methods with the positive expectations that can play a role in ensuring its success.

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Exercise for Energy

Now we've mastered sleep, it's time to look at something else: exercise.

Exercise has a complex relationship with energy because it is one of the most powerful tools there is for boosting energy levels. At the same time though, there are few things that are more difficult to do with low energy than workout. If you have low energy, you won't exercise - it's that simple. But this is a shame seeing as exercise is one of the best ways to improve your sleep, to raise your mood and to boost your energy efficiency.

In this chapter then, we'll look at how to exercise for energy and how to exercise with low energy.

Introducing: HIIT

If you have no time or energy for working out then the solution for you may well be HIIT.

HIIT is a type of training that is perfect for this situation for two reasons.

The first reason is that HIIT doesn't take very long. So if you have low energy, you don't need to try and encourage yourself to train for two hours - rather you can get a good workout in under ten minutes!

What's more, HIIT is highly effective at increasing your mitochondrial function. The mitochondria are the 'energy factories' that live inside our cells. They convert glucose into ATP and from there, they then allow us to use that ATP to move our muscles and even to think and run around. If you have more mitochondria and they function better, you will have more focus, better mood, improved memory, healthier sleep and more energy for working out.

As an added bonus, HIIT is also very good for boosting your VO2 max.

This is your body's ability to extra oxygen from the air and to then use it. The better your VO2 max, the less out of breath you will likely become. And like all forms of cardiovascular exercise, HIIT will also improve your heart health and thus your circulation.

So what exactly is HIIT?

Essentially, this stands for 'High Intensity Interval Training' and describes a type of training that involves short periods of high exertion punctuated by short periods of active recovery.

If you go jogging for an hour, this is what you call 'steady state cardio'. This type of exercise does have its merits and can be useful but it is less efficient than sprinting for 2 minutes and then jogging for 1 for a total of four reps. And that's what HIIT is all about.

A typical HIIT session then might last 20-30 minutes and involve periods of running or sprinting and periods of light jogging or slow walking. If you only have four minutes to spare, then you can use the incredibly intensive 'tabata workout'. Build up to this, because it's a big challenge, but once you have the baseline fitness this training involves sprinting for 20 seconds and resting for 10 for a total of 8 repetitions. It's brutal but it's highly effective.

Do your HIIT outside and you'll find that you also benefit from fresh air and sunlight that will help you to sleep better. Use it 4 times a week and you'll see noticeable differences to your energy levels and your physique in no time.

But I Don't Have the Energy!

As mentioned, HIIT is great for those short on energy and time because it only has to last 30 minutes at most. This means you can always squeeze it in when you're busy.

But that said, it's still very intensive and you won't always have the motivation to train like this when you're feeling tired.

So what do you do instead?

Well, consider HIIT the best tool for your energy levels but when you can't use that, know that anything is better than nothing. If you have low energy, then doing 10 press-ups before bed is still going to help. It may not be much but even this short amount of exertion can still burn calories, improve your energy efficiency and help to increase your energy levels for tomorrow. Moreover though, after you've done 10 press-ups, you'll almost always find that it becomes much easier to do a bit more.

Another tip for exercising when you don't want to?

Come up with some kind of exercise you enjoy.

If you absolutely hate running, then don't try and force yourself to do it.

How about skipping instead? Or playing tennis? Or punching a punch bag? Most of us enjoy some kind of physical activity, so just think about how you can make that into a workout. And if that means playing a Wii game... then

so be it! Actually, if you're going to be trying to lose weight on the Wii, then you may as well pick Zumba Fitness Wii - it's actually pretty good for weight loss!

Make your workouts fun and make sure to do at least something. If you make this your target for the first two months, then by month three you should have enough energy to start using low-level HIIT.

The Right Shoes

Another very important tip to help make working out easier if you're going to be running, is to make sure you invest in the right shoes. These can make a huge difference because when you get a light, snug fitting shoe, it will make you feel much more light-footed, faster and generally more 'springy'. This translates into more energy in the gym and on the roads and that means better workouts and better payoffs.

So what are the right shoes? This will depend somewhat on your natural stride but it's well worth looking into a minimalist shoe. This will be something like the Nike Free Run 5.0 or the Vibram Five Fingers. These allow your foot to move flexibly and they will bend and contort in all manner of directions. As a result, you can then allow your foot to bend and use your feet muscles as you run - which makes a massive difference to your technique.
Ebbs and Flows for Exercise

Now, if you're going to make your training as effective as it possible can be for your energy levels then it can pay to borrow some ideas from professional bodybuilders. Actually, we're going to borrow one idea in particular - that being the 'back-off week' or 'deload week'.