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Chapter 4: Take Advantage Of The Housing Crisis

Synopsis

Taking advantage of almost anything is one way of staying ahead of the money game. Taking advantage of the housing crisis should be no different and with a little knowledge one should be able to successfully tap into this opportunity with positive results.

Housing

Generally when there is a housing crisis most people will find themselves in a very difficult position. Some will have to give up their homes as they will no longer be able to meet the mortgages while other maybe more interested in leasing properties for longer terms until the situation rights itself.

In such circumstances getting into the leasing property business as an opportunity to capitalize and make a tidy sum of money would be advised. However because it is now a renter’s market capitalizing on this does have its disadvantages as now the renter will have a wider array of choice properties to choose from.

Therefore there would be a need to ensure the property available for leasing is of a compatible standard and appealing both in looks as well as price.

There is also the avenue of making money during the housing crisis by buying up properties and rock bottom prices. This is of course only possible if one has a healthy cash flow for long term investment opportunities.

Very good profits can be made when the housing market goes back to a more acceptable state whereby the said properties can then be sold for a handsome profit.

There are also other advantages that can be enjoyed when there is a housing crisis. These may include a lot of freebies that would otherwise not be available.

These freebies can range from zero moving costs to better rental rates. If the individual is looking to make a purchase on a property the housing crisis can bring about the possibility of buying a property that would have originally been out of his or her reach.

Chapter 5: Get Serious About Internet Marketing

Synopsis

Internet marketing is the most popular platform for today’s business entrepreneur. In most cases it only takes a little time and effort and comparatively a very small monetary investment, and for this one is able to reach all corners of the world and its potential customers.

Net Marketing

The following are some reasons as to why one should consider internet marketing for this purpose:

For an individual considering a business venture but has a very limited financial capital, the internet marketing is an ideal platform to exploit for the purpose of getting the product or service recognized. Exposing the individual’s endeavor to a huge audience base is priceless, and this is done quickly and easily when compared with more conventional methods.

The low start up cost and the low operating cost will also allow for great tax relief if there is any at all. When a business takes off the last thing one wants to worry about is how much of the income is taxable. Most governing bodies encourage these types of endeavors over the internet and this in turn helps the individual enjoy good tax breaks.

The high profit margin is also another attractive feature offered to those using the internet for marketing optimization. Not having to hire a large team of people and all the details that come with it is a welcome relief in terms of expenses kept low or minimal.

Then there is the time factor which some find very pleasing indeed. The freedom of having the choice to work at one’s own pace and time schedule can be a good criterion for those not interested in being stressed out.

There is also the interesting element of not having to market or invent your own product. As there is a wonderfully huge list of items available to be marketed on the internet, choosing to sell through affiliates is beneficial.

Chapter 6: The Down Side To Not Cashing In On Opportunities

Synopsis

Exploring opportunities is not something that can be done in the blink of an eye, though for the gifted few it is not an impossible feat.

However with a little bit of in depth knowledge, patience and some know how abilities, it is not impossible to succeed in choosing the right opportunities.

Sitting on the side lines and hoping or waiting for some opportunity to come by on a silver platter is often not only silly but rather unrealistic.

If individuals adopt this kind of attitude, opportunities may never come their way and even if it does it would be unlikely that they would be able to recognize it and make the best of the opportunity being presented.

Some Tips

Being more open minded and alert allows an individual to be more aware of any opportunities that may arise. Most people miss opportunities because they are too focused on the smaller picture and thus miss the immeasurable possibilities the opportunities may present.

Missed opportunities not only don’t benefit, it can also cause the individual to become resentful and bitter especially when those around are busy making it “big”.

This negative effect will eventually fester into making the individual think of himself or herself unlucky, regretful and thus more closed off as the unpleasantness of always missing the opportunity boat becomes a norm.

Risk takers are more likely to take on any opportunity and make the best of it even if the opportunity does not turn out as expected.

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Chapter 4: Beef Up Your Communication Skills

Synopsis

A leader or upline in network marketing needs good communication skills to reach out to downlines. With good communication skills, a leader can give proper instructions, making it clear to understand. Good communication skills make a good team, too, and a leader can gain trust from downlines. These are some effective communication skills:

Communicating

Listen.

An effective leader will not just give instructions and telling downlines what to do; an effective leader will listen to them, understand them, and give them suitable advice. Show signs of you being a good listener. Repeat what they say occasionally or ask questions.

Understanding barriers.

A leader should consider barriers that prevent effective communication with downlines. The stress that the speaker is facing, different races and cultures, different perceptions on what was said and what was heard are some sorts of communication barriers.

Body language.

A leader must understand and show proper body language in different occasions. Body language is important as it defines what kind of leader you are. A responsible leader will not use impropriate body language in wrong situations.

Asking questions.

Asking the right questions can allow a leader to understand effectively what motives the speaker has in mind. When downlines approach a leader for resolving problems, downlines themselves may sometimes found a solution when the leader asks questions to direct them back to the right path. However, do not be offensive when asking questions.

Be confident.

Be confident in yourself and your downlines who work with you. Do not be easily influenced. Downlines depend on their leaders. Confidence builds trust among downlines towards their leader. Downlines look up to their leaders.

Building trust.

Gaining trust from downlines is important to be an effective leader. If downlines approach their leader and tell him/her about privacy, keep it confidential. Do not easily spread what was told to you. Do not talk about others behind their backs; show good examples.

Chapter 5: Learn To Empower Others

Synopsis

To empower, is to give power or authority to. Not all network marketing uplines have the ability to empower others. Learning to empower others is a good trait; you gain self-awareness and self-confidence, at the same time, helping downlines to achieve success. Through empowering others, a leader gains trust and loyalty from downlines while enhance working performance together with them as a team.

Helping Others

Ways To Empower Others

Share information with your team members or downlines. This is important as it can build trust, and allows them to make their own decisions when facing troubles. Believe in their abilities.

Focus on vision and goals. Be clear on your vision and goals. This is necessary to give a good guidance to downlines, thus implying values, goals and mission in the daily work of the team.

Let others learn from their mistakes. Everyone make mistakes. Give a second chance for downlines to understand and learn from their own mistakes as well as from one another. Do not discourage those who are trying something new as this may prevent them from gaining experience.

Manage boundaries. Do not provide too much information; it can be stressful and distractive. Do not provide too little information; this will bring inefficiency in work. As a leader, do identify and recognize information and resources that you get. Then, eliminate any irrelevant information and focus on information that helps for your team.

Ask productive questions. Asking the right questions may stimulate team members to think strategically, thus improving their own thinking skills and problem-solving ideas. Focusing on concepts, strategies and values are what they are training for.

Create an environment that celebrates both successes and failures. Don’t just look to team members who gain success, rather also look to team members who tried hard and took risks yet failed. They gain valuable experience which adds on to their future success.

Chapter 6: Why It Is Crucial To Be A Great Team Leader

Synopsis

A team leader directs a whole team to their goals. It is even more crucial to have a great team leader in network marketing as uplines not only lead, they help downlines in achieving their goals together.

The Importance

Reassurance.

Downlines will feel secure in their group environment with the existence of a great team leader or upline. Confidence in a team leader and their team mates will boost team cooperation and thus, working together as one and improve performance together.

Inspiration.

A great team leader inspires and motivates downlines as they will look up to the team leader. A great team leader with a positive energy, enthusiastic spirit will uplift them for sure. A team leader with abundant knowledge on his/her business will even gain trust from downlines.

Responsibility.

A great team leader must be able to bear responsibilities at the worst times. If a team leader does not show good traits, he/she will find it tougher to handle problems and bad situations. Thus, it may make it hard also for the whole team who depends on the leader.

Gain Positive Feedback.

A great team leader directs downlines to do well and improve themselves. It brings a good reputation if the examples downlines follow are good ones. Hence, it brings in more clients. It also benefits in spreading the brand or name of the successful team.

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Chapter 5: Scale Your Passion

In the entrepreneur community, scale, is a very popular word. It can mean several different things but in this case, it means growth. If you are able to take your passion and turn it into a business, that’s a wonderful thing and should be applauded. If you can take that same business and successfully scale it, that should be commended. While it may seem like an unnecessary factor to consider, there are many businesses that make income but can’t handle explosive or consistent growth. Some businesses are created to be and remain small.

There’s absolutely nothing wrong with keeping your work load small and easy to manage but if you want to turn your passion into a viable business that supports and sustains you, it has to be created to grow.

For example, if your passion is writing short stories, you can make money by writing short stories for other people. If it takes you three days to write and edit a complete story and you work on your stories Monday-Friday from 9am-4pm, you would only be able to churn out about 1.5 stories a week. If somehow the word got out and 5 people asked you to write a story a piece and they were all due in one week, you’d end up working a lot of overtime or have to turn away potential clients. This business model is not built to scale.

You are limited to the number of stories you can produce and if you want to get more clients, you’d have to adjust your hours, write stories faster or hire other writers. It can be hard to make those kinds of changes once you’ve started working. But if you go into it knowing that those things will have to happen, you are more apt to be prepared when the time comes. One reason why many new businesses fail in the first three years of existence is that they’re not built to properly handle growth. Yes, a lot of customers is a good problem to have but only if you can take advantage of the opportunity.

There are definitely some other processes that can be put in place to help with scalability like automating or outsourcing some of your business tasks. But with any process, it takes time and preparation to really benefit from them. When you are creating a business, it’s ultimately up to you as the owner to consider your long term goals and what needs to happen to successfully grow your business. This is best done early on.

Chapter 6: Live Your Passion with Intention

Once you’ve identified your passion and found some practical uses for it, the hard part comes next. Living your passion won’t be easy. You may find yourself having to defend it to family and friends. While standing up for your passion may be a challenge, it won’t be the hardest one.

You will have to consistently work with yourself to stay true to doing what you love. If you’ve made it all the way to adulthood without pursuing your passion, there’s sometimes a very compelling reason; fear. It’s not easy to put yourself out there to potentially be judged, especially if your passion is considered impractical. It can also be scary to do something that you aren’t familiar with or comfortable doing.

This fear is natural and shouldn’t be used as an excuse not to move forward. If you have found something that you enjoy, it’s worth it to pursue it.

Another thing that prevents more people from following their passion is failure. The fear of failure is one of the strongest and most paralyzing ones. However, the fear of success may be just as strong. Sometimes it’s easier to simply sit and dream about what could be than it is to actually go out and do it. Both success and failure carry with them their own level of responsibility but in either case, you’ve made the first step and tried.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? — Marianne Williamson, Return to Love: Reflections on the Principles of "A Course in Miracles”

We can often be our own worst critics, especially when it comes to stepping outside of our own box and doing something different. Negative and doubtful self-talk is natural but it shouldn’t stop you. Neither should you not knowing what to do next. Yes, I’ve given you some steps to follow but if you noticed, many of them involved doing some research. We live in a society where information is an important commodity and it’s very readily available. Take advantage of it.

Just as not following your passion brings with it the responsibility of a dream unfulfilled, following your passion and being successful brings with it the responsibility that comes with that success. The great thing about following through with something that’s risky is that even if you do fail, you can rest comfortably knowing that you tried. If you do nothing at all, you never know what could have been. Happiness is a decision. If you make the decision that you are going to follow your passion and that it will make you happy, it will.

Addendum: True Stories

When you begin to actively follow your passion, it could be an isolating experience. Often your family and friends won’t be able to come with you on this journey. But there are a lot of other people out in the world who have taken that plunge and done so successfully. Here are three real people who took their passion and ran with it.

Angela Halsted: Passion is puzzling

Angela Halsted is a mother of who lives in Arlington, VA with her husband and two children. While she lives a happy life as a soccer mom and wife, she had an interest in puzzles-crossword puzzles to be more exact. One day she decided that she wanted to look into her interest to see what was out there. She would fill out crossword puzzles on her own and an internet search lead her to the world of crossword tournaments. She was hesitant but curious enough to check it out.

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Chapter 5: Viral Power

Synopsis

One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature. Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power.

Going Viral

Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business rapidly. Here’s how:

Every person on Facebook is connected to his or her friends through the network. Status updates of each person such as “Liking” a page, writing on someone’s wall will be shown on that person’s news feed.

What happens is this - When you get your Facebook fans to interact with your Facebook page, whatever actions they take will be shown on their news feed as well. This in turn would appear on the news feed on all of their friends. This will spark curiosity among their friends and they would be likely to click on your Fan page to see what’s going on.

The viral magic happens when more and more people start “Liking” and interacting on your page. Your fan page could grow 10 times the speed in no time!

Chapter 6: Integrating Facebook With Other Websites

Synopsis

Having tons of Facebook traffic is good, but it won’t be of any use unless you get them to your online business websites.

Remember, the Facebook Fan Page serves as an “outpost” for providing useful updates and letting the fans interact with one another. But ultimately, your profits will not directly come from your Facebook traffic unless you know how to monetize them.

Here are some ways you can monetize your Facebook traffic:

Send them to your landing page if you don’t have a Facebook landing page to build your list of prospects.

Promote offers and send them to your sales page.

Give excerpts to articles of interest and link the full article to your blog.

Ask them to follow you on Twitter and get them to tweet about your content for a prize.

Post up videos on YouTube, share them on your Facebook Fan Page and ask them to share it with their friends! (Or subscribe to your YouTube fan page)

So as you can see, The Facebook Fan page acts like a simple hub where all your marketing activities can revolve around it. Ultimately, you have to determine your most desired result (e.g. getting new leads, making profits) and structure your Facebook marketing activities to lead to these sort of responses.

Chapter 7: Facebook Advertising

Synopsis

Facebook advertising has taken the online marketing world by storm because of its low cost per click and ability to be extremely specific to your target demographics.

Ads

Its ease of setting up marketing and advertising campaigns allows it to very soon surpass Google in terms of advertising volume.

Setting up your advertising page is simple, at your Facebook profile. First, go to your Facebook page. On the right side there is a mock advertisement, Click it to start crafting your own Advertising campaign to suit your marketing needs.

You can then write your ad copy, include an image and set your marketing budget. Facebook will help you calculate your suggested bid per click based on the average you pay per click.

As a general rule of thumb, you would want to send these clicks to your Facebook landing page so that you can secure leads. If you send them to an external website, it would normally cost more.

After you set up your campaign, you can monitor your advertising statistics and results and tweak your campaign accordingly.

You can adjust your bid, run multiple ad copies to see which converts the best and eliminate those that aren’t performing well.

Chapter 8: Facebook Mistakes To Avoid

Synopsis

With all the so called “hype” about Facebook marketing, it seems imperative that you must tap into this huge resource ASAP. But that being said, there are several pitfalls involved in Facebook marketing that you should be aware of and avoid.

Errors

Becoming too “Salesy”. This is a big no-no. The main purpose of your Facebook fan page is to connect with your customers and build a strong rapport. Each time you sell them, you take away “rapport juice” and they will become less responsive to your content as time goes by.

Not split testing your ads. If you are advertising on Facebook and you don’t have multiple ad campaigns to see which converts the best, you’ll potential be leaving tons of money on the table. Split test your ads, get rid of those that suck.

Not engaging your audience. The amount of success your business will have is not just determined by the number of “likes” you get. You have to turn your audience into raving fans by getting them actively involved in your fan page.

Avoid these mistakes, and you’ll be on the path to success.