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Chapter 5: Improve Your Marketing

Synopsis

Top sales pros affirm that it a great deal of the time takes seven or more communications or sales messages before prospective buyers make a purchase.

They in addition to that confirm that it’s normally easier to sell to a referral, because somebody they know gave favorable testimonial about their products or services.

What would come about if you combined both of these potent ideas? A nifty and thrifty two-step. Check out this two-step tip:

Get Creative

Accumulate leads with your auto responder. Ask for mailing addresses and phone numbers, too, for additional ways to follow up with each individual.

When you download the e-mail digest of everyone's e-mail addresses and additional information from those who asked for additional information from your auto responder, follow up multiple ways. Send out postcards. Call. Mail or e-mail sales letters and additional promotional pieces.

Release a price list of all the products and services that you provide in an insert, direct marketing package and / or .pdf to be made available thru your auto responder.

You might likewise include order forms, product descriptions, and additional sales material. Then send to the individuals in #1 above with monthly updates, announcements of recent sales and products / services, and a request for referrals.

So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!

Chapter 6: Provide Top Customer Service

Synopsis

Ideally, when you perform buyer service, it's done on a one-on-one basis with each of your customers. That works quite well in the offline world - but on the Net, that simply won't do. Your customers are literally all over the Earth, and there's no way that you can truly deal with each one of them in person. That's where an autoresponder comes in.

Take Care

Buyer service with autoresponders is quite easy. When an order is placed, an autoresponder may send out the receipt for the sale, the info for accessing the product, and a ‘thank you’ e-mail.

This occurs whether you're logged in to your computer or on vacation in an exotic location! However customer service doesn’t always end right there, and if you're away from your PC, you might be letting your buyers down!

For example, an elderly gentleman sees your product advertised and places an order. Everything runs through just fine, and he receives the receipt, the download info, and your ‘thank you’ e-mail.

Your product is an ebook, compiled into a PDF file. This certain gentleman doesn’t understand what a PDF file is, and he has no clue what you mean by ‘right click to download.’ He needs additional buyer service for the product that he has bought, and there's nobody available to help him - nobody but an autoresponder.

Arrange an additional autoresponder that will send a list of frequently asked questions or issues that deal with buyer service or how to access the product. Likewise arrange a support autoresponder.

If he sends off a message to support, he ought to get an instant message back letting him know that his message has been received, and how shortly it will be addressed. This will supply him some measure of solace, and in most cases, he will wait that assigned time period for assistance.

All the same, if he doesn’t know how to download the product, and he sends off a message to support, and nothing occurs, he will most likely get very dissatisfied in a very short time period. The difference between a patient buyer and an irate buyer is one simple autoresponder message that can and should be set up in under 5 minutes.

Truly think your ordering process through, and consider the potential issues that might occur for your buyers. Get an autoresponder set up to address those issues, and you'll find that your purchasers are more satisfied with your products, and exceedingly satisfied with your buyer service - all because your autoresponders handle their Issues immediately!

Wrapping Up

Values make us as an individual and define how we invest our time, energy and cash. If our values are high, we may reach the limits of improving our personal and business life.

Throughout our life, we choose what we want to do with our time. Time is crucial, since time runs out quick. For this reason you, wish to invest time, spending your time wisely. Spending time wisely includes activities, entertainment, work, quality time and so on.

The average individual spends most of their day working. At the end of the day they return home to spend time watching TV, or engaging in activities with the family. Regrettably, family is a thing of the past. If you wish to better your life, you are going to have to work in the family.

To accomplish a time frame that works for everybody try considering discovering new interests. If you discover fresh ideas, it will help you open the doors to success.

Your directions in life are based on fresh ideas. For example, if you come home after work most times without spending time with the family, try practicing eating at the dinner table each night with your family. Don't allow room for excuses.

As you eat together, take time to ask how each person’s day went. This has proven to enhance relationships. If you enhance relationship, you're also building a new bridge to personal improvement.

One of the biggest errors some individuals make is hanging out with poor influences. If you hang out with poor influences, you're wasting time. Your values are low.

You'll have to build your values to better your personal and business life by changing company. You want to hang around with favorable influences.

Finding fresh positive influences is a key to success. Anybody who thinks positive will rub off on you, is right. To have new positive influences you have to learn communication skills.

Don’t be afraid to smile and say hi. There's nothing wrong with being friendly. One has to use good judgment however, since this world is filled with foul characters that have harmful intents. In addition, many individuals nowadays fear friendliness.

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Chapter 7: Use Analytics To Separate Buyers From Non Buyers

Synopsis

The success of online businesses depends largely on the exposure rate and impact the website makes on the visitor. This is very important to the first impression being formed as the merchant does not have the luxury of personal contact to gauge the customer’s wants and needs of the time. Therefore tools like information derived from analysis would have a rather profound impact on the online business success rate.

Gauge It

Some of the items that should be considered when creating a conducive platform to encourage transactions would be to know some basic information on the demographics intended.

This information should cover geographical locations, family makeup, buying power and it should help to identify the target buyer.

Serious buyers would essentially be looking into important elements like measurable quantitative terms, substantial availability of items, accessible distribution methods, sensitive and well planned affordable marketing exposure that generates the right kind of interest.

Well designed internet tools will help to detect the interest rates as their frequency and active purchases are logged. Buyer will also generally stay loyal if and when the products sought are able to maintain the promised quality and quantity without doubt.

Non buyers however will only be interested in browsing for the cheapest deals and may not necessarily make a purchase in the end.

Serious buyers also tend to be more active in surfing for the most compatible and innovative items available. These individual will stay focus and true to the intention of making a purchase thus taking the trouble to source the relevant information where and when needed.

There are several tools already available to be utilized when there is a need to track such behavioral patterns to ensure the right target audience is being reached. All this is based mostly on addressing the niche marketing sector.

Chapter 8: Use Loyalty Programs

Synopsis

Having a good and strong customer base is very important to the success of any business venture. Therefore it is important to ensure the customer base stays as loyal as possible as this in turn helps to create some form of stability for the merchant.

Keep Them Coming Back

Perhaps the among the most effective ways of creating and maintaining the customer loyalty ratios lies in the ability to provide as many incentives as possible through the setting up of various loyalty programs.

These loyalty programs should ideally be able to increase the customer’s interest in staying with the product over a long period of time, thus repeat purchases become a norm.

The loyalty programs should ideally give the customer the satisfaction of knowing the merchant is interested in creating an environment where the customer is encouraged to be a major part of the business.

This inclusion makes the customer feel important and considered and it also inspires the customer to stay loyal as the rewards for past purchases are tagged to the next purchase.

The loyalty programs are usually designed according to information that may include information on buying patterns and preferences of the customers.

Buy ahead discounts, purchase level rewards, rebates based on spending levels, upgrades or special added benefits are all different incentives that can be included in the loyalty program to make it as enticing as possible.

The buy ahead discounts are designed to ensure the customer is locked in from the very beginning when a purchase is made. This may be done in the form of a loyalty card that entitles the purchaser to enjoy immediate discounts or free gifts with future purchases.

The other popular loyalty program item is the rebates on spending levels where the purchaser is given bigger discounts when the purchase amount passes the relevant levels.

Chapter 9: Determine The Correct Frequency To Send Emails

Synopsis

The question of frequency is always as issue and here are some tips to assist in making a more informed decision.

Important Decision

Testing is one good way to start. Besides observing market trends and available information on the subject, there is a need to conduct a series of test of the various frequency rates before a suitable one is found.

Feedback is an important and valuable assisting tool to provide the information that can help make decisions which affect the business.

Soliciting feedback is usually not easy as most people would rather not take the time to respond to this but if persistent there will eventually be a response that can provide valuable information like if the material featured is too boring and lack helpful information or if the frequency of receiving the mail is perceived to be annoying or if the content is totally irrelevant or of no interest to the recipient.

If market conditions or seasonal shopping is the prime factor in the particular business being touted then some thought should be given to whether the recipient’s needs are being properly addressed in the material sent.

There is a fine line between sending too much too quickly and sending too little and too infrequently for this particular niche. How experience can and usually does play a pivotal role in deciding contents and frequency.

Giving the receiving party a chance to participate in the decision on the frequency of the emails received is also another option worth exploring.

Most recipients will be happy to oblige with such information and this will in turn create the interest and eagerness for both parties in sending and receiving the intended material.

Wrapping Up

Getting the business on a recognizable platform is important but doing it in a way that brings about the opposite results is detrimental to the success of the business. Emails are an important yet tricky tool and should be carefully considered before any decision is made. The question of frequency is always as issue and here we have provided some tips to assist in making a more informed decision.

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Chapter 3: Learn To Use Terms That Invoke Emotions

Synopsis

For most, the effective impacts desired out of a communicating exercise, comes from the importance of being able to invoke some level of emotion both from the presenter and the listener.

If the communication is well designed, with this important aspect dominantly featured, then the eventual results of the said communication exercise will bring forth the desired effects.

Emotions

Learning how to identify and include terms in the speech pattern and body language will be very useful when trying to focus in invoking some sort of emotion from all involved.

Using appropriate trigger works and phrases is one way of achieving this emotional impact. “Painting” a picture with the choice of words used is the main idea behind the emotion invoking communication technique.

This is very important for the presenter who is focused on making the desired impact on the listener in order to get the results intended.

However it should be also noted that the use of invoking emotions can be something that causes the opposite of the intended impact meant.

Therefore it is very important to identify beforehand the emotions that are being sought after, through the communication exercise, so that the words chosen will rightly describe the actual content of the message intended to be divulged.

The following are some recommendations as to the best use of words that will ideally invoke emotions:

Using descriptive words and visual words to make it easy for the listener to “see” the picture in the mind’s eye would be one way of invoking the desired emotions.

Using smiles and metaphors is another effective way of invoking the desired emotions into the content of the message to make it more impactful.

There are also actual words that can be used to invoke strong emotions both in the presentation material and in the overall content intention.

Chapter 4: Pay Attention To Body Language

Synopsis

Having the general gist of the message being lost in translation is especially possible when the body language used does not in any way reflect the actual message content intended for the listener. Therefore it is very important to ensure the appropriate body language is chosen and used to match whatever is being communicated. This is one of the most effective ways of reinforcing the message being communicated.

What Are They Saying

Whether it is for the intention of making a good first impression or for the intention of making a powerful and impacting presentation, the body language that accompanies the communication has to be spot on; otherwise the desired results will most certainly not be achieved.

Factors such as posture, firm handshakes, eye contact, fidgeting, animated movements, sitting positions, voice levels are all different body language tools that deserve a level of attention to ensure the correct use is parallel to the intended message.

Paying attention to the body language being shown by the listener will also help the individual identify the level of interest the listener has towards what is being communicated.

This is especially useful, as it can help the communicator change topic content, style or words and incorporate the ideal and appropriate body language movements to be used to attract the possible waning attention or even enhance the interested attention of the listener.

Studying the body language is an important first hand indicator as to how well the message in being received and understood. This is definitely an advantage to be fine tuned as it is important to ensure any communication exercise achieves the desired results it was first designed to reach.

A large number of people whose careers depend on being able to identify the other parties reactions through the body language reading, will attest to the importance and effectiveness of its ability to enhance communications

Chapter 5: Learn To Use Terms That Spark Interest

Synopsis

Any tools that can be used to enhance the communication exercise are definite exploring for its merits. Besides the more common recommendations such as body language and vocal tones, there is another equally interesting way to create optimum interest in the subject being communicated. This is the art of incorporating little nuggets of information that can spark the interest of the listener.

Get Attention

When it comes to perking the interest of the listener, the most common way to spark interest is to name drop. This has always been a crowd puller because by nature most people are rather inquisitive and want to know all about what others are doing or thinking. Therefore by name dropping the conversation now becomes more interesting and thus worth the time and effort to indulge in.

Giving out information that is attention grabbing is also another form of sparking the interest of the listener through the communication exercise.

Using facts and figures that create or imply shocking information that is little know, will add to the excitement levels of the communication content, thus encouraging and sparking even more interest.

Another way to help spark interest is to be well informed in the subject matter that is being discussed. People are often attracted to individuals who are well informed on the topic of discussion.

Projecting a seemingly commanding presence by the tone of voice and the topic chosen for discussion is also another way to spark interest from those around. Presentations that are made with voice tones and body language that personifies confidence will ideally create a resonance that attracts interest.

Using terms that are positive and encourage interaction is always a welcomed way to ensure participation, and this if often the ingredient that encourages interest. Most people enjoy some form of interactive conversations as it allows them to ask questions and engage with others.

Chapter 6: The Benefits Of Presenting Your Message In 1 Minute

Synopsis

The intended purpose of all communication is to get a specific message across to the other party with the assurance that the intended message is then received and understood. However with this intention in mind the individual should also be aware that getting the information across in a concise manner would be more beneficial that taking an endless time frame to do so.

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Chapter 6: Arrange The Ads In Your E-book

Synopsis

Though not widely accepted at the moment arranging ads for ebooks is fast gaining some level of popularity. The revenue earner is nowhere near phenomenal yet is would be something interesting and beneficial to consider.
Ads

The popular question that is currently hotly debated is whether or not ebooks should feature ads and if so how much should the authors receive in terms of revenue percentages.

Some eBook designers are now including platforms for advertising applications to facilitate revenue earning possibilities. Though it is still considered unfamiliar territory there are visible concerted efforts made to tap into this possibility for the future.

Attracting advertisers to the ebooks is an ongoing exercise but unlike other media there is some level of ambiguity when it comes to the accurate projection of sales derived from eBooks.

Some advertising can be comfortably applied to the particular device or brand author with a proven track record for sales to the digital versions made.

Then there is the possibility of garnering smaller advertising revenue projections which might be available to a target based audience for specific content. However meaningful projections of sales percentages which are to be based on corresponding advertising costs may prove to be rather difficult.

There are also those that are quite against the idea of including ads in the eBook style of publications as it is currently perceived to be somewhat annoying and cumbersome.

Those who choose not to be interrupted by such ads basically down load applications that stop such interruptions adequately thus defeating the overall intentions of advertising in the first place.

There is also the issue of interactive availability and color screen help when it comes to viewing the ad on eBook. To date both these issues though being addressed by the relevant experts it has reached a level where the eBook user gets optimum quality visual effects.

Chapter 7: Decide What Extras To Include In Your E-book Package

Synopsis

Designing an eBook is no longer just that. There should be other beneficial element added to the general make up of the eBook to make it more competitive. Exploring the various possibilities would be advantageous and definitely create the platform for more interest and revenue earnings.

The Extras

The first and important step to take would be to ensure the material posted is done in a PDF format although HTML versions are also acceptable though not as accommodating. Apart from the revenue earning potential there is also the fact that ebooks present opportunities that ordinary printed information lacks.

Without restrictions in place such as using incompatible formats, the viewer should be able to access many platforms from the actual article posted. Understanding that simply be default the PDF format is searchable thus making is especially user friendly for “how to” eBook contents and other styles of reference works.

From the viewers point of view, finding and accessing information should be made easy and quick therefore making the text “clickable” would be advantageous.

Being able to click on a particular chapter, title or any segment and then having it immediately pop up is something that would be time and energy saving thus be looked upon favorably.

Providing further extras such as facilitating a link on the eBook that opens a web page or even starts an email is also a good idea. With this facility the viewer can easily make other references from different sources and also access web links.

The email pop up can be used to get immediate feedback from the viewer which would help the host to address any shortcomings.

Making recommendations on other products, services or businesses can also be done in the eBook. When the viewer clicks through to the site where the new information is being posted the affiliate program can then bring in extra revenue to the host.

Chapter 8: Market your E-book Depending On Its Use

Synopsis

Having a great eBook but marketing it without any real direction will bring about less than desirable results. Knowing the eBook contents and matching it with the target audience that will find the content suitable for their needs is an important factor to look into if the desired success rate is to be achieved.

Marketing

Creating a market that is well served with the particular eBook is always a good idea and putting the relevant tool into practice to ensure this end will allow the eBook to be sold according to its particular niche market.

Once this is established more viewers will be interested in making a firm purchase.

Understanding that the eBook creator may not always be an authority on the current needs of the viewing public is a humble place to start.

Doing some research or arming one’s self with supporting information before the niche market is approached for the purpose of getting the eBook well received should be done at the very onset of deciding the marketing strategy.

Conducting surveys, keeping abreast with current comments on blogs, reading material from popular forums or any other information that can shed light on the perceptions toward the content of the eBook in the market will assist the eBook owner to make better judgments on who would be best served by viewing the said eBook.

This would then enable the owner to focus the attention on this group to promote the book to.

Understanding the customer is basically looking for real solutions when they source for ebooks will also assist in being able to promote the eBook according to its use. The target audience should be able to connect with the material in the eBook if it is to achieve any level of success.

Chapter 9: Launching Your Product

Synopsis

The following are some tips which should ensure a successful launch strategy:

Putting It Together

Offering a pre launch discount or even freebies to all those on the individual’s emailing list would be a good way to start the attention grabbing campaign for the launch of the eBook. This action will also contribute to the loyalty status of those on the email list.

Making the launch more attractive by adding features that include bonus earning potential for committed buyers is also encouraged. Most people will be more inclined to make a commitment if there is something else to be gained besides the intended product itself.

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Chapter 7: Set A Budget And Stick To It

Synopsis

PPC search spending can be quite a challenge to decide in specific as it is an increasing fast pace market generating revenue. Based on latest statistics the PPC has generated a substantial amount of revenue to the internet marketing platform.

Watch Your Money

Budgeting for PPC is difficult but not impossible, simply because the pricing is mainly set based on the keyword bids which is very inconsistent and fluctuates constantly.

One way of creating a budget is to estimate one by calculating the percentage of revenue derived from the online presence and then base it on that calculated percentage.

Some search engines such as Google have budget optimizers for ad words which are generally designed to help advertisers receive the highest number of clicks within the budget allotted.

However this does not in any way help in achieving any positioning within the indexing exercise. There is also the useful cost per click which work on monthly budgets or the automate cost per click version which allows for automatic adjustments.

Periodic reviewing of the budget which was established at the onset of the PPC tool exercise is done to ensure the conversions and profits balance out ideally and bring in the desired revenue. The budgets should be based on the effectiveness of creating the revenue from the PPC.

However all the budgeting tips and designed suitable choices will not be useful if it is not kept consistent and there are too many adjustments made without proper and careful consideration. There is also the need to stick to the budget laid out until otherwise proven to be ineffective.

Therefore problems such insufficiently spent funds, overspending, seasonal changes and optimized ROI via budgeting allocation should not be the cause of any derailment of the budget allotted as all these points should have been adequate considered before the PPC was launched.

Chapter 8: Make Sure You Have Great Content When Someone Does Click

Synopsis

Research has shown that this is currently the quickest way to send targeted viewers to the intended website which effectively cuts the “testing” phase down considerably.

Content Is King

However in making the choice to use PPC all the fact and figures should be understood so that an informed choice can be made while limiting the possibility of failure.

Creating great content is the most important feature to include in the exercise of designing the site. However other supporting elements should also be looked into to facilitate the actual steps that will create the platform for the visitor finally being able to view the site’s content.

Attract the target buyers with the right keywords that should ideally appear on the URL. This is an often overlooked fact as although most individuals spend a considerable amount of time picking the best and most suitable keywords that create the relation and attraction point to the site, they fail to include this as a clearly displayed feature on the URL.

Those viewing the initial ads will be able to see the URL and this should cause them to want to explore further into the related topics.

After this step is successfully taken the content of the page must be able to match the ads that brought the viewer to the site in the first place. Keeping the content interesting and full of informative tidbits will encourage the viewer to also recommend the site to others thereby effectively creating the other revenue earning click for the site.

The landing page should contain the information that was promised at the ads placements as the PPC method is used to access the material.

Chapter 9: You Have To Follow Up

Synopsis

While PPC is definitely proven to be a good tool to use in the quest to direct traffic to a site where the eventual desired results of increasing interest and creating revenue is evident, there should ideally also be some follow up exercises to ensure optimum results are garnered.

Stay In Touch

Running PPC campaigns without keeping track of its progress and any changes periodically will cause the PPC campaign to become either no longer useful or redundant altogether.

Considering objectives such as branding, changes, prospects and others needs constant follow up exercises to keep them relevant to the market sentiments of the time.

Things to avoid should include all of the following - one campaign fits all target audience, multiple campaigns for a single product, duplicating keywords across all campaigns and not having the appropriate measuring tools for performance and monitoring the accounts.

The follow up processes should include conversion tracking which will give the host an idea of the performance levels the chosen campaign is churning out. This feedback should include impressive details such as full reports on the amount of PPC, interactive results from the PPC and actual conversion rates managed.

Once this information is established some form of follow up exercise should be set in place to ensure the interested parties are assured of the services touted at the site.

The follow up exercise should also include keeping the viewer happy with the eventual purchase made, and address any shortcomings. Follow up exercises can also provide beneficial information that will help to make necessary adjustments where needed.

These follow up phases should ideally be done periodically whether or not the PPC campaign is going well or poorly. The follow up campaigns can also act as learning curves whereby valuable lessons can be leant and mistakes can be corrected.

Wrapping Up

Using the PPC to attract participative traffic to a site in very important in the quest to get noticed and get some serious revenue coming in. You now have the tools and knowledge to get you on your way.

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Chapter 4: Use Social Networks

Synopsis

A lot of new businesses are breaking because they do not comprehend the power of social networking.

Network

The most potent sort of advertisement is free and that is merely word of mouth. Social networking is presently one of the most potent forms of advertising today. Read on for inside information on how to begin your social networking campaign.

Sign on for a myspace, twitter, and facebook account. After you have done this, place the name of your business so that it appears on the first page of each of these social networking web sites. Over eighty percent of individuals under twenty-five have a myspace, twitter, or facebook account. Right now is the perfect time to provide some form of business that would boom when directed at the younger population.

Develop your list of contacts every day! Acquire of list of acquaintances and contacts for each network. Start out by supplying all of your personal acquaintances and family, this will provide you a database of a hundred to three hundred contacts to work with perhaps. Individuals will promote you by word of mouth and your business will build up. You will carry on to add relevant acquaintances day-after-day.

You can never keep likely buyers too informed. Update your acquaintances. Perpetually updating your contacts is utterly critical to keeping an online networking campaign active. You want individuals to Understand what is going on with your business at least every other day. This is as easy as a wall post on facebook, a bulletin board system announcement on myspace, and a tweet on twitter.

Step-up your traffic as much as conceivable! Bringing traffic to your web site. The entire idea behind social networking is that you will get hold of a ton of individuals in a short amount of time. This is exceedingly effective because even if individuals are not ready to make a purchase, they will more than likely look into your business.

By having three active social network accounts and perpetually updating your contacts, you will acquire a steady flow of traffic to your business site. These will start to bring forth leads, and one of these days sales.

Update each of your social networks every day. Include particular offers and a link to your business site every time you make an update. All of the time have something different to offer. Individuals will get annoyed and feel like you're spamming them if you just post the same dull advertising begging for sales day-after-day. Use good sense.

Chapter 5: Use Back-Links

Synopsis

All net business owners hope to accomplish top rankings in search engine results pages, particularly on Google. Google is the most popular search engine amid net users and so, as an net business owner, you need to make certain that your sites Google page rank is elevated enough to make possible customers click on your link ahead of that of your rivalry.

Links

Aside from structuring your internet site to comply with search engine optimization criteria, the most dependable and tried and true strategy in improving your website's page rank is getting lots of back links.

Aside from relevancy to particular search terms, Google's hots look at the popularity of your web site. To make your web site look popular, you need to have many back links as these serve as sanctions from other sites. Naturally, the back links that you get should be from high quality sites so that Google hots may recognize their value.

Back links likewise help drive traffic to your site which helps you improve on your sites popularity and further better your page rank. Consequently, the more high quality back links you have, the simpler it is for you to better your sites Google page rank. To assist you in creating lots of beneficial quality back links, listed below are a few crucial steps you might want to abide by.

Utilize Social Book marking sites.

Social book marking sites are very popular among net users as it helps them share online material that interests them. Ascertain what the most popular social book marking sites are and utilize their tools to better your Google page rank.

Sift through your internet sites content and determine on which section you feel will activate your target market's interest most. Submit that section to popular social book marking web sites and you are able to be assured that, inside just a few hours, you will be receiving gobs of good quality traffic and your site will be listed by Google likewise. The more you do this, the greater your potential to get your site in top Google rankings.

Discussion boards are very helpful in increasing a sites ranking because it's in such web sites that individuals with similar interests converge to talk about relevant matters. Seek forums that have discussions that are relevant to your offers. What you must do then is sign on for an account and customize the settings so that your key signature includes a link to your web site.

Once you've done that, you are able to begin taking part in threads and each of your posts will link to your web site. When you take part, make sure that you share relevant info so that you might be perceived as experienced. The more interesting the material you share in discussion boards, the more likely other users are to click on your link and believe in your online business.

Link exchanges have become so used because it lets website owners generate inbound links from relevant web sites without having to dish out revenue. In a few forums, there are threads committed solely to individuals interested in link exchanges.

Discover where those forums are and see if you are able to find individuals who have sites with traffic you are able to leverage on. When doing this, view whether or not the person's target market is like yours. There's no point in attempting to draw in individuals who won't have any interest in what you have to provide.

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Chapter 6: Be Positive And Enthusiastic

Synopsis

The attitude one adopts when presenting or being an instrumental part of the meeting play a very important role in setting the general mood for the whole exercise. Therefore one should always learn to adopt and sustain a positive attitude through the whole process. This can and most often is the single most important feature of any successful meeting phase as first impressions are hard to change if they are of the negative form.

Mindset

The following are some suggestions that may prove to be helpful in keeping a focused and positive mindset:

As much as possible one should try to develop the ability to find only the positive elements to talk about in any given situation. This is instrumental in developing the positive and enthusiastic mindset that will go long way in keeping the encounters from taking a turn for the worst. It will also be a welcomed aura when the effort is made to make everyone as comfortable as possible.

Complimenting the other party is always a good way to start the encounter on a positive note. However the compliment should be done in a sincere fashion and not come across as condescending or with a double edged meaning.

Enthusiasm is an infectious element, and this should be exploited as much as possible. An enthusiastic individual is able to affect all those around to also get with the positive vibe and thus create a friendly and more workable atmosphere. Enthusiasm is a characteristic that is always welcomes as it helps to lift everyone’s spirits when the meetings get long and boring or when the content is rather technical and exhausting to the mind.

Reading material on how to portray positive and enthusiastic behavior is also another way to learn how to practice this very beneficial state of mind. Everyone generally wants to be around or associated with positive and enthusiastic individuals.

Chapter 7: Network With People You Don’t Know

Synopsis

This is sometimes very hard for most people to try as they find the whole potential encounter rather daunting and exhausting. However with some well designed tactics anyone can successfully network with total strangers anytime, anywhere with the desired resulting outcome gained.

Get Out There

Perhaps the first obstacle one has to address is the mindset. Being afraid to approach total strangers in person may not be the best or the first choice to make.

Taking the time to build this confidence might be more helpful thus the recommended line of initial communication would be through emails or over the phone.

Generally starting out the conversation by discreetly dropping names would be an added advantage as most individuals respond well to those who are connected or acquainted to both parties.

Understanding that networking does not and should not only be confined to friends and relatives is also important, as it would then force the individual to seek out others or strangers in the quest to promote or introduce the business opportunity.

Acquiring some background information on the potential target is also encouraged. This will impress the individual being approached but only if the information is not too personal or offending.

The information acquired should be used to further encourage the individual into thinking the business or items promoted are definitely advantages to be acquired. Impressing upon the receiving party the importance and missed opportunity if not seized is a good point to make but this should be done without being pushy. Designing the conversation towards making the stranger feel comfortable, impressed and special is important in holding and keeping his or her attention.

Giving the impression of respect for the other person within the networking exercise is also encouraged. People who are sought for their comments and ideas are a great way to encourage a window for introduction of a business venture, as they are no longer on guard or weary of a sales pitch being made.

Chapter 8: Be A Good Conversationalist

Synopsis

The art of being a good conversationalist is not very difficult especially if every opportunity that comes along is utilized and maximized. The more one practices this art the easier and better one becomes at it and soon any fears that were once present will no longer be evident.

Speaking

Here are some recommendations as to how to go about acquiring this very beneficial tool:

Consciously forcing oneself to have a confident mindset and corresponding body language is something that needs practicing. One way of doing this is to observe or be in the company of confident people. Confident individuals are usually good conversationalist because they seldom are distracted with worrisome thoughts such as how they are perceived or accepted. This mindset comes only with constant practice and abandonment.

Taking the trouble to know something about the person intended to be addressed in the conversation is helpful. Such basic information can help to set the friendly tone of the atmosphere which in turn will better facilitate any eventual introduction of the business side of the conversation.

Asking questions is also another way to initiate conversations. Though one should be careful to keep the questions impersonal and fairly intelligent. This is another way to get the conversation going and also getting the participation of the other parties.

Being a good listener is another quality that should be cultivated because good listeners are often able to contribute to the conversations with quality comments and information that will impress the other participants in the conversation. It will also give the individual a chance to positively contribute to the conversation exercise and in turn impress everyone.

Being careful about when and if one wishes to disagree with the general content of the conversation is also equally important. Being disagreeable may not always be the best choice to make even if it is an accurate stand to take.

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Chapter 6: Inventive Ways To Make Cash

Synopsis

There are places like CafePress.com or zazzle.com that let you make t-shirts, mugs, stickers, etc. and sell them without carrying any stock yourself. There are no lower limits, nothing for you to stock and no upfront fees. If you don’t sell anything, you don’t pay anything.

This is a little more challenging, but once applied, may really draw you a whole gob of buyers! Here likewise, I'd target a professional market.

All right, it’s not glamorous. However, it may be lucrative and it's a never ending need. The fantastic thing about writing resumes is that it's an easy part of your business to develop and outsource if you don't like to do it, or don't have the time to commit to it.

Innovation

So, how may a freelancer make the best of a creative medium? Rather simply, if you're mighty with the pen, then dollars may follow. Make cool slogans and humorous sayings and put them on tee shirts, stickers, mugs, and so forth. You may be the creator of the next big fad Tee. Think of the motto, “Sh*t Happens?” I think this was made popular in the flower child seventies. Can you even start to guess how many bumper stickers and tee shirts were sold with this? So, squeeze your brain and produce some fantastic pop culture!

T-shirts come in an assortment of styles and colors. Are you targeting a female audience? You may consider one of the many tee shirts made for women—the baby doll, tank, spaghetti straps, and so forth. Consider the color of the shirt. While colors are attention-getting, they may also clash or overwhelm out one another. Make certain the colors you choose— for the T-shirt itself, any printed message and the colors in any graphic —will work together to produce your canvas. You want your shirt color to complement or contrast with the design. Remember that pinkish letters might not show up well on a pinkish shirt— if the two pinks are too alike.

Have something to "state" to the world. An effective message states it in a memorable way. Think about slogans that have survived the ages, easy word combinations that most everybody has heard. As the tee shirt designer, it's your job to produce new slogans, adages or attention-getting phrases. Short is commonly better as it's more easily remembered. But, even a longer message may be memorable if it flows and has rhythm or rhyme.

Try out different fonts. When picking out a font, remember that legibility counts. But so does visual aspect. Pick a font that adds a layer of depth to your message. If the message is, for instance, "Work drives me mad," then the font may be scribbled or crazy-looking, and yet still legible. Ideally, you'll make your design in a graphics program (like Photoshop) and then use your image atone of the sites.

Consider the art. Draw/design the art to express feelings. Which emotion do you want to conjure up? Distinguish the elements in the image that naturally arouse the desired response and then accent those elements. Are you seeking to make a sense of beauty or fright in those who see your design? The key is to comprehend the pieces of the artwork and build on them.

Place the art and text so that one doesn't distract from the other. Art may be behind the text—if the art itself isn't too busy. Art may be above or below the text. This works particularly well with oblongshaped art so that the art basically underlines or sits above the line of text. Your art may also run along the side of the tee shirt, even crossing from front to back.

Scan and import your art images onto your file if you're using Photoshop or a like application. Incorporating art may enhance your message. Or utilize art by itself if the visual is the message you want to convey.

Ads

An illustration: In my city, there's a really prominent land agent. In all my years I had never seen this specific mode of advertising by an agent. He produced a “paper” about his geographic region. It’s only five or six pages (11x17) and published on newspaper stock. It has all of the local activities, what’s being constructed, how it will affect the biotic community, and so forth. Naturally, the paper is angled toward real estate news, but has just enough of the additional factors to draw in a loyal resident readership. In this paper, he deals ads to mortgage brokers, movers, title and loan companies, auto dealerships, and so forth. Now, when individuals go to sell their homes, who do you believe they’re going to call? Him, naturally! Because his name is before them bringing them news pertinent to their day-to-day lives week in and week out.

It’s crucial for you to know everything about your paper. If you're brand new and are making cold calls, you'll be pelted with questions about your publication. If you are able to answer them right, you'll build credibility with your prospects. If you blunder and can't give solid info, you'll struggle miserably.

You must be acquainted with your rates and the size of each ad you have for sale. Ads can be sold either by the column-inch or by the pages, which are subdivided into particular sizes like Full-page, Halfpage, 1/4-page, and so forth. It's crucial that you become fully-able to spot an ad and distinguish its size. Charge this information to memory.

Make a list of the business people you know. Begin making calls to set up sales. If you're new to the ad sales game, it's safe to assume that you won't have an existing book of business. That surely doesn't mean that you won’t be able to begin selling. Almost everybody knows somebody who's either in management or owns a business. This is your quick market.

It's important for you to produce a sense of urgency for your prospects. Don't be pushy, though. Nobody likes to be pressured into anything. But, keep in mind that you're not selling a physical product like a car or copy machine. Your job is to sell the "concept" of advertising.

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Openers, Music, Logos, Titles and Lower Thirds

To further make your videos look professional, there are a few extra things you can add.

One example is an opener. A video opener is a short 'intro' to your video which makes sense if you're creating a series of videos (such as a course or a vlog) rather than a single standalone video. Openers often appear at the very beginning of a video, or after a brief spoken introduction – take a look at some other videos on YouTube to get an idea.

If you don't have the skills to make your own video openers, you can hire someone to handle it for you either through a site like UpWork or Elance, or even on Fiverr. Bear in mind though that it doesn't have to be extravagant – a static splash screen or short montage of your best clips can work wonders.

Another thing that can elevate your video is to add your logo to the bottom or top of the video. This branding can help to tie your video more closely to your brand and it prevents people from stealing your footage. Creating a logo with transparencies will make it more seamless in your video but make sure it works on multiple backgrounds as the color will change a lot in your video.

'Lower thirds' are a convention of video that involve adding titles to the 'safe' section of your video (the lower portion). You can normal add things like names of people you're interviewing here and it won't cover up faces or other key elements. Add some animation to your lower thirds (applying 'ease in' and 'ease out' as well for a more organic feeling movement) and keep their style consistent in order to ensure that your visual style doesn't jump around. You also want to think carefully about your fonts – and you can find a ton of free ones to use at FontSquirrel.com. Of course you can also use titles in other ways – such as between cuts.

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Chapter 7: Build Backlinks

Synopsis

Though a rather challenging element backlinks have proven to be a very useful tool in creating the interest in any particular site through its referral capacities. However the use backlinks should be done with care as it can just as easily work against the site and cause negative repercussions from the search engines.

Links

In some ways the link building exercise would depend very much on the competitor’s participation. The more competitive keywords would require the use of more carefully designed backlinks and the amounts that would be deemed acceptable.

Therefore some attention should be given to the choice of the keywords as it does play a role is the overall decision making process based on the target intended to be reached.

The speed used to build and feature the backlinks is also another point to consider as too much can overwhelm the site’s thus not allowing it to settle into the domain effectively.

It may end up producing little or no results at all as the inability to get the backlinks settle well. However it should be noted that this is not an unusual phenomenon as time, keywords and traffic draw will eventually dictate the ideal placements on the search engine pages. In the end, concentration on building links and adding content should ideally contribute to the best backlinks.

Keeping the backlinks as diverse as possible also can contribute to the element of interesting content which is important when it comes to encouraging backlinks.

Keeping the variety of different types of links is also advised. If the ideas are the stumbling block for the creativity of the site then concentrating on article links and commenting in forums or building profile links should be explored.

Using the contextual link to create backlinks possibilities is useful and it effectively decreases the risk of sending too many links too frequently to the target page.

Chapter 8: Use SEO. Multimedia And Social Sites

Synopsis

These are all various supporting tools that can and should be used for the enhancement advantageous of any site. Collectively and individually they all have their various contributing positive values, thus exploring them would be well worth the effort.

Social Sites Etc.

For the multimedia assisting tool, the article content should have all the standard elements that would enable the primary message to be done in a way that facilitates its climb in the search engines rankings status.

These would include headers, text and links all of which should ideally be individually addressed and designed for optimum use. A relevantly designed site can magnify the message and make it more effective with the use of images or videos as these tend to engage the senses in a much more profound level.

Multimedia can be embedded relatively well into the downstream websites and visually it is definitely more impactful.

Although the social media tool has been in use for some time now, its full impactful advantageous has only just become an avenue to tap into for most website users.

Blogs, forums and other user interactive systems have only just managed to gain its popularity status because of its more recent wide spread adoption as a current “in” trend element.

Aside from the more obvious benefits it is also able to significantly cause the benefits to be heightened to SEO positioning. Adding twitter, facebook and Linkedln into the mix will also help even further to create the “buzz” for the site.

The SEO tool also contributes positively to the enhance traffic to the site through the better positioning of the rankings done based on the site activity.

Having content that is interesting will lead the viewers to find something of interest and perhaps even convert the viewing exercise into an actual committed revenue earning exercises. This of course is another beneficial aspect of the SEO contributing element to the site’s progress.

Chapter 9: Use Analytics

Synopsis

There are several positive points that can be attributed to the use of analytics for the furtherance of any site. Primarily used to measure, collect, analyze and create some reporting data, the analytics tool can also provide other benefits such as facilitating the researches for business enhancement possibilities.

Analyze It

Using the analytics to measure the traffic is just one of the aspects of this tool. Most users of the analytics tool also acquire information on the advertising campaign’s effectiveness through the information on the number of interested hits on the site and the popularity trend it draws.

There are two main categories of web analytic which are off site and onsite styles. The offsite one refers to the web measurement and analysis regardless of whether the website is individually owed or simply just managed by the individual.

Gauging exercises such as potential viewing possibilities, visibility and comments are all done to provide the information that can be used to address any areas lacking at the site.

The onsite version measures the actual activity once the viewer is at the intended site. The activities monitored would include the actual reactions and intentions of the viewers each step of the way and this information is then used to understand and encourage changes where necessary to further enhance the experience derived at the site in increasing positive.

This is done mainly for gauging the commercial viability of the site and also to redesign any areas that might be contributing to the lack of optimization.