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Product Creation Method #3: “Use Articles from Article Directories”

Initially, you might think the idea of taking freely available information (i.e. articles from a directory that is free to browse) and bundling them into a book isn't exactly the brightest product-creation strategy in the world; however, in order to think that, you'd have to ignore how well repackaged anthologies and classics volumes have sold over the course of decades...

Indeed, repackaging, aggregating, and/or putting your own “twist” on something that already exists does add value that customers are willing to pay for. People who buy your product may technically have access to all of those sources, but if they don't know they exist – or if they don't want to shift through all of the garbage to find the few gems – then you have provided a helpful service: you have conducted the research and have compiled high-quality information for them.

Repackaging articles is a completely legitimate and effective way to make products. In fact, if you look at a number of successful book series, such as Chicken Soup for the Soul (http://www.chickensoup.com), they're nothing but repackaged stories that were submitted to an editorial board. The editors simply put their spin on the stories by creating an introduction, conclusion, and theme (for each book).

There's only one important caveat to keep in mind (and keeping it in mind will make the product-creation process easier): you cannot legally use articles from directories to create products unless you solicit the permission from their authors.

What that means is straight-forward enough: rather than selecting 3-4 articles at a time, sending out emails to the authors, and waiting for responses, you should take a different approach. Find 20 or more good authors at article directories such as:

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What Is It

Deciding to do something that one is good at or interested in creates the ideal mindset that will help to keep the business afloat if during difficult times and this is a very important motivating factor for those going into this kind of business venture.

As there is really no one to spur the individual to press o, the interests’ factor is what can ensure the desire to succeed stay prevalent always.

When a home business is built around an individual’s interest there is also the added advantage of the individual having the necessary knowledge about the choice made that will help to steer the business exercise in the right direction.

Going in blind will not be an issue, and good decisions can be made simply based on the knowledge that comes from the interest in that particular area.

Also in doing something that one enjoys and likes very much the evidence in the quality of the work being produced will be very visible.

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Equipment

Knowing what kind of equipment is needed by conducting a thorough research is important. Taking the time to talk to people in similar types of business will help to get a better overview of what is best and what is not.

If the individual has no basic knowledge of the equipment needed there is the real danger of being cheated or cohered into buying equipments that is either not really necessary of not needed at all.

Exploring the possibility of hiring the equipment, rather than actually purchasing it, maybe something to consider. This sometimes presents a more cost effective solution. There are several benefits of choosing to rent rather than buy.

The main benefit would be from the taxation point of view as leasing generally incurs a lesser tax levy than purchased equipment.

With leased equipment there is usually a team available to assist the customer, should the equipment become faulty of needs some form of servicing.

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The Basics

1. Create a vision. Before you get lost in details, start out with a vision or a mission statement. A mission statement should include values and a future view of your business.

2. Make an executive summary. Executive summary summarizes the whole business plan. Executive summary is necessary, as it is important to gain the interest of the viewers to continue looking at your whole business plan.

3. Include a description of your targeted market and services. This is essential to allow viewers to get a clear picture of what you are trying to sell or service. State it clearly in your business plan.

4. Include an analysis of the business environment and background. Do not expect viewers to understand what you are dealing with, even if your business is not a new idea. You may also review it anytime in the future for further adjustments.

5. Include a marketing and operation plan. Say it in the report how you will run your business. Include every details of it. Be clear and make sure your reports are easy to view.