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This way, it becomes so much easier for you to gather information from your customers and potential customers. In the past, you would probably have to solicit surveys from your customers by sending survey forms via email. This time, you only need to make one post on Facebook. You will be surprised that a lot of people are willing to share their opinion this way.

TIP: Study shows that people actually enjoy answering poll surveys posted on social media sites. On the other hand, they find it boring to answer polls and surveys sent via emails.

Concentrate on target market niche

When people sign up to social media sites, it is basic that they provide their personal information which includes among others the following: age, gender, nationality, current address, marital status, and others. They may also include more in-­?depth personal information such as hobbies, interests, and others. So what’s in it for you?

What’s in it for you is that most (if not all) social media sites actually allow you to search through their database using the aforementioned personal information as filters. For instance, you can search users which are within an age bracket of 13 to 18. You can also specifically target women, married people, or people who listed basketball as one of their interests.

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There are multiple approaches you can take to making a video. The first and most common is simply to film yourself talking and to include some cutaways or still images to mix things up. These days you can record high quality on a lot of phones, so you may not even need any specialist equipment. Do think carefully about the way you arrange the backdrop though and the lighting you’re going to have set up. Being lit from the side is the most flattering and creates a professional looking contrast (this is called ‘Rembrandt’ lighting). Likewise, you can try adding your brand to the shot, or creating a background that looks very productive or that incorporates your niche/industry somehow.

Write a script, speak slowly and film as many takes as you can. Now you should look at using software like Adobe Premier for the editing. This is a little expensive (about $60 a month) but worth it – of course you only need to pay for as many months as you’re likely to use it and you can get impressive discounts if you use a student account. You also get the first month free if you only need to make a couple of videos.

Now try to edit your video so it flows nicely and so you aren’t lingering on one shot for too long. When transitioning between takes, always switch angle at the same time and try to pick off from the same timestamp. If you’re not doing that then it can look a little jarring (it’s called a ‘jump cut’) but you can lessen this by adding an animated transition of some sort. (Don’t use transitions unless you need them or it can look like you’re over excited to be using editing software for the first time…)

Add a logo to one corner of the screen, pay someone on Fiverr to make you a video opener and find some royalty free music you can use over your video quietly. Don’t be too ambitious to start with: it’s better to make a very short simple video and to labour over getting it perfect than it is to make something long and awkward. And anyway, people are statistically more likely to watch short videos through to the end.

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Chapter 8: Viral Marketing Via Social Sites

Synopsis

Continuity is what is required for the individual intending to use the social sites to create visibility and interest in the business endeavor launched through this platform. However in order to be able to commence this exercise with the intention of garnering the desired impact the business individual should be able to adequately exploit all avenues available through this particular platform of social networking.

Viral marketing is one way of getting traffic to a site to ensure there is the adequate amount of interest cultivated. Viral web traffic is build through repetition and also through the platform created by a good and strong fan base. The idea of having market continuity to draw attention over a period of time is the aim for the use of the viral marketing tool. This could take the form of many different actions such as posting blogs with latest content to providing fresh downloads and freebies for the potential visitors to the site

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Chapter 5: Semantic Web - The Concept Behind Web 3.0

Synopsis

Semantic web also otherwise often referred to as web 3.0 is basically a web of data. There is a lot of data available online which is not necessarily used by those engaging in online activities.

Changing It

All the various functions that are usually sought after by online users are usually centered on the need to refer to several different and distinct sites for the information needed. Examples of which would include viewing bank statements, viewing photos, perusing through calendars and so on.

However if the user wanted to see the photos according to the calendar while also being informed of the activities slotted for the day it would not be possible to view everything on one open page according to the old or even current systems.

This is due to the fact that most users do not possess the web of data in one controlled application as currently each application functions separately and individually.

The concept behind the semantic web would be depicted in two distinctive ways and these would include the use of common formats for integration and combination of data to be drawn from very diverse sources and the language of recording on how the data relates to the real world objects.

The original form of information would then be mainly concentrated on the interchange of documents to eventually produce all the intended information needed to be compiled in one. This then allows the user to start off on one database and then move through an unending set of databases which are all connected not by wires but by simply being about relatively the same basic thing. This way many connective issues can be sorted out online to produce the one desired piece of information as concisely and informatively as possible