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Smartphones and Tablets Remove Barriers to Mobile Marketing

Less than a decade ago, the promise of mobile marketing was mostly hype. Small screens, underpowered phones and lack of a mobile ecommerce infrastructure (and no corresponding consumer behavior) meant that people simply weren’t ready to be marketed to through their phones. We used our phones for talking and texting, and that was about it.

But the smartphones of today and the growing numbers of tablets are significantly more powerful, and let users do almost anything they’d do on their home computers.

Mobile Technology is Replacing the Television and the Radio

Rather than listen to the radio, more and more users are logging into Pandora or Spotify for music. Case in point; most new automobiles these days come with iPod and iPhone connectivity options. And rather than watch movies and shows on television, more users are visiting network websites, Netflix and Hulu to watch programs on their own schedules. As these behaviors become more entrenched, marketers will need to come up with new and effective ways to get their messages in front of potential customers.

The Most Valuable Demographics are Mobile the Most

For many businesses, the most valuable demographic of potential customer is one who is young and educated and has disposable income. This demographic aligns almost perfectly with those who spend the most time on their iPads and smartphones. As a result, companies that want to get their messages in front of these individuals now have a straightforward way to do so. But don’t be discouraged if your target market is older individuals - this demographic is currently experiencing some of the fastest growth rates in mobile device usage.

Mobile Marketing can be Very Cost Effective

Marketing to potential customers through mobile devices still requires creativity, planning and skillful execution, but in many cases this can all be done for less money than it would take to do through traditional media outlets. Being able to target potential customers more precisely, and to present your message only to those who you believe are the most likely to follow through and buy your products and services, means that your marketing dollars are spent more effectively.

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Unfortunately things do go wrong when it comes to outsourcing. These things can be as simple as instructions not being carried out correctly. Or they can have more serious implications when someone steals your content or takes advantage of information that you may have shared with them.

To prevent losing any personal or business information there are some precautions that you can take. If you decide to give your outsourcer access to your blog create a separate user account for them. This way they will never see any of your private details or have access to other content. Plus if you decide not to hire them again then you simply delete their account.

When it comes to making and receiving payments most business these days is done through PayPal. They are safe and secure and it is possible to open up an account in most countries throughout the world. If you do encounter payment problems you have the ability to open up a dispute for products not received.

PayPal gives both the outsourcer and the content creator the ability to send invoices with the capability to send out reminders if payment becomes over due. This can help you create a professional business appearance without needing any fancy financial type of software.

If you are concerned about losing content always ensure that you are backing up all of your files. You should be doing this regardless of whether you hire outside help or not. Ensuring your files and hard drive are backed up regularly will allow you to recover should anything ever happen.

The majority of freelancers and outsourcers pride themselves on doing a really great job, this is their business after all. Unfortunately there are always those unscrupulous few that are out to cause trouble if anything goes wrong. By having solid work ethics in place this is less likely to happen. Treat your outsourcers and freelancers as you would expect to be treated if you were in their shoes.

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What Should You Focus on?

So now, you already are equipped with enough knowledge on how to 'manage' your time and how to get your work done. You already know how to balance and divide your time between your home business, your family and your social life. And most of all, you are beginning to see how to manage your work stress-free.

Now, you are ready to advance your home business. After all, there's no use in staying stuck to the same amount of work when you already are armed and ready for bigger undertakings, right? So shift your attention to something else. Set your attention to getting customers. Keep your old clientele and get new ones.

When you decide to get new customers, you should also be mentally and physically ready for them. Mentally, in that you should have the proper mind set. Having a bigger number of customers can be overwhelming especially in the early part. You have to get used to the idea that now, you are dealing with not just two or three clients.

Not just with this, but you also need to prepare mentally for dealing with the added workload. Really, work can be mentally draining. In fact, it is a potential source of stress. You really have to be prepared for this. Otherwise, you will suffer a burnout really soon and have a business that is due for a spiral dive to earth.

You also need to prepare yourself physically, in that your body should be fit and healthy enough to take the added (extra) workload. Work is work. Think of all the new projects that you will be getting. These all require you to face and deal with them one at a time. They need to be finished. You have no other choice but to do them.

Since you are going to expand your home business and are aiming to get new customers, you should focus on giving out better or new services. One way of doing this is to continue your home business while at the same time specializing in something.

This tactic always works. Have you ever noticed the words "new and improved" written on a certain product? This tactic is just like that.

You see, sometimes, a business gets kind of 'stale.' The customers get used to it. Some of them wish that your business will keep on being what it presently is while some wish that you offer something else. When you continue your home business while offering a new and special service, you are catering to both wishes.

Through this tactic, you will be able to call in your old clients. If they have been with you for some time now, they will like the change.

Why? Since you are continuing the old services, the old clients will not be left in the cold. They have something that they are familiar with. It is something that they trust, have grown accustomed, and can turn to.

When you specialize on something, there will be equally more clientele for you. This is because they now know that you are especially good at this particular work and not like a "jack of all trades, but master of none.” By having this kind of home business, you are giving your customers more options, too.

Another reason why you will gain new clientele lies on the fact that these people now find something in your home business that they could not find before. If you did offer the new service, the customers obviously did not know about it. But if they did, they just thought that you are not that good, since it is in very fine print.

To be able to know what new and special 'products' or 'services' your business is going to have, focus on what is it that you are good at. You as the business owner should decide upon this and not anybody else.

For example, are you good at graphic design and have a home business that makes banners and logos and also does sells reports and ebooks? By all means, you as the owner should focus either exclusively on management tasks or on management and graphic design (if that happens to be what defines your business).

What should you do with the article writing? Hire somebody else to do it. Through outsourcing, you will be able to save yourself from doing something that you are not good at and thus, escape wasting time and having migraine. In this way, you are letting people (yourself included) do what they like most and thus, get better output.

When you outsource, you should be prepared to pay somebody else. You should face the fact that when the money comes rolling in, there will be somebody else to share it with you. You should accept the fact that you won't be getting the entire chunk of money, but now, only a somewhat big piece of it. Furthermore, you should accept that outsourcing these tasks actually enables you to make more money--not less.

Most of the time, even though you accept this fact, you still gamble over it. What you are tempted to do is pay that person at a minimum or worse--way below the market wage. This is a common practice among business owners who outsource.

The big danger in this act is that the person whom you are hiring will most likely be dissatisfied. He knows how much his work is worth and yet he is paid little. So what is he to do? He searches for another employer. One who will pay him fair and square.

In this situation, you probably wouldn't care if that person is not that good of an employee. But what if he is that good? Would you like it if he suddenly resigns? Would you like to go through the process of looking for a new employee, one who is as good as the previous? Probably not.

This situation is further burdened by the fact that you might also end up losing money. Since you will end up having more work to do since there is nobody to share it with, you have a lot to consider. You end with a lot of projects, deadlines coming up, and what else that you end up doing haphazard work. The end result?--Dissatisfied customers.