A special report into the state of dropshipping in the UK.

It contains essential tips to help you increase your profits and includes a list of precautions you must take before you consider dropshipping.

The majority of sellers on eBay are actually losing money though dropshipping, because they do not do enough research before selecting what products to list.

This special report includes:
- Actual Case Studies Of eBay Sellers
- What must you do before dropshipping
- How To Ensure the dropshipper is genuine
- Top Tips For Dropshipping Success

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Information is selling like hot cakes today. Wherever you go, people are looking for information. The Internet is all about delivering information, whether in the form of words, audio or video.

Every Internet entrepreneur is selling a piece of the information pie, whether they know it or not! If you develop a content site, you are also selling information.

However, if you want to explode your profits, creating your own products is the way to go. By having your own products, you keep most of the profits.

Is creating information products hard? In the past the only way one could create an information product was to write a book and then get it published through a publisher. This would cost a lot of money, and the chances of your work being accepted were very slim.

Now, with the Internet, you can create your own information product very fast and you don’t need a big budget. You can self-publish your information products and get a Print-On-Demand service to print several copies of your tangible book.

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Jason is the new coach of a basketball team. His team has won many games since he has arrived to replace the previous coach.

The players are more at ease with him and more open to discuss any concern with him. Moreover, they have become more confident and motivated to play now that he's leading the team.

Before he coached the team, they were on a losing streak. Now the team is on a hot streak and they may even have a chance to win the championship. What is Jason's secret?

Whenever one player does something nice, Jason gives him a good name to live up to. When a player makes good blocks or does a great job in rebounding, Jason will tell him, "Wow! Your rebounding and defense are very much like Tim Duncan. Keep it up."

When a player shoots consistently well, Jason will tell him, "Super! Your sweet moves rival those of Steve Nash. Wow!" When his team wins, he'll encourage them, "We will win one game at a time. We'll win the championship, just like the San Antonio Spurs did."

Jason knows how to praise his players and how to motivate them to do better. He assigns qualities and aspects that the players are inspired to adopt, even if the players don't possess those characteristics yet.

The players, on the other hand, would try their best to establish the reputation that their coach has assigned to them. They don't want to humiliate themselves by performing below the reputation that Jason has delegated to them.

Whenever he needs something to be done by a player, Jason tells him, "James, you always shoot like Michael Jordan. In this play, you're going to take the game-winning shot. Let's win this!"

James feels like the MVP. He's all fired up and his coach expects him to play like Michael Jordan. James simply can't let his team down. Sometimes Coach Jason will apply a slightly different approach.

When he expects David to defend Brian (the other team's star player), Jason will tell him, "David, you've always been a great defensive specialist. Nobody has ever stopped Brian from scoring above 20 points in any game before. Would you be able to stop him this time?"

Coach Jason issued a challenge to David. David couldn't back out now. He has to prove that he can defend Brian. He has to show everyone that he is one of the greatest defensive players ever.

When you give out a challenge to someone, that person will be much more motivated to prove to you that he can accomplish any task you assign him. Moreover, he will want to enhance his reputation by trying to surpass that challenge you brought out to him.

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Ad Group Keyword Grouping

When you create an ad-group you need to put keywords within the ad-group that are “semantically cohesive”. This means that the group contains keywords only that all relate to fulfill the needs of the searcher.

Ask yourself the following question:

“Should “x” keyword be in this group? After all the searcher is reading the advert I specified so does it make sense to display that advert for that keyword?”

If you’re answer is no then you need to take the contrary keyword(s) out of the adgroup and put into a new one of their own.

The Single Adgroup

Although at first it may seem tempting – collecting all your keywords and lumping them into a single ad-group for ‘ease of administration’ is not a good idea for a multitude of reasons.

First off, let’s say you have managed to find 1000 keywords for your campaign and you pop them all into a single ad-group. Yes, you get a single point of administration (or more accurately a single point of failure)

But look at what you miss:

The ability to group tightly cohesive keywords (which are the mindset of your prospects) and construct targeted adverts which are more likely to gain a click through to your site.

The ability to have specific landing pages on your site for specific customer psychographics. This alone will greatly increase your chances of getting a prospect respond to your call to action – be it an email address capture or a sale.

The ability to keep tight control over the budget of your ‘best’ keywords (where best are high traffic/high conversion). Sure you can adjust individual CPC’s within an ad-group, but the granularity and control is not there and the problems inherent with grouping too many loosely assembled keywords will ensure your efforts are thwarted and money wasted.

Remember Google rewards good advertising performance and looks at all advertiser histories & in particular, your advertising history when determining how well you are doing.

Adwords is not a fire and forget medium (unless you have a very niche market with very little competition – but the days of such markets are numbered).

Active campaign management is required to ensure you have not just a return of your investment but a positive return on your investment.

Keyword Research

Keyword Research is ostensibly a never ending pursuit regardless of the number of keywords (both of the positive and negative variety).

This is because – to paraphrase Einstein – “Everything is connected to everything else”.

Therefore there are a large number of keywords you can research. Take a look at the following diagrammatic representation with primary keywords surrounded by secondary and finally on the outside tertiary keywords.

Amit Singhal, principal scientist at Google, has said that over 50% of the 200 million searches performed a day have never been searched before. He also said:

"When performing a search most surfers give a 2-4 word query".

Most Google Advertisers start and finish with a set of primary keywords directly related to their business – the majority in fact do a very poor job at finding even primary keywords.

With secondary keywords, you may have landing pages on your site that have articles that are indirectly related to your business but neatly raise the awareness of your business to the prospect. Alternatively you could start an entirely different site focused on the secondary keywords but brokering traffic to your main site.

This is a classic Hub and Spoke pattern where your money site is the hub and secondary traffic brokering sites are the spokes.

The limit you take this approach to is entirely up to you (you could go to a tertiary level if you exhaust all secondary spoke options) and no doubt along the way with research you will spot new profit niches.

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I call my style of article spinning “Content Evolution”. The goal here is to create unique variations of your original article that STILL maintain the same high quality and optimization as the original source. Often, these unique variations are better than the original source...

Rather than submit or syndicate one copy of your article to dozens of other websites online — and add to the growing landfill of duplicate content — why not make unique versions of the same article before you submit it?

Here’s how it works... You take one article that you just wrote. You re-write the intro paragraph twice, you pick a body paragraph and re-write it twice, and then you re-write the concluding paragraph twice. Or, hire a ghostwriter to do the re-writing for you.

Then, you create various combinations using the re-writes that you just created. The next step is to evolve this content and make some minor tweaks to it. If you do this correctly, you will be able to easily come up with two dozen or more high-quality variations of your original article (this applies to PLR articles too).
As a general rule, your article variations should be about 30% different from the original article. The more variation between each article, the better.

Determining whether or not your article variations are 30% different from the original article is no easy task. Lucky for you, I am going to give you the download link to a handy FREE piece of software that will help you out. Using this software, it’s a 2-second process to check/compare your articles.

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Let's say whenever your friend pats you on the back, you whistle a happy tune. You did this every time.

Next time when you want him to pat you on the back, all you've got to do is whistle that same happy tune. He won't even be aware that you've programmed him to do it every time he hears that tune.

This takes a little more practice though; but once you've accomplished it, you're in big business. Be forewarned! Never intentionally apply anchors to manipulate other people. Create an anchor in low-risk situations.

Put anchors to good use. A manager of a company would always say in a loud enthusiastic voice "Fantastic Job!" to anyone who has performed beyond his expectations. Due to his encouragement, that manager’s department is the most satisfied and motivated in the whole company.

Every time they hear the manager say "Fantastic Job!" to anyone in the office, they would remember the happy and fulfilled feeling when they were the ones being congratulated. That would then motivate the staff to do their very best.