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congratulations to milcer member Duane Forrest on having such a nicely designed web site!

I came across this site awhile back when taking a look at Milcer member review requests and was impressed with what I saw. But it wasn’t until today that I had a chance to go through the entire site and see just how well Duane’s doing here.

I like the crisp, clean design being used here and think Duane’s done a great job at organizing his informa-tion.

There’s plenty of white space and the background be-hind the black text is strictly white, so the information he’s giving you is easy to read.

A quick glance at the page brings your eyes straight to Duane’s headline which reads: “welcome to the site that will gain you more time and financial freedom”

From there the black and white photo (nice personal touch!) draws your eyes to the right and down, straight to Duane’s personal audio message.

(It’s interesting that so many people still don’t use au-dio messages on their web sites, despite how easy it is nowadays to knock out a quick audio intro and post it to your page.)

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4. Selling Someone Else's Product

Would you like the prospect of working for someone else all your life- one who makes most of the profits out of your efforts yet pays you a paltry wage? If yes, then why don't you find yourself a regular job?

Now, if your answer to this question is no, think for a moment: aren't you doing the same thing by selling someone else's product instead of your own? What you are doing is writing all the content, doing all the keyword research, and sending traffic to the merchant's sales page. You are making a one-off commission out of that one sale and that is the end of it! The merchant gets the customers in his mailing list and makes backend sales for which you don't get any credit. Sure, you can make the prospect opt in to your list before sending him to the sales page, but what will you sell to this prospect? Someone else's product?

Even if the prospect initially opts in to your list, he is not going to be there for long. As soon as he buys your affiliate product, he will get into the merchant's customer list, and will forget about you. You may try to sell him your 'related' products, but by this time the merchant has gained the trust and credibility of the prospect, while you have become a forgotten hero.

Keep in mind this simple principle: an affiliate, however good he is, cannot command the same respect from a prospect that a merchant can. Why? Because the merchant has created a solution for the prospect and in this way, he has proved himself to be an expert in that niche. It is simple truth: unless you have your own product in your niche, you won't make any real money. And for your information, list building is not profitable for every niche; in some niches, it is a total waste of time and resources.

Once you have your own product, you can make 100% off of every sale. Not only that, you also get all the customers on your list. This list is pure gold. They have already displayed their trust in you by buying your product once, and you can make repeated backend offers to this list. In other words, your list is an asset, a ready made cash machine that you can use anytime you want.

Now don't misunderstand me. I am not stupid enough to believe that every starter or newbie can launch his/her own product. It is just not possible, because when you are starting a business, you may not have all the resources you need to launch your own product. So, initially, you will need to promote affiliate products. But once you wet your feet in bum marketing, it is time to stop and draw the line. It is time to use the bum marketing method to your advantage and become a smart bum by selling your own products and services.

I don't know about you, but I personally hate the idea of continuously having to scour for new niches and hunt for new profitable keywords everyday, unless I have an interest in that niche and want to build a business around it. I can research niches and write articles for some months, or at most, one year, but after that, it is becomes even more boring than a regular day J.O.B. It reminds me of my college days when I wouldn't attend my college most of the time just so that I could save myself from the pain of listening to boring lectures. Yeah, academically, I was never studious, but that is another story.

5. Creating Sloppy Resource Boxes

This is one of the most stupid mistakes that I see bum marketers making every now and then - that of selling themselves in the article resource box instead of their products/solutions, and the situation hasn't changed much since I started bum marketing a year ago. And I am not just talking about the newbies; even people who call themselves 'experts' make the same mistakes everyday, and never learn from it! Listen, right from the time the visitor drops to read your article, to the time he reaches your resource box, he is NOT thinking about you; he is thinking about HIMSELF. Human nature is generally selfish by nature, and the sooner you understand this truth, the better for you. So, when you create your article resource box, don't sell yourself, or how great you are! It is no use displaying your own ego in your resource box; it is no use selling yourself in the resource box. Instead, sell the solution, or remedy in your resource box, and I bet you will get a much higher click-through rate than otherwise.

6. Losing Big Bucks On Adwords

So many Adwords gurus sell you their 'biggest Adwords secret (s)'. Let me tell you one secret for free: give Adwords the right content, and it will love you. By right content, I don't mean superduper, Booker prize winning content. Your content just needs to be relevant and targeted to the keywords you are using in your Adwords campaign, and you will never get slapped by Google. Give Adwords the right landing for the right keyword. Think about it: if you were a searcher today, and if you were searching for a solution for a headache, won't you get pissed off if you find a site on weight loss coming up at the top, something you hadn't even expected in your wildest dreams? Create your content by putting yourself in your prospect's shoes, and you will never lose money.

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This is the most important activity you're going to do, because your website won't make you a single thin dime if no one visits it. So you need to build traffic. And this is where your marketing and advertising comes into effect.

Now you have to be careful here too because it's easy to get stuck in information overload again. And what works for one person, may not work for another person. So if I'm using press releases to promote my business, it's not necessarily the best way for you to promote your business.

So your marketing becomes a bit of a trial and error process. You have to go out and try everything and see what works for you. Don't be afraid to try things. It doesn't matter if some tells you safe lists don't work. If you try one and find out that it works really well for yo u, then go for it. Use safe lists like crazy. Or maybe you find that you're really good at advertising in ezines, or doing joint ventures, or using Google AdWords, or classified ads in magazines. So it doesn't really matter what you try, but try lots of things so you can develop a marketing toolbox that you're comfortable with and it works for you.

And this is where your business gets exciting. Because once you've developed a marketing system that works for one website, you can start plugging other websites into your system and build your business exponentially.

It doesn't mean that you're going to advertise your internet marketing website in the same places as your model train website, what I mean is you have a system that you can plug into.

As an example, maybe your marketing campaign, your marketing system includes the launch a new website with a press release, Google AdWords, working some joint venture partners, and maybe some ezine ads.

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Just about every Internet marketer that I have ever known has worked at some kind of job other than Internet marketing before they launched their Internet marketing careers.

It is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals- money’ mindset. After all, when you work for others, work does, in fact, equal money.

But when you launch an Internet marketing career the ‘work’ that used to make money for you now prevents you from making money.

It is true. The ‘work’ that you are doing that you once got paid to do, like answering the telephone, answering emails, filing papers, etc. is actually preventing you from making the deals that will put money in your pocket.

Yet we continue to seek work because we are programmed to think of work as the thing that makes money. We get stuck in the ‘work-equals-money’ mindset that is actually counter-productive to building a successful Internet marketing business.

We focus our time and energy on finding work for ourselves rather than on focusing our time and energy on making the deals that will really make money for us.

It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.

Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think...he was paying you to cut grass.

When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Word did in fact equal money.

The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.

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New Internet Talk Radio Shows and Podcasts are popping up daily. Anyone with an interest can now start their own radio show online – sharing their voice. It may sound intimidating, but Talk Radio is really nothing more than creating a blog or website – but with audio rather than the written word.

So, how can you take advantage of this medium to promote your business? Simple. Most talk shows are looking for expert guests. If you have something to share and you’d like to be interviewed, you could ask to be a guest on their shows.

To find online radio shows, search google for “online radio” “internet talk radio” or “podcast” with your topic to find shows that might be a good fit. For instance, if you are an expert in Parenting, you might search for “mom online radio” or “baby internet radio” for shows in your niche.

Once you’ve found shows that are a good fit, listen to a few of their audios. While you listen, take notes about the show and determine if it is truly a good fit. If so, look on that site for a link that says “Be a Guest” or “Come on our Show”. Click it and send them a note. Be sure to mention your thoughts after listening to their show so they know you actually listened, and point them to your website so they can learn more about you. I recommend publishing audio clips from other interviews on a media page on your website. A host will realize that you have experience doing interviews and be more open to asking you on her show.

When you are contacted for an interview, remember to make things as easy as possible on your guest. Offer to send a copy of your book if you have one. Send the host sample questions to use to interview you. And, be flexible.

Once you’ve been interviewed, be sure to thank your host. Sending a thank you note or gift doesn’t hurt. Also, tell your newsletter subscribers to go to the radio station to listen to the interview. One good turn deserves another and, if you are gracious and helpful, that host will certainly call you back.

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With each episode, the contestants become more three-dimensional and, consequently, more compelling to watch.

It’s also interesting to note that, seemingly with each episode, the editing and presentation improves.

The overall result is that this is quickly becoming essential viewing.

The good news is that you can still go back and watch the first five episodes online. But, if you can’t be bothered, then allow me to bring you up to date.

Episode 3 continues the trend of offering up random challenges with tenuous links to internet marketing skills by staging a mini poker tournament (apparently this allows the judges to assess their ability to manage risk).

For poker fans (me, for example) this was a welcome treat that proved to be the highlight of the show. Ironically, the contest was supposed to be about risk but was eventually won because Jason Marshall clearly misunderstood the rules of the game.

More pleasingly, Joel is now providing a voice over for the show that helps to put events into a proper perspective.

The main challenge required the contestants to come up with a marketing plan to sell a piece of real estate. It’s every bit as dull as it sounds, until Joel narrowly avoids having a meltdown on camera over some of the ridiculous ideas in one of the presentations.

Joel looks like he’s about to start throwing things but, instead opts to look moodily into the middle distance while, no doubt, wondering how he managed to accidentally recruit so many idiotic contestants.

At least he can console himself with the fact that deciding who to kick off the show just got a whole lot easier.

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Profit Tip #4

Backend Sell For More Profits.

Sometimes when I run a promotion for a software program or ebook I do so specifically because I already have a perfect product to compliment it or a series of products that lead into each other. I already know I can create more profits with less overall work. (And who doesn't want to do that © )

Here's an example of what I mean:

When someone purchases a product they'll be sent to a download page ... On this page -the "thank-you" page I'll promote a second product with a great discount that directly relates or compliments the product they just bought.

I'm sure if you've ever purchased anything from Amazon you see it too - with a statement along the lines of 'Other customers who purchased this product also bought.' - they do it because it works! I've seen 35%+ of customers who ordered product 'a' going on to purchase product 'b' over and over again.

If your backend product fits in nicely with your original offer or the two products can be used together well (i.e. they're a good fit) then this strategy really works. And everyone wins. You make more profits - your customer gets more products and at a great price. And don't forget if you regularly give your customers a good deal they'll come back and keep coming back.

Okay but what if you don't have a second product? You've still zero excuse for not doing this - just include an affiliate link for a good complimentary product on your download pages. With thousands of products available with resell rights it's pretty unlikely that you couldn't find something.

But if you're just starting out and don't have to many products in your catalogue then at the end of this report I'll show you how to get an archive of more than $10,000 worth of resellable software for less than a hundred dollars!
And Don't Forget To Follow Up!

Once people start buying specific products from you it's easy to offer them more related products or services as you come across them.

If you find or create a new product or service that you know will benefit previous customers - tell them about it.

Let's go back to our imaginary product we built in tip #3 - the

"Your Name's Email Marketing Maximiser Kit"

When you have a customer who has purchased this product from you consider the other types of products that they will be interested in. For example..

List building products - if your customer is interested in email marketing you can be pretty certain they'll want to know about more ways to build their lists. Equally products that will help them drive traffic to their sign up pages i.e. traffic generation products would be of interest to.

Just a simple email notification like the one below will work wonders on your bottom line:

"Hi Customer Name,

Two weeks ago you purchased my 'Email Marketing Maximiser kit' and I'm sure you are now well on your way to getting more of your emails through to your customers and starting to see your response rates increase.

I'm sending you this message today because I've just secured a brand new software program that will work in conjunction with your existing programs to drive more traffic to your sign up pages. In fact I've been testing this out myself for the last few days and the results I'm seeing already are great -1 know you'll love it this as much as me.

As a valued customer I'd like to share this with you this before anyone else sees it. To find out exactly how you can increase the amount of targeted traffic on your site just click on the link below.

Best Wishes Your Name"
Then put this on autopilot!

If you automate the delivery of your products just add the above message into your customer/delivery autoresponder - make a few tweaks and set it to deliver 7 or 14 days after the original purchase of product then add a third product a fourth and so on.

Eventually you have a fully automated line of products to offer your customers.

Profit Tip #5

Master The Art Of Copywriting.

I've saved this one till last but in reality you should give this as much attention as you would to building your subscriber list. Learning how to write good copy, or recognize it when you see it, is something you must do if your going to be successful in online marketing. (Or any kind of direct response marketing)

Even if you have the means to invest in the services of a professional copywriter you still need to understand the basics - Otherwise how will you know what you're paying for is any good. You won't until it's too late.

One of the biggest problems with Resell Rights products is that many of the 'ready made' web sites are filled with flat copy. Dull lifeless pages with crappy graphics and no grab for your readers. Even if the product is first class and you work hard to send tens of thousands of people to see the site it won't sell well if your sales copy is rubbish.

So right now do yourself the biggest favour and learn how to write good sales copy.

Check out this page - for some good low cost options to get started with.
Importantly with Resell Rights you need to know if the focus of your sales page is targeted at the right people...

Are you selling your products to other resellers or to people who will use the product? If it’s the former then your sales page needs to focus on their needs - Will the product make them money, will it be easy for them to set up, will their customers like the product - Can they sell it?

Alternatively - If you intend buying a product to sell to the ‘end user’ take the focus away from the resell rights - In fact remove any mention of resell rights and sell the product to them. (Potential customers may just go in search of someone else selling the product cheaper than you if they see you are just a reseller.)

People that are 'buying to read' want to know different things...

Does the product solve 'their' problem, will it make their life easier, why should they buy it from you and why should they buy it now.