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One of the main purposes of your website is to build your database, or your list. And I'm sure you've heard it a million times before, your money is in your list. The reason for that is what we talked about before, you need to contact people 7­12 times before you make a sale. Because people buy from people they know and trust. To build a trust level with your prospects, you need to keep in contact with them.

And you're going to do this by offering your visitors something with a high perceived value that they can download instantly so it doesn't cost you anything, but it helps build your reputation and solidify your brand. Now to get this download they have to give you their name and email address.

So you have a form on your website where people sign up to get their free download and they're automatically entered into your autoresponder. Now if you're not familiar with an autoresponder, it's very simply an email management tool that sends out your emails at predetermined times. So you can sit down and write a series of 12 emails that promote your affiliate product, you load those emails into your autoresponder and set it to send a new message each day, each week, each month, or whatever interval you want. So your list marketing is done on autopilot. All you have to do is drive people to your website.

Your choice of autoresponder is critical to maximize your sales. One autoresponder outperforms all the others because it's able to deliver messages directly to your customers without getting stuck in the spam filters.

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Now that you have a system created to capture your visitors and begin to monetize your free gift, the main thing is to get people to click on your free offer to begin with. There are only a few things that you really need to consider when putting it together.

Since you have already signed up to these Give Away events, log into the system and start looking at the layouts of the gifts that are already there. Do they have a picture of the contributor? Do they have a compelling headline? Are they telling people the value of the free products?

If you look at this for yourself, which are the ones that you are more inclined to clicking on. For me, those things would include a high quality ecover so that it looks rich and more valuable that the others. Red lettering always sticks out to me, and draws my eyes to it.

A few other tips is to do something that others aren't, like giving people resell and giveaway rights to your product. This gives them flexibility to do different things with your product, but also adds a viral element that others will now get their hands on your stuff. Hopefully, they too will be placed in your system!

Also, always let there be an element of curiosity to keep people wondering what's inside. Lastly, use scarcity to your advantage, such as while still available, or only to the first 100 people, or something to that measure.

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Most of you are probably familiar with software tools in the Internet marketing arena. There are traffic generators, keyword tools, web design tools, and countless website submission tools.

However, few people realize the amount of opportunity for software outside of the marketing and webmaster niche. Practically, every market can use some kind of software.

Although many markets are ultra-competitive and may be difficult to crack, there are countless markets that have practically zero competition.

Largely because people don’t realize how easily and cheaply they can create software. As a result, you could cash-in on other marketer’s lack of information about software products and reap all of the rewards!

Let’s use the “Learn to play guitar” niche, as an example. This niche is very competitive and most of the top earners have video products. But, what happens when you add a software component to make learning on the computer even easier?

Your package is going to have a clear advantage over all your competition. If customers can learn easier from you (and you clearly communicate this), then it’s going to be a no brainer for them to do business with you.

There really is little excuse not to add a software component for some part of your business. In many cases, it can mean tens of thousands of dollars in new sales because you offer a valuable tool to your customers.

In addition, software products are a great way to establish yourself in a new market. You don’t need a massive amount of credibility to sell software products.

After all, you’re not selling your expertise, but a specific function the software performs.

This means you don’t have to struggle to come up with good product ideas. You just look at each market in terms of what task you can take to make it quicker, easier, and more effortless.

How can you make the customer’s life better with software? And since most people don’t realize the power of software, chances are nobody has a solution for what you come up with. Then, you can easily burst into new markets with a killer, in-demand product!

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eBay? Free Advertising? Ok, so technically an auction listings cost 35 cents… But one sale can easily make you a profit, and you’re allowed to sell nine of the same product in one auction at that price… So this is one exception I’m going to keep in this book because it’s really BETTER than free, all things considered.

So where does the Advertising part come in? Simply place an information package of some kind, even if it’s just an article on your niche, and sell that infoproduct in an extremely cheap auction listing. Most people sell these things for 1 penny, although the difference between 1 cent and 35 cents really isn’t that much of a difference to the buyers looking for this information.

Naturally there are no other costs like shipping or insurance, because delivery is a simple digital download. Further advertising is up to you, and it is always a matter of just giving eBay some additional fees to make your listing stand out more. If your listing is profiting, try starting the next listing as a “Gallery item” for another 35 cents, and go up from there until you’ve reached a point of maximum returns.

Here’s the great part about this tactic: The winner of the listing’s email address is automatically sent to you via email, through eBay itself. Sell a bunch of those info packets, and you’ve built yourself one of your industry’s most targeted lists!

Don’t feel too left out if you haven’t mentally joined these two concepts together before now. Not too many people have, unless they bought the secret from someone on eBay themselves.

The fact is that eBay already has the lion’s share of traffic, and more importantly, of people in the purchasing mindset. Compare this to Google’s Traffic, which is composed of people in the “researching” mindset. It’s not hard to imagine why serious marketers prefer eBay’s traffic to Google’s Traffic!

Advertising on eBay is as simple as being there in the first place, using a few well-searched keywords. Finding those keywords isn’t too difficult either; all you really have to do is search for expired listings and sort by the price. This way you’ll easily see which auctions recently got the most money in your niche, and then all you have to do is model your campaign like theirs, listing your product under the same category!