Sample Content Preview

INTRODUCTION

You cannot become rich or achieve any other kind of success in life if you don’t have passion about what you are doing. Be it the simplest thing or the most sophisticated thing, you need passion in order to succeed.

Here we take a look at how important passion is and what different forms it must take in order to point our lives in the right direction, i.e. in the direction of super success.

THE HIGHWAY OF PASSION

“When work, commitment, and pleasure all become one and you reach that deep well where passion lives, nothing is impossible.”

You have a 9 to 5 job drawing a good pay, you have a good family and all’s well with the world. But deep inside, you feel like you are going nowhere. The job isn’t moving upward either. You are actually stagnating in your career and mentally and spiritually. Something is missing.

Passion. The one quality that textbooks and instruction manuals and company procedures will never talk about. Everyone is in such a hurry to make you fit perfectly into the machine like a well oiled gear, that they forgot you are a living, feeling human being. Even you have forgotten.

Ask yourself. If I had a million bucks in the bank, what kind of work would I be doing? Would I chuck this humdrum job and move on to something really exciting? Something that I have always wanted to do? Then ask yourself – why am I not doing that right now? Is it because of peer pressure or because I don’t want to move out of my comfort zone? Don’t want to rock my boat? You are half asleep in your boat already and in a few years, you could be put out to pasture! If the boat rocks now, you could be jerked awake and come to your senses.

Your passionate senses.

In the aftermath of the recession of 2008, millions of people lost their jobs. Many of them took up new vocations and suddenly found that they were finally following their dream. Many of them are now highly successful in their new found professions.

You don’t have to wait for dire straits to rock you out of your present mediocre life. You can decide right now, that you want to live and work passionately and make your life worthwhile. The Highway of Passion is an amazing ride. And Prosperity is just one of the land-marks on this route! Get ready for the ride of your life!

FINDING YOUR TRUE PASSION

“Nothing great in the world has been accomplished without passion.’

– Georg Hegel, German philosopher

So you have decided to break away from the pathetic monotony of your regular job. You want to live fully and passionately and reap all those rich rewards at the end of the rainbow. How do you find out what you are truly passionate about? How do you separate the delusions from the do-able? You could be passionate about becoming the King of Spain, or winning the lottery or ruling the world. Indeed, there are people who have dreamt of that and done it. Alexander the Great ruled almost the entire known world in his time. But what is your true passion?

HERE ARE a few steps you can take to discover the currents that move you deep inside:

1. Read your own body language. How does your body behave at your present job? Does it tense up and ache all the time? Do you get panic attacks very often? Are you so bored that you doze at your desk? Do you keep looking at the clock as break time approaches? Then you are in the wrong job. You simply don’t have the passion for it. When you work on a job that you are passionate about, all your aches and cramps will dissolve. You will find yourself working extra hours, talking to your friends about your work and simply bubbling with life.

2. What did you love doing as a child? Your childhood hobbies and obsessions can indicate a genuine passion. Education and family pressures often move us away from our true calling. Did you love bikes or gardening or trekking? Then maybe a career in the automobile or landscaping or travel industries is where you should be! So sit back and recall your childhood and write down your memories. What made you smile then may still make you grin today and in the future.

3. What do you love doing as an adult? You might very well have passionate side pursuits even today. Do you love your moonlighting job more than your regular day job? Many corporate honchos work the night shift as chefs or night school teachers. Start spending a few hours every day on your pet hobby. It may just hold the key to the real you!

REVIVING PASSION

“Rest in reason; move in passion’

– Khalil Gibran

Sometimes to unleash true passion in yourself, you may have to change your job to suit your aptitude better. But you may find that you do love your existing job, but simply don’t feel very passionate about it. You can study your situation and then try to make a few changes to rekindle the passion you felt when you first started working.

Visualize yourself working passionately at your job. What would you be feeling? A sharp focus, clear vision of your future, total control and mastery over your work, a healthy body and an exuberant atti-tude! Then reverse engineer these symptoms to regain your passion.

Check on whether you work better with a team on the field rather than those solitary hours at a desk. Are you logical minded or creative minded? Are you crunching numbers when you would rather be in the design section? Get a revised aptitude assessment done. Ask your superior for a redesignation or transfer to a more appropriate department.

Sample Content Preview

INTRODUCTION

Smart business owners should always be on the lookout for tools and strategies that will help them run their organizations more easily, quickly, and profitably. One of the toughest parts of an online busi-ness is the need to keep generating useful, high-quality content for your newsletters, ezines, videos, audios, and blogs. Thank goodness, there's a tool to make this constant content generation easier – PLR, or Private Label Rights. As you'll discover in the following pages, when you purchase PLR content, you get the legal right to use it in your business in a variety of formats. When used well, PLR is an information marketer's dream come true... but when done poorly, it can cost you more time and money than it's worth.

My goal in this short report is to answer the most common ques-tions about PLR, including how you can use it for your business, what the different rights mean, and how to avoid some of the all-too-common mistakes many entrepreneurs stumble on. Trust me when I say, PLR is a shortcut no forward thinking internet business owner can afford to skip.

Let's get to it!

WHAT IS PLR: THE BASICS

To the uninitiated, “PLR” sounds like an airline or a record label. But instead of just being another common internet abbreviation, it's one of the most valuable shortcuts an entrepreneur will find to creating fantastic content for their audience. What is it exactly? In it's simplest version, you can purchase arti-cles or reports that have been written in advance. The PLR site owner sells these articles or reports (or videos, ebooks, etc.) with special rights that allow you to edit them and use them as if you'd written them yourself (although there may be certain restrictions).

So, the PLR, or Private Label Rights, is the means by which a busi-ness owner, like you, can purchase rights to pre-created content, and then use that content in a variety of ways as your own.

Unlike ghostwritten articles, you'll pay much less for PLR (approximately one dollar per article), because others are purchasing the same articles to use, too. (I'll show you how to stand apart form all those other users in a bit.)

Unlike free reprint articles, you can edit the PLR content you purchase and you do not have to link to an author.

2 LORI CHAMBERS

PLR content is available in scores of topic areas, from health and fitness, to internet marketing, to parenting, to pet training, and every-thing in between. Good PLR is written by professional, native-language speakers. You, as a business owner, can purchase single pieces of content or packs of articles at a relatively low price, and then use them for your website, blog, newsletter, podcast, etc.

One of the first questions many people ask is, “Is this legal?” If the content is created and sold with the express intent of offering it as PLR, then you are legally permitted to adapt, use, and disseminate the information, according to the specific rights you've been granted.

The next question people typically ask is, “Why would anyone sell PLR? How can they possibly make any money?” The answer is in volume. They may charge only a dollar or so per article, but by selling multiples of the same article to many different business owners, they make their money in numbers.

Now you're probably wondering what happens if a bunch of people purchase the same articles and publish it via their websites or newsletters – won't their customers notice, or get mad that they're using someone else's material? Well, here's the real secret about PLR. You need to see it as a starting point for your content. Sure, you could cut and paste it into your blog or ezine as-is, but savvy business owners know that they need to put their own spin on PLR to make it really work. We'll cover more about how to do that in the following sections, but for now, what you need to know:

PLR is legal
PLR is easy
PLR is effective
PLR needs to be “massaged” into a format that fits your brand and voice
PLR is a great tool for any business owner, regardless of niche or market. Read on and I'll show you how to make it work for you.

WHO SHOULD CONSIDER USING PLR?

PLR may seem like it's only for certain big business owners in particular niches, like internet marketing or finance. While there is a plenitude of PLR content available in those markets, you can find PLR to fit virtually any business. If you have a business where you regularly provide blog posts or articles to your prospects and customers – or SHOULD be doing so but haven't yet started – PLR is for you.

A QUICK SEARCH of some of the leading PLR sites shows content avail-able in the following categories:

Finance and Debt
Health and fitness
Crafts
Weight loss
Productivity
Marketing and Business
Stress
Self-improvement
4 LORI CHAMBERS
Home décor
Pregnancy and parenting
Holidays
Pet Care and Training
and dozens more!

Not only are there hundreds of categories of PLR content avail-able, you can actually take PLR from one content area and adapt it to your market. We'll get more into customizing your PLR content later, but a quick example: If you bought a pack of articles on using social media to get new customers, you could quickly and easily add content to make it apply to the real estate market, the personal training market, the dog grooming market, and pretty much any other niche market where people are trying to get new customers online. The same goes for stress, productivity, and self-improvement. The niche doesn't matter; you can “work it” to make it fit.

Sample Content Preview

INTRODUCTION

Private label rights are a new concept which functions within the realm of internet marketing. It is a derivative of private labeling and can generate a great deal of cash from those companies and individ-uals who are tactfully engaged in the world of making money online. The idea follows one wherein an author sells all or most of the intel-lectual property rights to their work. There is no legal definition, with the license being defined by the author. This concept is similar the idea of reselling rights in internet marketing.

The use of private label rights has become a hot commodity these days, with private label rights being offered everywhere you look. However, in spite of the particular breed of re-print rights that are defined as private label rights, not many people are aware of them or how to use them.

DEFINING PRIVATE LABEL RIGHTS

Defining private label rights can seem tricky. Overall, they allow you to change the content purchased from another author so that it looks like your own and you can claim it as such. This can range from changing an introductory paragraph, editing a title, or completely altering the content and adding your name as the author therein. Private Label Rights allows you to change the content and use it to direct traffic to your site, sell more to your customers, and generate more income.

ORIGINS

Reprint rights were the original private label rights. There is a mixture of definitions found now for both reprint rights and private label rights, but overall, reprint rights means that you have the right to re-distribute work done by another author that was already published. Reprint rights are not limited to internet business, but they are most popular among them now.

In terms of master reprint rights, it means that you have complete ownership. You can then re-distribute the product and from there trade the partial re-print rights for the product. You can even sell the master rights to a product.

This means you can purchase full rights to a thirty chapter e-book from someone and sell the partial rights to each chapter in the book. From there you can resell other parts of the book or sell the master rights to the entire book. The people who purchase the partial rights to chapters from the e-book are allowed to re-write part of the content and re-distribute it as their own.

These vary from copyrights entirely and are only in reference to a means of distributing content. However, the criteria for these private label rights are contingent upon the actual agreement. Based on the agreement, you may or may not have the right to:

1. Give away the unchanged product.
2. Give away a branded version of the product with your links
3. Package the product with other products
4. Give the product away as a bonus
5. Use the product as web content only
6. Break the product into smaller articles only
7. Offer the product through auction sites
8. Offer the product in the form of a paid membership area only
9. Alter the product
10. Allow buyers to resale the rights of the product

Private label rights can cover reports, documents, e-books, soft-ware, graphics, and articles. You are able to use private label rights in order to expand an existing product line, increase the profession-alism of your existing products, or enter into other markets without product development.

IF YOU AGREE to terms which allow you to alter the content and then present it as though you were the author or creator, then you have found a valuable purchase assuming that you have assessed the quality of the product and it is good. It is important to note that just because you obtain the private label rights does not mean you own the product, unless it is explicitly stated in the agreement. You also cannot distribute the product in any manner you choose unless it is explicitly stated in your agreement. A good rule of thumb is to assume that you cannot distribute or reprint the content as your own unless the seller says it is ok.

HOW TO USE IT

I f you have an online business, it is no secret that it is in need of a constant stream of information and content which is engag-ing. This can come in the form of blogs, newsletters, info on products, or print books sold online. The problem for many business owners is finding content which has the quality to keep your business expanding. While some private label rights can be bought and sold through membership websites, there are great websites out there which offer articles and blog content for pennies each. You can select only content you need instead of being forced to buy large block groups of articles and information which might vary from month to month. There are packs available online for particular niche markets which leaves you in control. These are great because you don’t have to buy more than you need, which saves you the hassle of buying content which you cannot use. It is beneficial to find content which has gone through an editing process from both the writer and an editor, ensuring quality purchases. With more than one mind you add ideas and value to any content.

Sample Content Preview

INTRODUCTION

The keto diet is one of the best diets to follow if you are trying to lose weight fast and transform your lifestyle. The keto diet is a dramatic diet shift for most people, making it notoriously difficult to start. One of the best ways to start your keto diet is to arm yourself with the most reliable and helpful information possible.

That is why I have decided to create this eBook. In Easy Keto, I provide you with a straightforward and practical guide to the keto diet. This includes keto recipes and meal plans for beginners. To make this book a bit easier to follow, I separated it into three parts.

In Part 1, I go over the keto diet and what you should expect from it. Next, I cover what meal planning is and how you should set up a meal plan based on your day in Part 2. Finally, I give you several keto recipes to try out in Part 3.

By the end of this eBook, you'll know all of the most crucial information needed to master the keto diet successfully. This is a great resource to start with if you have never tried the keto diet before. Even if you aren’t new to the diet, I offer more advanced recommendations that everyone will benefit from.

Let's get started!

PART 1 – THE KETO DIET

Just like with everything else, Easy Keto starts at the beginning – defining the keto diet. Without a firm foundation, it is impossible to master a keto diet successfully.

The key to starting a keto diet is understanding the keto diet, how it works, and how to go keto. Without a basic understanding of what going keto means, you can never successfully lose weight and take charge of your health using the keto diet.

In Part One, I am going to tell you all about the keto diet. This includes the keto diet, the benefits of the diet, side effects, and more. The first chapter lays out all the key information for what it means to go keto. Then, I am going to give you key tips for going keto. Since the first couple of weeks on a new diet is always the hardest, you need key tips and techniques for honing your mindset, so you stick to your keto diet.

The keto diet has become a popular fad for weight loss and quick results.

Many people jump on the keto bandwagon without knowing exactly what the keto diet is, how to master it successfully, and why it works so well.

As a result, people quickly switch to a keto diet and give it up even more quickly. With such short bouts of keto dieting, it is impossible to see the results you want. The only way to see the lasting results you want is to live a keto lifestyle.

What is the Keto Diet?

The keto diet is a low-carb diet. It is similar to other low-carb diets, but it requires you to eat even fewer carbs than you would on other diets. Many people find the keto diet incredibly hard to follow because of how restrictive it is on carbohydrate intake.

By lowering your carbohydrate intake, you must make up those calories by eating a high amount of healthy fats and protein. In other words, you make healthy fats and protein the star of your meals, not carbohydrates.

Food like bread, pasta, potatoes, and carrots are removed from your diet, while foods like steak, avocados, and nuts are added. Although cutting out carbohydrates is hard, at least you can still eat a lot of the yummy, filling foods that you love, like burgers and chicken.

The most important aspect of the keto diet is consistency. You will not see any lasting results if you go back and forth on your diet. Of course, the occasional cheat day is permitted, but you must rigidly stick to your low-carb diet if you want to see lasting results on your weight and health.

If you stick to the keto diet rigidly, you can expect to see lasting results quickly. The keto diet is wildly praised for how it can make a noticeable difference in a short amount of time.

Ketosis – the Secret to the Keto Diet

You may be wondering, But what makes it so great? The answer to that question is simple – ketosis.

Our bodies are programmed to run on two energy sources – fat and sugar (glucose). When we eat a regular diet filled with carbohydrates, our body prefers to run on glucose. Glucose requires insulin as a transporter and breaks the brain-blood barrier.

Whenever our bodies do not have enough carbohydrates, they naturally use fat as our fuel. Our brains cannot run on fat directly, so our bodies use ketones as fuel. Ketones are a great fuel source, but they don’t require insulin as a transporter and still break the brain-blood barrier.

The process of your body switching over to ketones as a fuel source is known as ketosis. As you probably assumed, the name “keto” comes from ketosis, a metabolic process where our bodies run on fat, not sugar.

Benefits of the Keto Diet

Since the keto diet puts your body in ketosis, you can expect to lose more fat quicker when on the keto diet. This is because ketosis gives you easier access to your fat stores, which in turn makes it easier to burn off. This is an excellent fact if you are trying to lose weight. Although your weight loss will eventually plateau, the first months you are on keto will dramatically change your weight and body.

The keto diet is good for more than just weight loss, though. Since ketones don’t require insulin as a transporter, the keto diet helps regulate your blood sugar levels. Without the need for as much insulin, your blood sugars can normalize.

Those with diabetes or prediabetes will significantly benefit from the keto diet for this reason. The diet can help regulate their blood sugars so they can decrease their insulin and blood sugar medication.

Another benefit of the keto diet is that you don’t have the peaks and lows of other diet types or a high sugar intake. When you eat a lot of sugar, your body gets a natural high that eventually crashes. When you decrease your carbohydrate intake, your body normalizes better, so you have a more consistent feel.

Similarly, you don’t feel as hungry on the keto diet. Fat takes longer to process than sugar. This means that you will feel full longer when you are on a keto diet. Many keto dieters enjoy this benefit because it means they don’t feel like they’re dieting; they still feel full and satisfied. Below is a complete list of the benefits of the keto diet:

- Reduces appetite
- Feel fuller longer
- Weight loss
- Decreases triglycerides
- Increases HDL cholesterol
- Decreases LDL cholesterol
- Reduces blood sugar and insulin levels
- Effective against metabolic syndrome
- Benefits brain disorders like Parkinson’s and Alzheimer’s

Side Effects

Although the keto diet is mostly beneficial for your health and wellbeing, it does come with some side effects as well. Make sure that you recognize these side effects so that you don’t harm yourself in the process of losing weight.

Most people who switch to a keto diet experience something that many people call the keto flu. Although it is not a recognized medical condition, switching to a keto diet can cause flu-like symptoms for the first week or so that you are on the diet. Vomit, gastrointestinal distress, fatigue, and lethargy are all signs of the keto flu, though they usually pass within a couple of days.

The reason for the keto flu is the adjustment period between switching from sugar fuel to fat fuel. Your body gets tired and worn down in the process, but it quickly adjusts to the change. Sleeping well, drinking water, and drinking matcha green tea are great ways to bust these symptoms.

People on the keto diet also experience diarrhea. This is often due to the gallbladder, the organ associated with fat breakdown, feeling overworked. Diarrhea can also be due to a lack of fiber, a common problem for those on the keto diet. Eat fiber-rich vegetables or supplements to help lessen this effect.

One of the more severe side effects of the keto diet is ketoacidosis. Though ketoacidosis is unlikely for people without a prior health concern, those with type 1 or type 2 diabetes should only use the keto diet while being monitored by a doctor due to this side effect.

Ketoacidosis is when the body stores too many ketones and the blood becomes too acidicup This can cause liver, kidney, and brain damage. Dry mouth, frequent urination, nausea, bad breath, and breathing difficulties are signs of ketoacidosis.

Sample Content Preview

It is certainly possible for you to develop influence mastery so that you can influence others to do what you want. You will learn exactly how to do it in this powerful guide. It all starts with understanding what influence really is and what it isn’t.

You need to accept that it is going to take time and effort to develop influence mastery. By using the techniques in this guide and practicing them on a regular basis you will get the results that you desire.

It is important that you understand how people are wired and how they make decisions so that you can influence them. You need to follow the rules of influence outlined in this guide and adjust your influence tactics to match those of the different decision maker types that will make up your audience.

Credibility is everything with influence. You need to develop it and maintain it. There are other actions that you need to take to maintain your power of influence. Everything that you need to know about developing influence mastery is in this powerful guide. So read every word and apply what you learn.

In order for you to be an influence master you need to know what influence really is. One of the mistakes that a lot of people make is that they think that influence and persuasion are the same thing.

This is not the case. Persuasion is an element of influence and is often used as part of the process of influencing others. But it is not the same as influence. The most important difference between influence and persuasion is that with persuasion you use a specific set of tactics to get people to do what you want.

Influence is much more than this. It is your presence in the world. When you become an influence master you will have something called “conversion” with others. This is different to the “compliance” that persuasion tactics bring.

Compliance and Conversion

You can use different persuasion tactics on people to get them to do what you want. But it is very unlikely that their belief systems will be affected by this. What you have really done is impact their thought process and nothing else.

This means that you have persuaded the person to act in a way that they might not actually believe in deep down. They have complied with you for a variety of reasons such as short term reward or conforming to social norms.

With conversion you have a lot more power. As a master influencer you can actually change the belief systems of others. When you achieve this they will buy into your message and all of your subsequent messages. Even if you have nothing to say they will still follow you.

Others will Share an Identity with you

When you are a master influencer others will start to see you as a symbol that they identify with. This is much more powerful than just sharing a message with others. By sharing your identity with others it will become an element of their identity as well.

As an influence master you have great power because you can use your influence without any direct effort. Influence master are able to obtain conversion and compliance from others just based on who they are or what they have done in the past.

The most Important Attribute of Influence

If you were to look at all of the attributes that influential people have, they would al share one thing in common – credibility. When you have credibility with others they will trust you, believe that you are smart and that you are knowledgeable. To others you seem to have the right experience and have the capability to become whoever you want to be.

A lot of famous people have high credibility and influence. Oprah Winfrey is a good example. Many people will listen to what she has to say due to her high levels of credibility. She has done a number of things in the past to build this credibility.

Have you ever wondered why companies use famous celebrities to endorse their products? It is all about their ability to influence others using their credibility. Every year, many thousands of companies send their products to Oprah hoping that she will talk about them on TV.

Even a 30 second product endorsement from Oprah can be extremely influential. Companies have made thousands of sales of their products using Oprah’s influence. She is one of the most influential people in the world.

How do People Perceive you?

The way that people perceive you determines your level of influence. You need to understand that influence is not always good. You can have a positive influence on others or a negative influence. It is likely that you have heard someone say “he (or she) is a bad influence” and this is true.

If you think about negative influencer’s from history then Adolf Hitler will probably come to mind. He was able to negatively influence a whole country to do terrible things. The power to influence is neutral. You as the influencer need to determine whether you will use this power for good or bad. We want you to use your influence for good.

Another critical aspect of influence is the reputation that you have with others. If you have a reputation for being smart, powerful or knowledgeable then many people will want to listen to you. The opposite is true – if you use your influence to make people do things that they don’t want to do then you will have a bad reputation and not many will want to listen to you.

Sample Content Preview

WHAT IS SPYWARE?

I t is normal to see pop-up ads while surfing the net, right? What a lot of people don’t realize is that those ads could have made their way onto their computers through spyware. By the time that you figure out what is behind the ads, the spyware pop-ups may have gotten so bad that your only choice is to completely reconfigure your computer and just hope that the pop-ups don’t come back. And, if your only mechanism to fight against the spyware is hope, the pop-up ads will return.

WHAT IS SPYWARE EXACTLY?

Spyware is a type of software which gets onto your computer and is generally used to gather your personal information and then send advertisements to you, normally in the form of a pop-up ad. Spyware software can also change your computer configuration as well as many other potentially harmful things. Even though the term spyware may suggest that the software is simply monitoring action in a secretive way, the purpose of spyware usually goes well beyond this. The party responsible for creating and distributing the spyware are often profiting greatly through targeted advertising or selling off your personal information.

When spyware software is on a computer, it generally is hidden from the user. In 2005, a study carried out by AOL and the National Cyber-Security Alliance showed that 61% of user’s computers were infected with spyware. Of all of these users, 92% of them were not aware that their computers were even infected. 91% of the users claimed that they had not granted permission for the spyware soft-ware to be installed. Since then, spyware has become increasingly sophisticated and is often impossible to detect on a user’s computer. Even worse, once detected, some spyware is impossible to remove.

DIFFERENCE BETWEEN SPYWARE and Adware

The terms spyware and adware are often used interchangeably. Both of these terms are used to describe software which can display advertisements. However, there is one major difference between these two: spyware gets onto the user’s computer through illicit means.

With adware, the user agrees to have the adware program installed in exchange for something else. For example, the program Eudora will allow users access to shareware for free but they must agree to receive advertisements. The key word here is “agree.” Adware will not attempt to mislead users and is offered in exchange for a service.

An example of adware includes the file sharing program Eudora. Rather than asking users to pay a registration fee, it asks them to agree to receive advertisements. On the other hand, Gator software is a type of spyware. When users visit certain websites, spyware is installed on the users’ computer through some sort of deceptive manner. The company behind Gator as well as the website where the spyware was installed will both receive revenue.

HOW IS SPYWARE DIFFERENT FROM VIRUSES & WORMS?

Today, there are an incalculable number of “health” problems that a computer can be at risk for. Generally, these risks can be broken down into spyware, viruses and
worms. It is easy to confuse these different types of computer prob-lems because they have many similarities.

Spyware, viruses and worms all get onto a user’s computer with permission or by using deceptive means. Once on the computer, they cause harm to the computer and impair functions. Spyware, viruses and worms are all designed to be difficult, if not impossible, to detect. They often are designed in a certain way that prohibits them from being removed in normal manners. Recently, there have been many viruses and worms which have been, as spyware is, created for profit.

Compared to viruses and worms, spyware is a relatively new problem. Viruses have been around since the 1980s and worms almost as long. Spyware didn’t become a major issue until 2000.

The major difference between spyware and viruses and worms is that spyware doesn’t seek to replicate once on your computer. It also doesn’t seek to infect other computers. Both viruses and worms, on the other hand, actively replicate themselves and can spread to other computers through means such as email.

4 STANLEY JACKSON

Another big difference between spyware, viruses and worms is objective. Spyware is always used for some form of monetary gain such as through advertisements. Modern viruses and worms can also be used for monetary gain. However, viruses and worms are often created in an attempt to gain fame.

Some virus and worm creators have claimed their motivation was to show how far virus creation has advanced. Other creators desire to “outdo” the creators of anti-virus and anti-worm software. As in the case with the Bagel and Netsky viruses, the creators of the viruses wanted to outdo each other.

Additionally, viruses and worms are often created specifically to do damage to a computer through a type of web espionage. An example of this is the Conflicker worm which spread in 2008. It made its way into the defense systems of France and Britain as well as about 15 million computers around the world and creating severe damage to the computers’ health. Spyware, however, does not want to cause severe damage to the computer. That is because it relies on the computer’s health in order to send advertisements to users.

IS THERE A SPY-VIR-ORM HYBRID?

It is getting increasingly difficult to distinguish between spyware, viruses and worms. As all three of these computer health issues become increasingly sophisticated, they have taken on properties of one another and often rely upon one another for functioning.

There are many instances when spyware is spread through a virus or visa versa. There are also many instances of spyware, worms or viruses creating openings for other types of harm to enter a user’s computer. Because of this crossover between the spyware, viruses and worms, it is important that countermeasures are taken against all forms of computer infections.

CAN I JUST IGNORE SPYWARE?

Because spyware doesn’t progressively destroy a computer’s functioning like viruses and worms do, it may be possible to simply ignore the fact that your computer is infected. Many people figure that it is better to simply keep closing all those annoying pop-up ads rather than bother with antispyware software, some of which can be very expensive. Ignoring the fact you have spyware is a temporary solution but it can end up costing you in the long run.