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Introduction

No matter what it is you’re trying to sell on the web, a sales funnel is the number one way to do it. This is the most systematic way to build trust, to build a relationship and to encourage people to want your brand before making a sale – and it is incredibly powerful when done well.

Take a look around the web and chances are that you’ll have come across a large number of sales funnels without even realising it. So what exactly is a sales funnel? How does it work? And how can you tap into its power for yourself?

Those are the questions we’re going to be asking and answering in this ebook. By the end, you’ll know exactly what an ebook is and why it’s so important. Moreover, you’ll be able to build your own sales funnel from scratch and use it to capture leads and convert them into paying customers.

Once you understand the science behind this, you’ll see why it’s the most effective way to build profits and you’ll be able to turn any product or service into a massive success.

What is a Sales Funnel?

Before we go any further, it would perhaps be useful to explain exactly what a sales funnel is and what you’ll be using it for.

In essence, a sales funnel can be imagined like a funnel for customers.

You start out with a broad opening to capture as many leads as possible and then you gradually narrow those leads down to only the most engaged and interested customers so that you can sell to them. All the while, you’ll be building trust, building engagement and priming them ready to make a sale.

You can also think about this as a ladder, which each rung taking your customers closer to the top where you’ll eventually try to sell to them. In practice, what this means is a series of different marketing strategies, each arranged in such a way as to build more and more targeted leads for your business. So you might start with a simple advert, or a blog post and then move on to an email list, then a ‘free report’, then a seminar, then a small product sale and then a big sale.

Each of these marketing stages is a rung on a ladder, it’s a little further down the funnel. And each time a customer clicks on the next link, or follows you to the next step, they are becoming more and more likely to buy from you.

As mentioned, there’s a good chance you’ll have encountered different sales funnels in your travel around the web: and you may even have bought products from others through this method. You might have come across a blog and signed up to the mailing list for instance, and then been told to click on the link therein in order to see a free seminar. And then maybe the free seminar asked you to sign up for the next seminar which would cost a little money.

And you may have come across it on YouTube too. For example, Tai Lopez is something of an inscrutable business man who is willing to use everything at his disposal to capture new leads and sales – even when that involves a bit of bare-face lying (that’s not his car and not his garage!).

But he still employs a sales funnel very well. If you go on YouTube to watch a video, his ad will very often show up.

The guy then goes on to talk about his cars or his massive house and this makes you want to watch – even if only because it annoys you.

At the end of the video, he offers to show you how to get his three most important tips for making money. And because it’s free, why wouldn’t you click it? Only at this point, you’re becoming more and more involved with his brand and more and more likely to become a paying customer. When you watch this ‘free’ video, which is on his site or channel, you’ll then be told you can get even more information by signing up for a free report. In fact, this report is key to understanding the video. If you do this, then Tai now has your details and the confirmation that you’re interested in what he has to sell!

You’ve gone from a ‘cold lead’ (someone on YouTube, targeted based on your video watching choices), to a ‘warm lead’ (someone who has demonstrated an interest) to eventually a ‘qualified lead’.

The way Tai does this is a little transparent and a little cynical – but it’s how all the big names operate including the likes of Tony Robbins, Tim Ferriss and Pat Flynn. And it’s exactly what you should be doing if you want to make sales. Note that this doesn’t mean you have to con people like Tai! Just that you need to think about your marketing strategy in steps and stages and understand the psychology of the way you’re dealing with people.

What You Will Learn

Reading this book, you’ll learn precisely how to employ these kinds of techniques yourself and we’re going to break down all the different tools, resources and tips you need to execute this plan perfectly. What’s more though, is that we’re also going to look at some higher level concepts.

You’ll learn how to sell anything, how to write persuasive copy that people simply can’t ignore and how to build a massive following so that you don’t just have visitors and customers – you have loyal fans!

Specifically, you’ll discover:

• Why sales funnels are THE most effective tool for sales
• All the tools and resources you need to construct the ultimate sales funnel
• How to target your audience and bring the right people to the first stage of your funnel
• How to use persuasive writing to convince people to buy anything
• How to engage your audience and build trust and real following
• How to maximize conversion rates
• How to make people buy from you more than once
• How to utilize an understanding of psychology to skyrocket your sales
• What the different options are for your sales funnels
• How to stand out and be different
• And much more!

Chapter 1: Why Sales Funnels?

Understanding the 5 Touches

Imagine if someone came up to you in the street and asked you if you’d like to buy a $5,000 watch.

99.9999% of the time, you would say no to that offer.

Why? Well, apart from the fact that you might not want a watch (you are a ‘cold lead’ in that respect), there’s also the small issue of trust, recognition and authority. You don’t know who this person is, you’ve been given no reason to trust them and you’re probably not going to want to hand over any cash.

That’s why companies don’t do this. Instead, they give you fliers. Fliers are things you can choose to accept or throw away – but either way, they don’t cost you anything and you won’t feel that you’re being pressured into anything.

Other stores do something different: they give away freebies. Walk past Starbucks and you’ll often find them giving away free samples of their new drinks and cakes for you to try. Again, you can easily walk away if you’re not interested and you won’t feel you’re being strong-armed. If you like the free sample though, then you can come in and try whatever else they’re offering.

If you try and sell to people right away on your website though, then you’re the equivalent of someone trying to sell thousand dollar watches in the street. And if that’s the only thing you’re offering and the only way that your visitors can engage with you, then they’re just going to say ‘no thanks’ and leave, giving you no way to contact them again and no way to get them back. As you might have guessed, this is a poor strategy!

Try to imagine it from their perspective: they have typed ‘fitness tips’ into Google, found your page essentially by accident and now you’re trying to sell them your training program for $500. People do not make decisions on that basis unless they’re loaded with cash. They’ll see you’re trying to sell them, write you off as spam and then leave.

The Alternative

Now imagine the alternative: the sales funnel technique.

They do the same thing: they type in ‘fitness tips’ and they land on your site where they get some great information right away. That information is unique, interesting and useful but at the bottom, it tells the audience that if they want more great tips – your ‘5 Most Powerful Tips’ – then all they have to do is to enter their details to receive your free report.

There’s very little reason for them not to do this: you have demonstrated that you’re able to provide value and you’re offering something for free. The only price they pay, is to allow you to contact them in future – but as you will point out, they can always just unsubscribe if they don’t want to hear anything more from you.

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FACEBOOK

Remember when a social networking site was the conference center where you endured endless facts and figures with fellow colleagues or it was the corner cafe for a drink with coworkers after five? Enter technology and the 2000’s.

Social networking sites are now online. With just a click these sites are accessible in the comfort of your own home, at the office and coffee shops. Wherever there’s a connection, there’s a connection. Basically a social networking site is designed to connect with people: family, friends, co-workers, etc. One of the sites that has been gaining notoriety and becoming more popular today than body glitter in the ‘90’s is Facebook.

This is a free site anyone can join. Begin by setting up your account and creating a profile. A profile is just that, you fill in the blanks with some info about you, a little or a lot, whatever you want people to know. You can download a profile picture that stays on “your page”. If you opt out of downloading a picture an icon appears instead.

Once on Facebook you can begin searching for people and asking them to be your “friend”. You’ll quickly get over the initial “this is so third grade asking people to be your friend” realizing the site is one of the coolest tools to use for contacts. You can search not only for people but by interest group as well. With most interest groups you follow them as a “fan”. Once you and someone agree to “be friends or fans” you are able to read each other’s pages.

Pages contain news feed (info on your friend’s newest friends), status updates (info posted by your friends), posted photos and applications (games). Your page also provides an email account and instant messenger should you not want to converse with someone via a status update in the public eye. Facebook allows you to comment on a friend’s status update, or if you are at a loss for works you can simply click the “like” button letting them know you agree.

USING Facebook to Your Advantage

Pay per click is an advertising method used by various content sites and search engines to marketing websites to users through keyword searches. Every time a user clicks on your like you pay the host company a fee. Unlike most advertising prior to, PPC forces your customer to act prior to your paying any money.

If they only view the link or ad then you don’t pay.

Using Facebook’s PPC program is one method of continuing your social media momentum and effectively promoting your product or service through creating and maintaining your social buzz. All Facebook advertisements are relegated to the left of the screen, clearly visible to users and visitors of Facebook. PPC programs and their strategic placement help ensure that your advertisement will receive the attention of as many viewers as possible.

Facebook’s easy to use PPC tool allows you to get your social ads up and running quickly. Keyword ads grab the consideration of only appropriate Facebook users and help to reel them into investigating your personal Facebook page or that of your business.

When a Face-book patron connects with an individual or business all of their friends see this connection in their news feed and here is where you can harness the power of social media as they will most likely check out your profile as well.

FACEBOOK A NEW WAY TO COMMUNICATE

Social media marketing is here to stay. It is the new way of communicating for both businesses as well as individuals. With all things, there are fans and there are cynics. However, there is no denying its impact. A crucial tipping point in how the world communicates has been passed. Online social media is now mainstream. Nearly everyone has some method of social media be it Twitter or Facebook. Facebook and Twitter have certainly become the main tools by which small businesses and the upwardly mobile engage the outside world.

From the rise of Facebook a new method of marketing has developed.

Social Media Marketing is now one of the primary means of relating new products and services to the world. Social media is perfect for getting the word out. It is fresh, fast and free. Sure, there is some effort to it after all, you have to Tweet or write on your wall several times daily, but it’s free. Let’s say it again. Free.

Facebook allows you to freely contact your friends, family, potential employers and potential customers. You can market yourself or business by establishing an engaging online profile. You have the potential, if you are clever and savvy, to reach out to and influence a wide customer base. Friend people, Write on their walls, Create events that will post to their walls, Comment on someone’s status, Review a movie, Play games, Having fun is now work— how awesome is that?

GAMES AND PAY Per Click

Companies create games now as a means of advertising their product. For a grand and a half you can create a viral game that reaches literally millions of potential customers. Users may also choose to use affiliate sales links to earn a little extra cash from Facebook.

You also have the option to create a Facebook PPC campaign and create an ad that will be run according to keyword searches.

Face-book offers you the opportunity to advertise to a broad demographic, and create a series of social actions that will enable you to grow your business across the community of millions.

Facebook makes it easy enough for a beginner to set up with its easy walk through and tutor-ial. However, if you are uneasy about starting a campaign yourself there are companies that will help you select the appropriate keywords and demographics.

Pay per click is an effective advertising method because you only pay per click, not per view. This is a different approach than say a commercial that people can forward past or leave the room during. You pay for the direction action, or curiosity, of your web user.

Whether you want to use Facebook to stay in touch, get a new job, or grow your business customer base, Facebook has the capacity to fulfill your needs if you can just learn your way around a few kingdoms.

The usual PPC methodology employed by Google and Yahoo does not translate exactly to Facebook. Facebook is unique among social media tools because it is a site for individuals that also allows companies to establish a minority presence on their site using the Pages functionality. It is, however, first and foremost a social community and companies wishing to do any kind of business on Facebook should realize that straight off.

Yes, Facebook does utilize a PPC (paid advertising system) which displays ads on either side of the screen. Facebook was designed, however, to be a method of chatting so marketing and other commercial activity is usually a subset of that. You can build a “promotional presence” on Facebook quite easily. Thinking that you will make a killing using PPC that way would be a mistake. However, any promotional advantage that a company has on Facebook should come first from its pages and second from advertising, and like all social media the goal is to make them talk to themselves. In other words, don’t purchase PPC ads on Facebook if you don’t also have a page.

The advantage of social media in general is that the networking aspect to it allows a user to easily target ads at a particular demographic.

All advertising methods must utilize the cross-match approach in order to have their ads in front of a specific set of consumers.

One of the tricks of social media advertising is understanding user motivations. Social Media is used for chit chat and users are extremely turned off by direct advertising such as PPCs.

This is understandable. If someone is performing a search on Yahoo or Google they are looking for something in particular.

Such is not the case with Facebook, Twitter, etc. Therefore how you look at adver-tising needs to change. Pay per clicks on Facebook can be useful, but not as much as producing community driven content and event announcements.

Understanding this is the key to spending you advertising dollars wisely. If you want a any kind of return on investment then you need to concentrate on both community driven social media content before attempting PPC. One must feed into the next for it to have any monetary impact. Considering that Facebook offers free pages it makes logical sense to utilize them, rather than attempting to meet a pre-existing user demand that comes with keyword based advertising approaches.

However, if you are going to go this approach then be savvy and have both a Facebook page and a PPC that links to your Facebook page. You will find that the more that people you grow as “friends” or “fans” the more free advertising you will get. Not to sway anyone against PPCs on Facebook, but if you are going to use them then use them wisely.

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Introduction

The lifeblood of any online business is in being able to generate highly targeted, consistent traffic to your websites, landing pages and squeeze pages.

Without traffic, you will struggle to build a customer base, generate revenue or even build an online brand of your own.

You've probably tried to generate traffic with a number of different strategies online, and perhaps you found it all too confusing or time consuming.

This ebook was written so that you are able to follow a step by step action plan, that will help you instantly flood your website with an unlimited amount of highly targeted traffic quickly and easily, regardless of your niche or industry.

There are literally hundreds of different ways of driving in targeted traffic to your website, and this report focuses on the easiest and most effective methods. Best of all, they are all 100% free!

So without further delay, let's get started.

Article Marketing

Article marketing is an exceptional technique at generating a flood of high quality back links to your website quickly and easily.

All you really need to get started create 10-15 articles that combine your keywords within the titles of each article as well as the actual content.

Every article should be about 300-400 words in length and whenever possible, try to focus on submitting original, high quality material, or at the very least, well written private label content (although not every article directory will allow private label content to be submitted).

Each article is “tagged” with your back-link by creating an author’s resource box that is attached to your article submissions.

Author resource boxes are often the only place where a back-link is permitted, so you need to ensure that your actual article content is compelling and focused on retaining your readers attention long enough to direct them to your resource box featured at the end of the article.

With your article, you need to:

1) Use a clear and direct title that captures attention instantly.

2) Follow it up with the first paragraph clearly describing the topic of your article.

3) Continue with the body weaving a story, and doing its job by keeping the visitor reading through to the end.

4) The closing paragraph or statement satisfying the reader with an ending to the story if you choose that style and prompting them to read the resource box below.

5) The resource box then compels the reader to click on a link by offering free information in the form of a free report, ebook, video, tutorial, ecourse or something else, relevant to the topic of your article.

With article marketing, the greater the number of articles in circulation, the more exposure you will receive from both your article directory profile and author resource boxes.

Here are the top article directories that you should focus on submitting content to:

http://www.Buzzle.com
http://www.GoArticles.com
http://www.ArticlesFactory.com
http://www.WebProNews.com
http://www.ArticleDashboard.com
http://www.ArticlesBase.com
http://www.ArticleWheel.com
http://www.ArticleFriendly.com

Here are a few freelance marketplaces that will help you get started in finding the perfect writer for your niche markets.

http://www.Guru.com
http://www.WriterLance.com
http://www.GetAFreelancer.com
http://www.Scriptlance.com
http://www.eLance.com

Generating Organic Traffic

On-Site SEO involves manually optimizing every page on your website, from its title tag, keywords used within content to the way that your site map or overall structure is created.

All of the work of on-site Seo takes place directly on your website, and is in your full control.

When it comes to on-site SEO, there are very important factors regarding the actual structure and anatomy of your website that you need to pay special attention to in order to effectively optimize your website for top search engine rankings Keywords Title Tags ( per page) Meta Description Site Map Inclusion Title Tags:

A title tag should include a description of what your website is about, rather than just including your website's URL, you should always incorporate your primary keyword phrase into the title tags of each webpage you own.

Head Tags:

Header Tags also play an important part in search engine optimization, because by using head tags within your website's content, you are able to highlight important text on your website, ensuring that search engine spiders pay special attention to the text contained within these head tags.

Site Maps:

Another very important element to SEO is including a site map on your website. What a site map does is helps both visitors and search engine spiders navigate their way throughout your pages and categories, by outlining all of the different areas of your site.

You can create a sitemap very easily by using free services such as:

http://www.XML-Sitemaps.com

Keywords:

When it comes to developing your content so that you are optimizing your website for the search engines, you should pay attention to keyword proximity, prominence as well as the order of your content itself. The prominence of your keyword is based on the first instance of where it appears within your content.

A keyword phrase that is used at the end of your content will be considered less relevant than a keyword phrase that appears in the first portion of your content or article.

This means that you need to ensure that you implement your primary keyword phrases into the first half of your content, so that it is given more weight when search engine spiders index your website.

Keyword proximity is also very important in terms of search engine rankings because it indicates to the search engines that these keywords are related to one another.

With off-site SEO, you are focusing on building solid back links to your website, as the more incoming links to your site from quality, relevant websites, the more authority your website is given in the search engines.

Place emphasis on the quality of your incoming backlinks rather than the quantity of backlinks you have. While the more backlinks in circulation, the better, if you have more backlinks coming in from solid, established and authority websites, they WILL carry more weight than those pointing to your site from start-up websites and blogs.

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Introduction

Many Eastern practices such as meditation and yoga have become more prominent in the West in recent years. The similarity between these two practices is that they both offer relaxation and enhanced focus. These practices are becoming more popular by the day, and they’re increasingly featuring in movies as they continue to gain stamped acceptance in Europe. This shows that there’s something people in the East understand about relaxation and keeping the mind free from stress that needs to be understood in the West.

Depression is on the rise across the globe, and suicidal attempts are getting worse by the day. This situation shouldn’t be this way because the modern world is full of fanciful toys. Besides, we have sleeker and faster ways of doing things, thanks to the development of machines and intelligent tools. Various companies are leveraging artificial intelligence to make life easier and more enjoyable. Still, the number of unhappy people in the world is alarming.

According to the World Health Organization, there are more than 264 million people battling depression across the globe. In the US, there are more than 16.2 million adults suffering from a major depressive disorder. At its peak, depression can lead to suicide. So, this unpleasant situation has to be arrested. Thankfully, one of the ways you can avoid this mental disorder is through a practice that costs nothing: mindfulness. This book will focus on the meaning, techniques, and benefits of this practice. Reading the content of this guide guarantees improved mental health, among other benefits.

Chapter 1: Mindfulness 101

This journey will begin by exploring the rudiments of mindfulness. We’ll also discuss the differences between mindfulness and meditation, as well as the types of and factors that enhance mindfulness.

Meaning of Mindfulness

You need to understand what mindfulness is all about to be able to practice it effectively. Generally, mindfulness refers to being aware of your environment and the sensations demanding your attention. For example, when you are living in the moment, you’ll pay attention to the natural arrangement and color of the flowers as you walk through a garden. You’ll also notice the way cars are moving and stopping rather than just see them as objects flying past you while walking on a busy road.

Your mind has a tendency to act like a monkey jumping from one branch of a tree to the other. The Buddha refers to this state of mind as “the monkey mind.” This restlessness is the reason many people find it difficult to stay in the moment. Their minds are full of thoughts about the future and how they can solve the next problem in such a way that they cannot enjoy the current moment.

Such people are always distracted and find it difficult to concentrate on a task.

Many people don’t realize the transient and short nature of life. You cannot afford to live a meaningless and colorless life due to your inability to see the beauty in the basic things of life. For some people, they will never realize the importance of those simple but foundational things in life until their health declines. Staying in the moment and making every moment count is supposed to be our default mode. However, it’s now a lost art that so many people are learning the hard way.

The Differences Between Mindfulness and Meditation

There’s no doubt that mindfulness and meditation share a number of similarities. Nonetheless, they aren’t the same. Mindfulness is broader and simpler than meditation. You cannot meditate everywhere you go, but mindfulness isn’t restricted to any particular location. Before you can meditate, you’ll need to be somewhere you’ll not be distracted. There are also some outfits you’ll need to get the best out of the practice. However, that’s not the case when it comes to mindfulness.

Meditation promotes mindfulness, but you can stay in the moment without practicing meditation. For example, you can simply focus all your energy and attention on a conversation you have with your friend or a member of your family. At that moment, you can decide to switch off your phone or put it away so that you can have a full grasp of what the person is saying. You’re not meditating at that moment. Yet, you are practicing mindfulness because you are making the best of that conversation.

So, every single time you choose to be fully engrossed with an activity you are involved in, you are practicing mindfulness. When you are living in the moment, you’ll enjoy and analyze a football game you are watching in detail. You will not be thinking about how you will perform at an interview at that moment. People that practice mindfulness allows future events to handle themselves.

In other words, they don’t allow the pressure of an upcoming situation to cripple their enjoyment of the current moment. They put their best in whatever they have to handle right now without distractions.

Types of Mindfulness Movement

Remember that the central idea behind mindfulness is staying in the movement, regardless of what you’re doing. Yet, there are some activities that can make you practice mindfulness deliberately. Below are some of them:

Breathing Exercises

Breathing exercises involve deliberately elongating your breath and slowing it down while observing it. This routine enables you to refresh and improve your focus. Breathing exercises feature in seated meditation. However, it only serves as an anchor for the practice. In mindfulness, this exercise helps you to reconnect to your environment.

Mindful Walking

Taking a walk is recommended by physical experts as a beneficial exercise that offers multiple benefits. Still, you can combine mindfulness with it to get more out of the activity. For example,

while walking past a garden, pay more attention to the breeze and the beauty of nature all around you.

Routine Workout with Mindfulness

You can synchronize your breath, tune in your body, and stay in the moment while nourishing your muscles and building strength. This approach is a fantastic way of enjoying the benefits of working out and mindfulness at the same time. It is a combination that you will find beneficial to both your body and mind.

Mindful Stretching

Stretching is an early-morning home routine for many people. It helps to reduce stiffness, release tension, and eliminate negative emotions. You can introduce mindfulness into the activity by observing every movement you make. Pay attention to your body and your breath. You are inadvertently building resilience, focus, and energy, which translate to a better living experience, especially while going through your daily activities.

Factors That Enhances Mindfulness

There’re some things you can do to make it more seamless to stay in the moment. Here are some of them.

Digital Disconnection

Digital devices have many advantages, including a faster accomplishment of certain tasks. Sadly, they have become the greatest source of distraction for many people. This excessive use has also affected the quality of sleep and interpersonal relationships of many individuals. If you want to make every moment count, you need to stay off your digital devices sometimes or totally for some days, if possible.

If you cannot imagine staying one week off social media, you need to act fast. You can deliberately stay off for some days to be in charge again. Whatever makes you lose control over your life has put you at the backdoor. You need to wrest it back and be in charge as fast as possible.

Work-Life Balance

Many people find it challenging to leave their jobs in the office. They often bring uncompleted tasks home, thereby finding it difficult to have time for their loved ones. If you want to stay more in the moment, try to leave your job in your office. When you are at home, let your family have full access to you to create great memories together. It doesn’t matter if you’re working at home.

You still have to ensure that you create an office space and time at home to avoid letting your job demands interfere with your family life. You’ll not be happy to discover that there are some other people that your kids prefer to you.

Stay Closer to Nature

Possessing and cultivating a garden, especially with your family, is one of the most fulfilling activities in the world. It creates a sense of togetherness as you try to achieve a goal as a family. However, if you don’t have one, you can still stay closer to nature by visiting one or going to places with beautiful sceneries. Walk through the location and appreciate the creativity in nature and the exciting colors of various plants and flowers.

Have Hobbies

Instead of wasting time on digital platforms, enjoying a hobby is a better activity. Find something you like to do that can take your mind away from your challenges and other negative emotions whenever you’re doing it. Hobbies also ensure that you’re doing something that improves your self-esteem. You will enjoy this benefit if you choose a hobby that you’re good at doing.

5 Facts About Mindfulness

There are many intriguing facts about mindfulness that can inspire you to practice it more. Some of them are listed and explained below.

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Introduction

Do you own or operate your own website or online business? With the rising popularity of the internet, there is a good chance that you do. Whichever type of website you have, did you know that you could help to promote it with social media?

I’m sure many of you have heard of different social media sites like Facebook, YouTube, Twitter, MySpace, LinkedIn, Blogger, WordPress, and others. With a fairly large number of such social media websites having over a millions users, there is a good chance that by joining these sites, you not only make new friends but also find internet users that would be interested in visiting your website.

Therefore, by joining these social media sites and then providing a link to your website in these sites, you should receive a number of new visitors to your website.

If you have totally no experience with social media or if you are still wondering how and why you should use social media to promote your website, then you may want to continue reading to find out more about the power of social media and how you can benefit from it.

What is Social Media?

With the onset of many online business opportunities, which offer a chance for people to enjoy earning a living from the comforts of their own homes, more and more have become curious about what social media really is about, and how it can help their online business careers. First and foremost, social media can mean two things. For one, it can be a tool that is used for people to communicate and share certain things with their friends and love ones; and, it can be used as an internet marketing strategy that takes advantage of the influence of social networking sites like Facebook, YouTube, Twitter, MySpace, and many more.

When you get started with an online business, which is operated through your own web page, one of the things that you will need to attain in order to succeed is to drive a huge volume of traffic to it on a regular basis. Internet traffic simply means the number of people visiting your web portal; and, one of the best ways to do that is through the use of social media marketing. One example of taking advantage of a social networking site to promote your website is by placing a link to it, directly on your Facebook account to be seen by others. Thus, if you have already done that, then you have already taken advantage of social media marketing.

One of the reasons why successful online marketers make use of social media to promote their online businesses is the fact that such websites are highly visited by millions of people on a regular basis. With Facebook alone, it actually has over 500 million registered users in a global scale. Thus, there is no question that a certain percentage of it belongs to your target market.

Going back to that example, you are actually just taking advantage of one site; therefore, if you add the numbers of other powerful social media sites mentioned on top, then you may be able to have thousands of people visiting your site on a daily basis.

Social media is indeed one of the most powerful online marketing strategies that you can make use of, in order to gain more traffic to your site. However, you need to keep in mind that results from it may take time to get realized. This is because you will still have to build your reputation so that more and more people would follow your website. Always remember though that thousands of webmasters are able to gain success from it, and since they can, you should be able to derive the benefits from it as well.

To get started, it is best to know the types of social media marketing first. Aside from that, do not forget that most of these websites were not initially created for business purposes, but as a way to bridge gaps between people who are located far from each other. Thus, you need to build relationships first, as well as entertain questions from interested individuals from time to time.

Different Types of Social Media

If you are about to jumpstart your online business career with the creation of your own website, you should know that there are many online marketing strategies that you need to make use of, in order to gain success in it. One of which is social media marketing, and one of the things that you need to do to take advantage of it is to know its different types.

In general, there are two different types of social media namely off-site and on-site. By knowing the different types of social media marketing, you will be able to know the proper steps that you need to take in taking advantage of this online marketing technique. Aside from that, you will also understand better, why such steps are taken for the benefit of your own website.

Off-site social media marketing simply means the use of other websites, particularly social networking sites, in order to drive more traffic to your own website. Such websites would be the likes of YouTube, Facebook, LinkedIn, MySpace, among others. Since these websites are being used by thousands, if not millions of users worldwide, they are great to take advantage of to drive more traffic to your site. Driving traffic to your site is actually one of the most important things that you need to achieve, in order to gain more profits from the products or services that you offer through it. With more people visiting your site, you will have more opportunities of exposing your products, and increase the chances of gaining profits from it.

Keep in mind that there are certain steps that you need to take in order to take full advantage of such websites. Aside from setting up an account properly in each of the websites you will make use of, you also need to come up with ways in order to have more people follow your posts, and the links that you would be placing on your account, which lead to the main site that you are conducting your online business on.

The second type of social media marketing as mentioned on top is On-site. Although you can already possibly gain more volume of traffic through your off-site social media marketing efforts, you need to make use of on-site solutions, in order to make sure that people stay long enough in your own website to check out what you have to offer to them. This would mean that you have to improve the kind of content that you have for your site, make use of certain techniques to gain your own brand identity, drive organic traffic from search engine, and such.

In a nutshell, these two types of social media marketing work hand in hand in gaining you more profits in your business. Thus, it is best that you make use of them both, so that you will be able to attain the success that you have been longing for.