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Introduction

What Is Inflation?

Inflation is an economic term that refers to a general rise in the price of goods and services in an economy. A rise in prices causes fiat currencies to lose purchasing power.

Central banks measure inflation by calculating the rise in the average price of a basket of goods and services. Because prices are a function of supply and demand, all else being constant, an increase in the money supply (i.e., greater demand) can increase the general prices of goods and services.

The inflation rate is a proxy for understanding how much the average household’s cost of living rises per year. Inflation attempts to quantify how much more it costs to buy everyday goods, such as gas, groceries, hygiene products, and other common consumer goods costs relative to how much they cost in the past.

Inflation seems harmless when under control. However, it causes an insidious drain on the wealth of the consumer and is catastrophic to an economy when unmanaged. Former US President Ronald Reagan once famously said, "Inflation is as violent as a mugger, as frightening as an armed robber, and as deadly as a hitman."

Causes of Inflation

In times of uncertainty or hardship, like an economic recession, consumers don’t spend like they usually do and instead opt to save. This behavioral shift is because they expect a potential loss in consumption-ability (e.g., losing a job or falling real wages).

However, there are knock-on effects: if consumers aren’t spending, business production declines, employees are laid off, and people make fewer investments. These effects can create a vicious cycle that central banks often try to mitigate by increasing the money supply to stimulate consumption and investment. By pumping more money into the economy, consumers will have the confidence to spend more in businesses that, in turn, can invest in new or existing products and services. Thus, central banks reinvigorate economic activity to attempt to jumpstart economic growth. Central banks measure this growth in Gross Domestic Product (GDP), or the total value of all goods and services a country produces in a given year.

Inflation is usually a direct result of central banks creating money faster than GDP growth. However, this imbalance doesn't always lead to inflation: money can enter circulation without causing inflation. For example, increased investment enables technical innovations that are generally deflationary (i.e., causes prices of goods and services to fall); when businesses can produce goods and services at a lower cost and faster than consumers can demand them, prices fall. In other words, new money is not always frivolously spent. Some may save or pay down debt. Even though the money supply is greater than before, the velocity of money fell (i.e., the rate at which money is exchanged within an economy).

The Triangle Model

The three root causes of inflation, or what the Keynesian economist Robert J. Gordon termed the "triangle model," are demand-pull inflation, cost-push inflation, and built-in inflation.

Demand-Pull Inflation

When the demand for goods and services rises faster than productive capacity, demand-pull inflation occurs. This type of inflation is due to an increase in the supply of fiat currency and cheap credit. As more money is put into circulation and is easily accessible, both demand and prices rise.

For instance, if demand rises by 5% while productive capacity is only growing by 3%, demand will outpace supply by 2%. With more money chasing fewer goods and services, prices will naturally rise.

Demand-pull inflation has occurred many times throughout history. An infamous example took place in the UK from 1986–1991 when inflation hiked 4.6 percentage points to a nine-year high of 7.6%, caused by demand-related factors including lower interest rates, rising house prices, decreased income tax rates, and high consumer confidence.

Cost-Push Inflation

When input costs for goods and services increase, such as wages or raw materials, costpush inflation occurs. As the cost of production rises, supply decreases because fewer goods and services are available. Because supply-side factors (e.g., higher wages and higher lumber prices) have changed and demand hasn’t, the producer will pass on the additional cost to consumers.

A notorious example of cost-push inflation took place in the early 1970s when the intergovernmental body known as the Organization of Petroleum Exporting Countries (OPEC) imposed higher prices on the oil market without any increase in demand, now known as the Oil Shock of 1973–1974. Though producers were earning higher profit margins in the short term, all sectors of the economy that relied on oil saw increased production costs. As a result, these parts of the economy that involve oil (e.g., transportation, plastics, construction) saw inflationary pressure on the prices of goods and services.

Built-In Inflation

When consumers expect inflation to keep rising, they demand higher wages. This demand results in an increase in the cost of production, which results in higher prices. A circular dependency can emerge whereby inflation spirals out of control, known as built-in inflation.

Lowest Common Denominator

Per figure 1, we can see changes in prices within various sectors in the US economy. Over the past 20 years, sectors with government intervention (education, housing, medicine) have seen prices soar.

Figure 1

We can also see in figure 1 that competitive markets with low involvement by the government (e.g., cell phone services, toys, and TVs) have seen prices fall over the past 21 years. Net-net, it appears there is a strong correlation between governmental intervention on markets and inflationary impacts.

What Are the Effects of Inflation?

Economists from the Austrian school, such as Murray N. Rothbard or Ludwig Von Mises, contend that inflation is not a rise in the general price level but rather an increase in the supply of money and bank credit relative to the volume of goods and services. As such, they argue that inflation is outright harmful because it depreciates the value of currency, raises the cost of living, imposes an implicit tax on the poorest class of people at a relatively higher rate than the tax on the richest class of people, devalues savings and thus disincentivizes future savings, redistributes wealth and income asymmetrically, incentivizes speculation and gambling, underestimates the antifragile mechanisms of a free market system, and corrupts the morals of both the public and private sectors.

Meanwhile, the Keynesian school defines inflation as an increase in the general price level caused by an increased money supply. Keynesian thinkers assert that inflation can yield a variety of positive and negative effects, including:

[Positive] Increase in labor supply —An economy operating below its production capacity has more unused labor and resources than can be used to increase business production (i.e., economic growth). With a surplus of readily available workers, hiring competition increases, and thus it becomes unnecessary for employers to "bid" for employees by offering higher wages. In times of high unemployment, wages typically remain stagnant, and no wage inflation (i.e., the rate of change in wages) occurs. When there's low unemployment, the demand for labor exceeds the supply, and employers may need to pay higher wages to attract employees. Increasing wages forces employers to raise prices, causing further inflation.

[Positive] Increase in aggregate demand —Because more money in circulation may lead to more spending, it can positively impact the economy by increasing demand for goods and services. This rise in aggregate demand thereby triggers more production.

[Positive & Negative] Increase in value of scarce asset holdings / decline in value of fiat savings— Because a currency’s purchasing power falls when inflation rises, so will an individual's wealth if it’s parked in cash. Therefore, demand for scarce assets (e.g., bitcoin, gold, real estate) will rise.

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Introduction

If you want to make more money with your business, one good place to start is on your order forms.

Think about it…

You have a prospect with a credit card already in their hand. They’re in a buying mood. So there’s a good chance that if you put a related offer in front of them (the proverbial, “you want fries with that?”), they’ll take it. And that means you’ll make more money with every customer who walks through your door.

So how do you create a backend or upsell offer that gets your prospects clicking the “Yes” button? Like this…

1. Make Sure the Upsell Enhances The Main Offer

The very first thing you need to do is make sure any upsell offer is tightly related to the main offer. In fact, not only should it be tightly related, ideally your upsell should enhance the use or enjoyment of your main offer.

Take the classic example at a fast food restaurant. I guarantee that if you walked into McDonalds and ordered a hamburger, any well-trained clerk would ask if you wanted fries and/or a drink with that. And a lot of people say yes to this offer, because fries and/or a drink enhances the enjoyment of the burger.

Now you can do the same thing, no matter what you’re selling. For example:

You’re selling a meal-planning app. Offer a low-fat cookbook as an order form upsell.

The main offer is a copywriting course. You can offer personal copy critiques on the backend.

Your main product is all about setting up and running a successful blog. You can offer tools on the backend, such as a package of useful WordPress plugins and professional themes.

Your main product is a “how to get out of debt” course. You can offer an upsell that includes items such as a debt-management workbook and personalized debt-management counseling.

You main product is a set of kettlebell training videos. You can offer the kettlebells themselves as an upsell.

In other words, don’t just toss any ol’ offer in front of your prospects. Be sure your upsell and main offer go together like… well, like hamburgers and fries.

Next up…

2. Offer an Irresistible Deal

Dropping a related offer in front of your prospect is great. But turning that offer into an irresistible deal is even better.

Take the fast food example again. If you order a burger with a small fries and drink, the clerk will ask you if you want to “biggy size” the order for just a small extra charge. The deal is irresistible. You get a LOT more food for just a tiny bit more money.

No matter what you’re selling, you can do the same thing. For example:

“I usually charge $997 per month for this sort of coaching. But as a valued member of my new copywriting club, you’ll get a special price of just $497 per month for this same high-quality coaching…”

Next…

3. Use Short-Form Copy

You’ve got an eager prospect sitting in front of your order form with their credit card in hand. Now is not the time to put another long sales letter in front of them. They’re eager to buy. Putting another wall of text in front of them might just have them hitting the back button and abandoning the order form!

You see, you’ve already done the hard work of getting them into the necessary emotional state needed to make a purchase. You’ve already built your credibility. You’ve already established trust. You don’t need to do these things again.

So what you need to do now is simply focus on the benefits of the upsell offer. In fact, your upsell may be nothing more than a benefit-driven headline, a list of benefits, and a call to action.

TIP: As always, test to find out for sure what your audience responds to the best. Test different headlines. Test your bulleted list of benefits. You might even test short-form copy against a short sales video.

Next…

4. Frame The Price

The next thing for you to remember is that you’ve already sold your prospect on purchasing the main offer. They’ve already agreed to whatever price you’re charging. So when you extend the upsell offer, you’ll want to frame the price so that it focuses on the upsell only.

Let me give you an example…

Let’s suppose you’re selling a home study course for $99, with an upsell offer for $25 for an app:

When it comes time to ask for the order, do NOT do this: “Would you like to add this offer to your order for a total of $125 for the course and app?”

Suddenly that sounds like a lot. The prospect is going to start second-guessing their purchase. And you could lose the entire sale.

Instead, focus on the upsell price only: “Would you like to add this app to your order for just $24 more?”

Ahhhh… that’s better. That sounds doable. And since the prospect is already planning on spending $99, that extra $24 doesn’t sound like any big deal.

It’s all in how you frame it.

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Introduction

Network marketing is not the same old routine it was in the Baby Boomers’ generation. Several things have changed. Things like door-to-door calls, cold calling, etc. are just passé. Today, network marketing has gone online in a very large way.

Here, in this eBook, we shall see how people have taken network marketing ahead and what you can do to realize its full potential.

Chapter 1: An Introduction

Summary

Network marketing isn’t what it once was. Times have changed and so has this concept. In this chapter we begin to understand how network marketing is placed in today’s times.

An Introduction

Whatever may have changed with the network marketing world, one thing remains quite constant. This realm is just as competitive as it ever was. And that’s the reason you need to employ improved strategies if you have to run ahead in the race. People have become wise to all the new tricks and it is time we brought something new into our methods.

Network marketing still works with the jungle mentality. The lions eat the hares. That’s one thing that has not changed.

Network marketing has come a long, long way from the fifties when it was first introduced as a business model. However, there are some things that haven’t yet changed much.

It is still very important to give good value to the people in your team.

It is still observed that people at the top (uplines) help the people at the bottom (downlines). Sidelines help each other as well.

Management is still of prime essence.

It is extremely crucial to have your own standing and reputation if you are to make any kind of headway into this world.

Of course, these points are of timeless importance. The basic essence of network marketing still follows through in the 21st century, but the methods in which these are planned have undergone a sea change. Methods of finding opportunities, methods of prospecting people and methods of keeping one step ahead of the competition have decidedly changed.

Here you shall learn how these new tendencies can be employed to make the best of your network marketing endeavors. You can learn what methods work and what won’t.

At the same time, it needs to spelled out, right here at the outset, that just reading this eBook is not going to make you the next network marketing guru.

You have to employ the methods described herein and take advantages of our suggestions if you have to make the business work for you.

Chapter 2: Network Marketing in the 21st Century

Summary

So how different has network marketing become really?

Network Marketing in the 21 st Century You have to know some important differences first.

Sales Vs Marketing

Prospects have become warier than they ever were. There are so many opportunities out there that it is difficult for them to decide what they must take, if at all. Even if someone is contemplating on a network marketing business, you couldn’t always hope to sway them toward your side because there are so many options opened out to them.

However, network marketing still remains lucrative and that is one big draw for you to bring people toward your business. The results that can be expected can be so huge in monetary terms that they could put most companies to shame.

The emphasis of ‘marketing’ in ‘network marketing’ is still quite profound.

Despite whatever you might have heard about networking being the most important thing here, you must know that you are, after all, ‘marketing’. This is an important thing for you to consider. In fact, when you are getting your prospects, make sure that you get people who know how to market. Networking is fine enough, but what use is it if you can get your octogenarian grandmother into your network, who cannot market anything for you?

The days of pumping network with people who cannot market – read family and friends – should be over by now. Today’s network marketing businesses know that it is extremely important to have people in the team who can bring about the allimportant sales.

Though this premise is slightly different, network marketing is most assuredly a sales concept. You have to sell things for money, not just share them. In the 21 st century, the difference between sharing and selling has become much more profound, especially over the Internet. When you recommend something without any financial gains, like if you tell someone there’s a really great movie in town that they must catch, you aren’t selling. Selling is what is important in network marketing – you do this with monetary gains involved for yourself.

Chapter 3: The Google Revolution

Summary

Googling might well become an Oxford entry. It is not a matter of ‘will it’, it is a matter of ‘when’.

The Google Revolution

As in everything else, the Google Revolution has swept the network marketing world as well. A very small indication can be obtained by simply going to Google and typing in ‘network marketing’. With 123,000,000 results, there’s no questioning how popular this search term is, and Google won’t ever be behind to latch on to something that is so much in demand.

But, why is Google important to you? It is so simply because now Google has overtaken all other search engines in popularity. It has become almost an Internet default to search something on Google. If you don’t know something or want to find out something, no one any longer says, “I will search on the Internet.” Instead, they say, “I will Google it.”

Hence, if you rank on Google, if you get those highly coveted first page rankings, you have it made. Now, Google SEO is a whole new concept in itself. But remember these few things:–

1. Google ranks websites on the basis of their content. So, content remains king. However, this content is useless unless it has the right kind of content involved in it.

2. Along with that, Google simply loves it if you update your content regularly. That is why blogs are tops.

3. Inbound links are just something else when you are dealing with Google. Get as many links live on the Internet – through articles, blogs, forum posts, social networking site comments, etc. The more the number of people visiting your site, the better will be the rank of the site.

Today, working with Google has become like a circle. You first promote yourself on Google, get the initial trickle of visitors, and when Google sees that people are visiting your website, they will rank your site better which will help attract more visitors. It is actually simple to get the initial rank on Google if you follow all Google-friendly methods. Get in the loop as fast as you can.

At the same time, don’t forget Google’s value in research. You could use this tool significantly in finding out what your competitors are really up to and you could enhance your strategies likewise.

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Chapter 1: Passive Income – Best Ways to Earn it

There are many ways to generate income online and a passive income is one of those ways. Being able to generate a passive income takes a special skill.

Your audience can be fickle. If they feel you are more concerned about the money than them, you will fail. Your intent needs to be about helping others.

Initially you are going to need to put in a lot of time. It’s hard work to get a passive income flow going and to build that success.

It doesn’t come overnight, although many would like you to believe this. Just because you have your product it doesn’t mean you can sit back and relax. There really isn’t a 100% passive income, because you always have to be managing what you are doing.

You need to build automation, but to do that you first have to create trust with your followers or audience. That’s where initially you have a lot of time invested, which will decrease, but you will always be involved.

You will need to find a market that works for you. You will need to find a niche market that you can help based on your experience and passion. How well you serve your audience will dictate what your earnings are.

Don’t just pick a niche because it’s currently ‘hot.’ You are going to need to continue to build, write articles, and market that product and new products that fit under that initial niche for years to come, so make sure it’s a niche you can handle, otherwise you will not enjoy success.

Instead, try to fill a gap in the market in the niche that interests you.

You will need to build a platform so that you can start to share your product. This could be YouTube, it could be a blog or whatever other market interests you. You don’t have to reach everyone.

That’s a waste of effort. Instead, focus on reaching the audience that would be interested in what you have to offer.

Determine which products are going to serve you best and then offer your audience value. In fact, offering them something of value for free helps to establish trust and interest so that they are far more likely to buy whatever else it is you have to offer.

They now know you have expertise in your niche and something that’s worth listening to so they are ready to pay.

As your passive income builds and you become comfortable in your business, make sure that the profit never becomes your main motivation, because when it does you set yourself up for failure.

Chapter 2: Quick and Easy Ways to Make Money Online

Are you looking for a way to earn money online? With the right ‘gig’ you can earn a full time income and get out of the 9 to 5 rat race.

Here are 5 ways to make money online quickly and without a lot of effort.

#1 Transcribe Audio – Finally, more websites are beginning to offer written transcriptions for those that are hearing impaired, which makes that transcriber’s job in demand. While it doesn’t always pay a lot, it also doesn’t require a lot of work or a commitment from you. Check sites like Elance or Guru for these types of jobs.

#2 Participate in Online Surveys – You won’t get rich on this, but they also don’t take much time and you can create a little extra cash flow for yourself.

#3 Edit Audio – If you are familiar with sound editing software there is a job opportunity waiting for you cleaning up online interviews, webinars, webcasts, etc. Visit employment sites like ODesk or Elance.

#4 Enter Contests – Whether you are a writer or a photographer, whether you design logos or create backgrounds, there’s are tons of contests running looking for the best ‘product.’

You don’t get paid unless you win so you will need to enter as many contests as you can find in your niche. Success is often minimal, but it only takes one big win and you’ll be very happy.

#5 Flip Domain Names – Domain names are as valuable as real estate. Well, actually, they are online real estate. Some people have figured out a way to make a very nice income buying and selling domain names.

Use Google Adwords to find trending keywords and then use that information to choose domains to flip. Short, straightforward domains are pretty must all bought, so you will likely have to settle for acronyms, initials, the use of dashes, etc. Be creative when you are trying to buy domain names.

Even if the main keyword isn’t available you can work off of that keyword and incorporate it with other words.

Making a living quickly and easy by making the right choices. With so many opportunities online it can be difficult to determine what’s the right way. Part of it depends on how much time you have available to you and where your interests lie. One thing is for certain, there are tons of legitimate ways to make money online, so why not start today?

Chapter 3: Make Money from Writing Online

A quick search and you will discover there are many ways for you to make a living online. If you like to write there is a complete world that opens up for you.
There is such a demand for writing, editing and proofreading that if you are at all any good you should not have any trouble finding projects.

There are many places to find writing assignments online. Sites like Guru.com, Elance.com, oDesk.com demandstudios.com and associatedcontent.com are all options.
The first three, Guru, Elance and oDesk are setup in a manner where you bid on writing projects that are posted by clients with a need.

Your fees vary as do the commissions, so compare and choose which setup seems to be right for you. Elance has the lowest monthly fee, which is rather appealing and oDesk seems to be the most difficult to work on.

Associated Content and Demand Studios offer a different way of writing. They hire experienced freelance writers and editors. Demand Studios pays between $15 to $100 per assignment.

An added bonus is that you could be eligible for health insurance if you meet activity requirements and tenure. Associate Content offers three ways for you to make money.

You can get paid upfront anywhere from $2 to $15 per article, you can earn performance payments of $1.50/1000 page views or you can be assigned articles and get paid from $10 to $100 per article.

At Associated Content there are three ways to earn money: Upfront payments for content you write ($2 to $15 per article), assigned articles ($10 to $100 per article) and performance payments ($1.50 for every 1,000 page views of your article if it’s posted online).

Editing jobs and proofreading jobs are also readily available, especially on Elance and Guru.

Again, you bid and then wait for the vendor to make their decision and pick a provider.

You might consider writing an e-book and marketing it through one of the many self publishers, which includes Amazon, which is an excellent way to make a steady stream of passive income.

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Introduction

Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?

Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.

In fact, the conversion boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days.

Does that sound like something you’d be interested in?

If so, let’s begin!

Chapter 1: Polish & Shine

It all begins with ensuring that your website or landing page is optimized for conversion.

Whether you are directing traffic to a sales page, or you’re sending them to a landing page, you need to make sure that your page will motivate visitors into taking action.

Here are a few quick and easy ways to do that:

Make Visitors Do Less Work

If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need.

Your opt-in form should ask for only their name and email address. You can segment your lists later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple.

It shouldn’t take your visitor more than a few seconds to fill in the required information and subscribe to your list.

Additional form fields will severely decrease conversion rates because you’re bogging your visitor down.

The less effort you require of potential subscribers, the easier it will be to grow a list.

Keep the page crisp and clean so that visitors aren’t confused about what action they should take, and make sure that all conversion elements are above the fold for optimal results.

Minimize navigation. In fact, eliminate it altogether so that all they see is the headline, opt-in form and incentive offer. Also, pay careful attention to your headline. Make sure that it speaks to your visitor and gives them a reason to give you their name and email address. You’ll want to test out different headlines to determine what works best for your audience.

A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine. David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system.

He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”

Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear. This means you need to be very direct. No guessing. No wordplay.

Replicate What Works for Others

Study successful landing and squeeze pages from within your niche and save yourself time by designing your opt-in pages around what has proven to work.

And if you really want to increase opt-in rates, add a video to your squeeze page or a high-quality product box or graphic that represents your incentive offer.

Offer an Irresistible Incentive Offer

You’ll want to make sure that you are offering something of clear value that resonates with your target audience.

Don’t make the mistake of trying to cater to every potential client on one squeeze page.

For best results, create multiple landing pages that are aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way.

Even when focusing on just one niche, it’s important to speak to segments of your market.

For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners while offering a free report on “Top 10 Tools You Need to Build Your Author Presence”.

Then, create a second landing page that is targeted towards intermediate authors who already likely have an online presence but are looking to maximize exposure and build their readers base.

The better targeted your incentive offer is, the easier it will be to convince visitors to subscribe to your list.

Chapter 2: Drafting a High Converting Sales Copy

When it comes to your sales page, you need a very narrow focus so that you’re able to communicate with your visitor and convince them to purchase your product.

Keep your sales copy moving along by constantly engaging your potential customer.

If your sales copy doesn’t get you excited about your product, don’t expect that it will convert visitors into customers.

You want to guide your visitors’ attention to the most important elements of your copy using bullet points, headlines and sub- headlines and other visual cues.

Keep them glued to your copy!

Use short, concise sentences so that visitors can quickly scan your copy for the information that’s most important to them.

Don’t bog them down with endlessly long paragraphs of text. And use images or video content whenever possible to maximize engagement and humanize your brand.

Speak their language. Use every day language, as though you are talking to a friend.

Your visitors will feel more relaxed when reading your sales copy if they aren’t forced to Google unfamiliar words.

If your product is aimed at beginners, using everyday language, rather than fancy wording, will also ensure that they aren’t overwhelmed or concerned that they won’t be able to utilize your product effectively because it’s too advanced for them.

Your sales page is not the place to show off your linguistic skills.

Find out:

* What kind of terminology do they use?

* How would they describe the product/services they purchase?

* How do they describe the problem?

* What are their demographics? The more you know about your target audience, the easier it will be for you to create sales copy that speak directly to them.

Add a No-Questions-Asked Money Back Guarantee Remove all risks to your buyer by offering a no questions asked, money-back guarantee on your sales page.

This tells visitors that you believe in your product and aren’t afraid to stand behind it by ensuring that they are satisfied with their purchase.

The increase in sales will always make up for any refunds you need to process!

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Introduction

“Happiness is when what you think, what you say, and what you do are in harmony.” ? Mahatma Gandhi

Everyone wants to learn the secrets on how to be truly happy in life. For sure, right now, most people in this world are still in pursuit of happiness, a journey that many of them have probably started right from that very moment when they learned about the concept of “happiness.”

Did you ever wonder what it really takes to be truly happy? Many people tried pursuing relationships, money, and success, and most of them have reached that point when they have realized that happiness does not really come from the outside, or from the world where you live in. In all essence, happiness is something that comes from deep within you, lying in that secret place within yourself, waiting for you to finally tap it and release it from its prison.

Happiness is something that has long been present inside you. Finding happiness inside yourself is like peeling off the layers of onion, with each layer representing your thoughts, fears, and negative beliefs. As you slowly peel away each layer (who you are not), you will gradually reach its very core (who you are). And right there and then, you will find your purpose and meaning in life. You will finally discover yourself and learn the real meaning of happiness.

For you to be truly happy, you need not lock yourself up inside a closet and meditate for the rest of your life. To be truly happy, there are some things that you have to learn first and in this Empowered Happiness Bible, you are bound to unravel what it takes to finally know the meaning of HAPPINESS.

Get all the info you need here.

Happiness Mantra

Chapter 1:

Happiness – Know the Basics

Synopsis

Happiness is a state of one’s mind. You do not look for it. You do not even have to chase it. Happiness, in truth, lies within yourself, starting from you and ending at you. In the simplest essence, happiness is about getting back your true nature. While other people try to look for happiness through their wealth, career, money and success, you have to understand that happiness is something that you choose for yourself.

So, what are the basics of happiness? What are the things that you can do in order for you to truly start being happy with your life?

The Basics

Be in Control and Take Possession

Your body is composed of hundred trillion of cells, all of which are answerable to you and you alone. You are basically these cells’ commander in chief and they are working constantly not for the benefit of other people, but only for your own benefit. For these cells, you are the only person that exists. To start on your journey to happiness, you first need to be in control of these cells, take possession and be responsible for these cells for in so doing; you also become the master of both your mind and body.

Be Yourself

Newborn babies practically share the same level of happiness the moment they have been given birth to this world. However, their happiness level starts to change once they get older. One basic rule in order to become happy is for you to remember that your fundamental nature is soft, vibrant and full of enthusiasm, energy, and love. You must never compare yourself with other people because you are exceptional and unique. And this uniqueness is something that you need to explore. If there is one thing about you that you do not like, never put the blame on your parents, on other people and most importantly, on yourself. What you need to do is acknowledge its existence and accept it as it is. Instead of lamenting, what you should do is exert some efforts in order for you to eliminate this one thing that you do not like and by this, you can expect to be happy.

Empty Yourself

If you are truly determined to be happy, you also need to free your mind and body from all negativities. Remember that there is nothing negative on earth, only your thinking makes things that way. Get rid of fear, frustration, ego, tension, hatred, anger and stress from your system. Be aware of your destination and imagine yourself getting there. Relax. If things are bound to come, they will come, only if you want them to.

After you have learned how to be in control of yourself, how to be yourself and how to empty yourself, the next step is for you to fill yourself with as much positive energy as you can. Fill yourself with hope, kindness, compassion, positive feelings, gratitude, desires and love. As you do so, you can finally tell yourself that happiness is just within your reach.

Chapter 2:

Reasons of People’s Sadness

Synopsis

“Every man has his secret sorrows which the world knows not; and often times we call a man cold when he is only sad.” ? Henry Wadsworth Longfellow
With everything happening around the world, with all the wars, natural calamities and other kinds of catastrophes that befall on the people, it is no longer a surprise that many of them end up sad, or worse, even depressed.

If you feel down or you got the blues, then, you should know that you are not alone. Every single person in this world gets sad. When you are sad, you will surely feel that that sadness is bound to last forever. But more often than not, sad feelings do not really last that long – several hours, or even a day or two probably.

Sadness

Sadness – What is It?

When you feel sad, the whole world might seem unfriendly and dark to you all of a sudden. Deep inside you, you feel that hurt that seems to crush both your spirit and your heart. Most of the time, you find yourself crying, with the tears difficult to stop. For most people, crying alone can already make them feel better. The moment sadness starts fading away, that is the time when you feel as if the heavy and thick blanket has finally be lifted off your heart, and you feel happiness all over again.

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INTRODUCTION

PPC, which stands for Pay Per Click marketing has been in existence for many years now, with one of the more popular PPC marketplaces being Google's advertising program, Adwords.

If you aren't familiar with Google Adwords, it's very easy to understand and if you use the Google search engine for personal searches, you are already familiar with the marketplace layout.

Visit http://www.Google.com/ and enter in a keyword string (any keywords under the sun, for example: Coffee Beans)

Adwords ads are the results that appear under the "Sponsored Listings" on the right hand side of the search results window, as well as the ones that are highlighted above the search results.

Take a look at the image below to see the ad blocks highlighted in red.

This is where your advertisements could appear once they are live via the Adwords network.

These are advertisements that PPC marketers using the Adwords system have created. They appear in block format and feature an ad title, two lines of ad copy, and a link that directs readers to their landing page.

Advertisers can create as many advertising blocks (and campaigns) as they wish and by bidding on keywords, their advertisements will appear within different positions.

So, how can an average joe marketer join the ranks of successful PPC gurus who have utilized the popularity of PPC search engines and marketplaces to jump start websites, establish an online presence, build a brand, grow a list and maximize their income potential?

If that’s your motto, you’re ready to jump right into this guide, with our first chapter being focused on the Google Search Network, a powerful tool that will send unlimited traffic to your website in a matter of a few minutes.

Let’s begin!

CHAPTER 1:

INTRODUCTION TO GOOGLE SEARCH NETWORK

Showcasing your advertisements within the Google Network can significantly increase your marketing exposure to customers, especially when you consider the fact that your ads will be eligible to show up on thousands of search and content sites and products, in addition to Google search results pages.

But what, exactly, is the Google Network?

It is made up of two areas - the Google Search Network and the Google Content Network. As an advertiser, you may select whether your ads will be visible on either or both of these networks.

The Google Search Network continues to be the industry leader, as evidenced by the fact that 76.7 billion searches were performed on Google in July 2009, which was an increase of 58 percent compared to the same month in the previous year.

What does this mean for your business?

It means you have an incredible opportunity before you!

Google Search

The majority of your traffic that will convert into sales should come from Google Search.

This refers to the ads that appear on the results pages when your potential customers are using the search engine, including Google search pages, properties that display search results pages such as Google Product Search and Earthlink.

The easiest way to think of this is when you sit down at Google.com, type a phrase in the search box, and then receive the results.

If you would like to tap into the mind of your target customers, think in these terms. The people who will find your ads through Google Search are actively seeking a solution to a problem.

That is why they have turned to a search engine - to find an answer to that particular problem. You have a greater chance of getting their business if you provide an answer to the solution they seek.

Google Global Search

The vast Google Global Search has the power to supply your business with an amazing reach, since it provides web sites and portals with access to 3 billion web pages and the world's most sophisticated search technology.

Revenue opportunities through Google partner sites are made available with sponsored links from Google's worldwide network of advertisers. These Google partner websites include many of the largest web sites in the world such as AOL, Ask, Earthlink, Google Maps, Google Product Search, and Google Groups.

Your ad can appear within dozens of external networks including Earthlink, Ask Jeeves, America Online and even Compuserve.

Your ads may appear above or to the side of the search results, on the results page as a user finds their way through a web site's directory, or on other relevant search pages.

Google Content Network

By choosing the Google Content Network, your adds will be display on websites instead of the alongside Google search engine results.

Think of the Google Content Network as an enormous group of web sites with the common bond of hosting AdSense as a way for the sites to bring in revenue.

This can be good or bad. It can be good because there are some quality sites out there, which will increase your exposure.

It can be bad as there are websites created with the sole purpose of encouraging visitors to click on your ads so the web site owner can make money (essentially, costing you money for invalid clicks).

Google actively monitors these situations, with an eye out for click fraud detection, and bans sites when deception is suspected.

The Google Content Network includes news pages, topic-specific websites, blogs, and other sites where visitors are actively engaged with content, as opposed to merely conducting searches. Your ads might appear if a web site’s content and URL correspond with the keywords in the campaign.

Content Network partners include About.com, Lycos.com, NYTimes.com, InfoSpace.com, ReedBusiness.com, HowStuffWorks.com, Business.com, FoodNetwork.com and HGTV.com.
Users of Gmail may also see your ads within their email accounts.

The people who find your ads on the content network are more likely to be readers, as opposed to the users of Google Search being more likely to be searchers.

While searchers are actively looking for the solution to a problem, readers are often more leisurely about the interpretation and understanding of the actual content. This means that the searcher is more likely to click, while the reader is more likely to continue reading.