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Christmas Cooking Feast PLR Ebook

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Introduction

Cooking at Christmas time either brings joyful thoughts or thoughts of dread.

Maybe it’s a combination. We all love the food at Christmas and the smells wafting through the house. But, it also puts a lot of pressure on whoever is the main cook of the house.

Most of the issues with cooking at Christmas can be solved by making things simple.

The truth is, we tend to complicate food production for the holidays, making too much food, too many different types of food, and not involving the family to help cut down on the host having to do all the cooking.

Chapter – 1 Intermixing the Old and the New Ones

Every family has its traditions, and it’s always good to keep and pass these on. But, it’s also fun to add in something new. If you find out that no one in the family likes something, just stop doing it. Even if it was tradition, there is no point in continuing.

There are many traditional foods that you can serve at Christmas, but there are also some foods that you can add to make the celebration newer.

Let’s look at some traditional foods and how to incorporate something new.

* Potato Salad – This is a common dish served at Christmas celebrations all over the world. There are many ways to make it.

If you’ve always made it one way, why not try a new way. For example, if you make mayonnaise-rich potato salad, you might want to try one that doesn’t have mayonnaise just to shake it up a little.

* Turkey – It might seem odd to you but not everyone eats turkey at Christmas. Many people today are now enjoying plant-based diets so they want something else.

Others are just tired of the same old thing each year. Why not have a pizza party, or try some traditional dishes from around the world - like Chiles en Nogada, which is enjoyed during the holidays in Mexico, as your main dish.

* Feast of the Seven Fishes – This is an Italian tradition.

You can change the theme of your holiday depending on what you normally do and still be fully traditional, while also trying something new.

* Doro Wat on Injera – This is the traditional Ethiopian Christmas dinner.

It’s a spicy chicken stew. You could sub turkey for chicken and use this recipe as a way to use leftovers from your traditional turkey dinner, shaking up the old and new in a very tasty and original way.

* Go German – There are many rich traditions for food in Germany.

Instead of your normal turkey, why not roast a duck instead? This can be a good way to shake up your Christmas dinner, keeping it traditional while adding something new:

You get the idea regarding food. Look to your heritage. A fun idea is to get everyone to do a DNA test to check your genealogy before the holidays, then ask each person to bring a dish from a country that they discovered was part of their genetic makeup.

You can set up a Facebook group around Halloween with your entire family to discuss cooking for the holidays, as well as DNA test results if you do that.

However you choose to proceed, remember that you don’t have to do it all. You can ask for help, you can skip some things, and you can add new things as you desire.

Chapter – 2 Breakfast & Brunch Ideas for Christmas

If you’re feeding a crowd, then you might want some Christmas breakfast or brunch ideas to help you make everyone happy. But remember - you don’t have to fix Christmas breakfast on Christmas Day. You can do it anytime during the holidays. If you have a large crowd in your house for Christmas morning, you can offer easy-to-grab food like muffins, donuts, and even cereal if you prefer.

* Overnight Casseroles – These are perfect for making everyone satisfied with breakfast, while not putting too much work on your schedule.

These ten recipes are simple to follow and delicious to eat, and you can choose from sweet or savory casseroles. Don’t be afraid to sub ingredients in these ideas if you don’t eat or like something in the recipe.

* Easy-to-Grab Food – Often the morning is full of opening presents and thinking about what you must do to get dinner ready. So, if you want to, you can make a variety of finger foods so that everyone can wake up and grab food as they will.

Muffins, individual quiches, oatmeal, cereals, and even pop tarts are fine for Christmas brunch. If you want to be creative, make cinnamon rolls in a Christmas tree-shaped pan and add red, green, gold and silver sprinklers.

* Christmas Ham – A great way to use that Christmas ham is for breakfast. You can provide rolls, the spiralized ham, chutney, and other toppings to enjoy with the ham.
Everyone can make their own. All you do is put out the ham and rolls and maybe some fruit, and let people grab and go at will.

* Breakfast Quiche – This is a great way to prepare breakfast fast and to fill people up.

You can make a quiche with all sorts of ingredients. You can also make mini-quiches if you have a lot of people with different dietary needs at breakfast - even vegans. Note: You can also buy prepared mini-quiche at Costco.

* Bread Pudding – You can make a breakfast bread pudding. Most of the time, you can start this overnight and then finish in the morning. Try this blueberry-pecan pancake bread pudding to brighten up your Christmas brunch breakfast.

* Go Out for Breakfast – That might seem strange, but you can make it super-easy by going out for breakfast. Yes, many places are open on Christmas for brunch.

You’ll have to call around for your area, but it can be fun to turn tradition on its ears and go out for breakfast and then even maybe go to a movie.

* Don’t Forget the Punch – A great thing to make for your Christmas brunch is a fun special punch just for grown-ups.

Martha Stewart has a great Bloody Mary punch recipe, but you can make any type of punch you want to that means Christmas to you.

Whatever you want to make for your Christmas brunch, and whether you make it on Christmas Eve or Christmas Day or even the day after, doesn’t matter. Enjoying yummy food with people you love is what it’s all about.

Setting Freedom Goals MRR Ebook

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Introduction

In order to be truly successful, you first need to decide what it is you want to achieve. That is to say that you can’t very well get what you want in life until you have actually decided what precisely it is that you do want.

This is where goal setting comes in. In order to have a shot at living your life to the very fullest and achieving your full potential, you need to have a goal and you need to know what precisely it is that you want to accomplish. Easy enough right? Wrong!

SETTING FREEDOM GOALS

Actually, there is an art to writing goals. There is a very definitive ‘right way’ and ‘wrong way’ to write a goal. And if you go about your goal setting in the wrong way, then you can actually reduce your chances of accomplishing those goals. That’s right: a bad goal will actively hinder your chances at success.

Conversely, if you write your goal in the correct way, then it can completely transform the likelihood of your being successful and help you to much more reliably carry out all of the necessary steps to execute your plan.

How do you go about getting a goal right? This comes down not only to the methodology and phrasing but also the content. Because there’s another scenario that can happen if you write your goals in the wrong manner: you can end up achieving those goals and then not actually being happy with what you’ve accomplished.

In this book, we’ll take a look at how you can go about writing the right goals and then seeing them through…

You will learn:

- How to know your life’s purpose
- How to write your ‘mission statement’
- How having a goal and purpose changes EVERYTHING and makes you more driven, more charismatic, more passionate and more
- How to phrase goals to give yourself the best possible chance of completing them
- How to maintain motivation and stick at your goals even when the going gets tough
- How to create an action plan that fits with your lifestyle and routine
- The power of visualization and how it helps you accomplish what you want
- How to maximize your chances of achieving what you really want
- What to do once you have successfully established your goals

By the end of this book, you’ll have a toolset that will enable you to easily look at your life, reflect on what you might want to change and then carry out the necessary steps to make that happen. You’ll be able to become exactly who you want to be and create precisely the lifestyle you want to lead. And when you’ve done all that, life will suddenly start to make a lot more sense.

Chapter 1: Setting Goals That You Will be

Passionate About

No matter whether you’re reading a self-help book or a motivation poster, ‘don’t give up on your goals’ is about the most common lifestyle advice we hear. ‘Live your dreams’, ‘chase the rainbow’, ‘the sky is the limit’, ‘don’t give up’… we’ve heard it all a thousand times.

And this is a very nice platitude. It’s certainly true that we shouldn’t stop going after the things we want and we certainly can achieve anything we put our minds to.

So what’s the problem with this advice? Why does it fall flat? Why hasn’t it yet inspired most of us to get out there and become billion dollar rock stars and business owners?

The answer is that this is an empty platitude that misses out the most important points. We all know that we need to stick at our dreams. The harder part is knowing just how to select worthwhile dreams in the first place.

What if you don’t know what you want to be?
What if what you want to be is completely unrealistic?
What if two of your goals contradict one another?

Some people are fortunate enough to have one very clear goal. One
passion that makes them truly happy. And this is something that makes
it much easier for them to stay committed and dedicated.

An example of this might be someone who has always wanted to be a professional athlete and who therefore spends all their free time training to be the very best.

Another example might be someone who has always wanted to be a chiropractor, a marine biologist… you name it!

Whatever the case, these people have the opportunity to focus on their goals early on and to follow them through to completion.

But what if you don’t feel so passionately about any one job? What if you’re someone who kind of wants to be an athlete but would also like to wear a suit? What if you just want to live a quiet life but don’t want to be bored? Or, what if you want to be an astronaut but you’re 40 and there’s very little chance of that happening realistically right now?

That’s what we need to figure out first and that’s what we’re going to do here…

Create a Mission Statement

The first thing you need to do is to find out what your passion is. This isn’t the same as your goal but it is important because it will help you to inform your goal.

That is to say that some people will naturally struggle to come up with a singular goal. To answer the statement: ‘I want to be…’ or ‘I want to achieve…’.

However, if you know what is important to you and what your passions are, then this can greatly help you to identify things you’d like to achieve and to execute them accordingly.

And this is very similar to the concept of a ‘mission statement’ in business. In business, a missions statement is a short sentence or phrase that describes the objective of a business. This is what will drive the brand, what will tie the company’s products together and what will generally help to guide their decision making processes.

The mission statement is not what the company does but why the company does it. A mission statement is not ‘to make lots of money selling computers’ but rather ‘to help people create more through beautiful tools’.

That second statement is much more inspiring and it helps the company to know what really matters to them when they’re designing products or thinking about how best to market them.

Microsoft’s mission statement is:

“To enable people and businesses throughout the world to realize their full potential.”

How To Become A Successful Social Media Influencer MRR Ebook

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Introduction to Influencer Marketing

Marketing, as well as technology, has evolved exponentially in recent years. Furthermore, these two have merged, giving rise to new strategies that help brands, companies, and organizations to achieve their objectives, which in most cases, consist of greater exposure, recognition and obviously, a higher number of sales.

Social networks are one of the products of this evolution. Their essential purpose is based on connection because they were initially intended for that purpose, to connect us with other people anywhere in the world. Faced with such a possibility, brands have entered this world by putting millions of goods and services within reach of the customer with just a click or a tap on the screen of your Smartphone.

This trend gave rise to competition, that is, since many brands or organizations joined the world of social media, then what would differentiate them? The answer is simple: the strategies they decided to apply to reach their customers.

Today the pace of life has changed compared to that of a decade ago. Today people move at a dizzying speed, so the use of traditional marketing became obsolete for many brands giving way to the purpose of digital marketing, which is nothing more than moving the strategies and adapting them to the digital plane.

We could mention many digital marketing strategies that have been the result of numerous studies in recent years and even say that there are as many ways to apply them as creativity allows. However, on this occasion, we will emphasize one of the most effective ways in this book, especially if it is a matter of increasing the exposure and scope of any product: influencer marketing.

What is influencer marketing?

Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' But what are influencers?

Influencers are not superhumans or magic creatures that hold the secret of social networks in a magic book. They are simply characterized by having a lot of receptivity and charisma in the virtual world. Some of them, like YouTubers, for example, have channels with thousands (and in some cases even millions) of subscribers and followers.

Influencers play a role that is a product of technological evolution, which plays a critical role in today's life. Naturally, these social network kings are real diamonds in the rough for brands, companies, organizations and even entrepreneurs with emerging businesses.

Their critique of a specific product or their appearance using a brand of clothing, for instance, can considerably increase the widespread acceptance of a specific brand and, therefore, boost sales like foam.

For a company, applying this strategy can bring significant benefits. Some are as follows:

• You get to amplify the positive messages of the brand or company.
• You will generate a lot of conversation on the net about the products offered by the brand.
• It increases traffic to the website or social network profile of the brand that the Influencer is promoting.
• The brand gains a good reputation and high prestige.
• If designed well, a campaign with influencers does not have to be expensive and can yield a satisfactory and profitable return on investment (ROI).

Influencers are generally followed by a target audience characterized for being very consumerist and for having high purchase power: millennials. But, becoming an influencer or being considered an influencer is not only about having many followers.

It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication.

To be a successful influencer, you must not only know how to use the leading social networks, much less how to make beautiful publications. It is a role considered a profession and that you must take very seriously if you want to be considered by the biggest brands in the market. If you wish to be successful, we don't have a magic formula, but we have prepared this e-book with some secrets that will surely change your perspective and guide you in the process of becoming an influencer.

Choose Your Niche

There is no magic formula to become a recognized influencer. However, you will need the charm to please your followers and to be always at the forefront of trends because, in the digital world, the last thing you want is to lag.

But there are secrets you can start using to stand out: one of them is to target a specific niche. In other words, to stand out, you must find a target audience to address. And to do that, you must talk to them about a specific topic, something you stand out in in a unique way and in a way that makes you stand out from the rest.

It doesn't matter if you have 1,000 or 100,000 followers, what this ensures is that by speaking to a group from a specific niche on a particular topic, you will achieve an audience that is highly committed to your content. This commitment will ultimately translate not only into followers, but consumers of your content and an audience that is loyal to you and, of course, trusts your judgment.

Also, it will undoubtedly make brands want to approach you eager to reach an audience committed to your criteria. So how do you choose a niche?

The answer will depend on you and your skills because if you are strong in the kitchen, you cannot target an audience that loves fashion design or choose as a niche the manufacture of summer clothes. Does this mean that you should stick in only one thing? Not exactly, everything in its own time.

In social networks, there are millions of people who create a great deal of content and target different audiences; in other words, there is something for everyone. Choosing a niche is a task that requires time and planning, especially if you intend to stand out among so many people who may be doing the same as you.

How can you choose a niche and not die trying?

To do this, you must start by writing down a straightforward list with all the things that interest you. Put special emphasis into those topics of your interest, the best that suit you or those that you want to display in your social networks; Probably, you will find that your range on tastes is enormous. Do not worry so much about it. We will narrow down the options you have thought of, later, this works. Now, pay attention to the following explanation. Focus on a niche.

By now, you should have written down all your interests and skills. These can be turned into niches.

Some niches are trendy in social networks within which they stand out:

• Fashion
• Art
• Travel
• Food
• Geek
• Couples
• Leisure
• Babies
• Gamers
• Makeup
• Comedy
• Photography
• Fitness

For example, let us say you like the "Fashion" niche very much. However, this niche is extensive by itself. Therefore, whatever content you post in your social network of choice might not be specific and lack the impact that you want because it would be too general and diffuse to stand out. As general as fashion is, you can select something even narrower. Options are endless if we get ourselves used to think outside the box. Following the example with the Fashion niche, we can find various topics, such as garment making, fashion blogging, fashion design, fashion trends, etc. You can also narrow your niche even more, for example, if you are a fashion designer, just being one and talk about it won't suffice; you can be even more specific by talking about making swimwear. Following this idea, you can talk about making swimwear only for ladies or only for men. So, if you feel you have chosen a broad niche, you can go even deeper and adopt a smaller one.

As you will see, making a thorough lookup of want to give to your followers or subscribers is worth it, since they love to know that they will find specific and unique content in your site. Therefore, it is up to you to be as specific as possible.

Aim for an audience

Another essential step to success on social networks is knowing who you want to target. For this task, you can look for inspiration in other accounts targeting the same niche as you. It is completely valid if you choose to aim for a similar style of the accounts you looked up for inspiration. It's not about copying them, but about being inspired by them. This inspired aesthetic will help you identify yourself to an audience like theirs and, in turn, help you find a similar follower base.

Study your inspirational accounts carefully. Find their most successful posts and try to break them down into their core elements. This analysis will help you generate a similar post. Everything works if it's with your personal touch and from your originality.

Evaluate according to your content, what would be your ideal audience? That is, if what you like to do is show your creative process as a fashion designer, you cannot aim at a gamer audience.

Choose a leading social network

The last, but at the same time, the most crucial step, choose a network on which you want to establish yourself.

This does not mean that you must open an account in only one network and only dedicate yourself to it. No! But you should start in one initially, at least while you consolidate your content and build up a community.

There are many networks where you can create content. For example, Instagram, Facebook, and Twitter are the most popular. However, YouTube can grant you quick fame if you use it correctly, and Tiktok, in the last year, became the most downloaded social network in both PlayStore and iStore.

To choose a social network to work on, you first need to know it, know how it works and why not, its secrets. This knowledge will also help you find a network that identifies with you, for example, it's not the same to upload images to Instagram accompanied by a caption that makes you fall in love and seduce the customer. It is not the same as making a video for YouTube that engages the subscriber enough to see the whole thing.

The best resource to exploit your full potential is to understand which social network you want to be on and make the most of it.

Currently, the most used networks, in trend and growth, are Instagram, YouTube and Tiktok. However, this does not imply that other social networks are losing relevance. Still, it would be very advisable to focus on the place where there is a higher number of people; therefore, these three networks are the perfect target to become an influencer and be the target of the most recognized brands.

Instagram: What it is and how it works

Instagram is a social platform based on a mobile app. It allows its userbase the upload of images and videos with multiple effects, such as stickers, pre-set filters, frames, etc. and then post them as content in the platform or share them across a wide array of social media.

Initially, it was intended as a photography network since it was one of the first social networks that had unique filters for photos. This allowed the user to create a well-edited image and give it a professional look without much effort; anyone could edit without using resources like Photoshop.

Instagram is currently one of the leading social media platforms for both consumers and brands because it harbours more than 20 million influencers, which work for the people as entertainers and opinion leaders, and for a brand as promoters to generate more sales.

To become an Influencer within this robust social network, in which there are more than 1,000 million users a month, you must be very charming to please your followers and always be at the forefront of trends. In the digital world, what you want, the least is to be left behind.

Most social networks nowadays work with an algorithm. The purpose of it is to humanize social networks more and more since, according to experts, in the last few years, social networks were becoming generators of social alienation. In the face of such concern, most social networks stuck to an algorithm that consists of showing you what you like, taking you to those things with which you identify yourself and with which you interact the most.

The Sales Funnel Plan Of Action Resale Rights Ebook

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What Is A Sales Funnel?

We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process.

Towards the top of this funnel you've got 'unqualified prospects' - the people who you believe may need your service or product, but to whom you've never spoken. At the end of this funnel, many delivery and sales steps after, you've got those who've received the service or product and have also purchased it.

The metaphor of a funnel can be utilized because prospects drop out of different stages of an extended sales process.

Using the sales funnel, and by calculating the amount of leads at every point of the procedure, you are able to predict the amount of prospects who'll, over time, become clients.

A lot more than this, by taking a look at how these amounts change with time, you are able to spot issues in the sales pipeline and just take corrective action early.
For instance, in the event that you spot that not many mailings were actioned during a month, you may be expecting that, in a couple of months time, sales may dry out. The following month, you can ensure that more mailings than usual are sent.

Utilization of the Sales Funnel shows obstacles and dead time, or if they're an insufficient quantity of leads at any point. This knowledge enables you to decide where sales agents should focus their attention and efforts to help keep sales at the required level and, also, to satisfy targets.

The funnel may also explain where improvements have to be implemented in the sales procedure. These might be as straight-forward as introducing extra sales coaching or making certain sales reps put adequate emphasis on each step of the process.

The very first stage in establishing sales funnel reporting would be to brainstorm the sales process together with your sales and marketing people to make certain that it is correct and comprehensive.

Out of this, find out the main sequential parts of the sales procedure and, from these, generate status codes. Then, label your leads using these codes (this is easier when you've got a sales contact management system). Finally, work-out the amount of prospects of every status and calculate the change from the last month.

As you develop an image of a sales funnel from every month, you can begin to comprehend where you are able to enhance your sales process. Obviously, a product is required before you can start to sell anything though, and this is what we are going to discuss in the following chapters.

What is Internet Commerce

The idea of internet commerce is about going online to complete business better and faster. It is all about giving clients controlled use of your pc systems and allowing them to serve themselves. It's about making your organization commit to a significant on-line effort and integrating your website with the essence of your business. Should you do this, you will notice results!

The web is a feasible alternative to all of the conventional ways of conducting business. Can't meet in person? Send an e-mail with a photograph attached. When it's time for the customer to purchase the merchandise, make use of a secured server for charge card and, sometimes even, digital cash payments! The opportunities and situations through which internet business can be done are limitless.

In the wonderful world of internet commerce, the area where you conduct business are Websites. Most businesses exist already offline. Adding an internet site represents a way to improve their business. For Online start-ups, the website may be the only place they conduct business.

To do business, additionally, you need a method to accept orders and action payment. In a store, clients simply discover the products and services they need, enter a queue at the till and pay the shop clerk. In internet commerce, orders need to be placed and items shipped. Orders are often handled through interactive, internet-based forms.

Clients in a store pay by cash, check or credit / debit cards. Online clients can't pay by check or cash, only through electronic means. Internet commerce transactions have to occur through secure electronic connections and special merchant portals for processing payment.

Delivery fulfilment, in the wonderful world of internet commerce, is harder than in conventional stores, requiring shipping and transportation much like catalogue and mail order companies.

In both regular commerce and internet commerce, you need to locate a method to attract clients to you. This is epitomized by your online marketing strategy.

On the internet, one simple way to do this is via Google Adwords, where you research keywords related to your site that attract significant numbers of monthly searches. Google will then rank your site higher in their listings when a user enters that keyword into a search and you pay Google a certain amount for every click you receive.

You can also market your site by writing articles related to it and posting these (with a link back to your site in your bio) on well-known article directory sites like EzineArticles.com. These sites are free and usually rank well in the search engines.

What Can I Sell

Everyone who sets up an internet business has to address the question: What should I sell? And just about everyone appears to incur 2 classic errors at first:
They sell what everybody else is trying to sell: electronics, designer clothing and DVD's. What they find is a marketplace already saturated with these products and the suppliers usually don't work in small quantities. To create any profit at all, they'd need to buy huge quantities.

They sell what they know and love. Regrettably, unless there's a significant demand for what they know and love, they will be stuck with lots of product they are able to appreciate but can not move.

The following 'hotspots' could keep you connected with what individuals are buying, what things are up-and-coming and what things are declining in popularity. If your opinions all originate from a couple of places, you are limiting your-self so expand your thinking. You may consider taking a look at one of these simple hotspots for inspiration:

Newspapers. You will get a concept of what's on the minds of consumers simply by reading the life-style section, the business pages or taking a look at the adverts the big stores are putting out.

Consumer Publications. You will find countless magazines based around specialised products and services, specific hobbies and special interest markets. They have been a good resource for building niche products.

Shopping Arcades / Bricks-and-mortar stores. Communicate with the salespeople, discover what is being sold. You may also source your suppliers off the boxes. Obtain the wholesaler's name, ring them and get the name of their local distributor in your town.

Trend-spotting sites, such as Influxinsights.com, Trendhunter.com and Trendwatching.com.

The entertainment industry, films and television fuel product trends. Knowing what's being released in the movie industry, you can begin sourcing related products and services prior to the trend beginning.

Imdb.com maintains a list of movies that are going to be released in the coming year. So, if you are aware now that particular movies are going to be released, you can begin stocking up on related products prior to them becoming expensive, like Superman, Batman, Star Wars and Curious George.

It's wise to own a notebook for product sourcing, be it a hand-held note book or a PDA, to record your thoughts when they come to you. Ninety percent of the ideas you don't jot down can get lost. When you are visiting these hot-spots for ideas, if you notice hundreds of ideas for products to market, you will not have the ability to recall all of those. You need to write them down in your product sourcing notebook, then return to them and begin researching.

Power Of Self Reflection MRR Ebook

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Introduction

In this modern-day living, most of us tend to live life without properly reflecting and this is usually because we've got our eyes fixed on our big goals and we're just rushing through life. Funnily, many people are beginning to understand the importance of knowing themselves better than anybody else does but creating the time to sit down and think is usually the problem as they'll always say that they have no time for that.

When we speak of self-reflection, you can see it as a tool that gives you the opportunity to analyze your achievements, your skills, your flaws, your fears, your needs, your wants, your aspirations, your position in life, what drives you, and your thoughts. It's more like an advanced form of mental gymnastics that comes with a thorough analytical tool. Selfreflection is a way to find yourself, it can help you start a major change in your life, propel you to take vital actions that are necessary for your growth and development, and assist in organization and planning. It can as well help to calm you down, make you feel confident, identify your goal, and aid you to attain greater motivation.

Self-reflection propels you to ask yourself a set of questions and these questions do help you discover who you are, what you need to do, and lead to more meaningful questions, even though they're extremely basic questions. These questions can do a lot of good in helping you improve your subtle toxic behaviors and they can also help you focus on positive thinking and inspire you to improve on your weaker fields as they become clearer to you. Some of these questions include:

- Do I worry over circumstances, situations, and events that I cannot affect?
- Could it be that I'm paying zero attention to my goals and tasks?
- Have I been passively thinking negatively?
- Do I know that my mind is influenced by my bodily treatment? If I am aware of this, am I treating my body properly?
- Do I just automatically endorse or dismiss some opinions or facts without taking time to analyze them?
- Are there some skill sets that I need to improve upon?
- What are my weakest areas?
- Why do I keep some opinions about myself? What are these opinions?
- Do I know what my strongest skills are?
- Am I holding anything back in achieving my goals?
- Do I know my flaws and what steps am I taking to work on them?

If we intend to proceed with the list of questions that you can ask yourself, we could go on and on and on because the list is endless.

Understanding how significant self-reflection is, this book serves to give you a fine insight into the tangible boons of self-reflection and the intricacies. It connects you with ways to reflect properly and guides you on how to let go of the past to focus on the present.

Chapter 1: Understanding Selfreflection and its Significance

Our everyday living and encounters do give us tons of opportunities to bask in self-love. From window shopping to looking at the mirrors, we're truly faced with countless occasions to adore ourselves and see how beautiful and amazing we are, and while it's indeed beautiful for us to see the beauty in appreciating ourselves for who we are, we should also take time to think of how splendid it would be if we can afford to invest a little time to shine an unveiling light on our consciousness and glance beyond our skin-deep presentations and outer legging-clad exteriors. Delving into the act of self-reflection is very vital when we're looking at our goals and actions but the question is, how often do we consider self-reflection? What of our emotional wellbeing and gut feeling? How often do we check back in with them?

What is Self-reflection?

Self-reflection can be simply explained to be the conscious act of taking an inward look at your emotions, performance, behaviors, and thoughts with the aim of improving and growing. Most times, we put both our personal and professional lives at a detriment when we brush aside this act to the very bottom of our to-do list. Little do we know that our aspirations for the future, gut feelings, and current goals can be aligned with our path when we take time to practice self-reflection.

With self-reflection, you'll get to understand the complex relationship that exists between your goals and emotions, and aside from the intriguing additional insight into the complex manner it provides, it can as well help you become more satisfied in your relationships, increase your productivity at your daily tasks, be better orientated, and become more focused with work when you practice it regularly. As highlighted by Robert L. Rosen, self-reflection has to do with imagining yourself in the future, reflecting on your interactions with others, thinking about your perceptions, assessing your strengths and failures, and questioning yourself about your values.

Why You Need Self-reflection

One can never exhaust the importance of practicing self-reflection.

Whether you thirst to gain a new perspective on a situation or you're in need of guidance, self-reflection is always there to help you. It can help you realign yourself with your core values and beliefs, help you refocus, and it can as well make you take some breaths to relax and then continue later. At times, looking at what makes us feel purposeful and motivated is what we need to do, rather than looking for practical solutions. This could be pretty much applicable if you're attempting something a little different; maybe planning a career switch or thinking of opting in for a change of job. This is because we can feel uplifted and enjoy a more satisfactory life when we're reminded of our talents and aspirations.

Self-reflection gives you the opportunity to make changes that are valuable and positive as it permits you to comprehend more beyond the surface and dig deeper. Many times, our heads are often rumpled up with several different emotions, feelings, and thoughts that need to be sorted and the beautiful thing about self-reflection is that it lets you take back control of what you've let go of mistakenly. It helps you to be honest with yourself, it helps you to get rid of negative influences as you become more equipped to take corrective actions, and all of this depicts that selfreflection does a lot more beyond making you cognizant and conscious of your feelings, emotions, and thoughts.

Another beautiful benefit of self-reflection is that it helps you become honest with yourself about what you can control and it makes you feel at peace with what you can’t control. If you've constantly felt helpless or you've always felt that there's a massive weight on your shoulders, you may want to consider practicing self-reflection for it can help you understand that there are some things you don't have control over and it can as well be handy in managing anxiety, depression, and stress.

What You Should Try to Avoid

Just as self-reflection can be very helpful, it can also be very harmful. For you to avoid the side effects that are likely to come with it, here are a few things you must take note of:

- Don’t get overwhelmed. Patience is the key when you're self-reflecting. Though it's easy to feel "consumed" by the need to cover everything from identity to ideals, relationships, desires, goals, and lots more, just try to focus solely on a subject. Always remember that a single session doesn't have to cover everything you need to reflect on. Create time for other sessions to reflect on other subjects too.

- Shift your focus from moments. Whenever you're practicing selfreflection, it's advisable that you focus on your positive traits and not on your success or failure moments because you're likely to arrive at needless disappointments when you analyze literal mistakes. Since you're not focusing on rewriting history and you just want to improve yourself, you should focus on traits.

- Don’t lie to yourself. One of the costly mistakes you can make is to lie to yourself while you're self-reflecting. Do well not to lie to yourself when you're self-reflecting so that you can reap the full and proper benefits you deserve.

- If you're in a volatile state, don't self-reflect. Whenever you want to carry out a deep analysis like self-reflection, make sure you're conscious of the kind of state you're in. A state of depression is a good example of a volatile state and if you self-reflect in such a state, you're likely to arrive at false views and unreasonable decisions.

Chapter 2: Seven Core Principles for Reflection

Every transformational leader must develop the habit of reflection. Reflection does help us to forge ahead in life, it helps us take actions, and to gain focus as well in our spirit. As the year is rounding off, many would have already started thinking of what they've achieved so far to be aware of how they'll start planning their resolutions. But, before you start planning, it's very important that you look back with these seven core principles for they're quite vital for your reflections.

Be Positive

You gain energy for the future, learn, grow, and experience growth when you are positive while reflecting on your past and therefore it's often recommended that you choose to be positive while you're reflecting since you have the power to choose how you reflect on your past. Never let the mistakes of your past make you reflect negatively. Learn to see mistakes as part of life and the necessities to grow and do better. Even failures are mere opportunities to do better and they're experiments that propel us towards success. So, with a positive spirit, look at how your past has been. Even if you've had some negative experiences, think of the lessons you've learned from them that affected you positively.

Affiliate Marketing – The Next Level Resale Rights Ebook

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Affiliate Marketing Introduced

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program!

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and E-zines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabes.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join. Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

The 3 Things All Affiliate Marketers Need To Survive Online

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Small Ideas For Big Bucks Online Resale Rights Ebook

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What Is A Turnkey Online Business?

A Turnkey Business is one which you can operate, part time if desired, online from the comfort of your own home.

After researching hundreds of different opportunities, companies and Franchises, we can say with certainty that a successful Turnkey Online Business will contain the following six ingredients:

1) You have to have a product that everybody wants and needs. This doesn't have to be fancy or particularly fashionable, just something that is in demand that everybody can benefit from in the short and long term.

2) You have to have a compensation plan that will guarantee you a good immediate income with the potential for residual income down the road. The idea of building a turnkey online business is that, as the business grows, you'll have more time to spend with your friends and family and let the business run on auto-pilot.

3) You need a comprehensive system that can be easily duplicated that does the telling and selling for you. Many people have product ideas but don't want to pick up the phone to talk to people and are scared of the marketing side of their venture. Your system, therefore, needs to do all of this.

4) You need a system that provides the necessary training, via webinars and conference calls, so that you can feel confident about doing what you are doing.

5) You need to be able to mentor with people, who are already successful, doing what you want to do, who are already making the kind of money that you want to make and who already have the kind of lifestyle that you want to have. That is important because they are going to share with you how they did it and the mistakes they made along the way so you can avoid doing the same.

6) Finally, you need yourself. You are the most important piece of the process. You have to understand that, in order to be successful, you are going to have to learn new skills and put in some work initially to get your business up and running. Do not believe the nonsense that often gets peddled online about instant riches. Making a success of business on the internet is possible, but it will not happen overnight. Condition yourself to be flexible and dynamic and adopt a long term view with your strategy. Getting your expectations in check from the outset is half the battle for most newcomers.

You are reading this Ebook because you are looking for ways to generate an income from home either on a part time or a full time basis. If you are fed up worrying about whether you are going to have a job in six months or whether you are going to get that pay rise (which probably won't happen). Or, if you are just fed up working 80 hours per week for a measly wage, then keep on reading because, with the right knowledge, the internet can literally transform your life.

Google AdSense Sites

Google AdSense was the very first major contextual advertising program. Most of Google's earnings originate from its share of the contextual ads served on the incredible number of web-pages that run the AdSense program. Site owners can subscribe to AdSense to make it possible for text, image as well as video ads to be shown on their websites.

Revenue is generated on either a per click or a per impression basis. Per click is where the advertiser pays the Search Engine (SE) along with other Internet publishers for just one click of its' advertisement that brings one visitor to its' web site. And an on line advertisement impression is just a single appearance of an advertisement on a web site.

AdSense has turned into a popular approach to placing advertising online since the adverts aren't as intrusive as banners and the content of the adverts is usually highly relevant to the web site. The primary reason Webmasters have for using AdSense would be to help their website's content generate revenue because they usually don't have the ability to develop advertising sales programs or employ sales agents.

AdSense works by providing webmasters with a Java-Script code which, once entered in to web-pages, displays relevant adverts from Google's inventory of advertisers. Since the ads tend to be more focussed, they will often be clicked, and this generates profit for the person who owns the web site, as well as the server of the ad itself.

For contextual adverts, Google's servers make use of a cache (i.e. a sizeable storage of relevant data) of the page to find out some high-value key words. If key words have already been cached, adverts can be found for all those key words predicated on the AdWords bidding system.

For site-targeted adverts, the advertiser selects the webpage(s) to exhibit the adverts on, and then pays predicated on a Cost Per Mile, or CPM (the publisher only needs to load the advertising on his web site and show it to his visitors to be able to receive the commission), or the cost the advertisers decide to cover for each thousand adverts shown.

AdSense has received a fair amount of criticism in the past. The primary section of complaint involves its vulnerability to click fraud. Google claims that, to prevent invalid clicks, they remove publishers from their partner network on a daily basis.

AdSense publishers can select from a number of click-tracking programs available that display step by step details about the visitors who click the AdSense adverts. Publishers may use this to find out whether they've been a victim of click fraud.

Google will withhold payment until a merchant account reaches US $100.00. However, Google can pay all earned revenue of more than US $10.00 when an AdSense account is closed.

Leveraging Google Analytics PLR Ebook

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Introduction

There is one extremely important thing that can really make or break the success of any website, but a lot of webmasters are underutilizing it – or worse, aren’t using it at all. That is analytics. Specifically, Google Analytics.

What makes Google Analytics so great?

Well, not only is it a great way to monitor how much traffic your site is getting and where it’s coming from, but if you use it properly you can glean a wealth of other information including your bounce rate, most popular pages or articles, and even your conversion rates!

The trouble is, it can be confusing. There are tons of features that seem hopelessly hidden amongst a wide variety of options, and the majority of people don’t even know they’re there, much less how to use them.

In this guide, you’re going to learn about some of the most important features of Google Analytics, and how you can use those features to improve your traffic, conversions and more!

So let’s get started, shall we?

Chapter 1:

How to Install Google Analytics?

The first thing you need to do is get a Google Analytics account, if you don’t already have one:

http://analytics.google.com

You can use an existing Google account. Just sign in and press “Sign up” you’re ready to start using Google Analytics.

Next, you’ll need to add a site to Analytics. To do this, you can take a look at this great guide Google has already made for you:
https://support.google.com/analytics/answer/1008080?hl=en

Chapter 2:

The Perfect Combination of Analytics With Wordpress – know Everything you need

If you’re using WordPress, and a great number of sites are these days, you can use a nifty little plugin to make it easier to install Analytics on your pages.

This is especially helpful if your theme doesn’t already have a specific place to add your Analytics code. (Some do.)

If your theme doesn’t, you might want to check out the Analytics by Yoast plugin.

This plugin will connect to your Analytics account and let you choose which site you want to track and will then automatically add your Analytics code to all of your posts and pages.

Take a look at the plugin here:

https://yoast.com/wordpress/plugins/google-analytics/

Chapter 3:

Uncover The Five Report Suites

There are five report suites inside Google Analytics that will each offer you different types of information.

These five different report times include:

* Real Time
* Audience
* Acquisition
* Behavior
* Conversions

Some sites may not use all of these reports. For example, if you’re not selling anything, you may not need to use the conversions suite. (However, it’s still useful for tracking conversions to your email list and such.)

Real-Time

Real-time reports let you know what is happening with your site right now. You can find out what is happening on your website at the moment you’re viewing the report.
This will give you live information about how much traffic you’re getting and what pages people are currently viewing.

Audience

The audience reports give you information about the people visiting your site.

They let you know their demographics such as age and gender, their interests, where they are located, what type of devices and browser they use, etc.

Acquisition

Acquisition reports tell you where your traffic is coming from. It gives you information such as keywords used to find you and links they came from.

This will help you determine which are your most effective keywords and marketing channels.

Behavior

The behavior reports let you know information such as which pages people are viewing, where they go, how fast your pages load, etc.

This will tell you which articles are most popular, and what you could do to make people enjoy your content more.

Conversions

The conversion reports will let you know how effective your site is at making sales or getting email signups or getting users to take whatever other action you’d like them to take.

Those are the five different types of reports and what type of information you can get from each one.

Ideally, you’ll be using each of these different types of reports in order to take full advantage of the power offered by Google Analytics.

You can learn a lot about how to increase your traffic and conversions by using these reports.

Establishing Brand Recognition PLR Ebook

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Introduction

We Marketers have it really hard these days. We are all targeting the same group of people, with the same basic product offerings and sometimes even at the same time.
This is especially true for the world of Online Marketing. Some may find our efforts informative or even amusing. Others are downright annoyed and seek out every possible way to silence the noisy atmosphere we have created as we compete with each other.

To make matters worse, many of the promotions online are fictitious and have left our target market overly skeptical about everything they see online.

Many of them have actually suffered serious financial loss as a result of the tactics of unscrupulous marketers. In fact, less than 25% of all consumers actually trust advertisements they see online. Just think about how negatively this will affect your sales!

But, do not despair, building a recognizable brand is within your reach if you are willing to learn how to play your cards right. Marketing a business or brand online has become one of the most popular ways for Entrepreneurs to reach their target audience.

Gone are the days when a good billboard and couple of well-designed posters would be enough to get you on the map. If you do not take the time to establish your brand’sonline presence, it can easily become forgotten or overshadowed by its competitors. Keeping ahead of the game now means carefully integrating online marketing into your overall marketing strategy and thus building a brand that needs no introduction.

The truth is, marketing your brand online is not an overly complicated task. But like any other skill, you must take the time to learn as much as you can about the task at hand and the best way to achieve the desired results.

Thankfully, you have purchased this book, which means you are well on your way to building a successful brand.

Chapter 1 – Defining Your Brand and Everything it Represents Attractively

Your brand represents a unique promise that you make to every single one of your customers and potential customers. It is the consistency of this promise and the overall quality of the delivery of this promise that will encourage your customers to be loyal to your brand.

Getting your customers to become loyal to your brand is the only real way to make your brand successful. But in order for your promise to be effective, it must be distinct and clearly distinguishable from the many other promises your potential clients will encounter.

What kind of promise is your brand making?

Who is your brand making this promise to?

Why is your brand’spromise different from everyone else’s?

Why should anyone believe your promise?

At a glance, the task of defining your brand may appear quite simple but please do not be fooled.

The golden arches of McDonald’sandthe Nike swoosh did not become what they are in a day. These and other successful brands are the product of careful research, distinctly defined boundaries and a comprehensive Marketing strategy. The result of all this hard work is that each customer and potential customer knows exactly what these brands represent.

Have you ever walked into McDonald’sto order to purchase a Pepperoni pizza? Will anyone in their right minds drive to Nike to pick up a pair of ruby red stilettos?
Of course not! That is as a result of these brands being so carefully defined that we know exactly what to expect and what these brands can deliver.

Customers are far more likely to be loyal to a brand that sends a clear message or has a distinct voice.

The first step to defining your brand is thinking carefully about and documenting what your business is good at. You can make use of S.W.A.T analysis to outline the major strengths and weakness of your business.

It goes without saying that your brand should represent the strengths or core functions of your business. This will require some amount of honest self-evaluation.
Some Entrepreneurs fall into the trap of aiming to be good at everything or doing too many things at the same time. Even worse is trying to make a ‘universal’product or service that has no specific target audience.

The result of this kind of strategy would be a brand that is not well defined and will not encourage brand loyalty.

Trying to target everybody and doing everything will force you to spread your resources too thin. The easiest way to get nothing done is to try and do everything at the same time.

Once you have a clearly defined message in mind, the next step is to choose the right tools. The Marketing tools that you choose to make use of should then emphasize the core focus of your business. In doing so, your Marketing strategy should also emphasize what your business is not and thus make your clients see that your focus is not on ripping them off.

This is an easy way to highlight the difference between you and the competition. A memorable brand is not worth the effort if you are not earning any money and the easiest way to make money is to take out the competition.

After assessing the strength of your business, find three simple words that represent what your business does well. Think of it this way, which three words would you want your clients to use to describe your brand if your brand was a person?

This will require that you and your executive team carefully define the mission and vision statement of your business as well. Your next move should be figuring out how to communicate these attributes to your target audience with the utmost simplicity.

A complicated commercial or website is a major turn off to potential clients and will not be very effective at generating sales. Keep your message simple if your aim is to make your brand memorable and profitable.

“There is no greatness where there is not simplicity?Leo.” Tolstoy

“Simplicitythe ultimateis sophistication?ClareBoothe.” Luce

“To be simple is to?RalphbegreatWaldoEmerson.”

Defining your brand and the identity of your brand will require much more than a fancy logo.

It must instantly bring to mind what your business does and what your brand represents. One core principle that never fails is to focus on quality and convenience.
The identity of your brand should be carefully tied to adding value. Make your clients think of your product or service as being of the best quality, the easiest to use, the most affordable or even the most durable. Selling hype will not get you very far.

Always remember that your aim is to give your brand a pleasant voice and a distinct identity.

The ultimate aim is to get the voice of your brand off the printed page or website into the mind of your target audience. Your message should make such a deep impression on your target audience that purchasing your product or service should seem like the only sensible choice.

You should not have to clutter your website or commercials to get potential clients to remember what your brand represents. This will prove to be a waste of time since your brand may become easily confused with another.

The next chapter will provide further details on building a unique identity for your brand.

Productive Powerhouse MRR Ebook

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Chapter 1: Introduction

Productivity and Time Management

Ask any successful business or individual out there, and I’m sure they will tell you higher levels of productivity are a crucial aspect in ensuring revenue growth and achieving success.

In fact, many individuals and corporations willingly invest large sums of money and effort in order to improve in this area. Higher levels of productivity in individuals (whether as part of an organization or alone) helps to bring them closer to their success targets within a shorter time period, and prevents needless wastage of time, money and effort.

The dictionary defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services”. To explain it simply on a more individual level - it is just how much one can get done in a set period of time.

And when productivity is mentioned, time management is usually also brought up ; they go hand in hand. Both are strongly correlated - higher levels of productivity is usually the result of better time management.

All That You Know About Time Management Is Wrong Yup, you got that right.

Your understanding of time management is very likely… wrong.

Time management is in fact, a strange concept. Time cannot be managed or influenced; it is something that is pretty much out of our control. All of us, despite our social or financial background, are allocated 24 hours in a day, no more or less. Once gone, there’s no way we can get it back.

Our day-to-day responsibilities - be it family or work, takes up a large portion of our time. Not only that, time is fleeting and so easily robbed from our hands. Unexpected things pop up all the time.

Priorities change. Things go terribly wrong. You get sick, or tired.

You can only do so much - you’re only human, after all.

You can, however control YOU. And your CHOICES. Time management is more correctly, all about self-discipline and task management. It’s the management of expectations as well as interruptions. It is the ability to manage your actions, habits and priorities based on the time you are given. It is understanding what matters most, making a choice to make room for that in your life, and getting rid of the unnecessary, unimportant stuff that’s hogging up your valuable time.

Also, time management is not a one system fits all method. There is no perfect method. Different individuals have different styles - we’re all wired differently in terms of personality type, identity and individual life circumstances. Some may find that a to-do list works for them; others may find to-do lists hard to follow and demotivating. It’s all about finding your groove - different strokes for different folks.

Multitasking because you want to manage time better? Bad idea.

Contrary to popular belief, faster and more is NOT always better.

Multitasking is one way to destroy your productivity levels.

Sure… you seem to get more done this way.

However, you are probably more likely to make mistakes - which will result in you doing things over again. Stick to focusing on one task at a time, and taking sufficient breaks whenever possible - you’ll stand to accomplish more this way. Now, we’ve mentioned that juggling multiple tasks at one time is counterproductive. However, striving to complete each task no matter how long it takes is also not a wise idea when it comes to time management. Restrict your time spent on a task, and schedule accordingly.

As you can see, a lot of what we know regarding time management are in fact, myths. Many of us have skewed perceptions or are misinformed when it comes to time management. These myths, over time, through the people around us or the media we consume, become deeply ingrained within our mindsets; we eventually regard them as facts and hold on to them. As a result, we are prevented from becoming truly and fully productive in any aspect of our lives.

Chapter 2: The Big E’s

Effectiveness versus efficiency.

Both terms are adjectives that begin with the letter ‘e’, and are used to describe how work is done. Not only that, they sound quite similar.

It is relatively easy to mistake one for the other, or use them interchangeably (a lot of people do!). However, these terms are anything but similar - in fact, they each carry completely different meanings.

Effectiveness is all about doing the right things; it is result oriented. It is when one’s objectives are in line with their main goals, and indirectly your purpose.

It is finding ways to improve outcomes. For example, if your goal is to increase awareness and sales of a particular product to reach a particular target, you should engage in tasks or activities that will help move you closer to your goals (eg. marketing and ads, in this scenario) , and not waste time on irrelevant tasks that do not serve your goals. This makes you effective.

Efficiency, however, is more about doing things right; this aspect is task oriented. It is using better ways to get something done well in the shortest amount of time possible, while utilizing the least amount of resources and/or costs. An example of efficiency would be using a computerized system to get things done accurately in a shorter span of time; as opposed to relying on manual methods to do the same thing, which is susceptible to human error and is more time consuming.

Either one can exist without the other; one can be effective but not efficient, and vice versa. It is entirely possible for one to be effective in achieving their goals, while being inefficient in the way they do it.

It is also entirely possible to be none of both at all.

In fact, there are four possibilities:

1. Effective and Efficient

2. Effective and Inefficient

3. Ineffective and Efficient

4. Ineffective and Inefficient

It should be noted however that true, optimal productivity is a combination of both efficiency and effectiveness (Number 1) - the Holy Grail for every individual or organization.

It is not possible for an organization or person to reach peak productivity levels, if they are lacking in either efficiency or effectiveness (Number 2, 3 and 4). If anything, they’re setting themselves up for either mediocrity or inevitable failure.

Effectiveness > Efficiency

In terms of order of importance, effectiveness should be prioritized over efficiency in all your considerations about productivity.

This however does not mean that you should disregard the importance of efficiency altogether - again, as mentioned earlier, productivity is a balanced combination of both.

Effectiveness involves the big picture. Putting effectiveness first just means that you should first and foremost focus on doing the right things in order to improve your chances of getting a good outcome.

Once you get yourself on track and laid out the basics, you can then look into how you can improve the way you do things. The logic here is to concentrate on being efficient at the tasks which are significant and are effective in contributing to your goals.

There’s no point in being particularly efficient when the tasks you carry out do not contribute to your purpose and goals.

To sum things up : efficiency is a modifier for effectiveness, not a substitute.

Efficiency is meaningless on its own.

The problem with most people is that they tend to gravitate towards efficiency, rather than effectiveness. It is perfectly understandable - being efficient is a whole lot easier than being effective. Being efficient involves improvements on a smaller, more manageable scale; effectiveness however requires a whole lot of brainstorming about one’s goals, values and different approaches, on a larger scale. And that is intimidating.

Not only that, people who put efficiency before effectiveness have this tendency of looking for better and perfect ways of doing things, and head nowhere instead - which ironically, leads to ineffectiveness.