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Introduction:

There comes a time in every person’s life when they tried to make a change, and for some reason or another, that change is not successful. This can be profoundly discouraging, and even send us on a downward spiral. We are not prepared for the setbacks in childhood. We are generally given the to do things right, and often times, we impression that in order to have value, we have think we have to do things right the first time.

What we don’t always take into consideration is the fact that a very common, and unfortunate, part of being human is failing. Whether we think we have everything figured out or not, the unforeseen obstacles that seem to insert themselves in our paths can sometimes take us by surprise.

Sometimes, the setbacks that we face seem insurmountable. We might begin to believe that we failed for a reason, and that there is no possible way that we could ever be the people that we want to be. We stop having confidence in ourselves, and begin to believe in the worst case scenario a lot more readily than we believe in the possibility of success.

This can be dangerous for many reasons, and over the course of time, if we continue to feed ourselves the belief that we will never overcome our challenges and we are on a fast track to failure at all times, it can slowly begin to disintegrate our sense of self-worth. When we do not believe in ourselves, that can make it nearly impossible to function productively in our lives. Especially when that means that we stop believing that we are even capable of productivity in the first place.

Fortunately, there is a way for us to stop feeling sorry for ourselves and to reclaim that lost motivation. It can be extremely difficult to get back on our feet after it seems like everything we were working for has been lost. But the only true variety of failure comes from not actually trying in the first place. If you give up for good, only then will you really have something to worry about.

Humans are extremely hardy. We can bounce back from even the most difficult situations. If you feel like you have experienced a major difficulty, and you are having a hard time getting your footing, this book will prove to be a valuable guide. It will help you to remember that you are made of strong materials, emotionally and mentally, and in that way, you will be able to succeed.

It is possible for all of us to rise from the ashes, no matter how difficult the situations we find ourselves in may seem at the time. Sure, it is defeating to face failure, but the truth of the matter is that we can always learn to see negative situations in a positive light.

Without that sort of flexibility, it can be difficult for us to achieve things in life that we want to achieve, and it can make it especially hard for us to move on when we find that we are not making the progress that we think we should make.

Whether you are suffering from an emotional or material setbacks, it is possible for you to get back on your feet and thrive. This book will show you how. All you have to do is believe in yourself, and remember that it is truly possible. Let’s begin!

Chapter 1: Processing and Accepting Your Challenge

This may seem simple, but the first step to overcoming your failure and Phoenix Rising is to accept the fact that you were not able to achieve the goal in the matter that you were hoping. Whatever it is that

you did not succeed at, that is in the past. It does no good to over-fixate on your failures, especially when they are related to feelings of inadequacy and desolation. Those feelings can be very consuming, especially when you were very invested in the project that didn’t work out.

Acceptance can be a very difficult thing to master, especially if you are in the habit of being very hard on yourself. Unfortunately, most of us are, and this can prove to be detrimental to our emotional, and sometimes mental, health. That is why it is so important to come to terms with the event that is getting you down in the first place.

Whether this is a failed project or the result of a difficult phase of life, it is time to examine what happened to you and try to find an objective point of view about it. Do not make the mistake of believing that your failure defines you. On the contrary, the only thing that defines you is the way you handle yourself in the face of adversity. That is when we find out what we are really made of.

Unfortunately, many of us are programmed from an early age to believe that if something is hard or doesn’t come easy to us, or if we fail at something, then we are just not good at it. Perseverance is something that is usually not taught in most schools or households, except by example. And those examples can be sadly rare. Do not blame yourself for feeling crushed under the weight of your challenge. This is a natural reaction to have. It is far worse to punish yourself for failing and put yourself through the ringer for being affected by that failure. Instead of punishing yourself, allow yourself to feel the things that you were not fully letting yourself feel. Try to understand that grief is a common feeling when you have lost something, and don’t be afraid or feel silly for expressing those feelings.

Consider the event that has discouraged you from all angles. Try to journal about the way it has made you feel. If you need to, you could even consider speaking to a qualified professional who can help you to sort out the difficult feelings related to this event. This can be especially helpful if you have experienced some variety of trauma. Sometimes, traumatic events can make it that much more difficult to succeed, so working through them can be a great way to equip yourself with the tools and fortitude that can sometimes need to be developed in order to succeed.

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Powerful Offline Marketing In The Internet Age

101 Ways To Promote Your Business For Maximum Profits

Introduction: In February 2006, John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled ?Million Dollar Roundtable,? it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be doing. Ideally we should all be marketing both offline and online.

Well these folks delivered the goods, and while the call lasted about 2 hours, it still wasn‘t enough time to get to everything (it never is, right?). So John compiled some of the ideas they talked about on the call, plus lots more ideas to cover the offline marketing spectrum.

Some of these ideas are more traditional, such as yellow pages advertising and classified ads. Of course that doesn‘t mean they should be neglected.

Other ideas are traditional, but not used as much, or I should say not always used as effectively as they could. Direct response marketing and publicity are two that come to mind.

And then there are really creative ideas that are often overlooked, such as valuable joint ventures and strategic alliances. Some of these ideas have the potential to really deliver a lot of leads and sales with minimal traditional “work.”

One thing we highly recommend right now: Please print this report out, so you can read it leisurely with pen and highlighter in hand. Otherwise, we all know how many PDFs we have sitting on our hard drive, never to be read or acted upon. Don‘t let that happen here. There are too many great ideas here not to

You’ll find these ideas start out somewhat simplistically and gradually get more creative and complex. So dig in and start thinking about how you could apply these ideas to your business today!

Part I – Traditional Offline Marketing

Don‘t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this report.

1) Classified Ads – This is something everyone should be testing in some form or another. It‘s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. My local paper, the Hartford Courant even has an ongoing deal of 3 lines for 3 days – for free! Even adding more lines only ends up costing a few bucks. With a price like that, there‘s no reason anyone with a website should not be testing ways to draw traffic to the site with classifieds.

2) Direct Mail – Nothing beats direct response when it comes to results-driven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly. There‘s a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts. Here are some sites where you can learn more:

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Chapter 1: The Power of the Web

The internet can help you to live your dreams and to design the perfect lifestyle that will make you truly happy. Whether you have a small business that you want to turn into a big business, or whether you want to make money writing a blog on a topic you
love – internet marketing can do that for you.

As an internet marketer, you can make a truly ‘passive income’. That means earning a living by writing an amazing website once or creating a product once and then
letting the income roll in forever more. You can even do this as an affiliate marketer, by selling someone else’s product.

As an internet marketer you can earn a little money on the side, writing articles for other people.

The only problem? Most people have no idea where to begin with this.

When I tell a lot of people that I make money online, their response is often to look at me perplexed.

“What do you sell?”

“Well…. Nothing…”

“Where does the money come from?”

I actually had to promise my grandma that what I was doing wasn’t in any way illegal because she found it so hard to understand that I could make money without leaving the house!

My sister recently decided she no longer wanted to do her current job and that she’d like to start off online like me. She asked me how she could get started, what she needed to learn and what a good resource would be for her to begin.

And I was just kind of lost for words. Truth be told, there isn’t really a great resource out there for people just getting started. Truth be told, there is a huge amount of misunderstanding regarding what internet marketing is, what it’s capable of and how you should get started with it.

This is why you see so many businesses get it entirely wrong. Have you ever visited a business site, only to see that it looks completely unprofessional and cluttered? Have you ever visited a brand’s social media page to see that it hasn’t been updated in months? Or that what is there is just uninspired and unlikely to convince anyone to buy from them?

A lot of small businesses will recognize the power of the web to bring them money and customers but they won’t have any clue how to begin. Thus, they will often end up just hiring the first SEO (Search Engine Optimization) company they can find and hoping blindly that the company will maintain its side of the bargain and actually help them get to the top of Google.

Sometimes that happens. Other times, the company uses outdated, spammy techniques and the business goes bust.

Either that, or the company does nothing much and the small business just wastes a lot of money.

But how is the company to know whether their SEO agency is doing a good job when they don’t really understand how SEO works?

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Chapter 1: The Challenge of Digital Marketing

Many of us got into digital marketing thinking it was going to improve our lives in major ways. You may even feel that you were ‘promised’ by internet marketing gurus that your life would suddenly be easy once you took up this line of work.

Digital marketing means working online and that in turn means working from anywhere, and without a boss. So of course, life will be easy! You can choose your own hours, you can work out of coffee shops or from beautiful locations…

And you can do it all your own way. Without someone breathing down your neck and shouting at you when you get things wrong.

What’s more, if you manage to achieve a ‘passive income’, then you’ll be earning money even while you sleep. Passive income means generating cash from a website, or a YouTube channel, or through affiliate sales. It means that even as you are resting, the seeds you sowed continue to reap their rewards.

So, you can take time off whenever you want.

And let’s not forget that during all this, you will be discussing things that matter to you. Things that you are passionate about. Things that you can’t wait to leap out of bed to start writing about.

That’s the dream of the digital marketer.

Oh, and you’re rich too.

Dreamer, Meet Reality

The question you should be asking at this point though, is that if it is that easy, why isn’t everyone doing it?

The answer is that – of course – things are actually a fair bit more complicated.

Because most people don’t wake up one day with a website getting thousands of views a day and generating solid passive income. In fact, no one manages to do that.
Instead, it takes a lot of time. Likewise, it takes a lot of time to build a massive mailing list that you can use in order to make money from affiliate marketing emails. It takes a lot of time because it simply takes that long for a site to take off in a big way or for anyone to collect that many emails.

But likewise, it also takes that long simply to learn. You’ll start off with your internet marketing not really knowing what you’re doing. You’ll make mistakes. You’ll build a brand that you’ll be embarrassed of in retrospect.

And if you’re anything like the vast majority of today’s most successful internet entrepreneurs, then you’ll probably end up scrapping your first few businesses and trying again. Trust me: I work in the industry and I know some of the biggest players very well. None of them got it right the first time. They all floundered at first with non-starter ideas and brands. That will be you. Trust me.

And this is when running a business is not easy and is not fun. This is when digital marketing is hard.

You were told you would be able to give up your job and start working from home right away. You were promised the world. Instead, you’ve done nothing but work your socks off, stay up late and give up your free time… only for nothing to happen.

And that can be crushing.

What’s more, is that many internet entrepreneurs will never quite achieve passive income anyway. I consider myself an internet marketer and yet a large portion of what I do involves working for clients.

And let me tell you: if you work for clients then you might as well work for a boss! Even the nicest client in the world is going to expect you to honour your deadlines to at least some degree. Even the best gigs around will sometimes involve writing about topics you hate, or designing sites that you don’t massively approve of.

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Chapter 1: How To Get Started With Facebook Ads

In this first chapter, you?ll learn the basics of Facebook Ads and how you can get started with advertising on Facebook. You?ve probably read a lot of success stories on the Internet of marketers spending a few hundred dollars and earning tens of thousands in return.

That sounds like a crazy return on investment (ROI), right? Well, not really. With Facebook Ads, it?s possible to replicate these successful marketers? techniques so you too can experience an extraordinary ROI!

There?s no denying the fact that when it comes to marketing and advertising your business on social media, Facebook is the way to go. With over 2 billion users logging in to Facebook every month from all corners of the globe, Facebook is king of social media. Whether you want to reach people in your town or city or people on the other side of the world, it?s possible with Facebook ads.

What Exactly Are Facebook Ads?

If you scroll down your Facebook news feed, you?ll most probably see a post which says Sponsored or Suggested Post on it. Or if you?re on a desktop computer, you?ll see ads on the right side of your screen. You?ll even see in-stream video ads while you?re watching a video on Facebook.

Also, you?ll see ads or sponsored messages on Facebook Messenger, Instagram, and the Audience Network. These adverts are known as Facebook ads.

Individuals, small businesses, and large corporations pay Facebook billions of dollars a year to show their ads to Facebook users. And it?s not surprising because compared to other platforms, Facebook gives their advertisers the best bang for their buck.

Why Should You Advertise On Facebook Ads?

Before I show you how you can get started with Facebook ads, let me go through a few reasons why you should consider investing in this platform.

1. Your potential customers and clients are all on Facebook.

Well, maybe not all. But some, if not most of them, will be on Facebook. Not everyone likes Facebook, but everyone who?s ever heard of this thing called the Internet will have heard of Facebook. Whether you?re looking to target people in your location or another continent, it?s very easy to do so on Facebook.

2. Hyper-targeting is a Facebook Ads specialty.

When you sign up for a Facebook account, you give Facebook a wealth of information about yourself. Advertisers can then target you based on the information you provide. Other advertising platforms don?t come anywhere near Facebook ads? targeting options.

For instance, you can target people based on their location, their hobbies, their favorite sports teams, their language, their education, their life status, their work, their finances, their travel preferences, and so much more.

3. Facebook ads won’t get you bankrupt.

Unless, of course, you give Facebook all your money. But that?s not a very wise business decision, is it? With Facebook ads, you can spend a few dollars each day, and Facebook is not going to complain about it.

If you compare the amount that you?ll spend advertising on Google Adwords, Bing ads, native ads, banner ads, billboard or newspaper advertising, you?re literally going to save a fortune on Facebook! With the amount you?ll save, you?ll be able to reach even more of your target market, that is, you can quickly scale your budget and get in front of more people.

4. You can measure your Facebook ads results.

You?re not going to be playing the guessing game with Facebook ads. The platform is very transparent, and you can see how many impressions, clicks, and conversions your ads are receiving in real-time. To be able to measure your results, you do need to add the Facebook pixel to your website.

This snippet of code is all you need to track important activities on your website – who?s buying, who?s signed up to your list, who?s visited and bounced off your site without doing anything, etc.

5. Facebook advertising can grow your website traffic and foot traffic, too.

With Facebook ads, you can direct people to do anything you want. For example, if you want them to visit your site, simply include the right call of action to your ad. If you want them to drop by your physical store, let them know. If you make your ad enticing enough and give people what they want (by addressing their pain points), then you make it easy for them to follow your call to action.

6. You can quickly get your brand in front of many people.