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When shopping for a web host, it’s important to know what your needs and goals are for the website or domain you’re working on. For instance, if the website is simply informational and there for entertainment purposes, a shared web hosting service might be best. This keeps overhead costs low and if the purpose of the website is not to make a profit through buying or selling goods or services, then shared hosting is a good option. A virtual private server is also good in this case, since it allows the website to grow over time, giving it a little bit of “wiggle room.”

Ecommerce websites that produce a lot of sales might need something larger such as a dedicated server. This can be costly, however, so it’s very important to know what the goals are for the website, and how they will be achieved through the website’s functions so that you will be able to support the higher costs of dedicated servers. High traffic websites usually need a dedicated server just to support the number of views or hits it receives, much less the amount of information being communicated to the server if there are monetary transactions being made or forms being completed by people.

Of course, the type of website is not the only factor in determining which type of web host you’ll want to use. There are other specifics that should be considered. First, think about the amount of space you will be allotted. For example, regular websites use about 5MB of space, and this is generally enough to support the basic format of a site online. However, if you need more bandwidth and web space, you may need much more. Photos and video clips tend to take up more space, as do interactive features. Remember to keep in mind that plenty of space is great, but stability should take precedence. If your provider is down often, you can lose business and hits to your website, so keep this in mind.

Another important factor when deciding on a web hosting plan or company is the number of domains that you will be allowed to have. For example, if you sell shoes but you want to do so at shoes.com and coolshoes.com, you’ll need to make sure the hosting provider allows multiple domain names. It’s very important to register these domains ahead of time before you pay for a “reserved spot”, otherwise you might end up paying for something you’re not allowed to use. The more domain names you can have, the more exposure you’ll get. Promoting multiple sites gets more visitors and increases the odds of traffic to your website. Many web hosting companies charge a perdomain name charge each month, while some may charge a flat fee for each, so do your homework.

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SMO or social media optimization is a system in which by using the attributes of search engine optimizations your web site is optimized amongst the most happening online communities. This can either be done by strewing links all across the community website to facilitate backlinking or by strengthening the interaction podium by writing numerous blogs and constantly updating their content. This will serve to recreate interest in your blogs amongst your regular visitors and have them coming back for more; though with additional company. This therefore is a more effective method of drawing traffic to your website.

So by now it is clear that if you have to popularize your brand you need to popularize your website. The guidelines below will simply help you a little in that endeavor.

Join a social media platform, for example---Digg, Delicious, twitter, facebook or Technorati. Besides the obvious advantage that your website will be looked up as a very ‘in-thing’ it will also improve the ranking and stature of your page in the tech community.

Tag your article in the correct way to increase visibility. Don’t be stupid enough, to tag an article as Acne when it deals with the more specific issue of acne scars. Make your voice heard and opinion counted, by the tactful use of tagging.

Focus on quantity as much as you would on quality. Keep on adding articles and white pages so that you give your visitors more than enough to chew on. If you do not update your website regularly they will soon lose interest to visit your site in the long run. This tactic therefore assists in adding to the linkability of your website.

The most significant requirement is to provide for methods that simplify ‘tagging’ and ‘bookmarking’ for your customers. This can be done if you provide easy quick buttons or ‘add to del.icio.us’. Allow for tag lists and notes for links to cumulate visibility.

Reward the incoming links as a sort of inducement to make them come back for more. This will not only bring in the existing customers but also pull in more traffic, who would want to get rewarded as well.

Offer downloadable files from your website in the forms of downloadable pdf. files ,audio and video files and make them available to your customer either for free or at a negligible cost. An additional propaganda mechanism can be by sending their copies to various other websites.

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You might be thinking, "Great! I can sell some low-ticket products! But…what are they exactly?" Well, we are about to explore the answer to that questions right now. Low-ticket products can be just about anything you want them to be. There are, however, a few more popular low-ticket products that have proven market worthy. We will briefly look at each of these products. But I encourage you, as you read through the following paragraphs, to think about your own business and assets. There maybe something new that you can offer on the market as a low-ticket product. Do not limit yourself to what is listed here; this is only a starting point.

There are literally thousands of low-ticket items that one can sell. Here we will just explore a few of them. It is important to remember, however, that a low-ticket product can be anything that you chose for it to be. If you want to sell a 100 DVD series for five bucks, that is your decision to make. The important thing is that, as aforementioned, you have done your research and feel that it is to your advantage to sell a particular product for a particular price. Here I just provide you with a few ideas to get you started in the right direction. A few of the most common low-ticket items are: reports, eBooks, short audio sessions, and mini video courses. Each of these products will now be examined more closely.

Reports are a great low-ticket item, as well as being one of the most popular. They are inexpensive to create and easy to read for consumers. A report would typically be less than twenty pages or so. Anything longer is usually considered to be an eBook. One of the selling features of a report is that it is brief and immediately available. Consumers love things that they can have direct access to, a report is just such an item. It can be put in either a downloadable .pdf or .wrd. file that anyone, upon submitting payment, can instantly have access to. Prices for reports vary, but any where from $9.99 to $30 would be a fair price.

Reports are a win-win for both the consumer and the producer. They are easy to make and have great intrinsic value. Consumers are always looking for things to read to help them in their personal life or in the business world. Reports are great because they can be quickly read and filed away for quick reference later. Special reports are relatively easy to produce and extremely cost effective to have available. The content can be used in a direct mail piece that can be reproduced cheaply. That means that everyone is happy!

Another popular low-ticket item is an eBook. EBooks are typically longer than reports and are accompanied by a proportional increase in price. Like reports, eBooks provide that advantage of instant access to information. That being said, much more is expected out of an eBook as opposed to a simple report. An eBook should be much more detailed and researched. Consumers are paying more for it and will therefore expect more. Despite that fact, an eBook is relatively inexpensive to create and can be a great source of low-ticket income. You can either chose to write it yourself, and just loose your time, or hire someone else (which will be explored a bit later on).

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If this were MY blog, I would have spent the time doing a better article. But what if you don’t want to do that? What if you don’t want to take the time to write an article?

Well, that’s what Ezine Articles and other directories are for. If you want to take a shortcut (I don’t suggest it) you can simply go to EZA, look for an article on Adult ADHD and put it up on your blog. Make sure you keep the resource box intact to give the author credit as per EZA’s TOS, otherwise you are in violation.

Besides, we don’t really care about the resource box anyway UNLESS we find the person is promoting a product that has an affiliate program. Then, we WILL want to take the time to write our own article as we won’t be relying solely on Adsense.

For the purpose of this tutorial, we’re going to avail ourselves of EZA’s service, something I, as a writer, have NEVER done.

Okay, here is where I am going to let you in on one of my pen names. S Wagner, is one of them. I use it for my health site. And, I just happened to write an article on ADHD.

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PROMOTION: SUBMITTING TO PAID DIRECTORIES

In addition to dealing with free directories, you may also want to consider submitting to a few paid directories. I do not feel this is necessary to your success, though if you have some money and want to get a faster start this is certainly an option.

To hear me talk a bit more about paid directories, please review Video #16.

PROMOTION: RELEVANT BLOGS

Commenting on other people's blogs is a fantastic way to get some great backlinks. You have to remember that a large percentage of bloggers out there are doing it just as a hobby, and they will love it if you take the time to read their blog and make a thoughtful comment.

Do not spam your comments! If you try leaving a comment like "Nice Blog, Check Out My Website" it is going to get taken down. The key here is showing the blog owner that you actually are interested in their blog, and want to contribute towards it.

If you really want to make the most of your time, only focus on blogs that have google page rank. This is a nice way to gauge the quality of the blogs you come across.

Please refer to video #17 to see me talk a bit more about blog commenting.

PROMOTION: PRESS RELEASES

Press releases are a fantastic way to get the word out about your website quickly. It will also help you pick up several valuable backlinks.

PRWeb offers a variety of ways to distribute your press release, ranging from free to very expensive. If you are serious about your web business, you may want to consider spending some cash here, as it is well worth it. You will want to make sure that your press release is well written (PRWeb can help with that too).

Please note, press releases take time to write, and you will want to make sure they are high quality. I definitely feel that submitting them is certainly worth your time!

To see me talk a bit more about this, please view Video #18.

PROMOTION: CREATING YOUR OWN BLOGS

If you don't have a blog, you are missing out on a huge opportunity. Simply put, blogs open up doors for you to certain aspects of web promotion, and make it a lot easier to rise up in the search engines.

If your main website isn't a blog, you could consider adding one, such as:

which could then push people towards your actual website.

Of the three listed, I would suggest working with WordPress, as it is the most robust and offers the greatest amount of flexibility.

One of the great things about WordPress is that there are many plugins that you can install (also free) that will further enhance your blog. This makes it possible to do things like notify the search engines when you have new content, automatically bookmark your post to the social bookmarking services, setup future posts to go live automatically, and more!

Please refer to Video #19 to see me talk a bit more about creating a blog for your business.

PROMOTION: THE POWER OF A SQUIDOO LENS

Imagine if I told you that it was possible to get your very own webpage underneath a very popular website, where you would be free to promote your own website as much as you please? Thanks to websites like Squidoo, this is now possible.

Squidoo is a social site where people can sign up for free, and create their own pages. The good news is that Squidoo pages carry a lot of weight in the search engines, and having backlinks from there can prove to be invaluable.

Squidoo is also very easy to learn. Even a novice can have a page up and running fairly quickly. Once you have your page established, you will not only receive the benefits of a strong backlink, but should receive traffic from Squidoo as well.

Please feel free to review Video #20 to see a tour of Squidoo.

PROMOTION: THE POWER OF A HUBPAGES HUB

Hubpages is another social website, where its users can sign up for free and create their own pages.

Hubpages is very similar to Squidoo, and I highly recommend that you take advantage of both of these websites. What a perfect way to create some strong backlinks that you have complete control over.

One final note however, you will want to make sure that your pages on Hubpages are of decent quality. If you just throw up content that is taken from somewhere else, or of low quality, your page will get shut down. Be careful!

To see me talk a bit more about Hubpages, I suggest you review Video #21.

PROMOTION: FUN WITH WIKISPACES

Wikispaces is yet another place where you can sign up for free and create a nice little webpage underneath the "umbrella" of the popular Wikispaces website. The only difference here is that your page is actually a "wiki".

Wikis are very popular right now (You've probably heard of Wikipedia, a very successful online encyclopedia) and having your own that you have complete control over, that you can then use to promote your website certainly has its advantages.

To hear a bit more about Wikispaces, please review Video #22.

PROMOTION: GAINING CREDIBILITY FROM FORUMS

Becoming active in forums is a fantastic way to increase exposure to your website, as well as help to establish yourself as an expert. Simply finding a forum that is related to your niche, throwing your website in your signature line, and answering relevant questions can bring about a nice amount of highly targeted traffic (and also results in backlinks too).

I would suggest not pushing your website too much, a subtle advertisement in your signature line should do the trick. Establishing yourself as an expert can go a long way, after all, wouldn't you rather buy from someone that you trust?

To hear me talk a bit more about working with forums, please view Video #23.

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Social bookmarking is another traffic generation technique that is very popular, and works very well. Have you ever bookmarked a webpage in your browser, so you can go back to it later? This is what social bookmarking is, except everyone can see what you bookmark.

It is free to sign up at the popular social bookmarking networks, and it doesn’t take too long to bookmark your site. When your site receives a bookmark, it shows the search engines that people are talking about, and interested in your site. This is a great way to get a ton of high quality backlinks.

It can be a bit of work signing up at all of the major bookmarking sites, but once you are setup, it goes a lot faster.

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There is a never ending stream of people searching for things online, whether its information, or a specific product, there are millions logging on each day.

Online shopping is a convenient time saver and it is becoming increasingly popular with billions being spent each year. Most people who are looking for information online are willing to pay for it, you just need to find what they are looking for and put the product in front of them. The only "limits" involved with selling online are those you set for yourself.

When selling information online, you can resell the same material over and over again to as many people as you want to. You literally have an unstoppable income force. It is difficult to imagine the amount of people online; you just need to sell to a tiny percentage of them to become super rich!

Just remember that internet technology changes all the time, so you will need to keep a keen eye on what is going on to stay on top of things. You can do this by visiting the various internet marketing forums; just type ‘Internet Marketing Forums’ into a search engine like Google. You will learn so much from these forums, more on these later.

The main thing to remember when selling online is to offer the customer something of value. You can make a product out of nearly any idea as long as it has value. You need to put effort into creating a product that not only provides value, but will be in demand. You need to believe in what you have made. You do not need to make all the products yourself; you can do various other things to put a product together. Building products yourself is a great way to make money though, because it is cheap, but the downside to it is that it takes time. I personally like to outsource, I get “ghostwriters” to build products for me. They are professionals who do a much better job than me and they save me a lot of time. Don’t worry I wrote this guide though!