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If you are building websites to sell, there is always the temptation to keep it. Do you keep it yourself and enjoy the steady income and the work in promoting it? Or do you sell it, enjoy the cash injection and move on to other projects.

At the end of the day, the decision is up to you. It depends on whether you want to own the site and enjoy the earnings for a while whilst you build up traffic to it or if you want the instant cash boost.

Ultimately, it depends on how quickly you want the money and how much work you want to do.

If you can afford to wait, then it is worth keeping the site, building traffic to it and then selling it later on for more money.

If you can’t, then sell it as is and settle for the lower selling price.

You may also choose to keep a site because it is something you are passionate about, or a hobby or something you just enjoy doing.

If you create a site like that then there is no reason for you to sell it if it is something you enjoy. Create sites in that niche and sell it, but keep the one you are enjoying working on and develop it further.

You may also create sites in advance of holidays and other events so you have a chance to build them up in the organic search engine results ready for the event.

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This set up process requires no voice mail messages to be set up. So, this should make it a lot easier for many of you who are uncomfortable with recording your voice.

Set up your website as described in the original chapter. There is a WordPress template included in this package that you can simply upload to your host and be ready to go.

The wording on the site will tell your visitors exactly what to do in order to get the credit report. However, instead of calling a phone number, it will ask them to send you an email after they have their report.

We have included a video in this package that will show you how to set up an email autoresponder (free) with your domain name which will inform your visitors to contact your car dealership of choice.

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It is absolutely vital that you research your product. If you don't, how do you know that there is a market for your product? Seriously, how do you know? Many young marketers who don't do their market research are the marketers that claim that information marketing doesn't work and they aren't making money with it.

If you do your research and do it properly, then it's a breeze making money. If you don't, then it's your own fault. You need to go out there and do your research. Don't be lazy. Don't try and shortcut it. Get out there and do it.

You see, many marketers create a product and then rush off to find someone to sell it to. That doesn't work. What you need to do first is identify your market and then create a product to meet the specific needs of that market. Anyone who's saying, well the market for my product is everyone, is someone who probably isn't making money.

You need to understand your target market. Who are they? What do they want? What's their problems? How can you solve it? So, you need to find your market. And, that's what this video is all about. And then, provide them with a product that meets their needs.

Basically, your research is going to make or break your information product. If you don't do your research, then you may find your product doesn't make money. And, we'll go into that more as we go through this video.

So, what you are looking for is a group of people with a problem or a need that can be solved with an information product. So, you're looking for people who have a problem, people who need some help, people who want to achieve something but are struggling to do so.

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After signing up for your free Scribd account, fill out your profile completely. Upload a photo, include a link to your website or blog (even an affiliate link), include interests, etc...

Create a different Scribd account for each individual niche you are in.

Use EzineArticles, Hubpages, Ehow, Knol, Squidoo, or any other content based website to find content related to your niche which is suitable to rewrite. Articles should be at least 400 words.

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Customize errors. If your customer happens to run across an error, you can customize your 404 error pages. If there’s a problem with the server, make it look professional and give people a secure sense that the website will be back up and running as soon as possible.

Sorting makes life easier. Add a sort items option to your web store. Allow people to sort by sizes, price, color, and most recently added items. This makes navigating the website much easier, and shopping a breeze. You should also allow customers to choose how many items they see per page of results, such as only 10 per page, 40 per page, or all items on each page.

Too many choices can be annoying. If you’re selling blue t-shirts, and blue t-shirts only, there is no need to have a color choice drop down box. This can seem misleading and make people think other colors were once available. It is also overkill, so try to only use this when there are actually multiple colors or other options to choose from.

Give people estimated delivery times. Although it’s impossible to predict UPS and the post office, adding an estimated delivery time for your customer is helpful. This keeps up anticipation, and encourages people to make a purchase since they have an idea when the item will arrive.

Allow for mailing list sign ups. Create a page where people can enter their email address in to sign up for a newsletter or mailing list. That way, they can be updated when you have new sales and your conversion rate will improve. A lot of online merchants add this to the home page, but you can put it wherever works best for you.

Don’t get too technical. When customers enter in their credit card number, do not use the term CVV code. Instead, explain that it is the last 3 digits on the back of their card. Avoid sounding too techie, since a lot of online shoppers will not understand the technical lingo. Show a picture of the back of a “fake” credit card, and circle the last three digits so people can clearly see and understand what the CVV code is.

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By now our lenses should be indexed in Google and getting traffic. If you look at the stats section of your lenses you will see how many people have been to your lens and where they came from.

This is a great way to find new ideas for content for your lens. If you look at the actual keywords people are using to find your lens, you can see if you have any information on it. If you have just mentioned it once for instance, you should write another content module which includes some of these keywords.

You can basically keep creating content or even brand new lenses on these keywords. Of course they must be 100% relevant to your affiliate product and if so just keep expanded on your niche.

By doing this you can quickly dominate the niche faster than anyone else because you are finding out exactly what your target customers are wanting and you are creating content that helps them.

This is far more effective than using keywords from any keyword tool.

So write down any keywords that are relevant and you haven’t already used and save them for later. You can then keep adding this new content onto existing or new lenses on regular occasions. This keeps your lens updated which Google loves.

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As previously suggested, until relatively recently, it was pretty much standard Clickbank practice for product creators and affiliate salespeople to split the sales revenue from any products sold 50/50.

However, it is now becoming increasingly common to see the original product creator give away 75% of the sales revenue to the affiliate salesperson as their commission.

As this practice becomes increasingly common, it is something that you will have to consider if you want to retain a competitive position against other product creators who are operating in your market place.

Perhaps as a first-time product creator, the idea of giving away the majority of the cash that you may believe you should be earning from the sales of what is, after all, your ‘baby’ is a little upsetting.

Nevertheless, that is the reality of the current Clickbank market place, and it is something that you will have to accept.

Of course, the first thing that you should do before deciding how much commission you are going to pay to your affiliates is to look at what your direct competitors are currently paying.

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Anything you can do to boost your conversions will be better for you as it will increase your profits… which is obviously better for you!

There is a technique which we’re sure you have seen that works very well. Offer a bonus if people buy through your link. Big marketers do this for big launches, as they know they will get lots of people to buy because of the value of the bonuses being offered.

Put together a package that compliments the product you are promoting and offer it as a bonus for people who buy through your affiliate link. Make sure it is something of value, ideally something they can’t get from just any old Internet Marketer, but only from you.

Though this is commonly used on the major launches, it is rarely used on every day affiliate promotions, which means it will really give you an edge over other marketers and increase your conversion rate.

Another technique which is very effective is to offer a cash rebate. Basically, you offer the buyer some cash back, which comes out of your affiliate commission. Cash is very appealing to a lot of people, so this can work well. Obviously, if the commission isn’t very high, then this may not be worth doing, but if you can offer a significant amount of cash back, then you may well tip the scales in your favor.

The idea behind offering bonuses is to make your affiliate offers stand out from the crowd and to get people to pick your affiliate link over any others that they may encounter.

Another very effective way of boosting conversion rates is to offer an e-course.