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1. Fortune 500 Company Executives Believe In Reputation Management

"58% Of Executives Believe That Reputation Management Should Be Addressed But Only 15% Actually Do Anything About It" [1]

You want to get a competitive edge? Start DOING what nearly 60% of big time executives say they SHOULD be doing but aren't!

2. Professional Marketers Say "Trust" Is Number One for Making a Sales Worthy Impression

"84% Of Marketers Believe That Building Trust Will Be The Primary Focus For Marketing Efforts In The Future" [2]

Most marketers feel that trust is what makes the sale. Do you trust someone with a bad reputation? Neither will your customers.

3. MOST People Use Social Media to Decide What to Buy

"4 out of 5 people state that they have received advice via social media regarding what product or service to purchase." [3]

It is no secret. Social proof is powerful. If your social media reputation is lacking, you lose.

4. More and More Large Companies Are Hiring Full-Time Online Reputation Managers

"The US Bureau of Labor Statistics puts the average salary of an online reputation manager between $38,000–$72,000." [4]

Want to know what big companies think about reputation management? According to the Bureau of Labor Statistics they think highly enough of reputation managers to hire them full-time and pay them handsome salaries.

5. More Adults Are On Social Media Sites Than You Think

"46% of online adults have created their own profile on a social networking site" [3]

We can't dismiss social media as a young person's world anymore. The people with the money and the spending power are moving online and making decisions based on what they find there.

6. The Public Trusts Social Media...

"Half of online adults (48%) agree that getting to know new people now is easier and more meaningful because you can learn things online about the people you meet." [3]

Do you ever wish your customers could just get to know you better? If they knew you better they would buy your product or service. They can, and they want to via social media!

7. ... More Than You Know

"16% of all internet users have looked online for more information about someone they were dating or in a relationship" [3]

Think about that for a second! Even the most personal parts of our life are affected by our online reputation.

8. People Are Using Social Media To Gain An Edge On Their Competition. That Means You.

"31% of employed internet users have searched online for information about co-workers, professional colleagues or business competitors" [3]

How often are you being searched for online by your competitor or a fellow colleague? More than you think. Are you caring for your reputation like you should be?

9. Employees Feel Pressure to Manage Their Online Reputation

"12% of employed adults say they need to market themselves online as part of their job." [3]

If 1 out of every 10 employees think they need to be building their online reputation, shouldn't you as a business owner be doing the same?

10. Social Proof Reigns Supreme and Traditional Advertising Is Dying

"78% of consumers trust peer recommendations, only 14% trust advertisement." [3]

Guess what, your reputation goes before you and social media only ensures that. No matter what ads you are running, no matter how many banners you put on your storefront, it will be the recommendations of peers based on your reputation that will bring customers to your doorstep ready to buy.

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Keywords are even more important that pay per click. Every time somebody clicks on your adverts is costing you money so if you adverts aren't supremely optimise you are effectively losing money.

Knowing your keywords and using them properly within a pay per click campaign can save you an awful lot of money. The smart marketer knows how to use their keywords and in doing so gets expensive and competitive keywords for relatively cheap price.

You need to split your keywords within your pay per click campaign into relevant groups. These groups then need to target a highly optimised page as their landing page. This will reduce the amount of money you have to spend on each click. Many other PPC engines look at the landing page and decide how relevant it is to the keyword that is being bid on. A highly relevant page will have a lower bid down a page that the search engine does not considered to be relevant.

With Google Adwords you are aiming to be in position 4 to 6. These tend to have the best conversion rates. The higher positions have too many people who are just freebie seekers and looking for information. The lower positions just don't get enough traffic to be worthwhile.

You want to work to optimise your bids to ensure you are in these positions, i.e. 4 to 6. This will get you the best quality traffic and maximise your return on investment.

If keywords are getting too expensive, or they are not bringing good quality traffic that converts, they need to consider dropping those keywords from your campaign completely. It may be that there are just not suitable for you.

If you ran a pay per click campaign then you have to stay on top of it. You need to monitor it regularly and not leave it running on autopilot. Regularly monitoring it will make sure that you are maximising your return on investment. It means that you are not going to pay too much for your keywords. You are always going to be getting the best possible price for your keywords.

For the best results with PPC you need to make sure that every single landing page that you send people to from your PPC ads are is optimised for the keyword that it used. This can dramatically reduce the price of a bid, and can often take a keyword that was previously too expensive into your price range.

The Google Adwords keyword tool is extremely good, and will make suggestions the keywords in thinks are related to the keyword that you are looking for. Make sure you take advantage of this feature, because it is very powerful.

You can often get some very good keywords from this that will prove to be highly profitable for you.

Pay per click is a very good way of instantly getting traffic to your website. It comes at a cost though, which many people don't want to pay. PPC is a good way to start getting traffic whilst you're waiting to climb the organic search engine results.

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Now that you have your domain name, website, squeeze page, have chosen your niche market and have your keyword swipe files ready to use in all of your content and autoresponders, it’s time to take a closer look at the tactics used by the top affiliate marketers to generate insane amounts of money every single week.

Whether or not you intend to become a full time affiliate marketer or you are interested in using affiliate marketing as a ‘doorway’ into the world of online business, it’s a very profitable industry to be a part of, in fact, many of the Internet Marketing’s top gurus got their start by first becoming a skilled affiliate and then going on to create their own products.

Affiliate marketing is by far, one of the easiest industry’s to get involved in as well, and you can use these strategies to not only make money without having to create your own products, but as a way of learning the ropes to online business, including traffic generation, pre-selling, exploring markets, and of course, building your email marketing list.

In order to become a successful affiliate marketer, you need to find a hungry crowd of buyers and connect them with relevant products available by established merchants. You want to focus on promoting products from those who have already developed a brand, because it will be easier to pre-sell the product, and convince potential prospects that the product is of high quality and contains valuable information.

Consider earning $50.00 for every product you sell, without ever having to deal with customer support, create your own products or build websites.

All you have to do is find customers, pre-sell customers and guide them to the merchants website. It’s no wonder affiliate marketing is such a popular market for both newcomers and seasoned professionals alike.

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Amazon’s Customer Service

Amazon is a master of internet commerce and has set the bar very high for their customers, vendors and owners. Customer service is critical for them and we are tapping into this using Fulfillment by Amazon. You as the product seller no longer have to deal with the customer service after the sale. You simply keep sending more products to Amazon and they take care of the rest.

Amazon applies the “drop- ship” methodology where they collect the products from the sellers and store them in there fulfillment units until an order is placed. Once an order is received, Amazon pacages and ships your item to ths customer. This is virtually “hands off” on your part once Amazon receives your products.

Types of products sold on Amazon

So, what types of products should you sell on Amazon? Take a look at Amazon’s site and anything there now is something you should consider.

I have sold many different products on Amazon. The list below includes some of the very best products to sell:

Music: Audio CDs and cassettes having all kinds of music.

Movies: Video CDs and DVDs available providing wide collection of pictures and films.

Books: Collection of books on all topics.

Computer and video gaming applications.

Electronics

Ink and toner cartridges.

Tools and hardware units for all purpose usage.

Camera and accessories.

All kitchen and house-ware related items.

Software: Various applications (New Unopened in Box)

Computers

Sports and outdoor adventure related products.

Office products. (P aper, staplers etc)

Baby products like toys etc.

Mobile phones and accessories

Watches of all types.

All types of musical instruments.

Labeling used for product preparation

Amazon will add the barcode labels to your products for you for a small fee. If you want to do this yourself and save a little money, here are the Amazon guidelines:

The label consists of the barcode of the item which has the Amazon ASIN number. The ASIN is automatically created by Amazon, it is basically their product number. The labels you can use are indicated below:

21-up labels 63.5 mm x 38.1 mm on A4

24-up labels 63.5 mm x 33.9 mm on A4

24-up labels 64.6 mm x 33.8 mm on A4

24-up labels 66.0 mm x 33.9 mm on A4

24-up labels 70.0 mm x 36.0 mm on A4

24-up labels 70.0 mm x 37.0 mm on A4

27-up labels 63.5 mm x 29.6 mm on A4

30- up labels 1" x 2 5/8" on US Letter

You should make sure the labels print clearly so they can be scanned with the Amazon barcode reader: no smudges and clearly readable.

Pricing for Maximum Exposure

When you start looking at products to sell on Amazon, the price you can sell them for must be in the front of your mind. You may find items around your house you want to sell and the profit could be higher. Maybe it has been buried in a closet somewhere and you are finally “cleaning house”.

Well, using FBA, you can source some very affordable products with high sales prices. This is the essence of “arbitrage”. Let’s look at some tools you can use before we look at where to get these products.

Us ing the Profit calculator: Amazon has an area on their Seller’s website where you can see what the current Amazon fees are for any product in their system. Simply enter your product and the price you want to set it at and it will calculate the fees Amazon will charge. Once you see your bottom line income, you cn look at what prices to buy at.

I know this thinking might be a little backwards, but it works for me. Say I find a widget I can sell on Amazon for $100 and I see I will make $88 after the fees. If I can buy that product for $50, that means I can make a profit of $38. That is a product I would likely buy. So, where can you find these lower priced products? ALL OVER THE PLACE.

My favorite places are Deal A Day Websites and local non-profit Retail Centers like Goodwill and The Salvation Army. What is a Deal A Day Website? It is a site where there is 1 Deal per day that is a huge value. I have seen these sites have Dyson vacuums sell for $200 each and you can buy up to 3 at this price. Looking at Amazon, even refurbished Dyson vacuums sell for $299 to $399 depending on the model. That means a profit of close to $100-$200 per vacuum.

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Now return to Fiverr to submit your Digital Book for formatting. This is important as your Digital Book need to be formatted in strict compliance with Kindle publishing requirement.

"Can I not do this myself?" you asked.

"Yes, of course you could".

For example, you could visit the Amazon Kindle website for the formatting instructions, digest it and carefully format your Digital Book accordingly.

However, to save time and to maximise your productivity, my view is that outsourcing this task on Fiverr for $5 is a "No Brainer".

Within 24 to 48hrs or so [check the Fiverr gig for delivery details], the formatted version of your Digital Book is returned to you. At this point in the process, I usually have a smile on my face as I see everything has come together nicely.

For me, quality and value is important, so I would normally give it another check through for any missed errors to correct as I finalise my Digital Book.

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While you may think that starving is most logical way to lose weight, you are not going to get anywhere if you are going to starve. It result in drastic loss of body mass but you can also end up severe problems like GERD or acid reflux.

Acid reflux is one problem that knows no age or gender. It can happen to anyone. It can either be acute or chronic. In many people, the pain and discomfort that it causes are momentary but in a good percentage of people, it causes symptoms for years.

It is commonly due to GERD, which in turn is caused by keeping the stomach empty. GERD affects a good number of people due to changes in eating habits and lifestyle. But you should know that GERD does not just stop at causing heartburn and discomfort. It brings with it more sinister problems, the most dreaded being cancer. Yes, prolonged deterioration of the stomach and esophageal mucus lining can cause cancer of these organs which are symptom less and most often fatal. However health care providers and medical professionals are happier handing out prescription drugs rather than finding the cause, hence that leaves us to tend to your problems over time.

The approach with Paleo diet lets you have a grip on your problem. It helps you understand your causes. It also helps you understand why modern medicine remedies have not worked for you. These things seem like familiar but when you actually get to know them, you are made aware of the ignorance.

It is also essential to understand the relationship between physical activity, diet and acid reflux. While we might initially think that the existence of such a connection is absurd, you would learn that it all makes sense.

Paleo diet is highly recommended for those suffering with diabetes. Diabetics cannot go on crash diets or programs that induce starvation. It was shown that mild insulin resistant patients on consuming natural diet had witnessed reduction in insulin reaction. A longterm study published reported a 30-percent decrease in HbA1c (average blood glucose level) in type 2 diabetics who consumed a healthy diet including walnut. Since it enhances digestion, sugar levels in the blood are relatively stable. Ketosis is a major problem for diabetics. If the concentration of ketones increases in blood, it can cause problems like loss of sleep, starvation and palpitation. By helping the digestion process smoothly, Paleo diets helps diabetics fight off this condition.

Oxygen, despite its essentiality for living life can also be damaging. Paleo foods were rich in anti oxidants and along with vitamins, it neutralizes free radicals that can radicalize healthy cells and damage them. It was also observed that prolonged use of walnuts tend to reduce carcinogenic risk and other DNA mutations. The presence of vitamins and anti oxidants can make the skin remain healthy and blemish free. The anti oxidants present can reduce the ageing of skin and lend it a young feel.

Natural diets are very useful in keeping the body clean and helping it clean itself. Later in the book you can see which of the combinations are best for keeping your body healthy. With Paleo diet you would be amazed to know that there is so much to acidity. Several people have successfully used the diet and have been able to get rid of long standing health conditions like bile reflux, hiatal hernia and also peptic ulcers.

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Finding the best treatment for gynaecomastia is the key to stopping all the ill feelings you are harboring due to the one thing it seems you cannot control. No one wants to appear different than everyone else. Maybe when we get older we do not care so much what other people think but when we are young children and then adults this is an important part of our lives. We do not want to be the 'odd man out'. We want to feel a part of the world around us.

The wide varieties of treatments that are available for this problem are going to depend entirely on the cause. As you have seen in the preceding pages, this can be caused by any number of things. There are reasons including everything of which you can think.

However, the number one reason is being overweight. This just happens to be where the excess fat we have on our bodies ends up. The end result can be breasts - whether they are large or small.

This is recognized by women too. One of the first places many women lose weight when they are dieting is their breasts.

The right diet will help you immensely.

The best one would be a diet and exercise program developed by your doctor for your specific age, height and health. A nutritionist can also be a good place to get a program that will work for you.

If you are severely overweight you should definitely see your doctor before starting any diet or exercise program.

If you are a teenage boy who is suffering from this problem, 9 times out of 10 it will be because you are overweight.

So, instead of allowing the behavior of other children to affect you and make you feel bad, get on a diet regimen and stick to it until you have taken the weight off and you will see the breasts will go as well.

We know that certain medications can cause gynaecomastia. The prescription medications often can be changed by your doctor to something that does not have the same side effects. If you talk to them and let them know of your concerns there will certainly be a solution.

If you feel that you have come to the end of your rope and do not know of another solution to help you get rid of your male breasts a procedure which should only be used as a last resort is liposuction.

This was explained in pretty good detail earlier and if you decide this is right for you, and then this will be. If a surgeon is the way you decide to go, make certain they are board certified and are someone who has been in business for a while.

Maybe you have tried dieting, sitting in the sauna, working out at the gym and basically anything else you can think of to try and get rid of your man breasts but to no avail.

You may have thought about plastic surgery but knew it was so expensive you would probably not be able to afford this. For the simple surgery that is performed it is really expensive and most people cannot afford this without some help from insurance which usually does not cover this procedure.

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Substitutes for cigarettes today come in different forms and doses of nicotine. Nicotine is the chemical released on burning tobacco. Smokers get hooked to cigarettes because of nicotine’s ability to act as stimulant. When an individual picks up his first cigarette, the effects of nicotine are not realized. As an individual continues to smoke, the brain realizes the effects of nicotine and thus the body starts accepting it. The need to continuously get a high from nicotine is the widely accepted reason for tobacco addiction.

Treatment with substitutes for cigarettes which administer doses of nicotine to the body instead of tobacco, fall under the category of nicotine replacement therapy. The products include –

Trans-dermal patches – These patches also called as nicotine patches can be fixed on the skin to deliver doses of nicotine. There are several patches available which are designed to deliver decreasing doses in order to aid in the process of quitting tobacco.

The patches come in different doses and in different sizes. Usually these patches need to be fixed to arm. Patches today are not very thick and their presence is unnoticeable.

Though nicotine patches are expensive, they are by far among the most common products used for nicotine replacement. Several studies have found that these patches are most effective with others forms of medication.

Nicotine chewing gum – Considered the most common nicotine replacement product, the chewing gum comes in two doses. The 2 mg dose, which delivers about 1 mg into the blood stream, is meant for light smokers while the 4 mg gum which delivers about 3 mg into the bloodstream is meant for heavy smokers. The gum should be chewed until a peppery sensation can be felt at the back of the throat and then should be parked between gum and cheeks, to allow for nicotine absorption. This process is repeated till all nicotine has been absorbed. Health experts recommend usage in a decreasing fashion to ensure reducing dependence on nicotine. However there have been reports of addiction to gum which later has led to reverting to smoking as gum is comparatively expensive. In most countries, the gum is available over the counter.

Medications which produce effects similar to nicotine are also available for smokers trying to quit. Often medical experts prescribe a replacement along with some form of medication designed to help you quit smoking. However the side effects of such medications must also be taken into account when considering using them. Lozenges, sprays and inhalers are other substitutes for nicotine use. When opting to cut down on smoking through the use of substitutes, consulting a medical expert is warranted. This would help in the formulation of a plan to ensure that replacement only assists in helping cut down nicotine dependence but does not substantiate. An expert would suggest you a certain pattern of usage after understanding your smoking history. Keeping in view your medical condition and also the side effects of nicotine itself, the best substitute along with usage plan would be recommended.

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The other important relationship trap to avoid is projecting your problems onto others. Often times, when we suffer from an individual problem, we do not recognize it as such. Instead, we simply blame another person for our problems. For instance, if you are depressed because of the loss of family member, you may blame your spouse for your depression because he or she is not supporting you and your feelings instead of the underlying feeling of simply missing your family member. This kind of projecting is very dangerous in relationships because it perpetuates a lie to ourselves.

If you find yourself continuously participating in this kind of projection, consider individual therapy. Your therapist will be able to help you recognize when you are falling into this kind of projection thought pattern and will help you learn valuable strategies to turn off this negative projection thinking. If you and your spouse are seeing a couple's therapist, consider asking him or her to see you on an individual basis for a few sessions. This will give your couple's therapist even more insight into you.

Another kind of projection that is very common in dysfunctional relationships today is to believe that brining another life into your dysfunctional relationship will solve the problems you are having. Many women tend to think that if they get pregnant and give their husbands a child, all of their relationship problems will disappear.

Though this may seem like the case for a few months after the child is born; you will soon realize that your problems have not disappeared, they have simply been put on the back burner while you and your husband deal with the stress and worry that comes with a new baby. Eventually, however, your original relationship problems will rear their ugly heads and then you will soon discover that your already strained relationship with your spouse is even more strained with the added stress and responsibilities that come with a new child.

To a lesser extent, this second kind of projection can also occur when one of the people involved in the relationship decided to get a pet. Especially if the pet is young, there will be added stress in the relationship in the beginning. And again, it will appear at first that your original problems have disappeared with the excitement and stress of having a new puppy or kitten in your household, but eventually you will end up with just more problems that you started with.

Besides ending up with even more relationship issues, bringing any kind of new life into a dysfunctional relationship as a “bandage” for your underlying relationship problems is an incredibly selfish thing to do. The new life that you bring into the relationship will not have an enjoyable existence and neither will you or your significant other.

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In a number of ways the artificial steroids have the same effect as that of natural hormones in stimulating the metabolism.

With their intake, the body begins to develop muscles at a faster rate. However, not all artificial steroids fulfill the requirements of making us more skillful, athletic or faster.

These steroids are generally recommended by physical trainers to their clients who engage in weight lifting, muscle building and so on. They must however pass the authenticity test before their consumption so that they are rendered less harmful.

Artificial steroids which enter into the market with a false reputation of building muscles at faster rates have bad side effects. They are known to cause testicular shrinkages in men and abnormal breast developments in females.

In addition to this, they are also known to stimulate androgens and there by affecting the body’s ability to tap the essential energy for its day-to-day activities.

Over usage of these steroids can lead to impotence in case of males and infertility problems in females. All said and done, if right kinds of steroids are taken in appropriate quantities, they can be a great asset.

Those steroids that are time tested are known to have lesser side effects and have fewer withdrawal symptoms. Anabolic steroids are of great importance to body builders and to those who want to tone their muscles further.