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Chapter VI: 10 don’ts you have to avoid.

As useful and as popular as Video Marketing is, there is a chance of having some problems when not used properly.

Incorrectly using it may have consequences that can be dangerous for your business or simply make your customers feel uncomfortable. Here, I show you 10 things you should not do:

Don’t make your video too long

Keep it short and simple. It is proven that audience engagement drops after 30 seconds, particularly if customers are not familiar with your brand. Your aim should be to make a maximum impact in a minimum amount of time.

It is essential to communicate your message quickly, otherwise, there is the risk that people won’t watch it all the way through.

Don’t Use jargon

Your goal should be to get your video shared by as many people as possible. Keep the language simple and avoid unnecessary terminology, because it may turn off your audience.

Keep in mind that your video content must reach as many people as possible in your target audience

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As the Internet has advanced, audio and video files are replacing text and graphics. This extremely powerful medium is something many marketers can use to send their online businesses from the bottom to the top.

YouTube is simply put one of the most underutilized platforms on the web when it comes to digital marketing. Not only is YouTube the second biggest search engine on the entire internet but it’s also the best place to engage in video marketing – which just so happens to be an incredibly powerful tool for persuading audiences and generating clicks and conversions.

Just think about the impact that video has on you in your own life. Whenever we try and engage in a conversation with a TV in the room, most of us can’t help but stare at it. And when we start watching a random documentary at 1am in the morning, all too often we’ll end up staying up all night to watch it to the end.

With written content, we digital marketers are often fighting a losing battle to try and hold the attention of audiences who are over saturated with marketing messages, adverts and other media vying for their attention. With video on the other hand, it’s the user who struggles to look away. This gives you a fantastic opportunity to deliver a powerful message that will help you to build your brand and increase your following.

What’s more, YouTube also offers many of the advantages of social media marketing – it gives you a way to build a following that you can market to in future and it allows you to leverage your connections through influencer marketing and other strategies. But unlike Facebook or Twitter where there’s a large element of luck involved, success on YouTube is all about having something interested to say and a unique way to deliver that point. If you have something unique and interesting and you know how to package it, YouTube can deliver you almost guaranteed success.

The only downside? YouTube success involves a little more work than some of the other strategies you might have tried in the past. With this e-book then, you’ll have your blueprint for success. As long as you are willing to execute the steps herein, you will be able to build a huge following and influence them as with no other strategy.

As an entrepreneur or small business, you must always think of the best and most effective ways to get your product or service in front of your competitors as possible. YouTube is the perfect way to grow your business, especially if used regularly and properly as part of your marketing approach. For instance, the power of YouTube is greatly demonstrated by several celebrities, comedians and artists that have established their careers using

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When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link (Perfect backlink) that matters. Understanding What Makes A Perfect Backlink First of all, you have to know the factors that create a perfect backlink. Well, here are they:

1. The Authority Of The Site The most important factor is the authority of the site. If you are able to get a link from high authority sites like Wikipedia or The NY Times, you can expect a ton of link juice flowing to your site. Why? Because Google knows that these sites don’t link to junk. They’ll only ever link to quality, so when you get a link from Wikipedia, it’s the best indicator of the site is trusted and have high value. 2. The Page Rank of The Site Page rank is one of the oldest ranking factors that Google uses to determine the importance of a page. That means the higher the PR of a page, the more powerful the backlink it produces. That’s the reason why we build high PR private blog networks: to get backlinks from pages with established PR. 3. The Relevance Of The Linking Source Relevancy is a highly important factor. What this means is that links from relevant sites always carry way more power than links from sites with no relevance. Getting links from the relevant sites is more powerful, since it directly endorses the content of the site by referencing. 4. The Type Of Site That Create The Backlink There are some kinds of link that are dead easy to get links from, so Google devalues links from social bookmark, blog comments, and forum profiles, etc. Don’t get me wrong; they STILL carry some weights, but not as much as links that are more difficult to obtain from blogs, press release and authority sites. 5. Link Location On The Page You have to get contextual backlink to get the most of the backlink source. Other positions like homepage, sidebar, and footer are still good but not as powerful as contextual backlink. 6. The Amount of Outbound Links Page Rank gets distributed between links on a page. That means the more link on the page, the less juice each link will receive. It’s simple as that. Lesser the outbound links in a page is more powerful and valuable. It is logical to think that there may not be too many in context link in an article for referencing. Lesser the link more value it gets. It’s that simple. A Perfect Backlink Example Let imagine we want to rank for a website in the health niche, this is what we want to get link from:

A PR 4+ health

Contextual Link

Stay forever on the homepage to get the most out of the PR 4

Very few outbound links BOOM! We have a perfect link. But it sounds like impossible for an authority site to put a link to our health blog on a sticky post that stays forever on the homepage, right?

So why not make your own high PR & relevant site and link it to your health blog. In short “Create your own PBN” What is a Private Blog Network or PBN? A private blog network (PBN) is a set of domains that you own. In most cases, a PBN is made up from expired domains. An expired domain is a domain that was owned at one time and had content – the website was lived in and the webmaster cared for the site. In fact, the webmaster probably created a nice website that attracted visitors and even had other websites link to the domain. It may have a page rank or not. Why would someone create a PBN? A PBN is powerful because you control the content and you control the links within the domain. This means that you can create or alter the content so it relates specifically to your niche. Even more important is that you can create and alter the anchor text that links to your website. (Anchor text is the text that appears as a hyperlink – it’s what you click on to go to another site.) In addition, an expired domain is likely to pass along a good amount of link juice to any website with a link from it. Link juice can be thought of as ranking power – so an expired domain can pass more ranking power than a brand new domain since it carries more authority.

Buying Domains: Ultimately, this is THE most important step in building your private blog network. You want domain names that have an existing link profile, with age and a good Google history too. That means no spam links, nothing from questionable foreign sites, no adult or gambling sites either. Why do expired domains have more authority? There are two main reasons why expired domains pass more link juice. The first and less important reason is that Google places some value on the age of the domain. If you can find an expired domain that has been around since 2008, that domain is generally more authoritative and passes more link juice than a domain created in 2014. The second and more important reason an expired domain has more link juice is the backlink profile. The backlink profile is the general make up of the backlinks to a domain. How do you find expired domains? Finding a high quality expired domain is a task on its own. You need to spend some time in finding the domain and also check its link quality etc. The one free resource I use is: expireddomains.net

Expireddomains.net I use ExpiredDomains.net because it’s a great source of FREE information and the search/filter capabilities are very powerful. They have multiple options for finding domains, such as GoDaddy auctions, free to register expired domains, plus lots of other neat filters such as a minimum Moz Domain Authority or Majestic Trust Flow. Applying Filters There are 3 type of filter you can apply. – Common Filter – Additional Filter – AdWords & SEO Filter Let’s look at the key filter we use to find a good expired domain; Common Filter

Additional Filter The additional filter allows you, as I have done, to choose only domains that are available to register. If this was not selected, auction and closeout domains would be returned also (which you can use but cost more). AdWords & SEO Filter This is where the tool gets really powerful. – We have the ability to search on both Majestic and Moz Domain/Page Authority.

– A Min and Max CPC function is the icing on the cake. We have pretty much all we need right here to find some awesome domains. What Makes a Good Domain? Authority & Relevance A link from an authority domain that is relevant to your niche is gold for your search engine ranking. Google loves these kinds of links; it’s a big thumbs up for your site from another trusted site. Whilst buying domains with authority is definitely doable, buying relevant domains may prove a challenge. However what we can do is MAKE THEM RELEVANT. We can do this by taking the following steps;

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Click here to access my exclusive WhatsApp Marketing Exclusive Training! (Insert URL)

Voice Messages

The WhatsApp platform includes Voice Messages among its available functions. It consists of sending a message through WhatsApp, composed of a voice recording. It is up to one minute, which makes messaging optimal and fast.

WhatsApp Web

WhatsApp now has a version for PC called WhatsApp Web, which consists of connecting the application platform through the browser on your own personal computer.

The application is an extension of the mobile application that you normally use on your phone. It will display your messages on your computer which you receive while you are connected to the internet. By connecting your browser with WhatsApp Web, all your contacts and conversations will be synchronized, as they are in your phone.

Send Location

WhatsApp will share the location of where you are at a specific moment. It is useful when you need to place yourself on a map, for example.

Nevertheless, this is not just about simply giving your location. When you share your current location, WhatsApp also displays names of places (restaurants, shopping centers, parks etc.), so you can specify exactly where you are at that moment, or at least use those as a reference for your location.

To do this, you simply need to go to "Share location". You will find the option of sharing your location. It gives you the option of typing the name of the zone or area in which you are. If you wait a few seconds, you will see a list of sites in that zone, and you can pick the place where you are located.

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Chapter I: What Google Hangouts is all about

Definition

Hangout is a great feature of Google+ to send and get messages, or video conference with the persons you have in your circles and with whatever devices you have, because Google Hangout conversations are automatically synchronized.

Hangout also plays a crucial role in business meetings, reports updating, and internal communications. There are numerous applications available which are designed specifically for businesses and online marketers to improve their users experience.

This feature of Google+ helps you keep in touch with your network whether using Gmail, Google+, Chrome browser extension or Android and iOS devices.

You will be able to share images, send documents, introduce new products or services and make a video or audio call to users in your circles without spending any money.

You can have a one-on-one conversation or communicate with a group of your employees, customers or friends. The Chat synchronization feature is also for communicating easily.

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If your list is small, do make sure you have a few of these well-researched, well-promoted offers. It’s your best chance of making real money.

With “easy” methods like simple zip code or email address capture, the commission is so small you really don’t notice a difference unless you’ve got a huge list.

Don’t be intimidated at the thought of promoting these products and offers – it really is a lot easier than you’d imagine to get this stream of income going; and even though you might have to invest in a chunk of setup time (especially if you’re promoting high end products), once you’ve got your blog (the vehicle you’re going to promote them on) set up and running.

Part of this involves finding good keywords for the offers you are interested in promoting. Another essential step is to join as many CPA networks as you can handle. If you do this, one of the things you’ll likely notice straight away is that the same offers show up on other networks.

This is a good thing – it’s where diversity benefits you. It allows you to compare the various forms of compensation offered by competing networks. Do you want more points on Network A? Choose that version of the offer. Would you rather have the cash? Choose Network B. Jumping in and “swimming” with more than one network will quickly help you get a feel for CPA marketing faster than any other tactic. There are certain types of offers that convert so much more efficiently than others, it’s worth mentioning them: Debt relief, insurance, loans and credit. These are the easiest categories to start with, because they are simple zip code and email address submissions. However, what makes them a good place to start for the newbie: Their payout and reward rate is usually higher than any other zip or email category. To get people to click on text link ads and enter zip codes, it’s important to have that quality content we keep talking about on your blog – content that will encourage your reader to think of inputting his zip code as a logical next step. He clicks because he trusts your content. It doesn’t feel “fly by night” or “empty”.

Put yourself in the reader’s shoes, for a moment: He’s shopping around for insurance. He’s getting frustrated because he lives in Vancouver, B.C., and all the results seem to be for U.S. insurance. So he inputs “Canadian insurance quotes” into Google search, and finds your top-ranking site, “canadian-insurancequotes.com”. This is what the page he opens up looks like: It’s not hard to set up a blog with real content like our fictional example, above. Notice how the colors blend and balance, so that nothing is jumping out and screaming at you. The link to the gas card giveaway looks like just another interesting part of the site, and doesn’t feel like a “scam” because it’s totally relevant to the subject (cars).

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You can target your audience based on geography, demographics, industry size, designation, schools, etc. Be audience specific to get more conversions with lower cost.

Set up your budget

Setting up a budget is not a difficult task with LinkedIn. You can start with $10 per day and opt for CPC (cost per click) and CPM (cost per mile) advertising methods. If you're looking to boost your conversions, go with the CPC strategy. If your objective is to increase the visibility of your business, you can opt for the CPM strategy.

Measure the results

There are three ways to measure your success with LinkedIn. You can analyze results using LinkedIn ad analytics, date range and campaign wise. Measure the CTR and leads. Do the complete analysis and optimize it accordingly.

How to create a great LinkedIn Page

LinkedIn is expanding its network daily, so it is really important for businesses, employers, employees and jobseekers to be active on it. To market your business with LinkedIn, you need to ensure that your page defines your brand and products. Designing a company page can boost your traffic and enhance user engagement. Keep given things in mind when creating a business page.

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Facebook has over 900 million active users who each visit the site for an average of 52 minutes each day. This offers huge advertising potential to anyone who is able to take advantage of it. By providing fans with direct links between posts about a new product and the exact page where they can buy it, you can dramatically increase your sales.

- Increased online visibility

Business pages can be viewed anyone, and they are often a prominent search engine result. Part of the reason that they are ranked so highly is that Facebook is a well-established and trusted website. By filling you page with search engine optimized content, you can make the most of this search engine boost and ensure that your page is one of the first results for key search terms related to your company.

- Growing fan numbers

The average Facebook user has 130 friends. When one of your fans interacts with your page by liking it or commenting on a post, this action becomes visible on their friend's newsfeeds, and they are given the option to become fans as well. It is easy to see how a well-managed marketing strategy can result in quickly increasing fan numbers.

- Gain a better understanding of your customers

Although you will not be able to see personal information, by building up a large fan base you will have access to important statistics about your fans. Details about their age range, gender, location, and language will give you an insight into your customer demographics.