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I'm sure this is a big one most of you are wondering about, but the answer is not always that simple. It's really all going to depend on the client, their needs, and how much they can afford. I would suggest going with a flat rate upfront, and then charging ongoing monthly until they are satisfied. $3k-$5k upfront and maintenance of $500/mo are definitely within range (or more especially if the business is REALLY suffering from a bad rep). However, I don't want to lead you in the wrong direction or give you false hope or promises by making you think that you can get thousands of dollars per month, because that may not be the case.

You just need to do your research on the business you're targeting and come up with a figure you feel is fair (based on the amount of work you'll need to put in) to help boost their image. Every business has

its price, you'll just have to figure out what that price is. Just don't assume every client is going to empty their wallet for you. This is why it's important to do your research (Google it!), and then come up with a price you think your time is worth.

When the prospective client asks you how much you charge, then you tell him. If he accepts, great! If he rejects, you can negotiate (if you're willing to take a pay cut), or rebuttal (remind him what people are saying about his business and with your help, you should be able to help boost his revenues which would cover the costs of your services!) or politely decline (your time and results you're going to bring is too valuable for his low ball offer).

Sometimes though (especially if you're just staring out) you need to take something lower just to get your foot in the door, and as long as you're ok with what they're offering you, then go for it!

Remember, that once you're in, be sure to work hard to fulfill your promises and always over deliver! You want to impress the client so he'll trust you and be open to your upseli offers down the line! And he may also refer you to his friends! So that initial "pay cut" may not be so bad after all if you end up getting a few new clients and/or upsells in the near future!

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In many cases you will develop your website on your local computer and then once you're happy with it will want to move it up to your host to make it "live" the Internet. How do you go about accomplishing that?

To move your web site to your host you will employ a program called an FTP program. If you don't have an FTP program yet I invite you to look at the "General Questions" section of this the book as I will give you a few hints on choosing an FTP program and provide some links to some excellent free ones.

OK let's assume that you have an FTP program and you have programs on your machine that you wish to transfer to your host. How'd you go about doing it?

First step is to make sure that you have all of the FTP account information for your host. Quite often if you have a CPanel the login information for your FTP will be the same but this can vary with different hosts so be sure to check with your hosting company to be sure. Once you have this information enter it into your FTP program most FTP programs will have a form of address book that you can keep the name and account for several hosts in one place. Some FTP programs will also let you keep the password stored.

On most FTP programs with a graphical user interface once the connection is made it will display the files from your own server (usually on the left hand side) and on the host server (on the right hand side).

Once you've logged into the host you will need to navigate to the directory that you wish to transfer the files. If this is your main web site you are transferring (or an installation of WordPress to use as your main web site) you likely want to go to their root of the site. Often when you login you will not be at the root of the site, in fact you'll be in a directory that's even at a lower level than the root.

To navigate to the root you will have to choose the correct directory on most hosts this directory is "public_html" but again this can vary with different hosts. Some hosts also place a link (i.e. a shortcut) that will be titled "HTML" or "www" that will link you to the correct directory. Determine what the directory is and navigate to it on the host side of your FTP connection.

On the client side navigate to the folder on your computer in which you have your web files stored. Once you have the target on the host side correct and the source on the client side correct it is just a matter of copying the files.

On many FTP programs this can be accomplished by highlighting all of the files on the client side and dragging them with your mouse to the host side. Many FTP programs also have buttons or even shortcut keys that will permit you to perform this operation simply. Note that if you have a large number of files it may take a bit of time to do this -file transfers through FTP are not as quick as ones within your own hard drive so you may have to wait a bit longer than you're used to.

When the files have been transferred your job is probably done, however note that on an FTP program you can also set file and folder permissions for files. The FTP program will most likely determine a standard set of permissions that in the majority of cases will be acceptable, however you may have scripts or other programs which need specific file or folder permissions. If this is the case please see the upcoming question on file and folder permissions for more details about setting these.

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First and foremost, it's important to remember that Pinterest is a "Social" Networking Site. Many people forget that the strength in these types of sites is in actually being social. On Pinterest, this is fun and easy to do, and there are several ways to do it.

One way to build followers is by following others first. When you are on the main Pinterest page and logged into your account, you'll notice that Pinterest recommends "Friends to Follow" on the left hand side. These are recommendations based on people that you are already connected to through Facebook or Twitter.

If you click the red "Follow" button you will begin following all of their boards. Alternatively, you can click on their name and just select specific boards to follow.

You'll also notice that Pinterest displays "Recent Activity". This will show you people who have recently begun following your boards, so that you can follow them in return.

Another method for building your followers is to search for pins via category or keyword, and then follow the boards or pinners that interest you.

To search by keyword, type your keyword(s) into the search bar in the upper left hand corner. To search by category, click on "Categories" and select your category from the drop down list.

At the bottom of the pin the pinner's name will appear as a clickable link. Click on it to be taken to their Pinterest profile, where you can either choose to follow all their boards, or select specific boards.

Another method for gaining followers on Pinterest is to simply share news of your new Pinterest account through your other social media networks. Let your tweeps know -share it with your Facebook friends - blast it on Linkedln - wherever you have a presence, let it be known that you've expanded your presence to include Pinterest.

With Pinterest's wide spread adoption, you'll notice that your social media circles will quickly start to overlap.

An important consideration, especially when using Pinterest as a business building tool, is to build a community of like-minded and niche-specific folks. A great way to do this is by identifying people or brands on Pinterest who are in your same niche, and then following their boards and repinning their pins.

Each time they post a pin, it will appear on your main Pinterest feed. Below the pin you'll be able to see everyone who has repinned, liked or commented on their pins. This is very helpful because you can then follow those pinners, which will help you to quickly grow a very targeted, niche-specific audience.

Along those same lines, you can also "like" and "add comments" to niche-specific pins. When you do, the original pinner will see that you commented on his/her pins and will likely engage in a return conversation with you. When other pinners see this dialogue taking place, you begin to gain authority through influence and your Pinterest network expands.

Building a wide-spread following on Pinterest is easy to do. Simply spend 30 - 60 minutes per week following the suggestions above and you'll quickly create a thriving Pinterest community.

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So now it's possible for people to view our PDF and buy our promoted product, but how do they find the PDF in the first place?

We need to build some traffic towards our document.

By simply submitting your document to directories, users will be able to find them naturally through search, however to supercharge this process we're going to make them rank higher and allow more people to find them easier with traffic generation.

There are some very straightforward ways to get additional traffic towards your PDF, some take a little more effort than others, but all of them bring in more people to look at your document.

One of the key concepts here is that we are going to create backlinks to your documents. This simply means creating links from other websites on the internet to your document which will allow them to rank higher in search engines as well as letting people find them through natural search methods.

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Part 3: Going International

In Phase 1 of this guide I mentioned I start all my campaigns in the US Market, as it’s the biggest English speaking market in the world. Furthermore credit cards aren’t just easy to come by, they are part of American Culture and most people are very comfortable buying products online. Overall, the US is a great market to start your campaigns.

But as with all markets, there is a limit to the traffic you can generate on a daily / monthly basis form the 309,442,000+ people living in the United States. That’s why going international is good idea - you get more traffic, and possibly discover markets where your products convert much higher. From personal experience, I’ve had a product that had a Conversion Rate nearly 4 times higher in Australia than it did in the United States.

The international markets I start off with after my US campaigns are performing at the high rate I want them to are:

Australia and New Zealand

Canada

United Kingdom

Important: when starting new international campaigns, don’t lump countries together -keep them separated and create 1 campaign per country. So if you use our “Bodyweight Fitness” example, our first campaign was.

Bodyweight Fitness US

We can then go ahead and create:

Bodyweight Fitness AU / NZ Bodyweight Fitness CAN Bodyweight Fitness UK

For each one of our new International Campaigns we are going to keep everything identical to our US Campaign, the only difference will be our new campaigns will be showing in other countries (AU, CAN, UK etc.)

So, to set up your new International Campaigns you can go through Part 2: Campaign Settings - outlined in Phase 1 of this guide. Personally, that is what I do:

I set up the new International Campaigns with the original keywords, but instead of using the original Ads I use the new and improved Ads (the ones we rewrote after 1,000 clicks). The reason I use the original keywords list is because I’ve noticed that sometimes the keywords that don’t do well in the US market do much better in other markets. As for Negative Keywords, I use the latest up-to-date lists for the new Campaigns / Ad Groups.

Another important thing to remember is: Not all markets are created equal. Some will have higher CTRs and Conversions and some will have lower CTRs and Conversions, while others may not generate clicks at all. So don’t be alarmed if some of your International Campaigns don’t experience the performance of your US campaign, it happens.

Advice on Non-English speaking countries (Advanced, so don’t do it until you have everything else figured out):

English is a Global Language. So even if a country doesn’t have it listed as an official language, chances are there is a large percentage of the population that still speaks English. Of course there are roughly 195 countries on this planet (depending on who you ask), you shouldn’t start a new campaign for every single one of them. Instead what you should do is...

Lump the remaining countries into a single “World Campaign”, and be sure to exclude the countries you already have individual campaigns for. Choose English as the language and set up the rest of the campaign identical to the US campaign.

Once your “Global Campaign” reaches 1,000+ clicks you’ll be able to log into your Analytics account and see which countries are generating most of the traffic. You can then drop the low performing countries and create separate campaigns for the high performing ones.

I’m not going to go into the details of using Analytics, as it’s fairly easy to install (a lot like installing tracking codes) and is a different Guide all together.

Conclusion

Once again, the advice and instructions given above are the same as the methods I personally use to trim the fat off my new campaigns, increase their performance and improve the quality of traffic being driven to my website.

By now, after having read both Phase 1 and Phase 2 of this guide, you should have an idea of what it takes to set up a successful Adwords Campaign with high performing ads, functional Negative Keywords, as well as improve that campaign once you have some real data at your disposal.

You’ll notice I kept both Phases of this guide fairly short. I didn’t go into details about shortcuts, the latest adwords features or any of the hot trends that come and go on a monthly basis. I focused on the fundamentals, the very same fundamentals that have worked for me for the last 7 years and will continue to work for years to come...

There is a reason I haven’t been effected by any “Google Slaps” and have continued to do the same thing, over and over again for such a long time: Google may make policy changes and introduce new features, but the basic foundation remains the same. And if you have a firm grasp of that foundation, you shouldn’t have any trouble driving predictable, quality traffic you have control over to your Sales Pages.