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Chapter 8 - The emerging concept of ‘Green offices’

The corporate culture is inculcating the concept of the green offices because of its various financial as well as environmental benefits. Every business entity is trying to make the workplace more eco friendly. You can also contribute to this concept by turning your office into a place full of nature. Just like your home your workplace also need certain changes to make the go green campaign a success. Though the concept of the green offices is emerging at a very fast pace but if you are not still its part then take a step now.

It’s not difficult at all just making the appropriate use of all the things in the office is the only required task which must be done at the earliest. You have to install the energy efficient appliances, most importantly the computers in the work place. The office furniture must be chemical free to keep the environment free of dangerous chemicals. Making only the organic food available to all the employees working in the office is also a very solid step. The organic stuff can be used in number of ways in the office.

The recycling of the old stuff is of utmost importance. As the offices are kept full of unwanted stuff so disposing the same in the proper manner can contribute in a great way. The greener office will certainly infuse the new energy into your body and all others working in the same setup. Improving the financial status of the business is usually the primary task of every enterprise. The installation of the CFL and other energy efficient products in your office will earn you a lot of extra money. Also try to use as much natural light as possible to cut on the electricity bill. All the advantages associated with maintaining the green office are in your favor. So it doesn’t need any thinking.

You will also gain an edge over your competitors by starting to work in the greener environment. This also helps in maintaining the health of the employees working at the workplace. Good health means more productivity and more productivity means better returns. So the whole cycle is a rewarding one and to increase your profits it’s a great idea. The concept of green offices is worthwhile from every angle and that’s the reason behind its successful implementation. So to get the taste of the success and to gratify the earth incepting this concept is the most brilliant idea.

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Social Network Marketing is all about tapping the biggest sales channel. The pivotal steps that would make this a possibility are.

Understand the members’ psyche by studying their pages

A thorough check on the supporters’ pages gives the feel about what the network site is all about for its members. Additionally, one needs to study on how the pages are structured, how the galleries are organized, how the features are utilized, etc . This can also be done in the perspective of strategies adopted by competition.

Create a similar page for your own business

All social networking sites have the unique capability that results in a deep connection to the business or brand by its users. Customers actively voice their support by adding themselves as a fan, writing on the brand’s Wall / Board, uploading pictures or joining in enthusiastic discussions with other supporters.

Gain insight on Social Network Marketing

Before taking the big leap, it is suggested that the marketer gets a deeper understanding on the entire concept of Social Network Marketing. The knowledge base must include the dos and don’ts of the implementation as well as the tools, benefits, user psychographics and study of various social network sites that are available. All this should give the e-marketer the capability to create a business presence through the social network sites.

The initiative for Social Network Marketing includes adding basic information such as website, company overview, values and offerings. It is necessary to include the logo or a consistent picture and message that represent the business for publishing in the mini-web page.

Promoting the Page

After making a page which has high scope for member interactions, in terms of the open applications and other features, promoting the participation in as many sites as well as to as many customers and fans is important.

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32.Facebook Insight:

Do you have a Fan page on Facebook? If not, here is a strong reason as to why you must have one – Facebook Insight. The Insight tool provides Internet marketing data for your fan page, which is currently not available for Facebook profile and groups. Here are some of the data available through Insight: A metric to measure the quality of your posts called ‘Post Quality Metric’. It measures the quality and engagement of your posts in the last seven days. A graph that plots your customer interactions over a period, summary of activities such as, comments, wall posts, likes, etc, and demographics of fans. You can measure your Fan page performance by going through the graphs and how engaging your posts are. For example: the number of friends/fans per day is a measure of your presence and the importance of your brand to Facebook users. You can know if you are meeting your operational goals by looking at the number of posts per day.

33.Budget insights for your advertisements:

As with any process, it is important to allocate budget for advertising too. This is true irrespective of whether you have Facebook page/profile or group. Some of the key points to think through before starting your advertising campaign are: Limit your daily budget; it is a good idea to begin with minimum budget that can see you through the advert. You can raise this limit gradually. Sometimes the advertisements can be seasonal. For example, if you sell winter clothing, the only time you will need advertisements are during autumn end and winter. In this case, it serves no purpose to run the advert throughout the year. On the other hand, if you are a crockery dealer, you will require the adverts throughout the year. Sometimes you will need adverts for special sale and discounts. Finally, choose either ‘Impression based Advertising’ or ‘Clickthrough Advertising’. Based on the target market that you have chosen, Facebook provides you details about the number of clicks or impressions you might receive per day.

34.Impression advertising vs. Click advertising:

Both Impression advertising and Click advertising have their advantages. It is easier to decide the type of advertising you want if you already have a budget for advertising and know the cost involved. Impression advertising guarantees certain number of impressions for the money you pay. As an example, if you agree to pay $1, it will provide you with 1000 impressions and any number of clicks on the advert banner will not be counted. Now, assume you choose for click based adverts and pay $1; it will cover you for a single click irrespective of the impression. The advantage of Click advertising is that you will know when your ad is clicked. However, if you already know the number of clicks you want to generate per day, Impression advertising might be a better option. Assume you pay $100 for 100clicks/day; you might find out that you can roughly generate the same number of clicks by paying $25 for 1000 impressions.

35.The Multivariate testing:

Sometimes, it is necessary to test data against ‘either/or variables’ to understand how well your organization is performing. Such a test is called Multivariate testing. For example, assume you have online store presence in the US, Canada and Australia. Understanding what it costs to engage in cost per click advertising in all the three countries will let you know the country generating the lowest cost per click. Assume you are a coffee shop owner and have come up with four images for the advertising campaign. How do you choose the best image? You run the same ad copy against the four images and calculate the set that gives the lowest cost per new fan. If you have multiple variables to be compared and do not have an idea about how each variable will impact your sales, multivariate testing is the answer. This is a quick way to understand what works best for the organization.

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Okay, so you've registered an account and set up your profile. You now understand the basics of Twitter symbols/language and you're most likely following a few people. Of course, Twitter is useless as a marketing tool if you don't have followers, so this should be your main objective.

First of all, go to Facebook, Myspace, and any other social networking sites you use. Post a link to your new Twitter account in your status update, urging people to follow you. In your emails, put the Twitter link in your signature, and do the same for forums (the Warrior Forum will put your link in a Twitter symbol under your username and avatar).

If you already have an email list, send out a broadcast talking about your new Twitter account and encouraging them to follow you. If you have a blog, write a post about it. If you use Wordpress, you'll also want to install a plugin that will easily allow your visitors to follow you. This will be covered later on in more depth. Basically, make your Twitter account visible wherever you have an internet presence.

Another way to gain followers is by simply following others. When you follow someone, they are notified by email. Very often, they'll be curious about you, check out your profile, and likely follow you back. However, you have to be strategic. Don't expect results by following celebrities or extremely popular users, as they probably won't even notice you. Don't follow random strangers – why on earth would they be interested in you or what you're selling anyway?

One awesome function of Twitter is the ability to search what people are talking about. If you have a blog about gardening, you can search the keyword “gardening” and it will pull up everyone Tweeting about gardening. You can even search for phrases such as, “need help gardening” or “plants keep dying”, etc. This way, you can find people in your niche who are suffering from a problem that you can (hopefully) resolve. Keep in mind that you can only follow around 2000 people each day. It sounds like a lot, but if you use the Twitter search engine you might reach that limit sooner than you think.

There are various programs and online services that allow you to follow and unfollow people automatically, rather than going through the process manually (which can be an extremely tiring, boring process). This will be covered later.

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Chapter.6 What is Hand Dominance?

The art of palm reading is gaining wide popularity across the globe by describing the exact personality and character of a person. Hands are the most important components of palm reading because palmists read the major and minor lines on the palm. Your palms say the depth of wealth, health potential, business and career, marital life, love life and person’s intellectuality. According to palmists, this is an effective way to recognize any one’s mentality. You must be surprised with this amazing science of predicting the personality of an unknown individual.

As far as hand dominance is concerned, the hand which is used consistently is said to be as dominant hand. The dominant hand is more skilled and can do all tasks better than other hand. Hand dominance is also known as hand preference because first choice is always enjoyed by one hand. There are many researches and studies behind hand dominance especially when it is considered with palmistry. The significance of both left and right hand is different and the lines indicate unique characteristics. According to some professional experts the left hand represents an individual’s potential whereas right hand indicates realized personality.

As per some palmists, the right hand shows future and at the same time the left hand indicates past. The palmists read right hand for men and left hand for women as there are certain beliefs and assumptions regarding left and right hand. There are some palmists who demonstrate that left hand is given by god whereas it is you who made the right. The choice of reading left or right palm totally depends upon the experience and instincts of different palmists.

In palm reading, the left hand indicates relationship understanding and pattern recognition, being managed by right brain. It reflects the natural self, inner person and lateral thinking. It could also be considered as a part of personal and spiritual development. Left is “Yin” that is receptive and feminine of personality.

The right hand indicates reason, logic and language and is directed by left brain. It reflects the person’s outer-self, persuade of social environment, objective self, experience and education. The right hand symbolizes linear thinking and also corresponds to the personality of “yang” which means outgoing and male. The hand which is more dominant has more influence over the personality of an individual. There are lots of other things also which influence the personality of a person such as hand shape, the lines, fingers, the mounts, the marks etc.

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Chapter 6- Do teeth whitening chewing gums work?

Teeth are one of the most essential parts of the body and should be taken good care of. Teeth should be taken good care of to keep in the best of the health and color. There are a number of teeth whitening and bleaching treatments that are helpful in making the teeth sparkling white and clean for a prolonged time. These treatments may be effective but are costly as well. A better option in this regard is to use the easier methods available. These easier methods shall include using methods like chewing gums that are available. Chewing gums that are available in the market these days are very effective and they help to restore the natural color and the enamel of the teeth.

The teeth whitening chewing gums that are coming up these days work on a wonderful mechanism. They should be chewed after meals. They work in the way that they make the ph balance of the mouth to the correct level. This shall make the teeth fight the germs that attack the inside of the teeth every time one eats. In case a person is a chronic smoker or a coffee addict, these chewing gums are sure an aid. Rather than using complex treatments and spending fortunes to get their teeth white and sparkling, one can use these chewing gums.

These chewing gums are cheap and can be used on a more extensive level. So all one needs to do is chew these gums after every meal and make their teeth sparkle with all their shine and strength. They are much more convenient option rather the painful visits to the dentist. The big and crude instruments that sit on the dentist’s table are sure to scare you to death anyway. So it obviously is a much feasible option to chew the gum rather than going through painful surgeries to repair the perfect smile on your face.

There is a sort of abrasive in the chewing gums that clean the surface of the teeth. The chewing gums are sure to bring the color and this is sure to reestablish the strength of the teeth. Chewing the gum is a definitely good idea and is sure to help you in getting the perfect and the million dollar smile. A smile is what defines the personality of a person and one is sure to get the best of the smile when they use these chewing gums.

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Chapter 4 - What are bounce flash, off-camera flash and power packs in flash photography?

Flash is a device which is used in the photography and produces a flash of artificial light. There are many types of flashes available today for improving the photography experience. Out of these flashes bounce flash is also known as defused light flash photography and provides outstanding results. Most of the professional photographers in their studio rarely make use of direct flash to enlighten the object and the results are very harsh, unattractive and unnatural. Most of the cameras are designed with built in flash which flashes directly at the object creating same type of harshness on the images.

By making use of bouncing flash one can reduce the harshness from the image and provide professional look. Bounce flash also helps in removal of the red eye. Bounce flash actually means process of tilting flash head up which is towards the ceiling. Lights from flash bounce back from ceiling before they actually reach the object. This type of flash produces soft and natural shadows so this is the opted method for many photographers of using flash. Bounce flash surely is appropriate for providing the natural look to the photographs.

Off camera flashes provide the most creative way of capturing the great and dramatic portraits. It is one of the terrific ways of taking images by making use of these off-camera flashes. The off camera flash is handled by the other member of the group next to the photographer. To have the right kind of lightening this off camera flash is made to hold at the angle from forty five to ninety degrees to the lens axis. Thus it provides striking light on the subjects that shows depth and the dimensions. This method provides all sorts of helpful lightening techniques that are specially required for perfect portraits.

Most of the on cameras flash power use 4 x AA batteries which together supply almost five to six volts, which the flashes scales to high voltages to the power of the flash circuitry. These flashes need high power batteries to power them. There are also external flash power packs available and are quite expansible. These external power packs allow the flash to recharge very quickly and last for fairly long time. Most of the professionals use alkaline batteries in their flash units. These allow quick recharging and have longer life than other types of batteries. There are also several other types of batteries like nickel metal hydride or nickel cadmium, both of these batteries are rechargeable and are very inexpensive.

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Chapter 4 - How do the electrical systems of an automobile work?

For a novice, a car’s electrical system is not more than cluster of wires, but in reality these small wires are a minuscule portion of large system which distributes required electricity to cater car’s need.

Automobile electrical system is both complex and sophisticated! It is inclusive of components such as battery, solenoid, starter, voltage regulator, generator or alternator and fuse panel. While battery is the ‘central heart’ of a car, other components are equally vital. A power of 12volt is formulated by battery in order to supply it to all electrical needs. This generated battery is then recharged by alternator or generator. A belt is used in order to make connection between engine and generator and is useful in generating the battery which is required for car’s working. Finally, the voltage formulated through the battery passes to the starter from where it is accessible to start a vehicle.

Battery is considered as ‘soul’ of an electrical system of an automobile as it stores all power generated and which is required for making a car move. Auxiliary apparatus such as clocks, radio and car alarm are also run with help of battery only, especially at time when engine is in still mode. Six cells are incorporated in battery which is separated for negative and positive plates through insulators. They are even immersed in electrolyte substance usually mixture of sulfuric acid and water. Alternator on other hand is useful for generating electricity which helps in running of electrical devices such as engine controls and other ignition devices. A belt drives the alternator which is connected to engine and helps in converting AC power to DC power.

Starter formulates another vital car component and is biggest power consumer. The crankshaft of engine is turned on via flywheel in order to start process of combustion and finally for starting the car. Compression within cylinders is generated as soon as process of combustion starts. While battery is used to transfer this power, solenoid is used to administer it which is furthermore controlled by ignition switch. Turning this switch on finally starts the starter motor and then the car.

Final component of car’s electrical system is fuse panel which is connected with each electrical device in an automobile. Position aside kick box, this box is inclusive of ample numbers of fuses. Such fuses protect occurrence of short circuit, overload and more greater damages as if even fire.

With a nutshell explanation of working of car’s electrical system, readers will not only able to know how it works, but will be also benefitted when next time having a car repair work. What about the cooling and lubrication system? Let’s check that as well!

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This idea isn't for everyone and if your partner is shy, you might just want to skip it! However, for those who want to go all out and truly profess their love in front of the world, there are many options available to you.

Consider calling the local radio station and planning out a public dedication to your partner. Just make sure to time it correctly so that they will definitely hear it! You may even consider taping it to offer as a keepsake.

Create a sign or banner that goes into your front yard or a magnetic strip that attaches to your car professing your words of love. This is a fun and playful way to show your partner that you want the whole world to know how much you love them!

Consider hiring a local plane to carry a banner over your home that carries your message of love. While this can be quite expensive, it's a rather classic idea that's been used for both proposals and special Valentine's Day romance.

Place a classified in your local newspaper that describes the love you feel for your partner. Make sure to keep a clipping, this one is certain to go into the photo books!

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Many individuals suffering from agony related with excessive blushing found ETS or Endoscopic Thoracic Sympathectomy as the simplest way to get rid of this disorder.

Surgery done for blushing seems very easy for individuals to get rid of this problem completely. They think that it is the only perfect solution which can provide them with a normal physical, emotional and mental balance state. After trying and spending so much on numerous other treatments they end up with only one answer left – ETS. After excessive research work from scientists, most physicians also consider it as the ideal way to combat the problem of too much blushing completely. Wait! Just think before getting this costly affair done!

It is true that ETS is the most effective form to overcome this problem, but for readers knowledge there are tons of risks and side effects attached with this way of curing. One important fact which I think that all readers must know is that ETS affects body nerves. It is true! Scientifically, the syndrome of too much blushing is caused due to over activeness of nervous sympathetic system. In order to overcome ghastly effects of this ailment, surgeons cut down such nerves which are involved in blushing reaction.

Deliberately done action to damage such nerves is a medical step so as to cure the ‘excessive blushing disorder’. Since there are chances that other nerves may also get damaged so getting this surgery done is not a simple task. Surgical process done is permanent and irreversible. Once damage has been caused on other normal body nerves then it can’t be rectified. Such damages can lead to side effects such as problems relating with regulation of body temperature, decreased stamina capacity, reduced lung breathing capacity, excessive sweating over all other body parts and even to paralysis of any organ.

For such hazardous reasons, surgery done for blushing has been banned in many known countries. Best way to get rid of this disorder is to go for safe, effective, inexpensive and easy treatment methodologies. Psychological and therapeutic measures have been outlined by experts that are effective to a great extent and provide really benefitting outcomes. They are inexpensive, free from side effects and affordable which makes them suitable for all individuals suffering from this ailment.

Problem of excessive blushing can occur in both males and females at any point of age. There are more other risks which must be known by readers for gaining deep knowledge regarding this.