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Tahir:

The herd mentality is exactly as the name suggests. Never stopping to consider what is really going on.

You know we can walk down a road and never notice what is to the left or the right of us, because we are just following the people who are walking ahead of us without a clue as to where we are really going. Even if they are leading us straight off a cliff. I’d urge people to Stop and think before they sink. A bit of thought will let you know certain things instinctively.

Are you doing something just because someone told you it’s a cool thing to do? Or does it not feel right in some way: does it just not make sense: does it just not add up?

The chances are if it doesn’t feel right, it probably isn’t. I’d suggest to people: always evaluate things with common sense. Does it make sense. Is something practical.

Why is that important? Well you can end up spending a lot of time and money chasing the wrong activities or taking actions that will actually take you further from your goals instead of nearer them.

Is your time better spent creating Squidoo lenses or Myspace profiles or Facebook profiles or creating more good original content for your blog or website. Is your time better spent promoting your own squeeze page and building your own mailing list, or promoting someone else’s plan, program or scheme without ever bothering to create a mailing list of your own?

Just because other people are all doing something, doesn’t make it the smartest course of action to take.

As long as you have the key objective in mind and focus: How to build my business even bigger and make it more successful: you will focus only on doing those activities that take you closer towards your objectives: not somebody else’s. Now that they've got their head's screwed on straight, what do we need to physically get started online? What kind of a cost are we looking at?

It depends what you want to do, and what your online objectives are.

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If you're in a bind and need to get a new product on the market quickly, one of your best options is to outsource the entire product-creation process.

Why write your own product, create your own graphics, and produce your own audio and video? Not only is it a bad use of time (which you could otherwise spend marketing), but it is also a bad way to create a product.

Think about it: why are you singularly qualified to do all of these things? People who write for a living are likely to write better; people who do graphic design work will likely make a better logo or book cover; and people who do audio and video regularly will likely do a better editing job.

...Even if this weren't the case, it is still much faster to outsource the entire product creation process. If you do it all yourself, you will find yourself suffering from writers block, neglecting other important tasks, and struggling with basic technical issues. Let someone else do it; and pay them to get it done fast. Your primary concern should be designing and executing a flawless marketing campaign...

So where's a good place to start? First, decide what you're going to create and really think hard about whether or not it will sell. If you're selling an IM product, ask what is it that people want right now. Do they need information on traffic-generation or information on using YouTube effectively? Also, ask yourself how do they want it packaged. Do they prefer video and audio to ebooks – or do they like both? Write all of this down.

Next, in detail, consider how you want the people you hire to create this product. Do not heap the details on high enough to stifle their creativity (or to waste your time), but include enough tips and constraints to make sure you end up with the product you actually asked for initially.

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So you’ve crafted the best e-book known to man, now comes the fun part, you are ready to sell your work. Selling your work will prove to be the most rewarding aspect of the entire information product launch process. You have a chance to take something that was literally nothing a few weeks ago, and turn it into quick cash money.

The first step to marketing your product is to assume full ownership of the information product you have created. Regardless of whether you had someone else write it for you, or if you wrote it yourself, the e-book is 100% written by you, the same person that is distributing the e-book.

This is vital because right now while no one may know who you are, in the future they will, and hopefully by the fourth or fifth e-book people will buy it just because you’re the author of it. Thus, name recognition is extremely important, and can not be understated; the information product must be marked with your name as much as possible.

If you’re not comfortable using your own name for this product, no problem, use a pen name. This is author speak for a pseudo-name, or in other words, a name you go by that is not your own. After you have decided what name, or alias to use, then you can begin marketing the product.

Since the next chapter deals with affiliates, we will focus primarily on sales efforts that you put forth for this chapter. There are many different ways to sell your information product, and the revenue streams are literally endless.

While this chapter makes every attempt to discuss the most lucrative sales techniques, with technology no marketing, and sales techniques will emerge, and therefore you must constantly read up on the latest way to sell, and market your information product.

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My rule of thumb is every time I Opt-In to a list I can expect 10 emails from them a month, so right now I am receiving 100 emails I do not really want, but it stinks because I need to be apart of that list to get the products I want.

Another effective way to list building is offering a newsletter or ezine to the customer. The retailer of the newsletter is offering the customer a weekly subscription usually for free, and if they sign up they will receive valuable information regarding the topic of the newsletter. I have joined various newsletters and really only 1 out of 10 send me good information. The others usually send me a newsletter that has 30 ads surrounding a 350 word article. Those I will opt-out immediately.

Let us look at the tangible world for a moment. Let us say you walk into a store, the first thing someone will say to you is, “Can I help you with anything sir/mam?”, and you say, “No, I’m just browsing”. Well, was there ever a time you said, “Why yes, I’m actually looking for…” From my past experience, as soon as I say this I give the salesman the opportunity to help me; he/she immediately changes their pitch to talk about the product I want.

When you focus on Internet Marketing you must focus on it like it is a real business. Even it you have simply joined Internet Marketing to create a little extra cash.

This book will teach you the necessary skills to create a list that you can pitch the product they want to it.

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Now that you’ve specified your goal and broken it down into smaller components, it’s time to think about the action steps that will move you toward the finish line.

Give your goal some thought, and consider which key activities would create the results you desire. Your answers will depend on the specifics of your goal, the type of goal, and what you need to do to get there.

There are typically two types of action steps. The first kind pertains to planning and preparation.

This would include activities like research and education – laying the groundwork for the bigger action steps you’ll take later. Obviously, if you haven’t done this part yet your focus should be on this type of activity.

A word of warning: don’t let yourself get stuck in the planning and preparation stage! You may feel inclined to do more and more and more research because you don’t feel “ready” to take bolder action. Some people get stuck in this phase for years. Eventually you will have to concede that you’ve researched and planned enough and it’s time to move forward. You will HAVE to move forward if you want to succeed.

If you’ve already laid the groundwork, it’s important to focus on PRODUCTIVE actions; the actions that will carry the most power, the actions that will inspire the greatest results. Additionally, you should identify action steps to be taken daily, weekly, and monthly.

Remember, goal achievement is a process – you can’t take action just once and hope it works.

Most goals will require consistent effort, specific action steps taken day after day, week after week, month after month! Identify the things you can do on a regular basis to keep your plans moving forward.

Daily actions are usually small to moderate in scale but hold the power of duplication and accumulation. The more you do them, the more effective they become.

Weekly actions are usually a bit larger in scale, take a little longer to complete, and involve an element of risk. They are usually the most proactive in the sense that they help you face your fears and push forward determinedly. They would include things like releasing your creations to the public, or increasing your business marketing efforts by attracting attention to your products or services. These bolder actions usually bring about bigger results.

Monthly actions are things you do to keep yourself on track, like evaluate your progress and readjust your plans if necessary. Monthly actions can also include extraneous activities not vital to your goal except in peripheral ways. This can include networking, expanding your market reach, working on your personal development, reading, learning, researching, etc.

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A blog is a website which is always being updated with up to date information. A blog serves the sole purpose of educating and entertaining people. Just like a good daily news program, or local newspaper, good blogs provide you with a nice balance of education and entertainment. A good blog is one which has a lot of content, teaches you something new and entertains you a bit in the process. For your blog to be successful you will want to make sure you incorporate each of these three things into your own blog as well. The most successful blogs on the internet do this and do it quite well.

Where a weblog used to be a list of new or changed websites, they changed over time and exploded in popularity into today’s blogs. Where a blog used to be something only a programmer had, blogging now allows anyone, without any programming or HTML (hypertext mark-up language) skills, to set up their own blog. The weblogs of yesteryear paved the way to the blogs of today. With the proliferation of free blog sites such as Google’s Blogger, it is simple for anyone in the world to have their own blog. Blogger uses templates and signing up for an account and starting your blog takes all of about five minutes and you are up and on your way! If you can e-mail and surf the web, then you can have your own blog. It really is that easy. And, best of all - it is free!

Today’s blogs are maintained by both companies (large and small) as well as individuals all over the world. In this day and age even your grandmother could have her own blog if she wanted to. All she would have to do is sign-up for a Blogger account and start typing about her family, her hobbies, her pets, or whatever else she might want to talk about. A family blog can be a great way for families who want to stay in touch with each other.

A blog can simply be an online diary or notebook you use to publish your thoughts. A blog can also be a more formal website used to educate people about just about any topic you can think of. Your blog can be as personal or professional as you want it to be.

Through the use of Blogger’s great templates you can adjust the look and feel of your own blog to match the type of blog you wish to have. You are also free to have more than one blog and can have the look and feel of each separate blog vary depending on their individual topics. And the best thing is that both a personal or professional blog can have AdSense on it and make you some money!

Online there are currently blogs on topics ranging from workplace politics, world politics, relationships, frugal living, sports, religion, family life, children, family pets, and just about anything else in between. Chances are if you have an interest in something then there is a blog out there on the topic. However, if you search and can’t find a blog on a topic which interests you then that can tell you that it might be a great idea of a topic for starting your own blog and making some extra money with it!

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There is no universally accepted definition of viral marketing. However, there is a consensus, of sorts, regarding what it means to be viral.

Viral marketing refers to any marketing strategy that is designed to inspire individual message recipients to share the message they have received with others. This creates a chance for the message’s transmission to grow exponentially.

In traditional business contexts, this strategy is referred to by a variety of different names. It’s been termed buzz creation, media leveraging, network marketing and, of course, word-ofmouth advertising. When applied to the internet, it is usually termed viral marketing.

The use of the term “viral marketing” is apt. Successful campaigns of this sort have many similarities with traditional medical viruses.

The most obvious similarity, and the most important one in terms of results, is the rapid replication and transmission of a message. Another is the fact that both use a third party “host” to transmit the message/virus after “infection.”