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A salmon swim upstream, spawns and then dies and that is very much like what happens to private label products if they are used correctly.

A Private Label Rights eBook goes through changes and becomes a new and unique product and the private label eBook that it was born from no longer exists - except on the hard drives of people who have no idea how to use it to make major bucks.

It would be a good guess that there are about a bazillion Private Label Rights articles, eBooks, or reports that are lurking in dark corners of hard drives unused and even forgotten.

The owners of these hard drives are working hard every day trying to get an internet business to thrive while they ignore the one asset they have that could make that dream come true; the Private Label Rights materials that they already have.

Ladies, gentlemen and owners of hard drives everywhere, you don’t have to work that hard to make a boat load of money on the Internet and you probably already have or can very easily obtain what you need to make wealth happen for you.

Private Label Rights materials that you either already own or can obtain are the raw materials of wealth - you just have to put them to work.

The trick is to make them swim like a proverbial salmon up a stream of changes until they spawn new products for you - products which you can sell yourself and give full Resell Rights with as well.

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It is true that paid advertising can be very expensive. It is also true that, if you are like most new Internet entrepreneurs, money is an object. However, some paid advertising is almost a must in order to build your online credibility.

You have heard the top Internet marketers preaching, “Invest in yourself”, haven’t you? You are no doubt already investing a lot of your time, effort and energy in yourself but you may want to invest some of your hard earned money into yourself as well by using paid advertising.

You must have first-hand exposure in order to effectively build your online credibility and paid advertising is one of the best ways to gain that exposure. You don’t have to hire a Wall Street advertising firm to handle your paid advertising needs, however.

Using your favorite search engine, type the words ‘paid Internet advertising’ into the search box. You will get a great many hits. You may choose to employ one of the Internets advertising companies that you will find listed. They will place your advertisements and track the results for you. If you can do that, it will make life a lot easier for you and if you choose a good one, your online credibility will soar.

If, however, you find that you would love to be able to hire one of the companies it is just out of your financial reach, you can handle your own online advertising.

You know your own niche well. Choose sites that will give you the best exposure to your most targeted audience to place your paid advertisements. Place them for the shortest period of time that is available and track the results of the advertisements that you place. Renew paid advertisements only on the sites that are producing the most traffic for you.

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Viral Marketing using e-mail is not an objective. It is part of a campaign strategy that is used to achieve objectives.

In order to achieve greater branding success exposure, you craft your e-mail message or offer in a way that it encourages pass-along.

Viral marketing is all about producing a message with a quality offer or incentive for pass-along.

Just suggesting that e-mail recipients forward your message to their friends is not viral marketing.

Just a message at the bottom of your e-mail that says, “Feel free to forward this message to a friend” is certainly not viral marketing at its best.

You must offer something worthy of being shared - a valuable discount, vital and timely information, a bit of humor, or a quiz or personality test.

Offer an incentive for sharing like additional entries into a sweepstakes or an added discount. Viral Marketing happens naturally. It is very often quite successful.

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One way to do successful niche marketing is by building a content rich website. A content rich website is one that is loaded with information about a particular subject. It is one that will provide, if not all, at least the greatest majority of information available on a given topic or area of interest.

The content must give your website visitors easy access to the information they are looking for and the information must be timely, pertinent and effective.

One of the facts that marketers need to be aware of is that those who surf the Internet looking for information spend less and less time on each web page and are looking at more and more web pages each time they surf the web.

In order to build an effective content rich website there are several things that you will need to do.

You will need to be certain that you have narrowed your topic to something that is very focused and specialized.

The owner of a niche marketing website must build confidence. The content that will help build customer confidence should be uppermost in your mind when building your site.

There must be a generous return policy and customer service should be top drawer. Be sure that you include such things as testimonials and any kind of endorsements that you have.

The content rich website must give more than the customer expects. Don’t settle for a simple description of a product; go the extra mile. Provide such things as dimensions, size charts, expert reviews, warranty information, shipping costs and delivery timetables.

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You will never be able to write enough original content in your entire lifetime to be able to rake in six or seven digit profits. It simply cannot be done. Nobody can type that fast. Nobody is able to do all of the research necessary to write eBook after eBook.

But you have heard of marketers who are able to turn those kinds of profits with “their own products” – so how do they do it? They take advantage of paid membership sites that allow them to download countless articles, eBooks and other graphical and textual goodies. Then they turn those profits into gold by aggressively marketing them to the public.

If you want to be able to make it big in the Internet marketing world, unless you create some stunning web application like Google, MySpace, or YouTube, you need to learn to use paid membership sites that are full of top quality products to your advantage.

No matter what kind of content you prefer, there is a website out there that you should consider joining so that you too can maximize your profits without having to do countless hours of grueling work.

As far as eBooks, templates, and resell rights products are concerned, there is no better website out there than PLR.to. It provides its customers with an impressivearray of different products that can help you get your online marketing site off theground and profitable in no time.

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The short answer is: anywhere! Just about anything that can be compiled into a database qualifies as public data and can be made profitable. The most successful sites are those that focus on a topic or subject that the creator is passionate about. So what are you passionate about?

If you really enjoy reading the latest celebrity gossip, there’s a public data source on that. You could create a collection of celebrity blog links organized in a variety of ways. You may even post an RSS feed of their most current headlines. After all, what web entrepreneur doesn’t like publicity?

You love to travel, you say? Turn your love of travel into a website that allows others who share your love of adventure a place where they can comment on their trips, post pictures of their travels, suggest local restaurants/hotels/shopping and rank their favorite destinations. You can even be specific: create a site just for river rafters, or one on destinations for avid bird watchers. The more people view your site, post their comments and leave their feedback, the more information your site gathers from visitors, the more popular it becomes, and the more money you’ll make!

As you can see, public data sources are truly the way to go if you’re looking to make a good solid buck on the Internet. No special skills are required and it’s very easy to find a data source you can be excited about.

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If you're unfamiliar with give-away events, you're missing out on a huge opportunity to boost your list size in a short period of time.

How do these giveaways work?

You can start by either finding several partners who have products in your given niche or by looking for give-away events already going on in your market.

During these events, product and site owners will each contribute their own products to a massive give-away, which they will all promote.

Since a bunch of the top site and product owners in the niche are teaming up for a project, it will create a buzz that will be greater than the sum of the parts (i.e. than the efforts of each individual marketer).

You can then promote your optin list using this massive give-away. In exchange for all of these products from high-quality sites, which they will get for free, you will ask visitors to optin to your newsletter.

Not only is this great for the short term optins, but it is also an excellent way to brand your business – by putting your name next to the names of high-quality site owners in your niche.

Many niches don't have regular giveaways going on. If this is the case in your niche, be the first person to start organizing them – perhaps preceding the next Holiday.

A lot of giveaways nowadays run for a limited time only. This gives the majority of the market to join right away and gives the site owner the maximum amount of subscribers in a very short period of time.

So if you don’t want to miss out on any here’s what I’d do. I usually subscribe to as many lists of today’s top marketers so I can find out the latest giveaway events happening. If you have a decent list size, there’s no reason why the event owner won’t accept you as a contributor.