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Now that you have an idea of what your niche market and overall focus will be, it’s time to create a keyword swipe file that can be used within your content, optimization and in generating targeted traffic to your website.

Keyword research is a critical part of the process, and those who overlook it end up spending time and money building websites that rank poorly in the search engines, finding it impossible to generate traffic to, or worse, there is no existing customer base for the topic they choose.

If you are new to the idea of all of this, rest assured that the process is actually incredibly simple, and better yet, by following this step by step action plan, you will be able to create as many different keyword lists as you need, in a matter of minutes.

Keyword research will also help you identify whether a niche market is large enough to be a viable theme for your blog, and by knowing what people are typing into the search engines and searching for, you can create content around those requests, making it exceptionally easy to pull in organic traffic from the search engines.

Think about how much easier it would be to generate traffic to your website if you know exactly what kind of content your target audience is looking for, and what products or services they are likely to purchase once they’ve landed on your website.

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So, what is a “brandable eBook”? Well, many sites give away eBooks as a reward for signing up for mailing lists. You may have seen this if you’ve been around to a few different Web sites. If you arrive at a Web site and you like what you see you’ll probably want to sign up for their newsletter, and as added incentive for signing up for their newsletter they're going to give you a free eBook just for signing up.

As we just discussed, people like receiving things for free, so offering a free eBook or report just for signing up for their newsletter is a very appealing incentive for Website visitors.

As I said before, building up your user list is extremely important. If you can build that list up, you're setting yourself up for success.

The eBook incentive works for the host site, but how does this work for you if you're the author of this eBook? Well, as the author of the eBook you’re going to sprinkle links to your website throughout the document. It’s a great way to create a win-win-win situation.

It's win for you because your eBook is out there and being spread without any work on your part. It's win for the Web site that’s hosting your eBook and giving it away as an incentive, because it's getting people to sign up for their newsletters. And it's win for the end-user who does sign up for that newsletter because they're getting a quality eBook that you’ve written.

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When it comes to affiliate marketing within twitter's community, you need to go about it in a very clever, indirect way.

For example, just posting affiliate links within your tweets is likely going to cause a massive number of followers to stop following you, so instead of direct advertising, you need to model your tweets after the most successful online marketers and blend in promotional links with entertaining or useful messages.

If you've ever paid attention to the twitter gurus like

Joel Comm, you'll quickly discover just how they go about doing this.

Every day, you'11 see multiple posts within their time line, most of them seemingly focused on purely entertaining their followers or offering links to valuable, free content.

If you look closer however, you'll see exactly what's really going on. These links to free content are featured on blogs or websites that advertise paid products. The free reports or guides that are given away require an opt-in to a newsletter or ezine.

Regardless how they choose to funnel traffic to their websites, whether it's by offering a free product or giveaway or simply posting a link to an informative article or blog post, they always focus on increasing the value of these visitors by either capturing their information within an autoresponder account, selling products, or promoting their websites and brand.

You never want to promote an affiliate product directly within your twitter message (tweet) but rather by directing potential customers to your blog by offering them free information, where your affiliate links are embedded into the content or website's navigation menu.

And there's an even easier method of sniping commissions from within the twitter community.

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No matter what market niche you operate in, there will be forums sites where like-minded individuals come together to discuss their passions or interests with others of the same persuasion.

Many forums are extremely popular and active, with hundreds or sometimes thousands of individual members, all of whom share the same interests. Consequently, if you can find the most popular forums in your market niche, you know that everyone who uses those sites is already a red hot prospect for your business or product.

The easiest way of finding the most popular forums in any particular market niche is also the quickest. Run a standard Google search using 'your topic + forums' as your search term.

And of course, because this is the result of a Google search, you know that the sites at the top of the results page are the most popular in your market. Hence, you should start at the top of the results page and work your way down to do some further research.

In particular, you should check the activity levels and the quality of the information being provided in the niche forums that you are considering joining. You also need to confirm whether you are allowed to add a signature file to your profile as well because if you are not, it makes it very difficult for you to promote your business through that forum effectively.

A signature file is a short two or three line 'pitch' for your business in which you are generally allowed to include an active hyperlink to take someone who follows a link almost anywhere (although some forums do not allow you to link directly to an affiliate product sales page).

Now, this signature file has to be a relatively understated promotional message rather than a full-on sales pitch but this is generally okay because most people in the forum are already interested in your topic anyway.

And the beauty of using a signature file to promote your business is that every time you add a new post or start your own thread in that forum, your signature file is automatically added after whatever you have written.

In effect, all you need to do is keep adding quality content to the forum as often as you can make a meaningful contribution and you will keep promoting your business to a group of people who possibly represent the hottest prospects imaginable.

There is one other critical factor about using forums which can also provide a significant boost to your targeted traffic figures.

This is your ability to establish your expertise and authority in your market through the medium of a leading forum in your niche.

Once you have managed to convince people that you are someone who is an expert in your business, it becomes considerably more likely that they will want to do business with you.

If you were a leading member of a specialist search engine optimization forum and you constantly posted valuable SEO tips and ideas to the site on a regular basis, don't you think it is highly likely that other less experienced members will visit your site or blog to see what else they can learn?

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To choose your topic, you will want to evaluate your niche markets, see what other email marketers are offering, what your prospects are interested in and how you can offer useful information that is catered towards their requests.

You want to focus on markets with longevity so that you are setting up your lists for long term profitability.

Analyze the market that you are considering focusing on. Does it consist of people who are likely going to solve their problems quickly, leaving little reason to stay subscribed to your list? Is your market based on a passing fad, rather than stable trend?

Example: Creating a mailing list on a product that is likely going to be outdated or replaced with a new version in a short period of time such as the Xbox 360, or Wii.

While you could shift into another area of the gaming industry, odds are that people subscribing to your list for information on the Xbox 360 aren't going to stay subscribed for long, nor will you have an abundance of content to offer them over a long period of time.

However, a long term list building campaign would be a market such as the weight loss industry, where people are always going to struggle with their weight, and even those who temporarily lose weight may still feel they benefit from your information and guidance.

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Think of your brand as the leader that distinguishes your name from the majority of online marketers and developers in your niche.

Your product line must be of equal quality, but your brand is the driving force behind every campaign you create, and every product you launch.

Your website can't be entirely focused on your character of course, however it helps introduce your products, lower the defenses of those that visit your website, and helps you develop a reputation and relationship with your target audience.

Think of the situations you've personally been involved in where story telling combined with a strong character or personality were responsible for motivating you to purchase their product or service.

Not only can a brand be the single component in your success, but also it can help you position yourself within your market faster and easier than anything else.

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Reddit is another social bookmarking site similar to Digg. The sign up process is very easy and doesn’t even require an email confirmation.

If you have a blog, you simply add your posts to Reddit, and you can get a lot of free visitors to your website this way. If your site gets in the top, you can expect a ton of traffic and dozens of backlinks.

When you submit an article or post, the more positive votes you get, the better. Also, the more positive votes you get, the more people will read your article or post.

Just like Digg, users on Reddit vote on content submitted and vote up or down depending on if they like it or not. Social bookmarking sites are completely user based and results depend on the tastes of users who are voting for a particular piece of content submitted.

Users simply submit articles or blog posts that they like and other users can vote them up or down depending on if they like them or not. As in all sites, there will be trolls, but thankfully there aren’t that many.

The topics that do the best on Reddit are: Education, Money, Psychology, Science, Programming, Writing and left wing or libertarian politics. Religious and Parenting topics don’t rank well on Reddit.

So if you have a site in education for example, Reddit would be a good site to submit your articles to.

Reddit users chose what they like based on their interests. There are many social bookmarking sites out there, some similar, each different in their own way and social bookmarking used right or showing good material can get your website a lot of free traffic.

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Without website traffic, your product or service doesn?t stand a chance of being successful. With any business, on or offline, in order to maximize profits and build a solid customer base, you need ongoing exposure, repeat customers, and consistent growth.

The lifeblood of online business is in the amount and quality of traffic that you are able to generate. Without it, your website simply collects dust unable to attract even the smallest number of buyers.

The challenge for Internet marketers is to learn how to harness the power of viral marketing so that they can instantly jump-start their product launch, and subsequently, drive in targeted traffic to their websites.

One thing to keep in mind however, is that viral marketing is not about gimmicks. It?s about giving something to people that they will be motivated to share with others.

It's not about purchasing leads, paying for advertising or hiring a PR firm to spread the message for you, it's about strategically harnessing the power of word of mouth (or word of mouse with online business) and having other people do the legwork in promoting your message for you.

It all begins by closely identifying your target market. You need to focus on a problem within your niche market that you can solve with a free report, ebook or other digital product (think, video tutorials, guides, audio recordings).

Preliminary research must be conducted and you must have a clear picture of who your potential target is. You must absolutely understand your customer's needs, wants, questions, fears and any areas where you can meet those needs with your viral campaign. The closer you evaluate potential problems that you could solve, the easier it will be to create a product that is likely to go viral.

Remember however, that products developed with the intention of solidifying a viral campaign should never cost anything. You need to offer these resources and material for free.

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Give your subscribers a reason to promote your website by offering joint venture partners a Charter membership to your website.

Offer them special bonuses, downloads - just to jump-start your website.

It will provide immediate relief of that initial start up phase and allow you to determine what your members think about your content, with a soft launch before you go all out.

This is also a great way to beta test the system for bugs, errors, broken links or problems with navigation or downloading products and content.

Annual Memberships

If you offer them a special deal if they join annually you want to make sure that they are receiving a significant discount.

You want to focus on yearly memberships because that way your members are locked in. The only downfall is that people tend to forget that they joined and when you rebill them yearly, they may end up challenging the charge with their credit card companies, simply because they can not remember where they signed up.

Low Up Front Cost with Higher Recurring

Certain membership sites will charge their customers a one time access fee, and then a monthly fee thereafter.

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After this process, if you are still unable to identify your differentiation point and if you feel that the niche you wish to conquer is already over-saturated then maybe what you might want to consider is to think deeper and create a 'blue-ocean'!

A blue ocean is an industry that is not in existence today, where the market space is completely new and untainted by competition. For example, the popular Nintendo Wii is a blue ocean.

The video gaming market is a multi-dollar business and Nintendo has taken the attention of a huge audience with its new innovation with the motion sensor. The motion sensor detects the movement of the player and signals it to the video game. This includes all body movements such as jumping, punching, swinging, kicking and more! With this new feature, Nintendo Wii has opened up the video industry to a completely new public of non-gamers.

So the same goes with your personal branding. You could come up with an out-of-the-box idea and open up a new market space. That way, not only will you be the first to dominate your new market, you'll be sailing on it calmly.

Remember the real power of Brand Dynamics lies in the essence of “YOU”. Your voice is unique. Your fingerprints are unique. Your thoughts are unique and the person, YOU are most definitely unique.