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As a program owner, it is your job to provide your affiliates with as much material as possible in order to help them promote you, but you also need to take things a step further and be readily available to ALL affiliates whenever they need you.

Do not overlook the new affiliate who you believe isn't likely to generate sales. Always treat each and every affiliate like gold, because that is essentially what they are.

They are the driving force behind your website's promotions and if you overlook an affiliate who needs your help, word can carry relatively quickly, and you stand the chance at losing potential affiliates who refuse to join a program where the developer is unresponsive.

Being kind and professional toward that person today could bring you their loyalty for many years to come.

You need to handle your affiliate program in a similar way that you'd handle a joint venture partnership.

Always go the extra mile in doing all that you can for those who are interested in promoting you, because essentially, they are no different than business partners.

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Now that you have understood the target audience, their line of thinking and the kind of actions you should take to attract the right people, you are ready to explore the various ways in which you can make your webinar known. Throughout the process, you should never lose sight of the main purpose of conducting your webinar. For instance, if the webinar is being conducted to promote the sales of your sports gear, then you have identified the target audience as people who are passionately involved in adventure activities or are themselves in the same business.

Have you identified what you are good at? Is it blogging or social networking? Well…it’s time to identify it and put your energy in to it. The first step is to open your own blog and write about adventure sports. You can mention that you are conducting a webinar on the kind of sports gears required for all kinds of adventure activities. You can include all the special features of the webinar, which you think will arouse interest of people visiting your site. It is necessary to start your blog well in time so that people are able to follow your blog if they are keen on attending your webinar.

You can cash in on the fact that many people search the news websites for information on various things. So you could have a press release through any of the wire services such as the business wire. On such platforms, it is important to give information such as who exactly is the webinar for and what is it about? Because the search criteria that people use are specific and you need to use those specific words in the headline.

Do you think that the younger people will be more attracted to your webinar? If that’s the case, then you can promote the webinar through various social networking websites such as facebook, twitter and so on. There are many micro blogging services also which you can make use of. You can always use banner advertisements that can be easily displayed on websites related to the topics of your webinar.

It would be a great idea to try link building. For instance, to promote your webinar about adventure sports gear, you can joint venture with a travel site for providing a link to your website which gives them the information about your webinar. The underlying logic of doing this is to attract those people to your webinar, whose interest already lies in the same direction. Of course since this is going to be a paid initiative towards promoting your webinar, so you can decide whether it’s worth it or not. This means that each sign up will entail you paying up a commission to the affiliate website.

There are other ways in which you can promote your webinar, such as putting posters or distributing flyers at shops, talking about it to everyone you meet, sending mails to people in your mailing lists, sending it across to your alumni and so on. If you don’t want to send a mail directly about the webinar, then you can write a short but catchy line about it in your signature line. Well it is your ingenuity that will play a role here.

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Before you create any high ticket item, you should know what your competitors are offering too. You will have to offer some form of uniqueness with your product to differentiate it from the competitor’s. Your targets must have a reason to prefer your product to your competitors’. Your uniqueness give them that reason.

You should also be prepared to answer your targets’ question before and after they buy your high ticket product. Create FAQs (frequently asked questions) for them to consult when they have a question. Let them be able to reach you easily after they’ve bought the product and find out if they are getting the desired result from your product and be prepared to offer solutions. Also create different scenarios on possible problems they may have and how to deal with them. The more you are able to meet your targets’ needs exactly, the better the results or value they’ll get from you and the more readily they will buy from you, the next time.

An affiliate can be unique by providing information and tips that are not readily available with the merchant’s products that he or she sells. You may also provide some of the support that may be lacking in your merchant’s product. This will likely require a good knowledge of your niche and the products you sell.

An example of a high ticket product that truly demonstrates how you can take a lowcost item and turn it into a high-yielding revenue generating venture is, e-coaching. The key to this product is the one-to-one or person-to-person interactive-ness it offers and a forum to ask questions and get answers to your problems. The tools you’ll need for it are readily available online and are easy to use or set up. It is one of the easiest high ticket item you may want to create while considering what highpriced product to sell in your chosen niche.

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CPA (Cost Per Action) is a form of advertising that has become very popular with Internet Marketers because of high payouts and in many cases, relatively easy conversions.

Increasing conversion rates with these adverts will require some testing on your part to discover the best ad format and placement for your particular site. It is also directly relevant to how targeted your traffic is. The more targeted your traffic, the better your conversion rate will be.

Different sizes and shapes of adverts can directly impact your conversion rates. Much like Adsense, a large rectangle left aligned in the text of your page can provide a good conversion rate for you. Testing skyscrapers and banners in other positions will help you to improve your conversion rate too.

Depending on the offer you have chosen to promote you will find different sized creatives (Banners). Alternatively, you can make your own but check with the CPA network first as often they require approval before they can use. Not all offers can be advertised via banners, so again you need to check that.

You need to remember with advertising not to present your visitors with too many options. You will find that too many adverts can actually damage your conversion rate because it confuses your visitors and the either instantly develop ad blindness or are too confused to click on anything.

If often works very well to have each page focused around a single advert because then your visitors will know exactly where to go. Having nowhere else to go from your page except your adverts can often make a big difference to your conversion rates. Your visitors have little choice but to hit the back button or to click on your advert.

CPA offers are one form of advertising where testing really comes in to its own. By testing different sizes of banner, for example, and placement of them you can often significantly increase your click through and conversion rate.

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Whatever you can tell people to do in an e-book or an audio recording, you can show them or demonstrate in videos. Whether it is something that you do on your computer or on the net, both can be demonstrated using screen capture software.

Even if you have created an information product based on something that you do in the real world, the same rules still apply. You might for example have created an information product that teaches people an easy way of building a water-as-fuel system for their car or perhaps you teach your students how to grow prize tomatoes. In either case, you can still make videos that demonstrate what you teach in your e-book or in your audio recordings.

Alternatively of course, your videos can be a stand-alone product, because over the past couple of years, many marketers have launched many highly successful video-based products. In general, most of these products were made up of a video series of 10, 12 or even more videos (rather than one single video) that demonstrated how to undertake a particular process from beginning to end in step-by-step visual detail.

It of course stands to reason that if your videos represent a standalone product, you will have to put a great deal more effort into making sure that the video package you supply to your customer represents the kind of value that justifies the cost. There is however a little 'trick' that you can use which makes it considerably easier to justify the price you are charging, an idea that we'll return to a little later after considering how you make your video product in the first place.

The first thing that you need is the basic idea of what you're going to include in your video materials. Assuming that your videos are going to demonstrate to people how to do something, what is it you are going to teach them to do?

With your basic idea decided upon, the next thing you need to decide upon is whether you are going to add a commentary to your video, or whether you're going to use screen annotations only.

As a general observation, most of your potential customers are likely to perceive videos with a voice-over commentary explaining what is happening on the screen will represent a higher value product than similar videos where you have to read notes on the screen.

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Copywriting is a very specialized form of writing that requires certain skills, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem.

Writing copy (copywriting) is a sophisticated form of communication with an express purpose, typically targeted at companies or individuals who can make buying decisions.

Copywriting is used to inform, sell, distribute, market and promote products or services that are designed purposefully to entice individuals or other businesses to buy.

Businesses know that consumers make buying decisions based on a mixture of facts and emotions and often, emotions dominate their decisions.

This is why the market is in such high demand because the average consumer will buy based on his emotions and copywriters focus on triggering those emotions AND controlling the outcome of how a reader responds to these feelings (purchases a product, subscribes to a newsletter, completes a survey, etc).

There is a significant amount of attention placed on words, choice of words, word placement, tone (the voice of your copy) and once again, emotional call outs that appear within a copywriting piece.

Since all of these elements together are essential for success, it’s no doubt that seasoned copywriters who have mastered the art of creative selling are in such demand, and in turn, are some of the highest paid writers in the industry.

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When you are writing articles, one of the first things that you have to decide on is what you are planning to do with the finished work because this will to a certain extent dictate how you write the article.

For example, if you are writing an article which you're going to publish on your own website or blog, there is no particular length that is right or wrong. You can write 200 or 1000 words and it makes no difference whatsoever because it's your site so you can do what you want.

However, even if you publish an article on your own site, you are still marketing with that article because it should still be written in a way that is search engine friendly.

Do this before making certain that the search engines find the article and it can quickly climb up the search results pages, so even articles published on your own site are marketing your business.

If on the other hand you are writing articles that you're going to submit to article directory sites, there are some specific rules that you should follow.

Firstly, you should try to write an article that is around 400 words long. Anything shorter than this is unlikely to be able to get your story or your point across sufficiently well, whereas anything longer is likely to try the patience of even the most dedicated reader.

Beyond this, there are various pieces of supporting information that you have to submit to directory sites for them to be able to publish your work which will look at in detail a little later.

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When it comes to choosing your website's niche, subject matter and overall theme, it's important that you stick with evergreen markets, especially if you are creating a website exclusively focused on generating passive income from Google Adsense.

If you don't plan to update your website with fresh content on a regular basis, you will want to make sure that your website's topic is one that will be based on longevity, and in staying current and in demand for many years to come.

Evergreen topics include weight loss, parenting, dog training, relationships, self improvement, and other topics that have been in demand for many years, and will continue to bring in traffic.

A quick and easy method for choosing your niche topic is simply by browsing through the ClickBank marketplace.

ClickBank is the Internet's largest digital marketplace, featuring info products spanning across hundreds of niche markets.

Not only is this is a great way to survey potential markets, but you can also create a swipe file of affiliate products that you can integrate into your website later on.

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Ad swaps are one of the simplest techniques for driving traffic to your site. The concept is simply you agree to swap ads with another website via the webmaster. This works best if you are in the same niche. A successful ad swap is governed by a few rules of thumb.

Firstly, ad swaps work the best if the two sites have equivalent traffic or exposure. This can extend to email lists too which is why it is in this module. Secondly, fair ad placement. You and the person you are swapping ads with should agree on where the ad ought to be placed and that it is fair for both sides. Expect to use similar ad formats.

Thirdly, relevancy is key. Swaps should probably occur in the same niche. Trades can occur when sites are not in the same niche but the ad itself must remain relevant somehow.

And finally, do not conflict with competitors in the same niche. Though joint promotion activity is possible in some cases. Networking plays a definite role when it comes to ad swaps as long as you and the potential partner will benefit each other so keep that in mind.