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Give away events. This will help put you another step ahead in your list-building efforts and you can start executing this when you have a substantial amount of subscribers. Give away events are like the bigger versions of ad swaps during which you and a few other partners are in the same event where each of you contribute a gift. The only catch is that if your visitors want to get those gifts, they must subscribe to your mailing list. What you can do is to gather a few other partners to pool your gifts together on one listing on the same page and all of you agree to drive traffic to that website.

Assuming you’re working with 9 other people so there are 10 of you. 10 mailing list owners, including yourself, driving traffic and sending visitors to the same website by mailing it to all your mailing lists and when all these visitors go to this website, they see a list of gifts. While some of them will be interested in the gifts, others might not. When you have the power of 10 mailing list owners driving traffic to the same website, imagine how many subscribers you can get from this small, time-sensitive event.

So the first step is to join closed-door give away events and contribute a high quality and highly appealing gift for the event that visitors can download in exchange of opting-in to your mailing list.

That is the only catch. You and other partners must also agree to promote the same give away event for the host and that is how the thing really works. It turns out beautiful when everyone works together on this. You will not only be helping other people build their mailing list, you will also be benefiting mutually and exponentially.

One last word on giveaway events though is that you should not ever join give away events which are termed “massive” scale. At first impression, they may tell you that there are 800 to 1000 partners joining and the numbers may sound impressive. However, it is an exaggeration because these among so-called 800 partners, most of them are usually not really qualified Internet marketers and do not have a real mailing list.

Instead, they are just in the event so that they can ride on your efforts. Just imagine if you are the only one promoting the event while the others are not so when you start sending your own subscribers to the event while everyone else is not doing it, everyone else will gain your subscribers and you will not get any mutual return. So try to refrain from joining massive give away events. It may have worked in the past but today, it does not usually work, especially since not everyone is as competent.

The methods we’ve discussed so far are all very powerful and you can start getting a mailing list build up very quickly and you can start covering and investing your One Time Offers and Downsells and put your tell a friend script in place, strategically speaking, you can build your list much more exponentially and in due time, your mailing list will be a goldmine to you. However there 2 more other methods that can help you get more quality leads.

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Repurposing PLR Content

We’ve already touched on this briefly in the last section, but let's discuss repurposing PLR content in a little more detail.

Repurposing means changing the format or the contents of the package in some way that's significant enough to make it unique compared to anyone else selling the same thing.

One of the easiest ways to change a PLR product is by rebranding it with a new title and new graphics.

Many PLR packages include minisites and product graphics. If you use the stock website and images, your product will be instantly identifiable as the same as anyone else who also uses them. Making new graphics gets rid of that problem.

You can either create these yourself or you can outsource it through a site like Fiverr.com

It shouldn't cost you more than $50 or so for an entire minisite with new product graphics, or you can spend as little as $5 on each image you need.

Even if nothing else is changed, new graphics will make the product look like a completely different thing to anyone else's.

Another effective way to repurpose your PLR content is to convert it into multiple formats. The majority of PLR packs are written content - articles, ebooks, etc. - so you can take those and convert them into audio or video, for example.

This is easier than it might sound, even if you aren't very comfortable with recording videos.

There's no need for you to be on camera. All you need to do is create a Powerpoint (or Keynote or OpenOffice Impress) slideshow that highlights the important points in the bullets.

Use Camtasia, Cam Studio, Screenflow or any other screen capture software to record a screencast video of you reading the ebook or articles while you page through the presentation slides.

You might need to practice this a few times to get the hang of it, but once you've done it a couple of times it gets pretty easy to put together.

And once the video is finished, you can export the audio track to create an audio version of the content that your buyers can play on their iPod or record to CD to listen anywhere.

And remember what we discussed in the last section - once you have those audio and video versions you can convert the whole package into a "home study" course that you physically send to your customers, and can charge much more for.

Note: All these steps could be outsourced as well if you prefer.

One method of repurposing PLR content that most marketers overlook is having it converted into another language.

The internet is world-wide so there are many potential buyers who may not understand English. If the topic of your PLR isn't specific to any one country or location, why not have it converted into another language so you can sell it to people in other countries more easily?

If you're fluent in another language yourself you can do this yourself but if not, sites like Elance.com or oDesk.com are good places to look for a translator.

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Businesses do require several skills and knowledge in an individual to achieve the success that they desire. One of these skills is of course, the skill to negotiate which is truly very important when it comes to managing a business. It is vital to closing business deals, fixing manpower issues, as well as business operation negotiations. Negotiation skills are one of the most vital skills in business since this can involve most aspects of business from its operation responsibilities to its financial aspects, which is the most important business aspect that has to always be observed.

This skill is also vital to make sure that everything is going smoothly in their business. For instance, through great negotiation skill, a certain business personality can greatly avoid rallies and negative activities from their employees who are also the ones that have a huge contribution in the development of their business. As a business personality, you also have to make sure that you are providing fair benefits to your employees. This is the most important thing that a responsible businessman should have in mind – providing fair compensation for their employees. It is because without their employees, their companies are nothing. The life and existence of a certain company rely with diligent and responsible employees.

Negotiation skill is also vital for closing business deals with other big companies. In this case, one should be aware of essential negotiation strategies that they have to practice and keep in mind while they are negotiating. These strategies include portraying a win-win concept. One should make sure that what they are saying during the negotiation can also imply a win-win situation for the other side or to the company they are dealing with. This way, they can avoid experiencing any risk of losing great deals when it comes to closing certain business transactions.

Employees’ and other business concerns can also be settled effectively when the business owner is responsible and most importantly, skilled in negotiating. A very common scene when it comes to these cases is of course, when the employees are asking for additional amount or at least a fair benefit of salary or monthly compensation. If you lack the skill to negotiate, you either give your employees what they demand for or you plainly refuse the pay increment, which might result your employees to resign and quit the job. As you can see, it’s a lose-lose situation if you don’t know how to negotiate to win and favor both sides.

It shows how important and useful it is for a business personality to have and develop excellent knowledge in negotiating. It is quite true that there are several people these days that are searching and dreaming to have a job, but this is not a valid reason for a certain business personality not to provide the things that they should for their employees. In fact, this can be their inspiration to being a very responsible business personality so that they can succeed in the business world which they choose to venture in.

Negotiation skill is extremely important in most businesses and even in our daily lives. Because it is the only way for you to express yourself and make people understand what is on your mind and what is the meaning of everything that you do and everything that you are into. To understand everything between the people around you is the key for you to develop great negotiation skill. Because it is essential that you need to come up with a win-win negotiation concept for both sides when it comes to negotiations.

Therefore, if you have plans to engage in any business, whether it is online or offline, then you have to make sure that you are knowledgeable enough when it comes to negotiating with other people of various statuses in life.

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In terms of formality, it is very important there is something that both of you can hold on. Once you have awarded the project to your freelancer, the freelancer must send you an email so that he can now start doing the project. This email is the co-called contract that symbolizes that you have already closed a deal with the freelancer. Included in the contract is the price of the his fee. It is a must to include the price because it can also act as proof of the amount the freelancer has initially offered and agreed to.

Once you have the contract with you, it is a must that you comply with the things that are written because all the statements that are written here are agreed by both of you. However, as you read the contract and there is something that you did not agreed, you can negotiate with the freelancer in order for you to clear things out. It is very important that you can comply with the contract that was sent to you, because your credibility and your name is the one that is at risk in the contract. After the contract is given, the next thing that must be done is progressive checking.

Progressive checking is the condition, wherein you need to update your freelancer regarding the projects that you’ve given to him. The best thing that you can in order to have the right doing, you send him the projects one-by-one to him. Once he’s done, send him more and check his submitted work for errors. It is very important for you to proofread his work so that you can quickly get him to amend any mistakes rather than discover them last minute after his due contract has ended. You can check his work progressively until you are satisfied to know that he is managing your work well enough.

The final handover is the completion of the projects. This means that you have no questions and complaints regarding the work that you sent to your freelancer. Make sure your freelancer submits his work within the given due date as the both of you have already agreed to. However along the way, the freelancer might negotiate to extend the date line so in the beginning of the agreement, set the due date to perhaps 5 days before you actually need it in case the freelancer suddenly needs 2 more days to get the job done. That way, you won’t receive the completed work late. Once the final handover is done and you are satisfied with the work, you must do your part as the employer and pay the fee for the freelancer’s work. The price has to be the amount that both of you have agreed in the beginning.

Now you know the process of outsourcing and how it is done. If you think that you can do such things. Then start looking for a freelancer and outsource the jobs. Just keep all of these in mind to be successful. However by doing this, you need to make sure that the freelancers you choose to hand your task over can comply. Outsourcing is indeed very famous because of the opportunities that it offers to busy companies or one-man entrepreneurs. As well as individuals who are seeking for jobs in order to generate income.

By now, you should have an in-depth understanding of how outsourcing works and why it is important to outsource your business tasks if you want to grow your profits. Put what you’ve learnt in this course to practice and start multiplying your profits to enormous levels by outsourcing!

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Video 22 - How to change the font in your post title

Depending on the content or niche of your site, you may want to have a different font for your post titles to better reflect the overall ‘theme’ or ‘look’ of your site,

Video 23 - How to change the hover color of the post title

This customization tip will change the color of the post title when someone moves or hovers their mouse (cursor) over the post title.

Video 24 - How to change the post title background color

This customization tip will change the color of the post title background. This works great if your site is mostly just text. This way your visitors will see a little color with each post. This helps break up the monotony of just black text on white background throughout the page.

Video 25 - How to remove the posted by date

There are several reasons why someone would want to remove the Posted By Date from the post heading area.

One reason might be…

If you post new content on your site very regularly, then you might want to let everyone know this by having your content show the date it was posted.

If however, like me you tend to do a post every now & then, you may not want your visitors to know this.

Video 26 - How to add an auto changing copyright date in the footer

Every New Years Eve there is one thing that I’m always looking forward to…

..Going to every one of my WordPress sites and changing the date in the copyright area in the footer.

Well not anymore! Adding this code to the footer area will automagically change the date for you. Set it & forget it.

Video 27 - How to add text in the footer

In addition to adding your copyright details in the footer, you can add a mini-menu, a reference to other sites or pages along with links and even some humorous quips.

Take advantage of the mostly neglected footer area by adding some custom text.

Video 28 - How to remove the border from around images.

I’m sure there are times when having a border around your image are a good thing, I just can’t think of any off the top of my head.

This customization will remove the default border but you can always add a border by using the advanced settings in your ‘on-board’ image editor styles section.

Video 29 - How to add a border between the content & the right sidebar

Having a border of some kind to visually separate the content area from the sidebar area can make navigating around your site much easier for your visitors.

You can make the border a simple thin line or a big & bright dotted border. Whichever will best the overall look & feel of your site.

Video 30 - How to remove or change the Comments Bubble

The comment bubble was newly introduced to us in the default 2011 theme. Personally, I think it looks pretty good. There are however, people that do not feel the same way as I do.

This customization tip will show you how to remove it altogether as well as just change the image from a bubble to anything else you would want in its place.

Video 31 - How to move the sidebar in the Showcase Template

The showcase template is a great addition to this default theme. When used to add the feature box to your post page, you have a powerful marketing tool.

The problem for me is that when doing this the sidebar is defaulted to the left side with no way to add a right sidebar. This customization tip changes that. Yipee!!

Video 32 - How to blend menu into the header

This is a cool feature that allows you to make the menu bar a little transparent so the header image bleeds through the menu bar.

In addition to the cosmetic benefit, you are also able to move the menu bar up into the header image which gives you a little more space in the all important ‘top-of-the-fold’ content area.

Video 33 - How to add a banner ad below your site title

This customization allows you to monetize an area of your site that is one first places the eyes of your visitors lands when they arrive on your site – The header area.

In addition to your header being the first thing they see, now you can add a banner advertisement that can put some coin in your pocket.

Video 34 - How to add the search box into the menu bar

Here is another customization that is both cosmetic and practical.

Not only does having the search box in the menu bar look cool – it also allows for you to use the space it came from for something else. Better yet, remove the entire ‘white-space’ you moved it from and gain that much more content area where it really counts.

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Frank Salinas: So when you are first getting started, of course, you’ve got to be wary, but always know that once you get a few ad swap partners that are consistent with you, you are going to be okay. John, do you want to add to that?

John Cornetta: Yeah, the other thing to do is if someone approaches you for an ad swap like John approaches me tonight, I would say, “Sure, let me see the page you are going to swap with.” I want to see his funnel. I’m going to join his list. I want to see that John is not sending them to a porn site or John is not going to change it at the last minute with something that I don’t want expose my list to. You have the right to say, “You know, I don’t like that. You have five-book deals. I don’t want to expose my list to that.” You could do all those things.

I tend to not do as much as I used to in the beginning. Now, I’m like, “Look, when someone subscribes to your list, they are yours. They are no longer my subscriber. So do what you want.” But I do recommend that you get on people’s list that you are going to swap with and you are going to be taking a look at their funnel first.

John S. Rhodes: Right. Now, there is a question, a couple of questions people have asked. I’ll first make sure everyone knows what an OTO is. An OTO is a one time offer, and I’ll explain that real fast. So when someone opts in, that means subscribed to your email list. It’s like they landed on a squeeze page, they landed on an opt-in page. When they opt in, you can then show them an offer. You can show them an offer that says, “Hey, thanks for subscribing.” And if you are doing double opt in, they have to go and confirm their email and that jazz. If it’s a single opt in, they don’t.

But after they have given you their email address or name and email address, then what happens is they will then go through that. They will submit or click the download button and then what will happen is they are going to see that one time offer. They are going to see the offer that pops up right after that. So that’s the OTO. That’s the one time offer.

John, just one more time because there are like three people who have asked different ways this question, can you just run through that very, very basic funnel one more time? I kind of gave the middle piece, but can you walk through that funnel just real fast one more time for folks who are just getting started?

John Cornetta: Sure, I’m going to talk with the most of one and then a little more advanced one. You need a squeeze page, which is your landing page that has only one goal, to put their name and their email address. You then need an OTO, the one time offer. That is your chance to sell to those people, and then you need a thank you page where they can then go ahead and download that product that you just promised them of on the squeeze page.