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Chapter 7 - The Paid Product Model

Smart Internet Niche Marketing

Internet niche marketing is a field which can be lucrative for many as long as they study the industry first and make an honest effort to learn about the industry. Even those without a formal education can excel in Internet niche marketing as long as they understand the key elements of the industry. Such elements include selecting a niche carefully, organizing an effective marketing campaign and undergoing a continuing education process to stay aware of the trends in the industry.

Select a Niche Carefully

One of the most important components of a smart Internet niche marketing campaign is to select a niche carefully. A niche is a specific subdivision of a broader category. The owner of a niche website is usually quite knowledgeable about this particular topic and capable of creating quality content which is highly informative and accurate. Knowledge of a particular niche subject is one of the first factors a marketer should consider when selecting a niche. Ideally the niche they select should be one for which they have an interest as well as a great deal of pre-existing knowledge.

The second factor to consider in selecting a niche is to look for a topic which has a large potential audience but not a great deal of other websites competing for the attention of these Internet users. An exceptional niche website can enter a crowded market and excel but it does take considerably more effort because customers tend to be loyal and swaying them can be more difficult than winning the loyalty of new customers.

Organize an Effective Internet Marketing Campaign

Once a niche is selected it is time to begin orchestrating an effecting Internet marketing campaign. This campaign may include commercial websites, informative websites, message boards, e-newsletters, ebooks, email campaigns or any combination of these components. Websites will most likely be included as at least part of any Internet marketing campaign so developing keywords relevant to the niche and optimizing the websites for these keywords is important.

While optimizing the websites for particular keywords is important for achieving high search engine rankings, it is also imperative to carefully consider your target audience in the design of your website. While high search engine rankings will be increased traffic flow to your website, a clever design which meets the needs and expectations of your target audience is also important. High search engine rankings will bring in traffic but once you have website visitors it is important to capture their attention.

Stay Up to Date on Current Issues in the Industry

Finally, it is important to remember that Internet marketing is continually evolving and it is important for those who profit from the industry to stay up to date on the current trends in the industry. This is important because if ground breaking trends which greatly benefit a niche website, smart Internet marketers realize they have to begin employing these trends to avoid being left behind in their niche.

One way to stay up to date on the latest trends is to participate in message boards focused on Internet marketing. Through these communities those in the industry voice their opinions on different marketing strategies. Smart Internet marketers can use this information to formulate their own opinions and test strategies which are currently being discussed as new and innovative.

Much more straight-forward is the profit model with a product. One of the benefits of selling something yourself as opposed to advertising for somebody else's sales is that the ads will only dribble in tiny amounts of change at a time, even if you're getting thousands of visits, where the product you sell makes profit you don't have to share. That's because the ad revenue is just a percentage of the target's sales - and there they are, selling a product just like you could be doing!

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Chapter 7 – Some Simple Door Alarm Systems

There are different kinds of battery operated door alarms which a person can now install into the doors of their home.

These work on the principle that, as soon as the door is opened or has been forced open, then the alarm goes off. Certainly, once it has been triggered, it is loud enough to wake up anyone inside the house, and is also a great way of scaring off the burglar.

It is important, however, that the alarm you do install is a good quality one, and will work for extended periods of time. Also, you should only use high quality strong batteries in the alarm so it remains functioning correctly. Unfortunately, a battery that is dead will not keep the system working properly, and in fact, the system will be completely useless, and this is when the burglar will have more opportunity to gain access to your home.

There are now also ultrasonic alarm devices available for doors which, although are expensive compared to the battery operated ones, are very effective indeed.

This particular type of alarm is placed in the corner of a room and it contains a transmitter and receiver, which then saturate the room with ultrasonic sound waves. These waves bounce of the walls in every direction, and when these waves then are broken, the alarm is triggered. This particular system, once triggered, can then turn a light on, or sound an alarm, or do both at once.

You may also want to consider a wireless intercom unit in your home, as this allows you to hear certain key noises as they occur around the home. Such systems often require no wiring to take place, and usually they can be plugged directly into an electrical socket in any room in the home. Also these systems allow a person to communicate with other people in other rooms in the home, as well as allowing you to hear what is happening throughout the home. There are various different systems now available, and as mentioned, some do not need wiring (they are wireless), while others do.

The great thing about many of these systems is, however that they are pretty inexpensive, and quite easy to install. If you are unsure about what you are doing, and where exactly you should be installing them, contact a very reputable home security service, and they should be able to provide you with the assistance that you require.

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33. Heating

You’ll need a good heating system in your greenhouse. You can get some heat from the sun, but you’ll probably need more than that, especially for a cold winter nights. A good choice is a 220-volt circuit electric heater, as it’s clean and efficient.

34. Cooling

Sometimes, especially during the heat of the summer, your greenhouse will need a means to cool down. A good way to do this is with a small evaporative cooler. They cool the air increases humidity in your greenhouse.

35. Soil

The best soil that you can use in your greenhouse is just commercial potting soil found at any garden store. Look for things like perlite, sand, fir bark, peat moss, and vermiculite on the bag.

36. Air Circulation

Circulation of air in your greenhouse is important. It’s a good idea to install circulating fans in your greenhouse. Even in the winter when you heat your greenhouse, the fan will circulate that warm air and keep the temperatures uniform.

37. Ventilation

Make sure your greenhouse has proper ventilation. A good way to do this is to use roof vents on the ridge line with side inlet vents. Then, use your fan(s) to circulate the air.

38. Controllers

It can be hard to maintain a successful greenhouse without automatic controllers. The outside weather and temperature can change so quickly, and you’d have to monitor your greenhouse very close without an automated system that controls temperature and moisture.

39. Water Systems

A lot of people hand water their plants by hand. This is great for most greenhouse crops, but you need to be available to water during the day. But many people work during the day, so it’s a good idea to get an automatic watering system.

40. Light and CO2

Carbon dioxide (CO2) and light are important in your greenhouse. You can buy bottled CO2, dry ice, and sulfur-free fuels as CO2 sources.

41. Workspace

Don’t forget to make room in your greenhouse for potting plants and working on other projects. If you have limited space, they have potting benches can fold down when you’re not in using them.

42. Maintenance

Keep in mind that your greenhouse will have its own maintenance requirements. Be sure to regularly disinfect your greenhouse with diluted bleach, being very careful not to get any on your plants.

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33. Weight Stretch

This exercise you can do while standing or sitting. Hold a 5-to 10-pound weight in your hand (a gallon of water or milk weighs 8 pounds) and keep your arm vertical and close to your body. Swing your arm back and forth or in a small diameter circle.

34. Armpit Stretch

For this exercise, put your arm onto a shelf or a dresser about breast high. Gently bend your knees, and open your arm pit. Try to push the arm up a little farther with each stretch.

35. Stretch the Towel

For this exercise, take a bath towel and hold it with both hands at a 45 degree angle. Use your good arm to pull the towel toward your lower back. You can repeat this with your towel in a horizontal position.

36. Let Your Fingers Do the Walking To do this exercise, face a wall about 18 inches away.

Using your fingers instead of your shoulder muscles, raise your arm up to shoulder level. Repeat this 5-10 times.

37. Rubber Band Pull

Grab a rubber band for these next few exercises. For this one, hold your elbows at 90 degrees, close to your sides. Grab the rubber band with both hands, and turn your forearms outward only two or three inches, holding for five seconds. Do this 5-10 times.

38. Rubber Band Push

For this one, arms the same way as the previous exercise. Hook your rubber band onto a door handle and hold it with one hand. Turn your forearm inward two or three inches (like a door), and hold it for five seconds. Do this 3-5 times.

39. Rubber Band Lift

Here’s another fun exercise you can do with a rubber band. Bend your elbow again, and place the rubber band on a door like before. Lift your arm up four or five inches away from the body (like lifting weights), holding for five seconds. Repeat this 3-5 times.

40. Shrug

You can do this exercise while watching TV or sitting at a traffic light. Simply shrug your affected shoulder up and down slowly 5-10 times a day.

41. Windmills

This is an exercise that you’ve probably done as a kid, but it can help with your frozen shoulder. Simply hold your arm out, and make circles with it. Take turns making small and large circles.

42. Leg Stretches

It’s a bit unconventional, but some people find that leg stretches can really help with frozen shoulder. For this exercise, lay down on your back in front of a doorway. Put one leg up the wall and one leg out flat, with you arms resting at your side. This pose is good for stretching the hamstrings of one leg and the hip flexors of the other. Hold it for 2-5 minutes.