Tag Archives: Ebooks With Audio

Youtube Marketing 20 Made Easy Personal Use Ebook With Audio

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Chapter I: What YouTube is all about

Definition

YouTube is the most favored video sharing social media platform. It was created in 2005 by Steve Chen, Chad Hurley and Jawed Karim.

In 2006 YouTube was acquired by Google. It has transformed the overall outlook of television advertisement and other video networks with an overwhelming influence.

YouTube is crucial for businesses and marketers, because it has a huge database of users. Hence, you get the chance to broaden your brand message extensively. According to Alexa Rank, it is the most visited website, after Google and Facebook.

More than 1 billion unique viewers visit YouTube every month. YouTube is a zero cost video hosting site which permits its registered users to watch, upload, share and store video, as well as subscribe to channels.

Mostly, videos are uploaded by individual users, but businesses, marketers and professional movie makers are also taking advantage of it. They create videos to share their work, showcase products and services, testimonials, behind the scenes, etc.

Users subscribe to the channels they like. These channels can be a brand, an online marketer, companies, etc. According to YouTube, millions of subscriptions take place on a daily basis.

YouTube also runs an advertising program to promote businesses and engage users with video ads and TrueView ads.

Low Carb Living Clarified MRR Ebook With Audio

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Chapter 4 – Are Carbs Really That Bad?

Although the low carb diet is extremely great, does it mean that carbs are bad for you?

Not necessarily. When we eat carbohydrates though, our bodies digest them to form glucose. Although it circulates throughout the body, which provides us with energy, we tend to eat in excess.
There is also a difference between good carbs and bad carbs. Good carbs will give you energy without being stored as fat, which can be found in fruits and vegetables. Bad carbs are usually processed ingredients that your body is not programmed to recognize and therefore is storing it as fat.

You may sometimes notice that after you eat chips or chocolate you have a crash where you don’t want to do anything; that is what happens when you eat bad carbs. Your body uses the energy it can get from the small amount of natural carbs in chocolate, for instance, but then has to work double to process the other chemical carbs that are found in it. This creates a loss of energy as the processed ingredients are processed and transformed to fat, usually. This up and down is extremely bad for your heart as it doesn’t give it a normal flow of energy. The heart is overworked on a constant basis, and in turn so is your body. This can create other problems as the body stops focusing on keeping the body healthy and instead focuses on processing the large amount of carbs that is given to it daily. This in turn creates health problem such as diabetes, hyperglycemia, or even heart problems. Keep in mind though that good carbs taken daily in a portioned amount is essential and good for the body. Large amounts of carbohydrates is what causes problems to the body in the long-term.

Complex Carbs vs. Simple Carbs- How to Tell the Difference

Okay, I understand, but what is the difference between good carbs and bad carbs? They can be differentiated between two classes: complex carbs vs. simple carbs. Think of it this way, the more complex the carb the better it is for you. I know we all like to live a simple life and not overthink things, but with carbs it’s completely different. It has to be complex in order for you to put it in your mouth.

Stability For Seniors MRR Ebook With Audio

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Aging

The third reason is aging. Yes... we have to admit that things generally slow down as we age. One important thing that slows down is our reflexes. When you’re young, your responses are much faster and swifter.

If you trip, you instinctively reach out to grab something to stabilize yourself. If you slip on a slippery surface, your feet may make a few quick backward steps to compensate and regain your balance.

When you’re old, before your instincts and reflexes can kick in, you’re already on the ground. Your reaction time will be much slower when you’re old. Regular exercise and sports can improve your reflexes.

Vision problems

Vision problems are another often neglected issue. Many accidents have taken place on the road involving seniors who are pedestrians. They’re often unable to see the traffic lights or the oncoming traffic clearly.

In the home, they may not be able to see objects in their way and may trip on them. Using spectacles may help but if the glasses are bifocal, there may be depth perception issues that could pose possible problems.

In cases like these, it’s best to keep the surroundings at home clear, easily navigable and well-lit. Most falling incidents happen at home.

Muscle atrophy and strength loss

As a person ages, there is a change in the body’s composition. People are more prone to weight gain and muscle mass decreases. In fact, men lose 1% of muscle every year from the age of 30.

Business Systemization Personal Use Ebook With Audio

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How to Have an Entirely Automated Business Model

Biz systemization is the process of systemizing a business such that it can run more efficiently and such that you can take a step back and allow it to operate more independently. This then means that you as the business owner or manager will have more time to either take out of work, or more time to spend getting new clients, marketing and expanding the company.

But some entrepreneurs take this much further. In some cases, businesses can be entirely 100% automated to the point where they completely run themselves and you actually just sit back and watch the money role in. This is what's known as 'passive income' and for many people it represents the ultimate business achievement. But how is this possible and how can you get a slice of the action?
What is Passive Income?

Passive income is money you make while you're sleeping or on holiday. This doesn't mean that you didn't work for that money but what it does mean is that you are no longer trading time directly for money.
An example of such a business model is selling any kind of digital product. This is a product like an eBook or an app that is entirely digital and has no physical form. Thus these products have no overheads and if you have a site where customers can buy them and download them, then you will have no need to do anything to generate income once you have the site up and running and you have marketed it sufficiently.

Add an app to the app store with a name that people are searching for and it will get downloads indefinitely once it has been uploaded. Of course extra marketing and improving the app will aid your profits – but they are not necessary.

Over Deliver 101 Personal Use Ebook With Audio

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How to Over Deliver in Service Industries

Over delivering essentially means promising one thing as a business and then going out of your way to go over and above the call of duty in order to deliver something extra and unexpected. This is a tried and true business strategy but it is most often associated with companies that sell physical products. Here, over delivery will often involve sending extra 'freebies', delivering the goods more promptly than advertised or calling to offer more support for users getting to grips with the product.

But how might you apply this same strategy to services? Read on for some suggestions…

Surprises

Unexpected value for money always feels more impressive than value that was anticipated – which is simply because we love being surprised pleasantly. If you want to wow your customers and clients, then including something unexpected and not advertised is always a great way to achieve that.

In a service industry this can take many forms. If you run a restaurant for instance, then you can make that surprise a free complimentary drink on the house. Or maybe it could be something extra about the service – such as the ability to break the bill down by diner rather than by table. An innovation like the latter would always go down well but when you're not expecting it it becomes even more well received.

Little Touches

Have you ever been to a café and noticed something that makes you smile? Maybe some of the seats are actually car seats. Maybe there's table football or an old pinball machine in the corner. It doesn't have to be so hipster but the point is that little touches that are outside of the norm can tick many of the same boxes as other types of over delivery. In the hotel industry this could mean leaving chocolates on the pillow, or putting a can of beer in the fridge. Because it's not expected, it will do even more to impress.

Online Reputation Management Personal Use Ebook With Audio

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ORM and Social Media

Social media and online reputation management are two different aspects of digital marketing that go incredibly well together and that should often be used synergistically.

Online reputation management is the process of managing your reputation by replacing negative reviews with positive ones, by creating an 'association' between your business and others that people consider industry leaders and by building positive buzz and excitement for your products and services.

Social media marketing meanwhile is the process of marketing your business through social media platforms including Facebook, Twitter, Instagram, LinkedIn and Pinterest. This way you can take more control of the way your audience see you by creating a direct relationship. Here we will look at how social media marketing can be used specifically for ORM.

Sharing the Good News

If you have a million good reviews and one bad one, there is nothing to say that that one bad one won't be what everyone sees at the top of Google. If you have a social media account though, then you can make sure to actively share and promote your success stories. This might mean writing about positive case studies with your customers or it might just mean liking and sharing positive reviews and comments.

Responding

Using tools that look for mentions, it's relatively easy on Facebook and Twitter to look out for people mentioning your company name. This way you can respond back in order to help build a relationship with them and to show that you're listening, you care and you're receptive.

Fitness Mastery Personal Use Ebook With Audio

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Grapefruit

There’s good reason for this traditional diet food to be a regular part of your diet. It helps dissolve fat and cholesterol, according to Dr. James Cerd of the University of Florida. An average sized grapefruit has 74 calories, delivers a whopping 15 grams of pectin (the special fiber linked to lowering cholesterol and fat), is high in vitamin C and potassium and is free of fat and sodium.

It’s rich in natural galacturonic acid, which adds to its potency as a fat and cholesterol fighter. The additional benefit here is assistance in the battle against atherosclerosis (hardening of the arteries) and the development of heart disease. Try sprinkling it with cinnamon rather than sugar to take away some of the tart taste.

Mustard

Try the hot, spicy kind you find in Asian import stores, specialty shops and exotic groceries. Dr. Jaya Henry of Oxford Polytechnic Institute in England, found that the amount of hot mustard normally called for in Mexican, Indian and Asian recipes, about one teaspoon, temporarily speeds up the metabolism, just as caffeine and the drug ephedrine do.

“But mustard is natural and totally safe,” Henry says. “It can be used every day, and it really works. I was shocked to discover it can speed up the metabolism by as much as 20 to 25 percent for several hours.” This can result in the body burning an extra 45 calories for every 700 consumed, Dr. Henry says.

Peppers

Hot, spicy chili peppers fall into the same category as hot mustard, Henry says. He studied them under the same circumstances as the mustard and they worked just as well. A mere three grams of chili peppers were added to a meal consisting of 766 total calories. The peppers’ metabolism-raising properties worked like a charm, leading to what Henry calls a diet-induced thermic effect. It doesn’t take much to create the effect. Most salsa recipes call for four to eight chilies – that’s not a lot.

Peppers are astonishingly rich in vitamins A and C, abundant in calcium, phosphorus, iron and magnesium, high in fiber, free of fat, low in sodium and have just 24 calories per cup.

Ending Emotional Eating MRR Ebook With Audio

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Chapter 5 - Alternative Therapies for Emotional Overeating

Emotional overeating can make a person feel imprisoned - it can seem like there is no way out of the cycle of feeling sad, angry, anxious and so forth, and then eating to alleviate the emotional pain. There are treatments that are available, though - some of them conventional and some of them alternative.

Conventional therapy, surgery, and medication have all been utilized at one time or another for the treatment of emotional overeating. There are, however, some alternative therapies that are worth exploring. Here are some of them.

Hypnosis

Because emotional overeating begins in the mind, hypnosis is said to be effective because it addresses the mind directly with the power of suggestion. Hypnosis is not the mumbo-jumbo stuff of cartoons and swinging pocket watches; it's a clinical practice and many practitioners have used it with success to treat emotional overeating.

Meditation

The intent of meditation as a treatment for emotional overeating is to "tune in" to the emotional thought center that is driving your cravings and/or binge eating. Meditation, sometimes taking a form called "mindfulness," is the opposite of mindLESSness, which is what often happens in emotional overeating. The person does not really think about what he or she is doing; it's mindless eating.

Herbal Supplements

It seems like every time you turn around there's a new herbal supplement promising to help you lose weight. But there are some herbs that can help with the issue of emotional overeating. Here are some of them.

Hoodia - This much-publicized herb is said to be effective at appetite suppression and boosting energy. Its effects tend to be subtle, and it also has a good safety record.

Vitex - This hormone-balancing herb for women may help those whose emotional overeating is influenced by hormone fluctuations.

Ginseng - This ancient herb is said to help sugar cravings and curb the compulsion to overeat in response to one's emotions.

Both American and Asian ginseng are purported to be equally effective.

Acupuncture

Acupuncturists are often asked if acupuncture can help with weight loss. The answer, in general, is yes - but not always. However, the good news is that acupuncture tends to be more successful with treating emotional overeating than just overeating. This may be due to acupuncture's alleged ability to release endorphins and boost metabolism - making the client feel better emotionally, effectively curtailing the emotional overeating.

Nutrition

As we've covered, having the right balance of vitamins and minerals may affect emotional overeating - it's not too much of a stretch to speculate that nutritional deficiencies could play a part in this kind of overeating. So make sure you're not eating a lot of artificial, processed, pre-packaged foods; opt for fresh, whole foods as a general rule. It's also a good idea to take a vitamin and mineral supplement that is formulated for your gender and life situation. In the next chapter we will look at weight loss surgery and whether it is a viable option in overcoming emotional eating.

Chapter 6 - Weight Loss Surgery: Can It Help with Emotional Overeating?

If you have trouble with emotional overeating, you may have considered weight loss surgery of some sort. But how do you know if it's for you? What kinds of surgery options are available? Here are some ideas as to the more common surgical options currently available and some of the better-known pros and cons associated with them.

1.Lap-Band

This is a type of restrictive weight loss surgery, and it is adjustable. A silicon doughnut or ring is placed around the top of the stomach, leaving a small pouch above the ring. This is where the food goes first, and the pouch, being so small, fills up quickly. The person feels full on less food, in other words. Slowly, the food makes its way from the pouch into the main stomach.

The doctor or surgeon may, from time to time, inject saline into the ring in order to inflate it, thus decreasing the pouch's capacity even further. The opposite can be done as well.

Pros:

It's adjustable, as noted above - fluid can be removed or injected into the ring.

The digestive process is not compromised; food is digested "the usual way."

The surgical procedure is usually done laproscopically, meaning it's minimally invasive.

Cons:

Additional surgery may be required in the case of twisting of the access port or perforation of the stomach.

Weight loss tends to be rather slow and gradual, and not as dramatic as some other options.

Repeated follow-up visits with your doctor are required.

2. Gastric Bypass

This is what's known as a malabsorptive technique. In gastric bypass surgery, a small pouch is created at the top of the stomach using "staples" rather than a ring. Then part of the small intestine is re-routed to connect to this pouch, essentially creating a permanently smaller stomach. It is called "bypass" surgery because food bypasses the rest of the stomach and the original small intestine connection, called the duodenum.

Pros:

Weight loss tends to be significant and permanent.

Mild side effects, such as heartburn, tend to be resolved easily.

Cons:

Compromised nutrient absorption is a significant concern, and patients are generally required to take many supplements to prevent nutritional deficiency.

Dumping syndrome, or a too-fast emptying of stomach contents, is a potentially difficult side effect.

It's harder for doctors to view the stomach and intestine via endoscopy, meaning cancer and other problems may go undetected.

These are just two of the more common types of weight loss surgery. The bottom line is, weight loss surgery can help with the weight gain and excessive caloric intake associated with emotional overeating, but it does not address the underlying emotional issues. If you do choose some sort of surgery to treat emotional overeating, it's a good idea to make sure it's part of a "whole person" treatment plan that includes counseling and emotional therapy.

Video Marketing Kit Personal Use Ebook With Audio

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Market Your Content with Video

Video is the hottest trend when it comes to marketing your content. Cisco predicts that by the year 2017, 69% of all consumer related internet traffic will be in the form of videos. If you do any type of research in this area these facts are not denied by any source.

What this means for your business, large or small is that you need to start producing your content in video form. Like any trend it is important to keep up with changes and to actually start implementing them.

Still not convinced then think about this fact. YouTube receives over one billion unique visitors each and every month. The only medium that surpasses this is Facebook. Want a part of all of this action? Then start your own YouTube channel and upload videos to it regularly.

Take a look at videos that have gone viral, the Dove campaign is a great example and so is one from Volkswagen. This last video campaign received over 155 million views. Volkswagen created a series of three videos to generate this number of views.

What this shows you is that people enjoy watching videos. Plus they are more likely to share a good video with their friends, family and co-workers. Can you imagine how this would expand your market reach?

If you run social media campaigns then including video is really a no-brainer. Consider it as a vital marketing tool and invest in good equipment so you can create quality videos easily.

You can easily turn your content into a video by using PowerPoint or an equivalent platform. Take your current content and take out the main points and use these to create a slide presentation. Add some eye catching graphics, images and charts and your basic video is ready to go. Then all you have to do is save your slides as JPG files and then import them into a tool such as Windows Movie maker.

Video content is the perfect way to quickly engage your viewers. You can add an audio track or simply add music to your video. It is possible to convey your marketing message in under 3 minutes when using videos. If you tried to do this with written content you would probably have to write a 1,000 words or more. Before creating your first video determine what you want to achieve with your video and who you are targeting.

What's Stopping You Marketing with Videos?

One of the biggest concerns most marketers have with using video is not wanting to appear on camera. They are camera shy for whatever reason, but you should understand that you don't always have to put your face out there. It is possible to create great videos using slides with charts, images and music.

If you are not happy with your appearance it is understandable that you don't want to show your face. But there are ways you can sit and light the room to soften features and to enhance your good points, we all have them!

Even if you are the CEO of your company, you don't necessarily have to be the one in the videos. Find one of your employees that would make a great ambassador for your business and use them instead. They have now become your company spokesperson.

If you are truly camera shy then just start out by creating videos with PowerPoint slides. You could still add your voice to the video, use a tool such as Audacity to record your audio. Or if you prefer you could use royalty free music tracks.

When it comes to marketing with video you want to publish videos regularly. Short videos usually work the best and these range from 1 to 3 minutes. Don't worry about the quality, just keep producing video and you will find your techniques and quality will improve. Practice does make perfect when it comes to creating videos.

If you are talking on the video then be yourself and be transparent. Don't put on airs and graces. Just work on letting your personality shine through. This will really help engage your viewers and get them to subscribe to your channel.

Another idea for the camera shy or nervous person is to create a video with another person. Having someone else in the room with you can help ease your fears and help you to relax. You may just end up having lots of fun.

Of course, the content of your video is important. You want to aim to create informative and compelling content that will get your viewer watching the entire video.

As you can see there is nothing to stop you from creating and marketing your business with video. Even if you are nervous, you have alternative ideas on how to create videos. Don't let any excuse stop you and jump on this growing and popular trend.

Finding Topics for Your Videos

As with anything new, you are full of great ideas for creating new blog posts or videos, but after a while you find yourself at a loss of what type of content to create next. In this article we will discuss some easy ideas that will have you coming up with topics quickly.

Creating videos is similar to writing content. You want to discuss important ideas and issues that follow the top trends. If you can always be the first one to inform your list or customers of new products and trends, they will look forward to hearing what you have to say.

One easy way to stay on top of trends is by using an RSS Reader. Then all you do is subscribe to top blogs and websites that are related to your business niche. Each morning you simply scan through the headlines and see what is trending. You instantly have new, hot content to write or create videos about.

Another idea is to set up Google Alerts. You can set this up using keywords or actual website URL's. Then decide how often you want to be notified and create your alert. Each time this keyword or website is found by Google they will notify you. This is a great way to find out when your favorite blog has just published a new post or uploaded a video. You can then be among the first people to leave comments.

Personal Branding Power Personal Use Ebook With Audio

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What Is Personal Branding And Why Should I Care?

Whether we're aware of it or not, we are all affected by branding. It is, and has been, a persuasive and pervasive force in the marketplace for decades. It is a powerful marketing tool that has been proven, time and again, to have influenced people's purchasing choices. It is designed to work in concert with basic conscious and subconscious factors to affect decision making. If it's doing the job correctly, the customer isn't even aware of this influence or affect. Branding is amazing, almost magical, in it's ability to impact opinion and, with the development of technology, that ability has grown exponentially.

The best way to understand the power of branding is to look at a few examples. If you were shown a picture of a stylized arch that happened to be a yellowish gold in color, what would be your first thought? What if you heard someone say the words "golden arches"? I suspect that nearly everyone's knee jerk reaction to these stimuli would be the same, whether they approved or enjoyed the underlying product or not. Let's try a couple further examples. What's your first thought when you hear the word "apple"? How about when you see a picture of a stylized apple in silhouette with a bite taken out if it? How about a stylized black and white mermaid surrounded by a circular green border? Each of these examples probably caused you to instantly think of the particular product or business they are associated with. You likely had no conscious choice in the matter. You read the description and you thought of the product. This connection happens even quicker, and more uncontrollably, when you can see the brand. The point is, these brands do what they are supposed to do. You see and you make a connection.

So, why should you be branding yourself? Well, there are numerous reasons. Maybe you have a business. It is priceless to have your face be associated with that business. Think about Steve Jobs and Apple or Walt Disney and the DIsney Studios. The face becomes the logo. Maybe you're offering a product or service. The way you present yourself on social media is a way for people to associate you with that product or service. If people find you likable or memorable, in any way and for any reason, they will associate that emotion with what you sell. You are your business. Why not be the brand for that business as well.

There Is No Difference Between Brick And Mortar And Electronic

There is no substitute for positive customer experience when building a brand. Your aim should always be to satisfy your customers. After all a satisfied customer is a happy customer. Happy customers are more likely to become repeat customers. In addition, a happy customer is much more likely to be willing to leave you a positive review or recommend you to friends and family. You can't ever buy this type of publicity or good will. Many successful personal brands were founded on the philosophy that the customer's satisfaction is first and foremost.

At the same time, keep in mind that a dissatisfied customer can have exactly the opposite effect on your business that a happy customer does. An unhappy customer can cause untold damage to your brand and it's reputation. They are almost certainly never going to give you their repeat business. What's worse, they are not going to recommend you to other people. In fact, they may actually go out of their way to let other's know about their negative experience.

Now, as Abe Lincoln said, we all know that you can't please all of the people all of time. Sometimes, a customer will not be satisfied no matter what you do. Should this occur, you just chalk it up to experience. Also, this customer is so rare, that they really can't do a great deal of damage to your brand or business. However, if the reason that your customer had a bad experience was preventable on your part, then you deserve the hit your brand takes. This is especially true if you knew a bad experience was possible, but failed to take steps to stop it from happening.

One of the primary ways to prevent a negative customer experience is to treat your online business as if it were on offline, brick and mortar, store. In theory, there should be no difference, from the customer's point of view between the two, except of course that an online business has no physical presence. In practice, however, this is not always the case. Some people treat their online business as if the real world of customer satisfaction cannot affect them. They seem to believe that, because their brand exists online, the rules of common sense, and courtesy do not apply. Nothing could be further from the truth. An online brand is no different than an offline brand. There is not difference between a brick and mortar business and an electronic business when it comes to customer service. Remembering this can give your brand a leg up over your competition.

Selling Yourself In The Age Of Communication?

You may have heard the term "personal branding" and wondered what it was all about. You may have also thought that whatever branding was, it didn't apply to you. If this was the case, you couldn't have been more wrong. This is the age of social media. Communications are quick and to the point. Impressions matter because, more than ever, time counts. Clicks, views and likes define who sets trends and who follows trends. In this world of instant expertise, branding matters. It matters a lot.

So, why should you care about branding? Well, we are all interconnected like never before. One person has the potential to reach thousands of other people with the flick of a finger and without every leaving home. One result of this is that a pointed comment, a funny joke or a helpful piece of information has a naturally larger audience with a resulting greater reach. This increases the power of personal communication. This is just a fancy way of saying that social media has increased the power of you.