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Make no mistake, when Facebook opened its Facebook Messenger architecture, the marketing world went crazy. Prior to this point, if somebody tries to reach you through your Facebook page, you basically have to either be physically available, or run the risk that your brand will suffer.

Facebook chat functionality and the logistics behind it was, to put it kindly, a strictly touch and go affair. When FB decided to open up its system and allow for Messenger automation, this opened a whole new chapter in the brave new world of AI-assisted customer support and marketing. This move made chatbot automation. It is definitely one trend whose time has come. Say good-bye to clunky AI. Say Adios to weak brand-killing customer interaction. Customers no longer have to wait. They can get the answers to their questions about your business just like they get their pizza-as soon as possible. No wonder people are excited about FB messenger chat automation!

You have to understand that we live in a 24/7 world. You don't really know where your customers are going to come from. While you may have a fairly local focus, your customer may actually be traveling and calling you from a timezone. What do you do when they can't interact with you or get information precisely at the time when they are most interested in your service or merchandise?

It's no surprise that a lot of otherwise solid brands were faced with a hard decision. They either had to hire people at call centers, or have dedicated staff in order for their brand to be more responsive. Their other alternative was simply to just give a fixed time as to when they will be available.

If you've ever needed customer support, you probably know that this is not good enough. You don't want to try to reach and learn the hard way that the peopl you are trying to get a hold of are not available. You definitely would be more open to their competitors. A lot of businesses were put in a serious competitive disadvantage because of this Facebook chat limitation.

With the new and improved Facebook messenger, brands can set up chatroids. These are sophisticated pieces of software that allow you to respond to your customers on a 24/7 basis. When they reach out to you, you can send them back an automated response along with certain trigger words.

When they enter those trigger words, you can then send them back a follow-up message that is directly tailored to their inquiry.This saves a lot of time, it definitely saves tremendous amount of money, and it gives you a means to communicate with them without eroding their trust in your brand.

In fact, if you play this right, you can turn your Messenger chatbot interactions into a sales opportunity. If you are still unclear as to why Facebook Messenger automation using bots is so revolutionary, here are five key reasons.

Marketers, regardless of whether they're promoting an established business, a struggling online business, or an startup, cannot afford to neglect or overlook of Facebook Messenger chatbot marketing and customer support.

Automate your prospect interactions

Regardless of whether you are building brand visibility through Facebook comments on posts that use the Facebook comment plug-in, or you are active on niche-related pages or groups, you can pump this traffic to your Facebook Messenger chatbot. It all boils down to you engineering, or folding in a logical call to action into all your messaging activities online.

It may seem passive. It may seem like you're not dropping a link, but if you know what you're doing and you're building a tremendous amount of credibility and authority in your brand, people will be eager to find you. Turbocharge that process by making it very easy for people to find your direct Facebook Messenger link, get a hold of your brand.

Once their Facebook Messenger app opens, and they respond to your initial message, you can then filter them through different logic trees so as to give them the message that they're looking for, at precisely the time that they are more likely to act on it.

Use the customer chat plug-in on your website for a direct one-to-one connection

Let's face it. You can always direct people to go to your knowledge base. The problem is that is very dull, lifeless and also mechanical. It's as if you're telling them to buzz off. As you probably already know, that is not a good idea when it comes to sales and marketing.

You want people to feel that your brand is alive. You want people to feel that your brand truly cares about their needs. You're looking for a one-to-one human interaction based around their problems. Unfortunately, it is very hard to get that message across if you just direct all inquiries to either your knowledge base, to your general blog link, or to a contact page that says that you are unavailable at certain times.

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Introduction

Emotional intelligence is a critical key to success in any business, relationship, and life in general. When it comes to finding success in everything that you do, many people mistakenly believe that your IQ places a significant role in your success. We've all spent a ton of time in school and throughout our lives, diligently cramming, writing exams, and studying in order to become more intelligent human beings. However, over the last several years, researchers have determined that emotional intelligence has more of an impact on success than IQ.

According to researchers, there are 19 different ways that a person's emotional intelligence will contribute to the bottom line in any organization. Emotional intelligence guides our ability to deal with others effectively. Not only does high emotional intelligence help you to understand your own emotions, but the feelings of other people as well. Emotional intelligence skills are incredibly essential in industries like marketing, where the emotional reaction to an ad could mean the difference between the customer making a purchase or walking away. However, emotional intelligence affects all aspects of your professional and personal life, from your ability to sell to your ability to form healthy relationships.

Emotional intelligence continues to be an increasingly popular skill to have, especially when it comes to finding professional success. Many people might wonder why emotional intelligence continues to increase an evolving workplace. Simply put, emotional intelligence isn’t a trend. Many companies have determined that employees with a high level of emotional intelligence have a significant impact on the company’s bottom line. In fact, companies that have employees with high levels of emotional intelligence have seen significant increases in both the total sales and productivity of their company as a whole. If you are looking for a way to boost your emotional intelligence to allow you to find success in both your personal and professional life, here are five easy ways to increase your EQ and five reasons why you should work to develop your emotional intelligence.

1. Learn to Stay Cool

Italian researchers recently discovered that changes in body temperature, blood pressure, and heart rate are good indicators of stress. Stress can dramatically affect how you deal with problematic situations and can lower your emotional intelligence. If you feel yourself getting stressed, take a walk outside and get some fresh air before you lose your cool. While stress is a normal part of life, negative stress will significantly weaken your emotions and distract you from rational thinking.
Stress is especially problematic at work. Bad and broken communication lines with colleagues lead to poor relationships. This makes it imperative to identify when stress levels start to get too high, and to learn how to manage stressful situations before it can damage relationships. If you want to boost your emotional intelligence, then you need to learn how to avoid succumbing easily to stressors in your personal and professional life.

Develop Empathy

Other people can be a huge source of stress for just about anyone. The opinions, judgments, demands, and requests of others are often the cause of stress that drives our adverse emotional reactions. When a colleague, supervisor, or investor, or even a family member, get under your skin, you need to take a step back and try to see the situation from the other person's perspective. Try and examine it from all angles. It could be entirely possible that you are reading into the situation, or that their intent is altogether different from how you're understanding the situation. Learn to take a step back from frustrating situations with others and consider the possible motivations of the other person before you react.

Have a Plan B

As stated before, emotional intelligence is the ability to identify and manage not only your own emotions but the emotions of others as well. However, how well can you actually manage your feelings when you aren't prepared for what's coming next? Being reactionary to life's challenges and situations is a sure-fire recipe for inappropriate emotional reactions. To avoid this from happening, you can prepare yourself well before you have to make a decision.

Start by projecting potential outcomes every time that you have to make a decision, even if that outcome seems like a bit of a stretch. Take the time to imagine how you will react to each outcome so that you aren’t completely caught off guard while making the decision. With enough practice, you will eventually find that even if the outcome isn’t one that you predicted, you will still be able to handle each outcome and begin to be able to think on the move.

Be Definitive

Challenging the bad habits that you cling to is crucial if you want to develop your emotional intelligence. Many people will use passive language to protect themselves and hedge their bets. Unfortunately, using passive language is inherently weak, whether it is used in writing or verbally. In fact, passive voice literally means telling the story of what has happened to you. Are you someone who has things happen to them, or are you the person who makes things happen? To boost your emotional intelligence, you need to focus on highlighting the actions that have already been taken. Learn how to take ownership of your own life and emotions, and show those around you, from customers to stakeholders, how high your emotional intelligence really is.

Practice Emotional Intelligence on Others

A critical aspect of high emotional intelligence is your ability to influence the emotions of others, according to Psychology Today. When someone in your life comes to you and is stressed out and panicked, are you calm, or do they leave more aggravated after speaking with you? Whether in close personal relationships, interactions with strangers, or with professional relationships, how you deal with and influence others say a lot about your emotional intelligence. To help you boost your emotional intelligence, you need to strive to leave each person that you interact with in a better state than when they first arrived.

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Introduction

It doesn’t matter if you are using LinkedIn to look for a job, network with other members in your industry, or gathering leads for your business, have a professional and attractive LinkedIn profile is the best way for you and your business to ensure that you are being found by the right people, at the right time.

When you create a LinkedIn profile, it is important to remember that if you want to get noticed by the right people, you have to write for your audience, as opposed to writing for yourself. Your profile should not be focused on boosting your ego, but rather on showing your expertise in a way that will get your target audience to say to you, “I’d like to know more about who you are and what you do.” Ultimately, your LinkedIn profile is about your personal and professional branding.

Your company profile on LinkedIn is the basis on which all your communication and interactions on the networking platform are built, as well as being the foundation of your personal brand. When all is said and done, your LinkedIn profile should provide you with some quick wins, and an ample number of opportunities to build many long-term business relationships.

If you’ve been on LinkedIn for a while and aren’t seeing the results that you’d hoped for, or if you are new to LinkedIn, here are 11 steps for creating a killer LinkedIn profile to get you noticed.

Add a Cover Photo to Your Profile

LinkedIn now provides members the ability to add a background or banner picture to the top card section of your page, which can significantly increase the professional look and feel of your company profile. Adding a background or cover photo to your business page can also help your profile stand out from the more than 500 million profiles. You want to use this opportunity to personalize your profile to represent both you and your business.

A picture is worth a thousand words and your cover picture can and will talk for you. You can use this profile picture to showcase your company by adding a photo of the products or services you sell. Whatever you do, make sure that you don’t leave it as the generic background that comes with your LinkedIn membership.

Get Serious About Your Profile Photo

Too many people spend countless hours trying to create a great LinkedIn profile, only to destroy their branding by either neglecting to include a profile picture or having an image that reflects poorly on them. Research shows that most people take less than a tenth of a second before formulating an opinion and drawing a conclusion about you. This means that when they visit your LinkedIn profile, the picture you’ve chosen as your profile picture instantly tells them a story about you.

You need to include a professional picture of yourself if you want to convey a professional message to your followers. If you are going to add a picture of yourself, it should be either a shot of your head and shoulders or one that shows your head to waist in the frame. Make sure that you are dressed professionally and that it matches your message and role. Photos, where you make eye contact and smile, will attract the most attention. When you look the part, those who view your profile will believe you are the part.

Optimize Your First and Last Name

LinkedIn is a platform that is highly searchable, which includes the name section on your profile. When you are adding your name to your profile, you need to determine what prospective clients might write in the search function within the platform. For example, you are a business client, and a potential customer is searching for someone who is a business consultant in the Denver area, would your name appear in their search and what impression would it give them, what about if they did a Google search?

Ultimately, it's your profile, and short of using anything illegal or abusive, you can use any form of address that you wish. However, it is essential for you to remember that people buy from those that they know, trust, and like. So, you have to make sure you think about what you do here, just don't include your degrees or qualifications, and never include emojis or favicons. Just make sure that what you put is searchable, and that it represents who you are in the best possible light.

Optimize Your Headline

LinkedIn gives you 120 characters to convey a message about who you are and what you do, and how you can solve your target audience’s problems. Your headline is where you get to begin telling your story and should be in sync with the story that you share with your network.

LinkedIn will automatically default to the title of your current role. This is usually pretty bland and conveys very little about who you are. Remember, LinkedIn is searchable so you should be using this opportunity not only to tell your story, but include as many keywords that you can that are relevant to your industry. Don't be boring. You may be tempted to use your headline to show off your qualifications, but this says very little about what you can do to solve the real issues of your prospective clients. Use your headline to create interest and demand a reaction from your words.

Create a Professional and SEO Focused Summary

One of the most critical areas on LinkedIn is the summary area of your company profile. Your summary is your opportunity to create a great first impression and get your target audience to want to know more about what you can do to help them. It is the very first section that they will see on your profile, and is where you can showcase your expertise in the field. It needs to be as good as you can make it.

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Introduction

Functional training is a way to exercise where everything you do in the workout mimics the moves of daily activities. The point is to achieve a fitter body by improving the ability to perform everyday activities.

Instead of targeting one specific muscle group, functional fitness engages multiple muscles, just as it happens when you try to reach for an overhead shelf or bend down to lift or put something on the floor.

What Can Functional Fitness Do For You?

Functional fitness can make your life so much easier. As the name states, functional fitness is fitness related to improving your functionality. These workouts don’t aim to enlarge your muscles or make you look bigger but strive to make your body function better.

All the moves you practice help adjust your muscles and bones to natural movements you perform during the day. Though they’ll definitely be more exaggerated than the real-time action, they help your body endure through the strain. With practice, the pressure applied to your muscles becomes less of a burden and your overall active performance improves.

Be wary of course, there is a right and wrong way to go about working out. If you don’t make your workout routine a daily or every other day habit, you’re not going to benefit from exercise at all. Experts even recommend that functional exercises change with age and ability.

For instance, a teen doesn’t need to think about getting up from a chair safely but that can be a concern for an older person. Likewise, someone with a disability may need a different functional focus than someone not challenged with disability.

Functional Fitness Moves

The exercise moves associated with functional fitness aren’t complicated at all. All the moves you’ll learn when it comes to functional fitness are those that you already practice in your everyday life.

For beginners, functional fitness is the best way to go to develop muscles and strength.

If you’re starting out from a very low position, and it’s your first time working out then there’s no pressure. Don't run into hard core workouts that grind you to the bone. Don’t jump right into lifting weights as you’re likely to just injure yourself.

Most fitness moves can be toned down to a low impact move so you don’t risk harming yourself. If you feel that something’s too hard for you, don’t be afraid to tone down your exercise. Find an easier move or work out for a shorter period of time.

Once you’ve gotten the hang of things though, don’t be afraid to push your limits a little further and try new moves. Add in more time and bring some weights into play. Working out more can only lead you in one direction and that’s forward. Once you’ve gotten a functional flow, make the most of it and try not to miss any days.

Given below are some general moves you’re going to find in all functional fitness routines, regardless of your level. These moves can be added to one another, they can be made either high or low impact and they all reap their own benefits on your body’s performance.

Exercise #1 – Squats

Squats help strengthen your thighs, knees and brace your ankle and feet balance. This move is standard and practiced in most workouts. When it comes to weightlifting, most weightlifters have a starting pose of a squat. Squats can also help strengthen your core since it compresses in this position.

A squat can be hard on your knees since most of the compression takes place here. If you’re not ready for a squat, you can always dive down half-way. You don’t have to go into a proper seated position if it’s too much of a burden on your knees.

The squat is interpreted in multiple moves when it comes to functional fitness. The following are some moves that include a squat.

Jump Squat

In this move, you jump onto a block laid in front of you. You start off this move by squatting and then lifting off the floor. Once you’ve jumped onto the block, you squat and then hop off. This move is best done when continuously repeated.

However, this is a considerably high impact exercise. If you feel you can’t do this, try only jumping from the block to the floor and back without the squat. Only try to do this move once you’re fully capable of doing a squat and you’re adjusted to jumping from the block to the floor and back.

Side-Turn Squat

With this squat, as you go down, turn to the left or right at a 90-degree turn so your whole core is shifted in one direction.

This squat helps strengthen your core while turning. This move can also be relatively higher impact if you’re starting out. If you can’t turn the whole way, then don’t strain yourself. Turn as far as you can and once you feel a burn in both your waist and side, you’ll know the move is working.

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Introduction

Much has been said about self-love and its importance in healing and integration. There are many ways to enhance self-love. Here are 5 simple tips that you can use to be kind to yourself and increase your levels of self-appreciation.

1. Write Down The Good Stuff

You have already accomplished so much in your life that you fail to take note of. Schools, weddings, buying a house, maybe even childbirth. You have also gone through funerals and injuries. But you do not give yourself credit for any of it, and there is no reason not to be proud of these experiences.

This is just the iceberg, and there is no way to write about all you have accomplished in writing. But you should try. Because it is only when you start to write down all that has happened to you and all that you appreciate that you come to understand how lucky you are. Gratitude and appreciation are just a mindset. Unless you develop these faculties, you are still going to search for more and more and more. And despite getting more and more, you are never going to be satisfied. The world is full of people seeking more and more, and it never works. What does work is being appreciative and grateful for what you have. Keep a gratitude journal close to your bedside.

Every morning and evening, write down just 3 things that you are happy about. It does not matter what is coming up or how the day went, you just have to write down 3 things in the gratitude journal. This will create a positive shift throughout the day. As you write down and look over all of the positive things that happened in your life, you will start to cultivate a mindset of appreciation. And as this happens, you start to appreciate life more, which will have a snowball effect. Make a habit of writing down all that you enjoy. It is one of the easiest and most effective strategies to cultivate self-love. You have far more to be joyful for than you believe, but you need to take the first step and remove yourself from a negative mindset.

If writing does not suit, you could also just remember some happy memories or keep a scrapbook full of nice pictures. It just has to be a repository of positive items or traits that you appreciate about yourself.

2. Eliminate the Trash

The fact of the matter is that you deserve better than what you are achieving right now. And you should not be in any way reluctant to get rid of things that are not serving you. Things that you need to eliminate will likely include the news, social media, technology, bad foods, alcohol, cigarettes, negative thoughts, and sloth in general.

But it goes further than this. You have to get out of a relationship that you are not fully committed to. While the idea of finding fulfilment from a partner alone is incredibly misguided, you should at least feel happy with your partner and be compatible. If not, be kind to yourself and find a different significant other.

Work is one place where you need to really make sure you are the right fit. If you are really unhappy in the role, then leaving might be the better option. Alternatively, you might want to save some cash and wait for an opportunity to make the switch. A toxic work environment can be very damaging to your self-esteem. There are many options available and if you really want the life of your dreams, you can have it.

The truth is that the best way to care of yourself involves eliminating many of the things that make you feel bad. Ensure that you are putting yourself first by removing the excess. This is a far more simple step than most people make it out to be. When you have finally quit your toxic job or relationship, the relief will be palpable. There are few, if any, who have said that quitting their job to go travel the world was a bad decision.

You will also have to eliminate limiting beliefs. These beliefs often stop you from really caring about yourself. You might believe that you are not a confident person or that you are always depressed or introverted. But these beliefs often come from a single past experience that you thought about a lot and repeated to yourself. When you adopt positive beliefs your enjoyment will truly start to unfold and you can unashamedly pamper yourself without any guilt or reluctance.

3. Take a Break: Be Happy Now

Every individual needs rest and relaxation. What this entails is unique to everyone. It could be sitting beside a fire and reading a book, going to the spa for a massage, or taking a walk in nature. Regardless, identify what you like to do and fit them into your daily life as much as possible. Because you deserve to do them frequently.

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Introduction

Getting out of a fixed mindset can be difficult. What happens over time is that people learn certain habits or patterns of beliefs that are tied into specific experiences that are often painful. These experiences compound until the person becomes convinced that life is just the way it is and you have to make the most of it.

In fact, you will find that many people have little personal mantras or ways of looking at the world. They might say that “life is a battleground” or “work hard play hard”. These idioms have little to do with the way that the world is and everything to do with the unique mindset of the individual. Either way, the person needs to adopt strategies that will help him or her out of a very fixed way of looking at the world.

What is a Fixed Mindset?

The most common example of a fixed mindset is in relation to money. People have certain ideas about what their time is actually worth. And what happens is that other people reflect this idea back to them. So the person who values his or her time at $15 an hour will apply for jobs that reinforce the idea that they are worth $15 an hour. And they will actually self-sabotage jobs that pay them $30 an hour because “they are not worth that”.

This phenomenon was documented in a book by entrepreneur and success coach Tim Ferris called The Four Hour Work Week. What he noticed was that competition was very difficult at the bottom and medium levels because everybody was fighting it out. But it actually gets very easy in the upper echelons of management, because they believe that are worth every penny even though they often do very little work. It can actually be easier to shoot for high-end jobs once you have the appropriate psychology compared to working your way up step by step.

This is a reflection of the esoteric principle that the whole universe is a product of the mind. What we believe internally is reflected back to us and we then proceed to believe that this reflection is actually the truth of existence. This has also been demonstrated in the scientific literature to a degree. In advertising, people only notice marketing materials that are relevant to them. Everything else is subconsciously filtered out, as the brain can only handle a limited amount of data. If we don’t change our perspective, we are going to keep seeing the same information and believing that it is the ‘truth’.

A fixed mindset can be loosely defined as a narrow and precise view of reality where we are sure about certain things. And they are only true because the fixed mindset person believes in them so strongly. How would somebody with a fixed mindset ever change the world with a revolutionary invention? It would not be possible. People of a fixed mindset observe the world as it is. People of a growth mindset create the world as they would like it to be. This is a huge difference.

What is a Growth Mindset?

A growth mindset is one which focuses on expansion at all times as opposed to trying to preserve the existing situation. While finances are the easiest and most obvious example to give, the concepts of both fixed and growth mindsets apply to relationships, health, creativity, spirituality, and personal happiness. Typically, people can apply a growth mindset to one area of their lives but fail to carry over this into others. But if you grow a company, you can grow a relationship or even spiritual success. You just have to take the same principals into a different field. The details will differ, but the foundational ideas for improvement will remain the same.

People with a growth mindset are not focused on the past or even with current difficulties. It’s not even that they look for ways to solve problems as such; they are focused on creative ways to grow that can completely bypass existing issues. It comes down to a question of focusing on lack or focusing on growth. This does not mean that you ignore things that need to get done. You will still attend to specific obligations. But they are less of a weight when your focus is on where you are going instead of where you happen to be.

From a Fixed to a Growth Focused Mindset

Going from a fixed to a growth mindset can take some work. This is because habits and psychological tendencies can be extremely entrenched in our psyche. So we have to adopt best practices in order to observe what is truly possible.

One of the best ways to gain a growth mindset is to observe how the other half live, the richest 1% of society. You will find that they do not pay any attention to what is commonly written on the internet about best financial practices. They are in the mindset of wealth and they constantly expect wealth to flow. However, for somebody who is used to watching every penny and budgeting all the time, it can be very difficult to accept this. Additionally, these people are usually born into wealth where they never picked up negative concepts surrounding financial acquisition. If you could manage to spent some time with wealthy people, there high-growth mindset will rub off on you. It’s an easier way to live.

Even if you do not have a privileged upbringing, you can still adopt this mentality. Habit and repetition are key to cementing a growth orientated mindset. So you could focus on growing your capital reserves significantly. Set a figure such as $10,000 and try to explore ways to increase your account. This will be a combination of cutting back on certain expenses, visualizing different flows of income and the pile getting bigger, and concentrating on ways to increase revenue in general. Either way, your focus has to be on your capital reserves getting bigger, not on being unable to afford things. Don’t try to justify your lack of growth - just focus on growth. Neither the universe nor other people care about your excuses. And you shouldn’t either.

Tools for Dealing With Limiting Beliefs

Everybody has certain fears and limiting beliefs that keep them stuck in negativity and distress. Some people just find it impossible to attract a partner, no matter what they do. Other people find it difficult to manifest money and material items, despite applying all the online techniques and turning their attention to the problem.

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What Kind of Toxins Would A Real Detox Program Remove?

There's a lot of common misconceptions about detoxification. If you have Instagram account, or a Twitter feed, or even a Facebook timeline, you probably have heard of detox. Maybe people have gone on a juice diet, maybe they have been juicing all sorts of fruits and vegetables.

It seems like everybody and his dog is going on the detox bandwagon. Unfortunately, just like "love," the more people use the word detox, the more confused everybody gets. It's as if two people are saying the word detox, but they are two totally different things.

Please understand that the reason why people are talking about detoxification. in the first place, is because it works. Most people need a detoxification program, but what complicates things is the fact that the things that we readily assume are toxins are the least of our worries.

There are many misconceptions floating around on Facebook about detoxification. First, most people look at it as simply physical in nature. They think that as long as you stay away from certain biochemical compounds, then you will be well on your way to better health.

They feel that as long as you avoid certain chemicals, then you will regain your health, and you will be happier, more content, and more fulfilled. Other people are even under the impression that detoxification necessarily means buying all sorts of products like food supplements, and certain detoxification programs, or even hiring the services of "gurus."

What if I told you that all of these are wrong? These are commonly held misconceptions, and I can see why people believe them. After all, there's a tremendous amount of money to be made in the whole concept of detoxification, but the problem is most people find themselves barking up the wrong tree.

People pay millions of dollars year after year, only to end up as depressed, stressed, and desperate as they began. If any of this sounds familiar, it should. This is precisely the kind of attitude we have when it comes to weight loss. Think about it, year after year, the global weight loss industry rakes in billions of dollars.

I'm not just talking about diet books, or weight-loss supplements. This applies across the board; I'm also talking about gym memberships, and all sorts of weight loss programs. The bottom line is people try these things, fail, and then they try another program again. It's like a treadmill; they go on and on and on, and billions of dollars are generated year after year.

Despite all of this seeming activity, nothing seems to change on the ground. People are still suffering from obesity. In fact, in the United States and Western Europe, there is an obesity epidemic. The same applies to the concept of detoxification. It's too easy to throw money at the problem, only to end up nowhere. Here's why, keep reading to find out why.

The real problem with detoxification is that people restrict it to physical things. What if this was the wrong idea? What if it turns out that we are barking up the wrong tree, or looking at the map wrong?

Fact: Most of us are spiritually sick

The real reason why detoxification, for many people, fails to deliver its promised benefits is because we are treating the wrong condition. We are defining toxins in purely chemical or physical terms. We failed to see that the real issue of toxicity has to do with our spiritual state. Most of us are spiritually sick, precisely because we feel we don't have any purpose.

I'm telling you, that to-do list at work is not your life's purpose. I know it's very hard to believe, but it's true. Similarly, that reading syllabus for school, that is not your life's meaning. Aim higher, look somewhere else. The problem is when we define our lives based on our schedules, and based on our jobs, our titles, and societal expectations, the spiritual toxin gets stronger and stronger.

That sense of meaninglessness and purposelessness that eats away at you at the pit of your gut; gross. It becomes menacing. The worst part of all of this is we think that this is the most natural thing in the world. It's as if like you wake up one day and you realize that you're lost, but when you look around you, everybody is as lost as you. So what's the problem?

Well, just because everybody's sick, doesn't take away from the fact that you have to take responsibility for your own spiritual illness.

Fact: Most of us are under a tremendous amount of mental and emotional pressure

Starting in the Industrial Revolution, factory owners started porting workers on the clock. That's how they were able to milk as much productivity from workers as possible. Prior to this point, people were farmers. Just by looking at the sky, they know when to get up, when to eat, and when to sleep. In other words, they were naturally connected with the Earth and environmental cycles.

That has been broken by the Industrial Revolution. And now that we live in the post-industrial age of Facebook and social media, and mobile devices, it has gotten even worse. Now, people don't read anymore. When they look at their mobile devices, they scan, they look for keywords, they look for interesting pictures. Then and only then would they stop and possibly pay attention.

Whatever fragmentation the human mind went through, it has been multiplied billions of times thanks to social media and mobile devices. And believe me, it's going to get worse. It is no surprise that we are under tremendous amount of mental and emotional pressure. How can we not be? We've been fragmented. Our attention has been atomized. Our sense of identity and wholeness have been redefined.

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Introduction

Is your business utilizing the power of YouTube in your social media strategy? If you aren’t, then it’s high time that you do. Video promotion is become increasingly important for marketing a business in this digital age. It goes without saying that attaching a compelling image to your blog post will immediately increase the chances that it will be read and shared online. However, even these picture-perfect posts are being set aside in favor of video, a more passive form of information transmission. Even if you aren’t already utilizing YouTube, you may be wondering what else you can do to try and increase your fanbase, shares, and engagement.

When it comes to increasing awareness of your brand, there's something intrinsically authoritative about a brand that makes its own videos. Videos seem to lend more credence and validity in a way that blog posts and more traditional strategies of marketing just can't. This is especially true since 86 percent of modern consumers suffer from what is known as ‘banner blindness.' This means that if you want to reach your target audience, then you have to find a different way to advertise online. Creating your own videos and utilizing the power of YouTube can help to turn your business into an authority in your industry.

Video personalizes your brand in a way that images or the written word just can't. If you cast yourself in your videos, it will allow your audience to get a better sense of the person behind the business long before the video is over. Video can add a personal touch to your brand like no other medium.

Here are five ways you can build your brand authority with YouTube.

1. Take the Time to Understand Your YouTube Viewers

The only way that you will be able to build your brand's authority on YouTube is by making the kind of videos that your target audience wants to see. The only way that you will be able to create videos that will attract your target audience is if you thoroughly understand your viewers. To determine the kind of videos and content that your viewers want to see from your brand you have to brainstorm and decide on your ideal demographic. You need to know who your audience is, their age range, their interests, the kind of content they enjoy watching, and why that is tuning into other YouTube channels like yours.

You can start your brainstorming session by doing a search of relevant keywords to see what kind of videos appear in the searches. This will allow you to see what other types of videos are being made based on your niche. Look for videos that have a high view rate and check out their corresponding channels to see what their subscriber numbers are.

The more detailed you can get about who your target audience is, the more you can be sure that you've chosen the right approach with the videos that you are producing. If you want to build your authority on YouTube, then you have to make sure that you are providing the right kind of content to attract your target audience and encourage them to subscribe to your channel. You need to make sure that you take the time to clearly define your target audience before
you spend the effort in creating videos for your YouTube channel.

2. Make Compelling Videos

It's the same for blogging, as it is for Facebook, as it is for Twitter, as it is for YouTube, content is king. In fact, it is even more accurate when it comes to the videos that you create. The only way that you will be able to increase your following on YouTube and build your authority is if you have high-quality videos that spread across other social media platforms is by creating content that is worth sharing. This is where understanding your demographics becomes key.

So, what kind of content is worth sharing? As you probably already know, the most shareable content are the kinds of videos that are either extremely funny or that appeal on an emotional level in some way. While it can be controversial, these kinds of videos don't bring in the positive results in the say way as the heart-warming stories would. The last thing that you want to create is a boring video where you are standing in front of the camera with a potted plant and filing cabinet in the background, spouting out what makes your product better than all the others in a monotonous tone. No one is going to find that scenario exciting or funny, and they won't share the video which means that you won't be able to attract new followers or build your authority on YouTube.

Instead, you need to try and illustrate just how great your product is in a series of videos and make sure they are entertaining. You’ll need to find the style of videos that will work for your business, which means you’ll have to experiment with your videos until you find what works. Just make sure that the final style that you land on will either present your content in a funny or entertaining way, but ideally, you want to try to incorporate both into your videos.

3. Brand Your Channel Page

When it comes to building authority on YouTube, an easy way to do this is by making sure that your branding is consistent with your company website and across all social media platforms, including YouTube. You can customize your YouTube channel to be consistent with your business branding material by making sure that you are using the same colors, the same tone, and the same style on all your online marketing platforms. You also want to add your company logo to your page; you can either use it as your channel profile photo or include it in your channel banner. Either way, you want to make sure that your target audience can quickly identify your brand when they visit your channel.

An important thing for you to remember is that you will not be able to change the name of your channel once you have set it up on the platform. This means that you need to make sure that you choose the right name that will attract the right audience to your page. You can do this in the content planning stage before you even sign up for a YouTube business channel.

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Introduction

No matter how cool your business’ website is or how fantastic your product, you will never generate enough sales to build a viable business if you don’t get any traffic to your website. If you want your business to be successful, then you have to get the word out about your site and give people a compelling reason to visit it, or else your business won’t survive. The good news is, there are a lot of ways that you can effectively advertise your company’s site online and drive qualified traffic to your site, for free.

When it comes to the long-term traffic potential of the various marketing strategies, content marketing, and search engine optimization (SEO) typically tend to provide you with the most significant return on investment. They tend to naturally lend themselves to compounding returns and virtually have no risk, as long as you can execute them correctly. However, there is one disadvantage to these strategies; they typically take some time to set up and even longer before you will start to see a positive return on your investment. Building momentum with your SEO strategy can take months or even years to see positive results for your efforts, and when you’re launching a new business, you don’t want to have to wait to generate traffic to your site.

Fortunately, there are a number of other ways that you can generate traffic fast without spending a fortune. While all of these options have both advantages and disadvantages, they have all been proven to create more traffic quickly, and the best part is they won't cost you a dime. With these five ways to generate free traffic, you’ll drive more qualified traffic to your site who are more likely to buy the products or service that you’re selling.

Use Viral Marketing Strategies

An excellent way to drive more traffic to your site is to use viral marketing strategies to motivate people to want to learn more about your product. Over the last several years, viral marketing messages have started to spread through the Internet like wildfire. If you're not entirely sure what viral marketing is, it's essential any type of advertising that's self-perpetuating, and that compels people to share it with others so that it quickly spreads through a community.

A perfect example of viral marketing on the Internet is the story of Hotmail. Hotmail was one of the very first free e-mail services to show up on the Internet. Within its first year and a half of operations, it managed to sign up an outstanding 12 million users. The way they accomplished this was quite simple. At the end of every email that was sent through the service, Hotmail included the following message: "Get your free, private e-mail at hotmail.com," which encouraged everybody who received an e-mail to head to the site and sign themselves up for the free service.

Large companies, like Hotmail, use viral marketing messages to help perpetuate brand awareness. This is often accomplished by creating animation clips or humorous videos that people are compelled to send to their friends for a laugh. Large corporations aren’t the only ones who have found success by employing viral marketing strategies. If you like to play with animation or video, you can adopt this strategy to generate more interest in your business. It’s important to keep in mind that it can be difficult to accurately track your return on investment with viral marketing because it is almost impossible to keep track of where the ad goes. Also, while viral marketing is great for generating a buzz around your company and products, it won’t always translate into immediate sales.

Employ Online Business Networking Communities

Over the last several years, more and more business network communities are popping up on the Internet. These online networks are similar to social media sites or dating sites but are used exclusively by entrepreneurs to find other like-minded businesspeople that they can build mutually beneficial business relationships with. These kinds of sites can provide you with an excellent opportunity to establish joint marketing ventures with other like-minded business owners.

Business networking communities can help you generate more traffic to your site by allowing their members to create personal profiles with links to their main company websites. Establishing links on business network sites can help to improve your site’s ranking on the major search engines like Google and Bing.

Another way you can use business networking communities to help drive more traffic to your site is to work with businesses that are relevant to yours and try to get mentioned on the sites that your target audience is likely to visit. Look for companies that are related to your but that aren't direct competitors. A great way to get your website mentioned by other businesses on their site is to offer to swap links with them. Make sure that you find sites that get a lot of traffic. Let them know that you'll put a link to their website on yours if they do the same for you. Not only will this generate a ton of traffic, but by having more links on other sites, you'll also increase your ranking on Google and other search engines.

If you decide to join one of the business networking communities, you want to be sure to partner with businesses that are complementary and relevant to your own business. The companies you choose to partner with should have audiences that fit within your target audience demographics, and who would be likely to visit your site and become your customer as well.

Give Away Free Content

You can quickly get the message out about your website by giving other businesses free content. This is one of the best ways to make sure that your company's site gets mentioned on other sites. Many owners of Internet businesses are more than happy to obtain quality information to put on their website or their own opt-in newsletters. Offering these other businesses some regularly updated content that has already been posted on your site can significantly benefit your business. When you provide free articles, advice columns, or product reviews to other companies, you'll not only be doing a favor for them, but you'll also significantly increase the exposure of your own website.

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Let's get one thing clear: If you are not living the life you deserve to live, you are dying. I know it sounds kinda harsh. I know it's definitely an extreme way to put things, but sometimes, if you are numb to certain realities, you need an extreme wake up call.

This is one of those. In fact, if you think about it, there's really not much difference between human beings and sharks as far as living is concerned. Like a shark, humans need to move forward or they start sinking. When sharks sink, they die.

The same applies to you. Now, please understand that if you're not pushing yourself to the limit or trying to live up to your fullest potential, it's not like you're going to die immediately. But something inside you starts to get weak, starts to get soft, starts to waste away and yes, eventually, parts of you die.

There are so many of us walking around with tombstones in our eyes because we did not live out our fullest potential. We're not living nowhere near the level that we're capable of performing at. This is why so many people feel stuck, frustrated and discouraged.

There are many reasons for this. But one of the biggest causes is low self-confidence. Here are 10 of the many ways low self-confidence keeps you from living the life of victory you could otherwise be living.

You may be thinking, “if an opportunity presented itself, why the world would I not take it?” it's one thing to think about things a certain way, it's another to actually behave a certain way. If you're completely honest with yourself or in any way, shape or form feeling stuck or frustrated with your life, you probably are the type of person to look a gift horse in the mouth.

In other words, you are aware that you are presented with an opportunity, but you're doubtful. You're skeptical. You're trying to figure out what the catch is. You do this with one opportunity after another and soon enough, the opportunities dry up.

Well, they're still around. The problem is you're not allowing yourself to see them because all you can see is the downside. You have such a low view of your ability to get things done regardless of the challenges that you set a very high bar for yourself as far as opportunities go.

In other words, you're looking for something that has absolutely no catch. I don't mean to be the person to break this to you, but the reason why opportunities are opportunities in the first place is because there is a risk to them.

The higher the risk, the higher the reward. Unfortunately, your low self-confidence has really reduced your tolerance for risk, uncertainty and the potential for loss that you fail to see opportunities. Even if they do present, you don't take them.

Even if you are very competent in certain areas of your life, it's very easy to give in to the temptation of coasting. I really can't say I blame you. If you do certain things very well and you produce certain results predictably, it's very easy to think that that's all you need.

It's very easy to think that the rewards that you're getting is enough for you and your needs and you really don't have to apply yourself any further. Believe it or not, this applies to almost everybody because the default standard, as far as the human condition is concerned, is to take the path of least resistance.

Laziness is actually a pretty shallow word for this. It's something deeper. With everything else being equal, if given a choice, we would rather take the easy way out. This is guaranteed. So, when you are presented with opportunities to coast, you instinctively take them.

Even if you're not given such opportunities, you try to coast anyway. After all, why beat yourself up unnecessarily, right? Here's the problem. The reason why you give in so easily is because you have low self-confidence in your ability to keep challenging your areas of competence.

The problem with coasting is you're not learning anything new. You're sticking to the narrow range of knowledge that you already have. Sure, you produce results with that narrow range, but it gets smaller and smaller as the world changes.

Soon enough, you would realize that what you know, as well as your capabilities, are simply not up to the job. That is the bitter “reward” of coasting through life. Sadly, low self-confidence pushes you down that slippery slope.

To get good at anything, you have to not only master a certain set of actions, but you have to constantly try to break things. You're trying to mix and match, slice and dice and try to come up with all sorts of combinations so you can step up your game.

I don't care what you do for a living. Maybe you're a lawyer or a doctor, an architect or an engineer, a chemist, janitor, farmer or domestic helper. It doesn't matter. If you want to be at the top of your game, you can't just focus on the things you already know. You can't just focus on the things that you have mastered and have grown comfortable with.

You have to push yourself to the limit. When you have low self-confidence, you think that challenging yourself to go to the next level is a hassle. You have such a low opinion of your ability to discover new things.

You focus on the discomfort and inconvenience involved that you lose sight of what you stand to gain.

It then all seems like it's just not worth it.

If you are suffering from low self-confidence, it's going to be very hard for you to overcome failures and disappointments. I'm telling you right now as you read this, you're already failing. There's already the possibility of disappointment.

The problem is not whether failures and disappointments happen in our lives. Spoiler alert. They happen all the time. The issue is what are you going to do about them?

Are you going to sit back and just brood over how you worked so hard and missed the mark? Are you going to continue to be disappointed with yourself that you felt that you gave your best, but came up short? Or are you going to try again and again until you get the job done?