Sample Content Preview
Introduction
If you’re looking for great up-to-date information about list building you came to the right place, because this guide is supposed to give you a headstart on what you need to know about the subject.
If you’re new to internet marketing, you need to know that list building is one of the most popular topics. Usually at this point you might ask yourself “what is list building?” or “why do I need it?”
The answer to both questions is very simple: “list building” is a process by which you create a list with potential customers that are interested in the products from a specific topic, be it a physical product, service or just the experience of a professional.
One way of list building, if you’re a website owner, is to use a newsletter form to collect subscribers. However, in such a situation, the visitor might not have anything to win so he will disregard signing up. In this case, a good way to raise interest in your visitors is to offer them a free bonus, but before doing it you have to list all the perks of why the bonus would be of great significance to them. More on this later.
Building a subscriber list is essential in order to lay the foundation of a successful business.
As with anything in life, when deciding to grow your business there might be people who will oppose you, or you might get scared by the fierce competition. In order to overcome this you will need perseverance and strength. Let us begin.
Simple Methods to Obtain Your Leads
Success never comes suddenly, it’s the result of small actions. Take advantage of the small opportunities that can kickstart your business to a new level!
It’s not at all bad to rely yourself on something so simple as a list. Start small and watch your business grow over time.
Opt-In Leads
Opt-In Leads refer to collecting subscriber data through autoresponder systems. For example, you might have a subscription form on your website where users enter their name and email address, directly allowing you to save that information and contact them in the future for products that are related to the website they’ve opted-in/subscribed for.
Of course, most of the time, people won’t just enter their information freely. You have to encourage them to do so by creating a “win-win” situation. By providing them with a bonus, like a product that solves a problem they might face, you are offering them a “win”, and their contact information will provide you the “win”.
You can include as a bonus for opting in an eBook, report, etc. Use online services in order to generate leads on a continuous basis.
Survey Leads
Another approach to driving leads is to collect contact information through a survey on your website.
People usually like to express their opinions, measured in this case through a survey, so you would have a better reach using this method. There are, however, people that don’t. For those, you could employ simple advertising tactics like expressing the benefits of them filling out the survey form.
You could also tell them that their contribution will improve the content they are requesting access to. Or you could do weekly giveaways and people who complete the survey will be automatically registered for the giveaway.
Giveaways are a great way for persuading people to give you their contact information. We’ll talk more about free gifts later on.
Make sure the benefits, especially if you apply the giveaway case, are really good so your customer can’t refuse the offer. This is a very simple way advertisers produce new leads.
Mailing and Subscriber Lists
We’ve talked about building a list earlier, which will guarantee you a greater reach when advertising your product on the internet to a list of people that are interested in new developments for a specific field.
In this chapter we will take a closer look at ways of building your subscriber list.
A lot of newcomers prefer simpler tactics like buying pre-made subscriber lists from 3rd parties. Even though this might seem as a great way to kickstart your business, it isn’t. These lists usually contain people who didn’t want to have their contact information shared with others, and you contacting them will make them resent you. They might even flag your emails as spam or report your website, which in return would mean a steady decline for your online business.
Buying pre-made subscriber lists is a big no-no! Make sure you create your own..
You see, 3rd party mailing lists are usually collected by companies using automated tools. They are usually not specific either, so people that subscribe to websites from various topics will be all bound in the same list, thus having ~10% of the mailing list with customers interested in your topic, to which there is a 50% chance they will be interested.