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Chapter 6 - Building Your List Using Pinterest

Since its launch in March 2010 Pinterest has fast become one of the main social media platforms All these facts make it the perfect place to help build your list.

For a long time marketers over looked Pinterest, it wasn't really deemed as that important to different businesses when it came to marketing.

However you can no longer afford to leave it from your list building and marketing plans.

Pinterest was the fasted growing social networks It reached 10 million visitors faster than any other network.

Not only that but shoppers refereed to a site from Pinterest are 10 times more likely to buy than those visitors referred from another site.

The truth is that the conversion stats for Pinterest are just getting better and better. Call to action pins increase Pinterest engagement by 80% with Tutorials, Guides and DIY posts seeing a 42% CTR.

The majority of Pinterest Users are female, however the % of men using Pinterest is rising.

Pinterest is essentially a digital Ad board which is full of users who go on just to browse.

So even if they aren't looking specifically for you there is a chance they will find you while looking about.

So with a focussed effort to build a presence on Pinterest the referral rates can be great.

To build your list using Pinterest create a great Image that highlights your opt in offer. Make Sure the images on your board links direct to your opt in and then add the link to your Opt in in the description.

Also add the link to the source box and of curse don't be afraid to put a link to the offer in the image itself.

Remember to ad your copy about the offer to the description field, as well as call to action and of course the link to the opt in page.

Chapter 7 - Google + And Your List

Google + is Google way of joining the Social Media revolution, when it was first created, Google were hoping it would be a real rival to Facebook and while that hasn't happened it can still be a wonderful resource for your business.

While it didn't take off the way Google hoped it would Google + is growing in popularity as a social network even if its not as fast as the powers that be within Google would like.

With Google + you sort your followers into circles then post updates to those followers. So while it has some similarities to Facebook it has a very different feel to it.

Again marketing and list building on Google + is heavily dependant on relationship building just like it is on the other social media platforms.

Focus first on building strong relationships in other words Make sure you first pay attention to the indirect method of list building, using a similar strategy to the one you would use with Facebook or Twitter.

Then once you have started to get followers and established a good relationship you send out posts and updates directing people towards your opt in offer.

Its important to bare in mind that Google + can bring good results but can be a bit hit or miss and tends not to be the first choice for marketers when it comes to list building.

Chapter 8 - YouTube And Your List

YouTube is another wonderful Social Media Platform for building your Email List.

YouTube is the actually the second largest search engine in the world with millions of people across the world using it each and every day. Which makes is a vital resource for building your list using social media.

Video Content is very popular in marketing the main reason for this is that people love to turn to YouTube for information, we all do it, I'm sure you can think of several things you have turned to YouTube for help with. Which is why it is an ideal resource for directing people to your opt in offer.

Create a short video either telling people about your opt in or if your opt in is a video series or course you could give them a short example and then at the end your direct them to your opt in page

Make sure your video is of high quality, well put together and positively reflects you and your business.

Create videos that last about 2 -3 minutes long and end each video with a call to action directing them to your offer and opt in page

You could also send people to your website if you want to direct them to your blog etc.. .Add a call to action and a hot link in the video description and don't forget to put the call to action and hot link right at the start of the description.

When it comes to promoting your list using YouTube you will want to tell them what to do and where to go, directing them to your opt - in straight away.

Make sure describe in more detail what's its about and what's in it for them in the rest of the description space, then give them the link to your opt in again after your description, giving them two easy points to use to click through to your opt in

So direct them to your opt in at the end of the video, at the start of the description and at the end of the description.

Remember to always keep the quality of the content high.

Chapter 9 - Content Is King

Let's face it we all get high volume of emails to our in boxes ever day so the quality of your email and offer has to be high

You won't get a second chance if you promote low quality so therefore you have to create an offer they are happy to get and that will make them want more.

Therefore you have to make it something that is of value to the end user and is something that offer them something that solves a problem they have.

You want to provide them with content so good that it enriches them, educates them and encourages them.

People will only sign up for content that fills a need or desire, It has to really be something that they feel is too good to ignore and you will want to create content so good that it is something they would be happy to share.

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Chapter VI: Highly Effective Facebook Remarketing Tips

Who to remarket to:

You have to know who you want to remarket to, it's a basic step to create the solid foundation of your remarketing campaign. Don’t target everyone who visited your website with the same Retargeting ads.

You can segment them and group those who fall into the same category, according to their interests and actions. Some of your customers have left your website with incomplete forms or abandoned shopping carts. You can segment your customers separately according to page visits, visitors who leave your website without purchasing, visitors who purchase from you, and visitors who abandon shopping after adding products to the cart.

Facebook Remarketing becomes easy after segmentation, and you can create highly targeted ads for each and every group and re-engage them accordingly. You can also provide them with incentives like discount offers and a free gift after completing their purchase. This discount ad pushes your potential customers into buyers.

Be Consistent with Offer & Landing Page:

“What are you offering in your advertisement and what is presented on your landing page?” If you have offered a discount on the advertisement and it's not available on the landing page, then chances are that visitor will not go back to the offer. Thus your visitor feel cheated and will never buy from you.

If your ad is offering a discount, then the landing page should be the page where the discount is mentioned, along with how to use the discount offer. With this information, visitors will be engaged and proceed to the checkout process.

Test, Test and Test:

Beri said there is not straight line to success. When you are working in a digital world, you have to test in order to know what is working and what is not. If you are not aware of this, I can tell you that you are likely losing the money that you invest on your ads, and you are also likely losing new customers.

You can use A/B testing for your Facebook remarketing campaign, which will monitor your websites visits and conversions. Sometimes the smallest change in your ad copy can increase your conversions and make more for you.

You need to adjust your budget, Facebook remarketing campaign strategies, images you are going to use, landing pages, and ad copy. You also have to include creativity and a call to action. The landing page for your advertisement and ad copy should be correct. You can check which landing page converts best, and that will help you improve your click through rate, creating better results.

Retarget Mobile App Users on Desktop:

The mobile application market is growing year after year, with 30% estimated growth per year. Every marketer invests in mobile applications as it is a part of mobile marketing. You can target those visitors who are using mobile applications to search for and purchase products on their desktop.

Using this method, you can easily target those customers who use mobile apps for searching. For example, a visitor may search for a flight ticket on his mobile application and purchase the ticket on his desktop.

Retarget website visitor on mobile:

This is the inverse of retargeting the mobile app user on the desktop. You can retarget those customers who visit your website with a mobile targeted ad. You can create custom audiences for those visitors who choose a product for their cart and resume at its final stage.

You can also retarget those who are using mobile at that time by tracking their geo-specific campaign. Use a call to action in your advertisement to drive your visitors to become buyers.

Exclude buyers:

Once a visitor subscribes to your newsletter and purchases something from you, you need to stop showing your Facebook remarketing ads to them. You need to implement tracking pixels for your conversion page. Once your visitors reach the conversion page and buy from you, they should be removed from your remarketing campaign. You can use custom audiences to exclude your buyers and subscribers by adding a remarketing list as a negative audience.

If a customer has already converted, exclude those buyers and target those potential visitors who are more likely to buy from you and interested in your products. You can use this strategy to get more relevant and profitable audiences to your website.

Again, if you want to retarget your buyers for your new products and services, you need to segment your list according to their action and behaviors.

Nurture Leads:

In digital marketing, email still typically works great for lead nurturing and communication. Custom audiences also offer feasible solutions for nurturing your leads and engaging and communicating with your customers, which makes lead generation easier than launching an email campaign.

You need to create a new campaign for the specific purpose of lead outreach and tailor you KPI's accordingly. You can promote lead generating content like free EBooks, guides, and webinars to engage them and give them a reason to fill your forms out; they will provide their email id for the free guide and reports. With this information, you can target your homepage and content page visitors.

Offer Coupons:

You can use coupons, discounts, and offers in your remarketing advertising strategy to motivate your customers (who leave your website at the shopping cart) to come back to your product page. These are visitors who have come to your website, have chosen a particular product they are very much interested in buying, but have left your sales funnel. This time you can remarket to them with a discounted offer to reach out to those lost sales.

As your potential customers look at your special offer wherever they are online, there are more chances to convert them into your buying customers. This will increase your brand awareness and repeat customers.

Cross Selling:

Cross selling is also known as upselling and reselling. Cross selling is one of the primary ways to increase sales with Facebook custom audiences. It reengages your existing and highly valued customers and is a great way to boost and repeat sales.

If your business is offering different types of products, you can retarget them again by promoting ads of similar products in their Facebook newsfeeds. For example, if someone books a flight ticket, you can suggest to them nearby hotels. The cost per click may be a little bit higher, but the rewards can be worth it.

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Chapter 7: Making The Most Of Promoted Posts

The promoted post option of advertising , also known as “boosting your post” , its done from your time line posts as a way of increasing the reach of your post.

Most Facebook Page owners will have noticed that there has been a dramatic reduction in their organic (non paid) reach and Facebook have admitted that this is very deliberate and that the best way to reach more of your fans is by advertising and posting the post you wish to reach more people.

There used to be a time that you would post a status update to your timeline and it would reach the majority of your fans, however Facebook has changed and now some page are reporting that their updates are reaching as few as 1 -3 % of their fans with the average reach sitting at around the 10% mark.

Therefore the best way for your status updates to reach more fans is by hitting the boost button and paying for your update to reach more users.

Your post can be boosted directly underneath the post itself or you can use Ad manager to boos the post their.

Its just as important to get the targeting correct with this type of ad as it is any of the others, and always double check the location as it is automatically set to Brazil, US and Mexico and obviously this isn't suitable for all businesses.

There are many reasons to choose to boost your post, it can be used to increase the number of likes a post has or to encourage users to comment or share your post.

The more interaction your fans have with your page the more relevant Facebook deem it to be and therefore the more people they will show it to.

Boosting your post lets you reach more people and therefore increase your brand awareness further, however if you are going to boost a post make sure its a status update worth boosting and once that helps get your business message and branding across, don't just boost any old post make sure you are selective about which ones you choose to boost.

Chapter 8: Running A Website Click Through Ad

This is a really popular Ad for marketers to run, its all about using Facebook to drive traffic towards your main website i.e. your money site.

It's perfect for driving traffic to your website or landing page allowing you to drive people to special offer or a blog post etc. that you really want them to see, by adding a conversion tracking pixel you will be able to track just how well your Ad is running.

You can set up a website click through ad using either Ad manager or Power editor. You just need to choose the clicks to website option and enter the URL that you want to advertise, then you set your ad the same way as before.

Remember to keep your Ad objective in mind when you are setting your targeting as it will be vital to your Ad's conversion rate, you don't want to end up with hardly any clicks and when people do click through you want the targeting to have been so good you know they will be interested in what your website page has to offer or say.

Therefore make sure you are sending your Facebook through to a website filled with quality content because there is no point in running a perfect Ad campaign for your website to let it down at the final hurdle!

Chapter 9: Using An Ad To Sell Products Or Services

This is one of the most popular Ad's to run on Facebook, and its the one most marketers would love to get right.

Its used to sell directly to potential customers, it doesn't need to be a paid product you are selling it could be a free give away that you are using to help you build your list.

There are different variations of this type of Ad that you can and as is the case with most forms of advertising it is vital that you track the results to make sure they are working for you or to make any changes that may be necessary,

SELLING YOUR PRODUCTS TO YOUR PAGE FANS

This is the type of Ad all marketers would love to get right yet it is in actual fact harder to achieve than some of the other forms of Facebook Advertising.

This isn't an Ad you would run continuously or you will risk leaving your fans feeling like they are always being sold to, so make sure you use it strategically perhaps when you have a product or service that you would like to promote.

You are selling to people who already are fans of your business and page, so you have that pre existing relationship there to help you with your campaign. They know you, they like what you have to say, they may have already bought from you previously.

However despite the pre existing relationship its still vital to get the targeting correct so don't feel like you can over look it just because you have perhaps already targeted them in order to get a like, you still need to be thorough when it comes to targeting this ad as well.

SELLING PRODUCTSTO YOUR EMAIL LIST

Once again the audience here is you email list, so this type of Ad will only work if you have a significant email list to sell to.

Its ideal for product launches as they are already on your list and have probably already been sent an email in relation to your products or services so by targeting them on Facebook you are just giving them another nudge in the right direction.

Obviously this is a highly targeted marketing strategy aimed at Facebook users you already have a connection with so this type of Ad should bring you excellent conversion rates.

AD SELLING TO NON FANS

With this type of selling Ad, you are targeting people who aren't yet fans of your page but who have an interest in your industry, products or services.

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Here you will research for a term that may directly identify your business activity. That term will represent a real audience on Facebook, and that exact audience is who you will be advertising to by using Facebook Ads.

This term is very important. It will be used to create the Title of your Facebook Page as well. That title is what people will search for in order to find more information about the subject of your business.

It is very important to use the name of your business as the name of your Facebook Page, but a popular term may be combined with that name at the same time. Maybe a lot of people would look for your business name on Facebook, but you could target a great deal of more people by using a hot term on Facebook at the same time.

In my situation I would like to create a Facebook Page for my Cake Decorating small business. What I will do is use the Facebook search bar and see what the Cake Decorating terms, me audience, look like.

You just need to type the term to be searched without clicking anything and without hitting enter.

As you can see, Facebook gives you several results right away while you are tying your search. And here you see a really nice example of a business name together with at hot Facebook topic: Wilton Cake Decorating.

There are several components that will tell you if your topic is hot on Facebook. The first component is a lot of likes. You see that all the likes together in this very basic search surpasses a million.

That means more than a million people on Facebook like cake decorating. It’s that simple. Of course, many of those likes are made by the same people. But we will know exactly how many real people like Cake Decorating when we set up our Facebook Ads. Nevertheless, it will be a lot better to have a really good idea right at the beginning instead of investing effort, time and money and find out in the last step that the topic is not hot on Facebook.

The second component of a hot Facebook term is the presence of several Facebook Pages. As you can see there are several Cake Decorating Pages on Facebook, and all of them have a lot of likes.

This means people keep liking this types of pages, and if you create one it’s highly likely that you will get that same excitement on yours too. Looking at these pages is something great because you can identify hot topics inside the Cake Decorating topic, which is something extremely helpful to your own ad creation.

The 3rd component of a hot Facebook topic is the presence of several groups, as well as their size. As you can see, thousands of members don’t just like cake decorating, but they are also part of a community that likes cake decorating.

Clicking on a like button is very easy to do, but joining a Facebook Group is something that tells you people like the topic enough to be part of a community and learn or interact about the subject.

The 4th Component is one of the most important ones, and that is real interaction about the subject. To find out about it we will need to take a closer look at one of these really hot pages. This interaction is evidenced by identifying 3 types of activities: Post Likes, Post Shares and Post Comments.

And those activities are reflected in a number known as “talking about this” which refers to the number of unique users that have made anything related to this Facebook Page, such as: liking a post, sharing a post of commenting on a post.

As you can see there is a lot of activity in this Facebook Page; 40.000+ people are talking about the topic inside this Facebook Page, which may not seem that great compared to the number of likes.

However, clicking a like is extremely simple to do, but going inside a Facebook Page, taking a look at the content of the page, liking a post, sharing it and commenting about it is a lot of interaction. This can easily tell you that those 40.000 people are a really cool audience to interact with and present some really hot offers in the subject every now and then.

nside the Wilton Cake Decorating Facebook Page you will see how people interact inside the page. You will see that very recent posts are coming and a lot of likes, shares and posts are made in every single one of them all around the Page which is just amazing. Great, now I’m really sure that my topic is hot so I will keep going to create my Facebook Page now.

Chapter VI: The Hottest 8 Ways to use Facebook Ads

Create an Audience: Building an audience is central to success in the marketing world. You probably know the basics about getting to know your audience and targeting your efforts to their interests. If you can answer the Who, What, When, Where, and Why of your audience, then you are already making progress. However, Facebook offers a feature that can make your audience building efforts even more effective. It’s called Page Likes.

List Building: According to Pew Research, ¾ of adults are members of at least one social media platform, and the far and away leader is Facebook. However, the fact that they are on Facebook does not guarantee that they will see your content. In fact, it is estimated that less than 15% of your fans actually see your content.

However, there is a way to change these stats, and that is through list building. Using custom tabs is also a great way to use Facebook to build your list. These tabs can be used to highlight a form, focus on your giveaway, or entitle a viewer to an incentive or discount.

How to Accomplish This with Facebook Ads: You can advertise the Facebook tab or tabs that you have created on your Facebook page. If there is a promotion to go along with it, an ad on your page directing viewers to the tab containing the promotion will encourage them to complete the form.

Affiliate Marketing: Affiliate Marketing is a great way to make money promoting others’ products or services. !nd Facebook ads can be a great way to do that. Basically, you promote and advertise the affiliate – or merchant’s – product, and then you receive a commission per click, action, or sale.

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A resource site usually consists of helpful content such as how-to articles or do-it-yourself tips. When you regularly add fresh content, it keeps visitors coming to your site.

Meanwhile, ads promoting your products and mentions of your products that direct visitors to the merchant site, and then they can purchase products. In this model, the affiliate can earn revenue in the form of sales commissions, pay-per-click, or pay-per-action rewards.

Promote your products with a review site.

Once you’ve research and/or tried the products you’ll be promoting, write reviews, and be sure to add banners or links to the merchant sites. This model is less labor-intensive, as you will strictly be writing about the product, and a weekly update or two with a fresh link will keep the search engine rankings positive. Much like the resource site, the affiliate earns commissions and “pay per" rewards.

Blog your way to big business.

Blogging is the easiest way to create an online presence, and it allows for creativity and product-rich writing. If you already have a blog that is relevant to a certain niche, such as photography, travel, childrearing, or fitness, you are already set up to add merchants.

Just find high quality, trending products that are relevant to your niche, and include them in your blogging, along with advertisements and links.

Dominate with Downloads.

The download site is one of the most lucrative ways to make money as an affiliate. In this case, you would partner with software merchants, for example, by offering a free version or trial version for customers to download and try.

Most of the time, if the product is good, these customers will want to purchase the software once the trial is over, or they will want the full version once they get a taste of it from the free version.

Catch more flies with honey that with a sledgehammer.

One of the biggest mistakes that Affiliate Marketers make in the beginning is becoming too focused on the word “marketing."

An affiliate marketer is not a salesperson; he or she is a guide who gives the potential customer to the salesperson. The merchant sells the product; you just direct the traffic.

Avoid flashing “BUY NOW!!!” messages and high pressure “If you miss this you will lose your will to live” tactics. People are barraged everywhere with these transparent methods, and a smart customer will find them cheesy and annoying rather than attractive.

Instead of threatening your readers with the doom that awaits if they don’t “ACT NOW,” give them helpful information teasers and then direct them to the product that will help them even more. Let them make the decision, and they'll be more likely to stick around to buy more.

Use “socially aware” social networking.

Facebook, Twitter, Pinterest, Instagram, Google+...the list of social networking avenues continues to grow. And as they do, the door is open wider for the affiliate to promote their product. However, you have to be wise and socially aware in order to use these social networks to the best advantage.

Imagine it: Judy is worried about her teenage daughter’s mood swings. Then she finds a great book, How to Deal with a Problem Teen. She clicks "like” on Facebook.

Next thing she knows, her mother is calling her with parenting tips, her husband asks if there is something going on, and her teenage daughter is so embarrassed she unfriends Mom.

All because Moms newsfeed says “Judy liked How to Deal with a Problem Teen.

As people become aware of just how much they may inadvertently be sharing, advertisers have to get savvier.

The modern social networker shares things that are helpful, that reflect what is important to them, and that is entertaining. Instead of just promoting a book about teen drama, create an article about using Facebook to connect with your teen. That is an article that can be shared without embarrassment, and it can be a springboard to direct the customer to the bookseller's website so that THEY can sell the book.

Work Word Press to your advantage.

WordPress is one of the easiest to use platforms for sites and blogging. And they have countless themes to choose from, many of which are free. In addition, they have all sorts of plug-ins that can make it easier to create and maintain your site.

One of these great plug-ins can help you as an affiliate: the WordPress Affiliate Network Plugin. This plugin is an affiliate management program that is very easy to use.

As an affiliate who is running online ad campaigns for your products and services, you can use the affiliate platform plugin to accurately measure the conversion rate of each campaign to find the most profitable ones. This allows you to eliminate the non-profitable campaigns and save money in the process.

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Chapter III: 10 Awesome Ways to Use PLR Content

There are all sorts of ways to make use of great PLR content. You may automatically think of the most familiar ways, such as eBooks or guides or Web content. However, there are many ways that PLR content can be incorporated into marketing, services, and products for your business.

1. Brochures - Use the PLR content, graphics, or adaptable logos in your own business’ brochures and flyers

2. Newsletters - Adapt and use content in your newsletters

3. Trade Shows - Videos, audio, presentations, and content can all be used when you attend trade shows or conventions

4. Promotional Items - Use or adapt logos, graphics, quotes, and other PLR content on promotional items such as magnets, mugs, shirts, etc.

5. Radio - Adapt PLR content for radio spots or for use in interviews

6. Niche-related Product Bundles - When you buy or create PLR content that is niche-specific, you can then offer this content as a bundle, instead of one article or manual, your customers get a group of materials at a discounted price.

7. Online Memberships - Once you have a good “stock” of PLR materials, you can offer them online via subscription or membership. Your customers can pay a one-time or monthly fee to have PLR content regularly sent to them. This gives you a regular income as well.

8. List-building - By creating lists of PLR material, especially niche-specific lists, you are not only categorizing your content, you are also saving your customers time. They will be more likely to come to you for their content because they can find what they need in one place.

9. Creating a Marketplace - This is similar to list-building or memberships, but it can be set up more as a storefront online, and your customers can simply shop for the content they want.

10. Selling RR and MRR Products - When you sell content that allows your customers to resell it, especially if their customers can also resell it, you are giving them something to purchase and a way to make a profit, which will make them even more interested in your content.

Chapter IV: The 7 Steps to PLR Success

The following steps will show you some of the most profitable ways to generate great profits by using PLR content. That method is creating and selling your own product.

There are 2 methods of creating the perfect product.

1. You can create your own product from scratch (How High Quality PLR Memberships do it): Really Expensive & with a lot of hours of hard work and extremely high talent.

2. Use High Quality PLR Products: I will discuss in detail how to create a great & useful product using PLR Content. This is a lot less expensive and you can set up a killer product in days, not months or weeks.

Step 1: Research for a Highly Profitable Niche.

Something extremely Important before you start looking for PLR Products is to do some research to get some great ideas about highly profitable online or offline niches.

You don't have to limit yourself to the online audience, but we recommend you do so because you will be targeting the whole world, but it is possible you may get better results if you target offline businesses. It all depends on the topic you choose to work with.

Step 2: Collect High Quality PLR Material

This is an extremely important thing because this part will define the quality of the product or service you are going to deliver to your future clients. Your intention is to create a complete and high converting sales funnel, and you will need to get access to high quality PLR content in order to do so.

If you get access to a high quality service you will have in your hands something of absolutely great quality, so you may create the perfect product for you to sell as your own. The higher the quality of work you find, the less money and effort you have to invest in it.

Step 3: Rewrite the material

This step right here will make your product 50% more unique than every one of your competitors. Regardless of the quality of the PLR product you may have, this step will make you create a unique and high quality product, but remember that the higher the quality of the PLR product you get, the less money and effort you will have to invest in it.

Here, I'm not talking about changing the whole thing or creating the product again, what's the point in doing that? Here, what I'm talking about is changing some very important parts that can make your product more unique.

Step 4: Add more content into the product

This is something that will surely skyrocket the uniqueness of your product to 100%.

You may research a little bit about the subject. Maybe you will find that some of the tools mentioned here have been upgraded or may present new features that your clients may get an advantage from. That happens a lot with topics related to Social Media.

You may include additional chapters as well if needed. You may include additional tools and steps in the process if necessary. Remember, you have to deliver more value, more helpful tips.

Step 5: Organize the Sales Funnel

For the Most profit, you need a Killer sales funnel. It will maximize your profit like you haven't ever seen before. So, the first step is to Plan a Sales funnel.

Without a sales funnel you will be losing 95% of your hard work. With a proper sales funnel you will skyrocket your benefits to 300% more revenue + 7 times more leads.

In different niches different sales funnels work, but we tested a lot & this is best funnel we use for ourselves to sell stuff in the Internet Marketing niche.

This is an extremely important part, because this is what makes you a lot of money. This will really get you the making money machine you really want and deserve. If you don’t do this right, it will impact the number of sales and the money you make significantly. Let me describe to you a simple, yet powerful way used by successful product launchers to set up a high converting Sales Funnel.

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Why Do We Fear Ourselves?

One fear that many people have is a fear of who they are and of what they know. Self improvement is an endless quest for many people who are striving to be the person they think, or have been told, they should become.

The sad fact is that everyone has a multitude of gifts that they don't recognize as such. The issue is for you to recognize them and feel confident about them. When you stop and take a good look inside yourself, you may find that there isn't that much that needs fixing.

Try to uncover what your gifts are that you already possess. You may feel happy about where you live, you have a loving family or you may be a wonderful listener. Other gifts include being true to yourself and others. When asked for an opinion you simply reply with your honest thoughts.

Not all of these things are taken in the right manner by everyone. All of a sudden you are being told that you shouldn't do or say this. You are told that you should think before you speak and worse.

When you hear these things repeatedly you start to believe in them. You begin to look for ways to improve yourself!

Instead of succumbing to pressure to change, take the time to discover your inner gifts. Then learn ways to display these traits with confidence. Yes, this can be easier said than done, but by doing so you are conquering a fear and improving your self confidence and your self esteem.

Let's take a quick look at some gifts that you may fear.

Surprisingly, some people are fearful of their gift to love. Love and passion run deeply in all of our lives, sometimes he intensity of these feelings can be overwhelming or downright intimidating.

How many times have you found yourself reacting fiercely when someone you love is put in danger or threatened? This power can be scary because you may feel as though you are the one frightening others.

Many parents often tell their children to not wear their emotions on their sleeves, or are told to tone things down. Children and teens often feel as though their passion gets them into trouble. So they start to suppress these feelings instead and that is not always a healthy choice either. It is one way for a child's self esteem to become drained.

Vulnerability is another gift or trait that goes directly to your core. Who doesn't have sympathy and feelings for others when things go wrong? Who doesn't cry at the sad parts in a movie? Everyone is sensitive what differs is how much of this sensitivity you allow to show.

Children are instructed to toughen up and not be such a "cry baby." So they stifle their emotions and even fear showing their feelings. Some people naturally feel emotions more deeply than others and this can lead to children and teens becoming the target of bullies. They are viewed as sissy's and are made to feel alone and different to everyone else.

Another question many people want answered is who they are and what makes them different to everyone else? This boils down to your originality. Like snowflakes, everyone is different, unique. Honestly the world would be a boring place if everyone was identical.

For many people these concerns over who they are can be deeply seeded. They often wonder if they will fit in or if they will ever find someone to love them. Instead of allowing their originality to shine through, they often go the opposite route to hide themselves behind a mask.

If you feel that any of the above applies to you, you need to remember that these qualities are your gifts. It is what makes you unique so you don't want to allow anyone to rob you of these things.

In order to appreciate your own originality you need to uncover your fear and start to love yourself. You can do this by incorporating the following exercises into your life on a regular basis.

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Perceptions

A big chunk of your client’s reputation is the perceptions they create with their products, service, and brand image. We want to control this perception, and at the start, we do. But as time passes, perceptions change and must be updated and nurtured.

Remember, for the purpose of reputation management, we want to have a consistent mission and message across all our efforts. This is true with your own brand, and plays a role in your marketing, which we’ll get into shortly.

A positive yelp review of a business from 2008 might be helpful, but if the next one is in 2012, and is negative; it will deter those who read the review.

Also, site profiles and ’about us’ pages that aren’t current reflect badly on the brand.

You want your clients to have a boilerplate or summary paragraph that links to their various properties.

Example: Joe's Pizza is based in Chicago, IL and has been serving the windy city with quality wholesome foods since 1954. Join us on Facebook.com (link to profile) and Twitter (link) or visit our blog (link) for the latest news and specials.

The above would also be an acceptable description on industry or association sites that Joe might belong to.

Marketing Reputation Services

Since you are offering RM services to clients, you are now a marketer, congrats! You're also a salesman or woman AND a business professional. As such, you'll be selling yourself to local businesses on the fact that you perform services that;

Increase favorable visibility of the client business

Proactively defeat online negativity by supplying key information

Grow and strengthen the consumer to business relationship

Provide social proof of quality products & services

Remember the list above! You will use this in your sales pitch, and as a response that you state when people ask what you do, and how it helps.

Targeting

You must choose an industry, or set of industries to target with Reputation Management services.

The safe bet is to go with what you know. If you have experience in a particular industry then you'll be suited to know what that audience is looking for in product or service.

Otherwise, you'll have to learn everything there is to know about a business you intend to sell to.

There are a few low-hanging industries that are just too common sense to ignore.

Family Food Service

Nightlife Entertainment

Cleaning Services

Pool Maintenance

Roofing & Gutters

Contractors

As such, these markets may also be heavily leveraged by competitors. Only by talking with prospects will you get a feel for your market.

Just about every client will fall into two categories. Those who generally want to fix the problems behind negative reviews, and those who just want the negative press to go away, never to be found again.

While the latter is not entirely possible, we're mainly interested in those who want to fix problems and do the right thing by their customers.

Still, you will receive pressure by those who will want to bury bad reviews and on some sites you can. With paid SEO, this can usually be accomplished with an abundance of paid links to favorable content & reviews. But it will cost the client an additional monthly budget beyond what it takes you, the marketer, to setup their presence and fix their website.

If they are willing to pay, why not do the work, right?

Truth is, said work is easily outsourced, and relatively inexpensive. We'll worry about delivery a bit later in the course. For now, let’s talk sales...

Message

I’ve delivered the sales message throughout the first half of this course. Did you pick up on it?

We already know what we do, where we do it, and what the results are. To refine our sales pitch, all that remains is to word it properly, and pick a price point.

Let’s summarize what we’re doing for clients and how we’ll present ourselves;

[Your Company] augments and improves the local business' online reputation and presence. We provide cultivation of positive reviews and other services that are essential for growth. You will also use the above as an opening statement.