Tag Archives: Ebooks With Audio & Video

Video Marketing Blueprint MRR Ebook With Audio & Video

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Chapter 4: Creating Videos The Easy Way

Making videos, with the proper know-how, can be a real walk in the park. You don’t really need to invest, without guarantee of quality and effectiveness, in hiring professionals anymore. Plus, usually when you outsource a video production project, it would take a very long time to be completed. Before you know it, you’ve wasted a lot of time and money already.

This is why it’s best that you make your own video instead. That way, you don’t have to wait for the video to complete. You’ll have the full control of the video and on top of that, you can ensure its quality. It may seem daunting because it sounds hard, isn’t it? But, it’s actually not. With the right mindset and determination, anything is possible.

In this module, you are going to learn about making videos in the easiest of ways and, of course, that will bring you big profit. You will be introduced and guided through various dependable and popular videomaking tools.

What You Need

So, now, as promised, you’re going to learn about making videos yourself using nothing but affordable, accessible tools and resources.

Just a little head’s up, for hardware, it’s best that you get a good microphone, though. All laptops and desktop computers come with a microphone now but it’s best that you find one with a higher quality. If you’re planning to do a Talking Head video, where you appear as a speaker in the video, it’s best to get a good camera, as well.

Tutorial Videos - Camtasia

Now, with that out of the way, let’s jump into what you need in making a tutorial video. The best video editing program you can use for a tutorial video is Camtasia. It’s highly recommended and it’s very popular.

Camtasia allows you to do an on-screen recording. For those who don’t know what this is, it’s a recording of your computer screen as you go. In other words, it records your screen activity. It’s perfect for when you want to give a guided tutorial without going through the hassle of print-screen.

Plus, it records your voice, too. As you go on giving the on-screen tutorial, you can provide comments vocally. With the help of visual and audio, your presentation is more comprehensive than just presentation slides.

It’s great for if you’re teaching your audience on some hands-on work like, for example, image editing. We all know that image editing can be a real piece of work. It’s no walk in the park and teaching people how to use it using only text doesn’t really help for most. The audience needs to see how things are done step-by-step so that it’d be easier for them to absorb.

Why is it hard to explain using only text for programs like editing tools? Well, like Photoshop, for example, there’s an array of tools to be used that the user has find in the cluttered interface where vital tools are sometimes hidden. The interface can really be confusing for someone who is new to it.

Speaking of tutorials, Camtasia works well for presentation slides, as well. Remember, Camtasia allows you to do on-screen recording. If the content of your video is just presentation slides, you can play those slides in full screen while you give a voiceover elaborating your points on top of those slides. Think of it as a live presentation. You have full control on your slides’ timing and you can go on your comfortable pace.

It also allows you to perform basic editing on the video. For example, if you want to make adjustments to the sound or cut some scenes, you can do it on Camtasia without having to access to other video editing tool.

A lot of tutorial videos are presented this as audience finds it easier to listen than to just read.

Sales Videos - VideoMakerFX

VideoMakerFX is an excellent program. With real basic editing skills, you can produce an animated video in literally within minutes.

It provides templates of characters and animations. We all know that sales videos need a little personal touch in order for it to be appealing. What VideoMakerFX lets you do is to incorporate animated characters or customer avatars into your video. Not only that, it makes it easy for you to add animated texts on your videos too. You can also upload the image your company logo in the video.

Most importantly, all of this can be done with just a few clicks. You don’t need any intensive training or comprehensive understanding of the program to operate it. All the functions and tools are very direct. All you need is just basic editing knowledge and you’re good to go.

Now, these characters that you can choose in VideoMakerFX are animated with multiple choices of emotions and actions. One character can be happy, sad, worried, and many others.

Hence, with basic editing knowledge, you can rearrange these sequences to form a complete video. For example:

If you’re selling a slimming product, you can choose a character that appears to be overweight.

This character is animated with emotions, so you can display that they are sad with text appearing on the video, “Meet Emma. She’s been trying to lose weight.”

Next, you can display your product along with its logo.

Then you can choose a thinner version of the same character to visualize your product’s effectiveness.

There’s a wide range of choices of characters you can choose from. You can cater to whatever niche you want as there are a number of avatars. There are avatars of construction workers, professionallooking man and woman, an average Joe and average Jane, and many more.

Not only you can animate the characters and texts, you can also animate the background. If you’re planning to make a video that is solely texts, having an animated background is great to make it less bland.

It is also highly customizable. You can choose fonts, colors, and size for your text. There’s also a wide range of options for you to choose the background art, color, and animation.

The best part is that VideoMakerFX it is not high-priced. It’s definitely way cheaper than other programs like MoviePlus and Pinnacle Studios.

Linkedin Marketing Excellence – Upsell Personal Use Ebook With Audio & Video

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Before you go back to Linkedln to set up your profile - you need to add some content to your blog. Since we are trying to create a blog that will be an authority in a specific niche, vertical or industry - a good place to start is with press releases - BUT most press release sites do not allow you to reprint the full press release - and Google does NOT want to see another site full of press releases anyway - so what you are going to do is quickly 'curate a few press releases or news articles that fit your chosen topic.

If you are new to the concept of 'curation' it's really a very easy process: find a press release, then do a quick Google search (I start with a Google News search if it is recent) for the company in the PR.

Most sites that do press releases will have a news section on their website. You will often find not just PR for that particular company but also important news for their industry as well. This is especially true in the health or weight loss fields, and is a great way to find news regarding medical studies, tests, and new products in these niches.

Pick out a couple of articles (they don't need to be about the same PR -just related to the company or incident or even the industry) and copy those links to your blog post. I like to put mine at the bottom of the article with a ‘read more’ or ‘related articles’ title.

Google loves these kinds of outgoing links because most press release sites have good PR and Google considers them "authority" sites. I also try to find related news stories at a couple of good authority sites as well; ie: TV station news sites, CNN, ESPN etc.

If it is a major company, you can link to their site or check to see if they have posted the PR to their own news section as well.

Now, write a brief summary of the press release, and add a couple of personal comments as well. If there is a quote I will usually add it, making sure it is in block quote format. Be sure to put the story in your own words, and then clearly link to the site where the original press release is posted. I usually put this at the very bottom of the the summary, just above the links to the related articles.

Continue this process until you have a fair amount of content - I try to do 30 or so, and then set them to post over a couple of weeks. Once you get the feel for doing these - it will really only take a few minutes to do each one. I can usually do the entire site in a couple of hours.

Depending on the niche, I will also add 5 to 15 original articles and where available, I may also add a headline feed from an industry news site, but it really depends on the niche. Headline feeds are nice to add to a sidebar or to a ‘sticky’ post on your home page, and since they constantly update, it makes sure your site will always have fresh content. Unfortunately, in some niches it may not be possible to find the kind of authoritative news feed that you want on this kind of site. Remember -no junk or spun content allowed!

I have several sites that I have been very successful with that only have industry news, and are monetized through various industry specific affiliate programs - but the bottom line is that since you are creating authority style news sites - with lots of original content - you can really monetize these sites any way that you want from Adsense to affiliate programs, to selling your own products. The traffic is focused and targeted to EXACTLY the niche you are targeting.

Step 3: Creating Your Linkedln Profile

On most social networks it is still fairly easy to have multiple profiles, without getting banned. Linkedln is not one of those places. Linkedln does not like people to have multiple profiles and obviously fake profiles will definitely get you booted off, but you can still get pretty focused on your profile and market to multiple niches as long as they are related niches.

For the purposes of this guide, let me make this point very clear:

If you choose to create multiple profiles -real or fake - do so at your own risk!!

For example: Weight loss may be your primary vertical, but you can expand your marketing and branding efforts out to personal development, personal coaching, self improvement etc for the purpose of joining or creating groups.

Usually, the basic membership is enough at this stage - but if your project really takes off, you might want to consider the basic business membership as it does make it easier to connect with influential people that may not be directly reachable otherwise.

Profiles on Linkedln are very similar to your standard resume layout. There are fields for specific areas related to your professional life such as education and work experience. The resume can be easily edited later so you may add updated or additional information later. There are also prompts on the forms to give you ideas as to how best to complete the profile fields.

Complete your profile as fully as possible, being sure to use your keywords in the appropriate profile areas - without sounding spammy. In other words - write a description that sounds natural to readers, uses your keywords in a 'conversational' format, yet still manages to make good use of your niche’s targeted keywords -without going overboard.

And of course - you already have your website ready to go, so enter all of your website details, being sure to use your keywords, and enter your site RSS feed as well so that all of your updates will be displayed on your profile, too!

Step 4: Join Those Groups

Now that your profile is complete and we have done our group/niche research, it's time to go back and join the groups you checked out earlier. A completed profile is very important because many group owners/moderators actually will review your profile to make sure you are an 'appropriate' new member for the group.

Video Marketing Excellence Upsell Videos Resale Rights Ebook With Audio & Video

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If you want to offer your videos to your website/blog visitors, there are several paths to choose from.

The most common is for a person to upload their video to YouTube, and then use the embed code from YouTube to include the video on a page or in a blog post on the site. The picture above shows you how to do this. This is the ideal solution for people who don’t have a lot of bandwidth, because your servers aren’t hosting the video.

However, because YouTube and other video hosting/sharing sites can delete your videos at their own discretion, and some people don’t like the idea of sharing a video branded with another company’s logo, there is a bit of risk involved with using a service like this.

As such, some marketers use a JW Player plugin with their WordPress blogs that will allow you to create a personalized Flash player that can be embedded anywhere. You can add watermarks to your videos, and even monetize them with Google AdSense®.

However, this method tends to eat a lot of bandwidth, and if you run out, your site goes down until the next month in the billing cycle. Before you opt to host videos yourself, make sure you contact your hosting company to find out what your bandwidth limits are.

If you have limited bandwidth and still do not want to use YouTube or another video service to share your videos, there is a solution!

Amazon S3

You can host your videos with the Amazon S3 Simple Storage System. The service allows for inexpensive unlimited data storage. This is an excellent solution for people who do not want to use their own servers to host large files.

You will pay 15 cents for each gigabyte of data you upload, and 187 cents for each gigabyte transferred (when someone watches the video, or downloads a file.) Essentially, you’ll only pay a few dollars a month for storage and use. Because there are no recurring charges or fees, you will only pay for what you use.

This service is incredibly cheap - $0.15 for each gigabyte of storage uploaded, and $0.18 for each gigabyte transferred. So basically, you can store dozens of videos for only pennies. Even if thousands of people view your videos, you will likely only have to pay a few dollars. There are no recurring fees or charges - you simply pay for what you use.

You can also use this service for music files, or to back up important files on your computer so you have them in case it crashes... and you will pay far less money than if you would if invested in an external hard drive, which could be lost or stolen.

Video Marketing Tactics

This is the last thing we’ll cover in this book, because once you learn how to market your videos, you will have everything you need to become successful with video marketing.

Keep your videos targeted. You wouldn’t write about cooking a meal on your dog/pet blog, so you need to treat your videos like this as well. Keep them focused and laser targeted on exactly what your visitors are looking for.

Deliver good content. Producing articles and blog posts with spun jargon may help with backlinks, but it’s not going to drive traffic, and it won’t increase your conversions. Your videos should be treated the same way. Crap videos will not offer ROI.

Tailor your video design to your target demographic.

Write eye-catching titles and descriptions. Instead of: “How to Make Money With....” Use “How I Made Over $500 With... While ASLEEP!”

If making a “how to” provide the basic steps, but don’t give it all way. Tease your viewers so they want more. This will help drive traffic to your website, and when they find what they need, it could turn them into buying customers.

When working on your next project, instead of the traditional eBook, consider making a video series. The content is still fresh enough to attract people who don’t feel like downloading yet another eBook.

If you are going to speak, write a script for the video before recording it. Too many videos feature marketers who appear as though they have no idea what they are hing to say. Not only does this make the video boring, it makes the person seem less credible.

If you will be featured in your videos, either as yourself, or just your voice, develop a personality to ensure your viewers will enjoy your presence. Many marketers are dull and boring. Add brightness and enthusiasm into your videos, even if you have to fake it.

Use videos to continuously develop your brand. Use a style for your audience. They will become familiar with you and your brand image, and if they like it,they will come back for more.

Overview

Well, I hope you enjoyed the report! This should give you a great headstart...

Video marketing is no different from every other aspect of Internet marketing, because it too, takes hard work, energy, time and effort to develop, master and profit from.

You won’t likely become a millionaire from one video. It will take creating consistently valuable content and using proper SEO to be successful with your video marketing, but this book has everything you need to get off to a running start.

If you want to discover how to make real money online by creating videos grab our advance video marketing guide “Video Marketing Excellence”

Affiliate Marketing Blueprint MRR Ebook With Audio & Video

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Using Blogs To Sell

There are so many to gain from writing a blog. Not only it allows you to express and share your ideas and opinions, it can also be used to sell your products. And as an affiliate marketer, this is an important aspect of your business.

Why Blog?

As an affiliate marketer, you need to build a relationship with your customers. One of the reasons for this is that you can have a bond with your customers. The customers need to know that they’re not purchasing products from a robot on the Internet. Let them in on the side of you that is not just an affiliate marketer.

This ‘human touch’ goes a long way as it builds trust between the customers and you. Use your blog to share opinions, ideas, or maybe just on things that you enjoy, like pictures of your travels and adventures. Some may groan at the idea of doing this, but it is to remind the customers that you are like them.

All affiliates should have personality or, more correctly, an affable and approachable personality. If you go on this venture without a personality, hiding behind a name and a picture, it might not be good for business. The customers want to see the other side of you, too, the side that is just not selling products.

What To Do With Your Blog

Well, as mentioned, just write about anything that pertains to the business that you do and also the products you sell. It’s perfectly fine to stray away from that to talk about your interest in a couple of posts every now and then.

The key to having a lot of readers and followers on your blog is to have good content. But you also need to interact with the readers. When they read on something you’ve written and they want to chime in on that particular topic, you have to entertain them. They appreciate that you read and acknowledge their ideas and opinions.

Also, by reading and replying the comments, you can something new for yourself, too.

Establish Relationship With Other Bloggers

As you know, networking is important in business. It is equally as important to network with other bloggers of the same niche.

You can interact with other bloggers by leaving comments, liking their posts, or share it on your social media such as Facebook and Twitter. You should also interact with them on social media by adding them on Facebook or following them on Twitter.

When you promote their posts, in return, they might share yours, too. From there you will get new unique readers from their following. And if they are experts in the same field you are, you can get advice and pointers.

The benefits of networking are a lot and there is no reason to shy away from it. Also, another great reason for networking with other bloggers is that you can write guest post on their blog.

Guest Blogging

This is one of the best methods to bring in new readers to your blog. Guest blogging is just you writing a post to be published on someone else’s blog and they in return do the same to you.

To do this, you must first find a blog that discusses the same topic that you do on your blog. It’s best to find a blog that has almost the same amount of readers and followers as you.

Then, you must interact with them as mentioned above, via social media or commenting. After that, propose the idea of guest-blogging to them.

Why should you do this? This is so that you can get new traffic of the same niche without venturing out to other unfamiliar places on the Internet. By writing a guest post, you have access to the other blogger’s readers and followers’ attention. Should they like what you write, they will go to your blog, too.

Finding the blog with the same niche and topic is important, because you know that the readers and followers are interested on that particular niche. Hence, the chances are higher that they like your blog, too. And remember, these readers are also your target audience. By guest-blogging, you have new exposure to an untapped target audience.

Usually, a guest-blogging arrangement doesn’t require any monetary involvement. If you have a high number of readers and followers, the other blogger would agree to do this guest posting for free. This is another type of advertising that doesn’t need money.

Writing A Guest Blog Post

Writing a blog post is totally up to you. You can choose however way you like but here are just some recommendations based on what popular posts.

Have Images

Include images in your posts. Nowadays, communication has gotten more visual than before. Also, having images are a surefire way to grab the attention of a blog frequenter.

If your blog post is a tutorial or guide, then visual aid is needed. This is so that they readers can understand your post better. Especially when you write something that involves numbers, you will need images to boot. You can share images such as charts, etc.

Include Hyperlinks

When you are making a point and need evidence to support in a post, it’s a must that you quote the source of that information. This can be included in the form of a hyperlink in the post itself. You don’t have to worry about readers diverting away from the post because that usually doesn’t happen.

Rarely do they click on these hyperlinks but it’s still a good idea to have them accessible.

Make Your Blog Accessible & Visible

In the end of the post, (and also the beginning, if you want) include the link to your own blog so that the readers would know where to find more of your writings.

People tend to shy away from naked links, so you must dress them in a hyperlink. Make the link to your blog as visible and accessible as possible. This will encourage them to go to your blog for a visit.

Your First Thousand Resale Rights Ebook With Audio & Video

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When and How Will Your Pay Affiliates?

I pay my affiliates on the 15th of each month for the previous month’s commissions to allow time for refunds. But you could pay your affiliates twice a month, once a week, or every day if you want.

If you only have a few affiliates to pay, you could just send them the money through PayPal. But a better option is to use the Mass Pay service. Just download a file from Surefire Profit System and then upload it to PayPal. You can pay thousands of affiliates in seconds.

If you don’t want to deal with paying your affiliates manually, you can use the Instant Pay option, which will pay your affiliates at the time of the sale.

Here’s how that works:

If you pay 100% commission, every sale will go directly to the affiliate’s PayPal account

If you pay 75% commission, the first sale will go to you and the next three sales will go to the affiliate

If you pay 50% commission, the first sale will go to you and the next sale will go to the affiliate, the third sale will go to you and so on...

If you pay 25% commission, the first three sales will go to you and the 4th sale will go to the affiliate

The only downside to the Instant Pay option is when your customers request a refund and you have to track down the affiliate who got the sale.

Finally, you can use ClickBank to process payments and pay commissions to your affiliates. ClickBank handles everything for you and pays your affiliates via check or direct deposit.

The biggest downside to ClickBank is the fees. PayPal charges 2-3% and ClickBank charges 7.5% plus $1 per transaction.

PayPal allows you to pay 100% commission to your affiliates. The maximum commission you can pay at ClickBank is 75% and the “instant pay” option isn’t available.

Action Steps

To summarize, there are four steps you need to take to create your affiliate program:

Step 1: Decide your program name. Something memorable that has something to do with making money should work well.

Step 2: Decide where you’ll offer your program. That could be a new or existing domain...and that second option is probably the fastest way to get started.

Step 3: Decide your commission offer. All affiliates care about is the numbers, meaning dollars per visitor. So make your offer attractive. When you’re just starting and don’t have conversion proof, it’s smart to offer higher commissions.

Step 4: Decide when/how you’ll pay affiliates. Surefire gives you the Instant Pay and PayPal Mass options.

Once you’ve decided what you’re going to call your affiliate program, where you’re going to set it up and what you’re going to offer, it’s time to write your affiliate salesletter.

Your Affiliate “Sales” Process

One of the keys to recruiting affiliates is giving them a convincing reason to join your program. Why is your program better than others?

So, in a sense, you’re “selling” your affiliate program to prospective affiliates. You can do that with a compelling salesletter that stresses the benefits of your program and gets people excited.
Your Affiliate Program Benefits

Here are a few benefits that will help convince new affiliates to join your affiliate program:

An incentive. When affiliates sign up for my affiliate program, they get my free report called, “Super Affiliate Marketing.” I even had an eCover graphic designed to increase its perceived value. This is a great way to get people in and get them motivated by giving them a plan of action.

Ongoing training. Let affiliates know that they’ll receive weekly updates and tips on generating traffic and increasing conversions. Then load your autoresponder with articles and reports on affiliate marketing. You could even hold a weekly teleseminar or webinar.

Lifetime profits. If you use the Surefire Profit System affiliate tracking software, your affiliate will get commission on all the products you sell (if you choose). That’s a huge incentive because they can refer one customer and get paid on multiple products.

Promotion tools. List all the tools available in the affiliate center—solo ads, banners, classifieds, brandable reports, bonus offers, etc. and update your page as you add more.

Monthly contests. You can run a new contest each month to motivate your affiliates to promote your products. Keep it fresh by offering different types of prizes (cash, iPods, laptops, etc.).

What affiliate program do you personally know of that offers these kinds of incentives on a regular basis? It’s a tremendous way to not only attract new affiliates, but to also train your existing affiliates to be more active in your program.

The last step is to add a registration form to the bottom of your affiliate salesletter. That form will add the affiliate’s information to your database and add them to your mailing list so you can follow up with tips, updates, and information about your affiliate program.

Once they submit that information, they are immediately redirected to the affiliate center where they can log in and get their affiliate link.
Action Steps

To summarize, there are four steps you need to take to create your affiliate program salesletter:

Step 1: Write your salesletter...or use my template.

Step 2: Create a new affiliate list at Aweber. This list will let you stay in touch with your affiliates, which is likely to boost your referral sales.

Step 3: Add an opt-in form to your salesletter. This will put new affiliates on your affiliates list.

Step 4: Redirect to your account activation page. This is where affiliates can log in to get their affiliate link and promotion tools.

Once you have your affiliate sign-up process set up, it’s time to add promotion tools to your affiliate center.

Wso Blueprint Resale Rights Ebook With Audio & Video

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You also want to over deliver wherever possible. You can add an unadvertised bonus on the download page or you can follow up with a bonus a few days after the customer buys. These will help reduce refunds and it also builds your reputation as an honest and great marketer that over delivers and it will boost your future sales. So when people see your next WSO and they purchased your previous one they know that you over deliver and they are going to get a good deal for their money.

So, once you have decided on the type of products you want to create, it’s time to do some research. Now, we talked about WordPress.org and you can look at different products that people are selling in the Warrior Forum. But whatever you do, you want to model a successful product. If it’s not selling in the Warrior Forum, then it probably isn’t a successful product. And if it’s not selling well, then you will probably want to try something different.

So, one place to look for successful products is Warrior+Plus. You definitely want to have a Warrior+Plus account, so you can look at the Warrior+Plus alerts. So you can see who the most popular sellers are and find out which products of theirs are selling the best. It’s simple, find something that is already proven to sell and then do something a little different.

You can also look at the most popular keywords and at the time of this video, they were PLR, WordPress, Offline marketing, Software and Facebook, and you can obviously combine these different topics to create something that has a great value.

You can also look at statistics for different WSO’s ones that have the most comments and the ones that have the most posts. You can look at the different affiliate offers and sort them by sales. You can look at the best converting offers and the ones with the highest earnings per clicks.

You can look at affiliate stats; you can see who is sending you junk traffic and hurting your conversions. If someone is sending you 5,000 visitors and they only make one sale, you can actually unapprove that affiliate, so your conversion rates don’t drop.

You want to keep track of all of this stuff for your next WSO. Now I will talk about this in the post-launch video, but you want to make sure you keep a spread sheet with all your best and worst affiliates for your next WSO.

Okay, let’s move on to the Warrior Forum. You have to be logged in to get to the advance search, but you want to use this every time, because you can enter specific keywords. Select a date range of WSO threads, start and select the WSO Forum, so you are only getting results from the Warrior Special Offers. So, you can search for keywords like PLR or WordPress Theme or Wordpress Plugin and look at the ones with the most views and replies. That means, it is a hot thread and there’s a lot of activity which makes it a popular thread.

Okay, you can also look at the thread start date, because that will tell you a couple of things. If you do your research in Warrior+Plus and you find a product that sold really well, and then, you look at the thread start date...and it’s 6 months old, 8 months old. It could be out dated information, so you need to make sure that the information or the technology is not out dated, but it could also be something that was really popular a few months ago...and you could bring it back...and sell it with a different twist.

Now, we will talk more about that in the pre-launch video but I just wanted you to be aware of the different types of bonuses you can offer so you can start thinking about those right now during the product creation phase.

Okay, upsells are anything that adds value to the product. You can do an ‘on-page upsell’ or like a One Time Offer. So, an ‘on-page upsell’ would be something like a developers license or resell rights license that they have to pay more for.

And then an OTO upsell would be something that adds more value to the product like templates, software WordPress plugin that goes with a training system or private label rights. You can offer that after the sale, as well.

Upsells are great, because they increase the earnings per click and it gives affiliates more incentive to promote for you. A downsell is for people who don’t buy the upsell. You typically take something away (like a bonus) from the upsell offer and lower the price.

And the way to get exactly way you want... is to find something that you like and then send them a screen shot. Or make a video for them and say, “Hey, this is what I want, but I want it in this color.” “I want to change that and this, but I want this package.” Find exactly what you want and then show it to them. That way, 100% of the time I get a better graphics, if I do that...instead of just giving them a title and description and say, “Yeah, something blue and cool”.

Okay, so for your product creation, you want to create a project description with screen shots, so you can show them exactly what you want. So I would create a word document, add some screen shots, show them exactly what you want okay? And then later, you could create a supplemental video that...like walks them through it. So you could log into a WordPress platform, show them the plugin and you say, “I want it like this, but I want this changed and that changed and I want to add these different features just like I showed you in the PDF document.”.

List Building Made Easy Personal Use Ebook With Audio & Video

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Chapter VI: The Hottest 10 List Building Strategies for Internet Marketers

You are an internet marketer and know the power of having a list. There are a lot of methods to generate leads for your list. The success of your online business is directly proportional to the number of satisfied leads that you generate.

Once you get your visitors email address, you can communicate with those subscribers and potential customers in order to build a solid relationship with them.

Here are the 10 list building strategies that will give you an idea on “how to build an email list" that will increase some leads in your list. You can implement these strategies to build your list fast.

Twisted Article List Building:

Here, we are not discussing common article writing, but "article marketing", which can be beneficial when you “twist” it. If you are a good writer, you can write for your brand.

To write a good quality article, you have to think out-of-the-box and your article content should start and end with the most powerful tips. You can include subheadings, squeeze page links, high quality content; and avoid useless content, etc. Your article should be informative.

You can distribute your content among the article directories. You can also opt for guest posting which has less competition than article directories. You have to communicate with blog owners and newsletter publishers because there is an excessive need of great quality.

You have to find the best blogs and newsletters which have good traffic, and then request the blog's and newsletter's owner to publish your articles. Thus, Article list building can give you fabulous results.

Forum List Building:

Forums can be a great way to generate leads for your list, if you consistently contribute to the audience’s queries related to your niche. You can pay attention and target those forums which are related to your market and get thousands of thread posts and views monthly.

Build your relations with forum members and audiences. So, you need to behave friendly and supportive instead of pitching them. You have to keep in mind that forum members are customers in the waiting, and when the time is right, you can easily transform them as your subscribers.

Thus you will be able to create an audience list that has a great potential towards your brand.

Joint Ventures List building:

There is another robust and dominant method which is used by many internet marketers to grow their email list. You can help other JV partners to increase their potential return on investment and leads. In return, they will also help you do the same.

You can observe a JV partner who has an existing mailing list and host a webinar for his audience.

But before entering into any partnership, make sure you have done adequate research on that JV partner. It will reduce chances of any spam mail being sent to your list, and you don't have to worry about losing them.

You can design or write specific and unique content such as blogs, sales pages, landing pages and squeeze pages for your JV partners in return for mailing lists.

Solo Ads List building:

Solo ads are the most suitable method to generate traffic towards your website. If you don't have a list and subscribers, you can make use of solo ads to mature your list rapidly. Solo ads is a paid option, so you can buy solo ads according to your budget niche from the websites and people who have a large email list.

“The Directory of Ezines'' is a great resource to find solo ads. You need to set your budget and goal for your list building campaign. You are paying them and they will redirect immense and high quality traffic towards its squeeze page which requests those visitors to provide their contact details.

You can build your own seller list and for a safe swap. You should lineup and track your solo ads to enhance your campaign result.

Blog List building:

Brand’s blogs give you an opportunity to introduce your integrity and persona in the same marketing niche. You upload your exclusive content on to the blog to drive potential customers. Your blog is also a great way for lead generation by encouraging them to become your newsletter subscribers.

You can add a sign up section on your blog with a commanding call to action and you can include this at the bottom of every blog post. These things will improve your brand awareness with a loyal readership. This also will help you to build an immense list.

Video List building:

Videos are the best methods to present your products and services to grab the attention of new visitors in numerous ways. Because with it, you will be able to do face to face interaction.

There is so much video making software available in the market that will help you create a professional video and upload it to a popular video channel such as YouTube, Vimeo, Dailymotion and Metacafe etc.

You can add slides in the beginning and ending that have the URL of your squeeze page or landing page. You can make use of a call to action in your video. You can urge them to join your channel and RSS and link your opt-in form to your YouTube channel page.

Video helps you to increase your trust factor and brand awareness, and tends to get people to purchase from you. You can create some video to solve their problem instead of answering their question in text format. You can use this to maximize your success to build a list.

Creative Guest Posting:

If you are a superior content writer and write the content that delivers a lot of value to your audience, then Guest posting can be a method to build your list slowly and steadily.

With guest blogging, you are going to work on a platform which already has a mass audience. You can include two calls to action, once in the beginning and secondly at the end.

You can write informative and engaging articles for forums, blogs and websites related to your niche. You can add the URL of your website or opt in page in your guest post and this can be the best call to action for your potential audience. This list building strategy is an excellent way and has the highest success rate.

Animated Video Squeeze Pages MRR Ebook With Audio & Video

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The Business Model

As you can guess from the title of this report the basic business model here involves a free report. Free reports are one of the best methods of building a list but few realize that they can be an excellent revenue building tool too. The great thing about this business model is that if you are already giving away a certain type of free report then you could be 90% of the way to creating instant revenue from your reports.

So, the simple structure for this business model is that you create a useful “How To” report in a market where there are a large number of people looking for the information and there exists the possibility of a reseller market. You create an optin page for the free report as you would if you were just building a list but you add on upsell page offering the resale rights (to the upsell offer).

The Free Report

To paraphrase George Orwell, “not all reports are created equal”. Free reports that are a sample of a main report are great for list building and for pre-selling a high priced product but they are not suitable for this model. The ideal report to make this business model work well is a standalone report that the gives useful information focusing on a specific outcome.

Examples of reports that would work well are:
- How To Build An Affiliate Review Site
- How To Make Your First $100 Online
- How To Get Your First 500 Subscribers

All of these reports fall into the How To Make Money Online or Internet Marketing Niche but other good niches for this business model include Network Marketing and any Business to Business markets. All these reports have a double value. They are useful for new people into the niche in question because they contain great information and they can easily be reused by your customer to build their list.

The standalone nature of the report is important. This means that the report can be used outside of a traditional sales funnel or it can be used by your customer to begin building their own sales funnel. This is another great reason for your customer to decide to buy the rights you offer them on the upsell.

The Upsell

The Upsell component of your offer is straight forward and requires two key elements to maximise your income. The first is obviously a sales page. This is best displayed after the web visitor has opted in to receive the free report and before they get to the download page.

The second key element, the one most often overlooked, is a mini version of the sales page included at the end of the report. This means you get two opportunities to sell the upgade to your reader. Having read the report (and here I am assuming that your report is well written and valuable) your prospect should be able to see the benefits and future profits they can attain when they do upgrade.

As you can see, this process is simple but there is an interesting variation I’d like to introduce. You see, the vast majority of One Time Offers are not really one time offers. They are simply static pages in the sales funnel that can be re-accessed after your visitor has downloaded the report and bookmarked the page in question. If you choose to use a static page I strongly encourage you to call it an “Upgrade Page” or an order customization page, in fact anything other than a One Time Offer page will do.

The reason for this is, I hope, obvious. Being consistent, especially when it comes to scarcity tactics like OTOs, will ensure that your future scarcity tactics get the respect they deserve and prompt your customers and prospects to take the desired action. Having a One Time Offer that is not really “One Time” just confirms some people’s view that everyone online is out to scam them.

If you do go down the One Time Offer route I recommend using a script to enforce the one time nature of the offer. To maximise your long term profits you should use the OTO to give a small discount on the Upgrade price. For example, you decide that it will be $17 to Upgrade to get the rights to the report you are giving away. You could then make the OTO a discount so the price is $12.95 vs the $17 price mentioned in your Autoresponder follow up messages and on the Upgrade Page at the back of the report.

Establishing this type of credibility and commitment to your pricing (as opposed to the fake OTO that most people use) will go a long way to ensure your subsequent scarcity offers are taken seriously and respected. This ultimately means a stronger list response (you’re educating them that taking action saves them money) and a more predictable cash flow into your business.

Market research

By now you can see how profitable this business model can be. All that is left is to pick the right market and this comes down to research and some keen market observation. The goal is to select a market that is popular enough to ensure a big enough primary audience for you to build your list from and a market in which other people are looking to do the same (these are the likely buyers of your Upsell).

This business model has two goals. The first is to build a list through the give away aspect of the report, the second goal is to generate revenue. Your primary source of revenue will be the Upsell. However, if you pick a market with a large number of medium to high priced products offering affiliate programs you can make more money by adding affiliate links to the reports and including affiliate recommendations in your follow up Autoresponder email sequence.

For example, previously we mentioned that Beginner or Newbie focused reports are a good idea. Creating a report “Your First 500 Subscribers” would enable you (and the customers of yours who purchase the Upsell) to then advertise a number of other list building or “How To Monetize Your List” themed products from a market place like Clickbank.com or JVZOO. So finding popular and established products gives you the opportunity to create a front end free report. The established product then becomes the ‘backend’ for your give away report.

Once you have found a suitable product (or multiple products) to act as the backend product for your report you should include this information in your upgrade page at the end of your report and on your Upsell Sales Page.

This will encourage your subscribers to take the upgrade as they now have multiple ways of recouping their investment in your offer. They can sell their own copies of the report or they can opt for the give away route and monetize the optin email list using the ‘backend’ products you have identified for them.

Keep It Simple

As with most activities keeping things simple will save you time and effort. In this instance I recommend that you create a simple and standardized report format. An MS Word or Open Office document with basic formatting (Title, Subheadings) that runs to about 10 pages with no fluff or filler content is the goal here.

Creating a standard report format means that you can create multiple (ideally sequential or thematically related) reports that all have the same clean and elegant style. It also makes it easier to sell multiple upgrades to your paying customers as you will be creating what the publishing sector calls a ‘House Style’.

From your customer’s point of view they are getting a predictable quality report each time (making it far easier to make repeat purchases), further, if you have a very clean and simple style it will be easy for your customers to make a small modification to create their own in-house style. As before, this makes it easy for them to purchase and re-purchase more reports from you.

Shopping Carts

There are literally hundreds if not thousands of shopping carts out there ranging from free (paypal.com checkout) to the very very expensive (bespoke or highly customized shopping carts can cost many thousands of dollars).

Given the desire for a simple solution (see previous section) and for a solution that offers secure digital downloads my recommendation for first time vendors is http://www.e-junkie.com. It is a cheap, scaleable solution. It’s shopping cart works out of the box with both paypal.com and Google Checkout - giving you a choice of payment solutions without having to investigate the costs and paperwork involved with an Internet Merchant account.

The e-junkie cart works with simple html pages and sites built using popular open source content management systems (CMS) such as Wordpress and Joomla. An essential point here is the ability to offer secure digital downloads for your upgrade offer.

The e-junkie cart can be configured such that the digital downloads can be restricted to a small number of download attempts and that the download expire after a configurable period of time (usually a couple of days).

Cpa Marketing Made Easy Personal Use Ebook With Audio & Video

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Chapter VI: The Hottest 10 CPA Marketing Tricks

The following 10 tricks will really help you maximize your earnings with CPA marketing:

Make best use of PEAK times: By keeping the above mentioned points in mind, you might have gotten a good idea of how to make the best use of CPA marketing. The final important point that you always need to keep in mind is that you have to offer the best benefits when the customers are willing to make a purchase at any cost.

Be it Christmas, Republic Day or any other event that holds national interest, you should, without fail, try to capitalize on the opportunity of getting the highest sales and revenues. On these occasions, people are always willing to purchase new products and services for their requirements. So never let go of this opportunity that is in your hands.

Use recycled traffic: “Customer is the king of business.” This saying holds vital relevance for digital marketing also. Today, with the emergence of numerous websites on the net, audience retention has become very difficult. Traffic recycling helps you to get back in touch with your website visitors.

Using this process, you can connect and target leads from your Email Traffic, Internal Banner Traffic, Forum Recycled Traffic and Surveys and Poll Traffic to reuse them in your CPA Campaign.

With email traffic you can send an email to your leads, and their clicks will send them to your website. You can use popup window to grab your leads’ attention, and that will increase your opt-in.

Internal Banner Traffic helps you to keep your visitors on your website and increases the chances of them completing the qualifying action.

Forum recycled traffic is a great way to recapture your visitors. People love to talk about the niche topics, and they will join conversation on your forum if you allow them.

People love to express their opinions. Surveys and Polls are a great way to encourage your visitors to revisit your website to view the results. You can add polls to your website to generate more traffic.

Create iFrame: iFrame is an html code that a publisher can use on his website with the iFrame link. iFrame provides you a unique opportunity to create a virtual look-alike of your landing page on publisher’s web page. Getting redirected to the affiliate links can be a tiring process, so iFrame helps you to draft your own domain name. But when your visitors are redirected to the link, they think that they are on the real website.

In CPA marketing when you use iFrame on your website and your audience clicks on it, it looks like they are on advertisers’ landing web pages, but the difference is in the website location bar (URL). Here I am providing you an html script that will help you to create your own iFrame by putting in an iFrame src link and replacing the title.

Measure the demand and competition: Before selection of offers, you need to measure the demand of that offer in the market-place by looking at the search volume for the most relevant keywords. With this you can know the amount of traffic that is searching for the Facebook marketing niche specifically. If you want to promote an offer such as “free Facebook marketing tricks”, you should type a keyword “Facebook remarketing” and find how many people are looking for that keyword in every month.

As for CPA offers which do not have adequate numbers of searches: you should ignore those. You can make use of Google Trends, Google Insights and yahoo etc. These tools will help you in analyzing the demand and the best time to promote in the market.

Now that you have some idea about your potential offers, the next step is to measure the competition for those offers in the market. There are so many tools are available to show you how many ads are running for the particular keyword.

If you find CP! lead offers with a frequently targeted keyword that doesn’t have so many ads running on web, getting these keywords means you get a golden chance to increase traffic for your CPA offer.

Having a CPA offer that is highly competitive in the market-place means the offer is hot right now, and people are choosing this to generate huge income. You should work on relevant keywords for that offers and create a great ad copy to compete in the CPA market.

Pre-test your offers: You have chosen the offers according to demand and have started promoting them. But you are not getting the desired result with your CPA Marketing campaign. Your profits are dependent on the offer you choose. So test, test and test. There is always a better way to find the most profitable and trusted offer.

As you begin the testing of offers, you will find some offers are really great, while others are not as good to promote. If you set up your testing campaign for your offers, it can automatically test each and every offer according to your desired criteria. You can improve your offers, conversion and earnings and can add more profit margins for yourself. You can also choose offers which are just similar to the website which you have. This will add an extra edge to your effort, and you will need less effort to promote.

Create your own method: You should think for yourself as well. You need to create your own process for elaborating, setting-up, optimizing, testing and tracking your CPA campaigns to make them more profitable for you. Every publisher is different from each other, and each of them have their own processes and campaigns to promote offers.

You want to become the most successful marketer in the market-place. You need to review other marketers’ processes that will help you to understand what you need to do for a better foundation. If you are newbie, you should start with the simple programs that will help you to learn with your own experience. Each attempt at promotion will be a lesson for you to learn. This way you can easily deal with the visitor who come to your website. You can create your own rules for split-testing and choosing offers and your own ideas creating landing pages. Learn to be creative with your offers and landing pages.

Instagram Marketing Made Easy Personal Use Ebook With Audio & Video

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Chapter VI: The Hottest 10 Instagram Marketing Tips

Instagram can be used as a powerful tool for boosting the sales and customer engagement of your business. It provides a gateway which, if properly followed, can channel your marketing efforts in the right direction. Instagram helps you to convert your simple photos into highly effective and usable snapshots.

A proper and authentic use of Instagram can ensure smooth and effective running of your business long term. Following our tips ensures that Instagram usage proves to be a fruitful exercise for your business:

Reward your followers- Always remember, the success or failure of any business depends on how well you take care of your loyal customers. These people have stood by you in the long run, so you need to devise suitable strategies to keep them engaged in the long run. Give them a sneak peek into your product before you make it available to general buyers.

Make them feel connected to your organization by taking their valuable feedback. Certain points like additional discounts and free shipping, etc. can make your customers turn into loyalists. Always ensure that they feel connected to your brand on a personal level.

Showcase your products like never before- Instagram enables you to present your products to your customers in an uncomplicated and dignified manner. Certain exclusive features allow you to create extremely eye-pleasing images for your products that will lure your customers into purchasing.

The key to a successful product lies in the effective depiction of its features to the customer base. The characteristics of your product and its features can be easily highlighted with Instagram's help. Share the snapshots of your product and its features with your customers. And with Instagram, you surely are going in the right direction.

Highlight your product creation process- One of the basic doubts in the minds of the customer is how the product gets manufactured: what are the basic processes that your company puts into practice before the manufacturing process gets operational? Do you follow the pre-defined industry standards or not? The answer to all these mind boggling queries is Instagram.

Create a sequential and step- by- step photo series that showcases the complete manufacturing process. Also, if you find that the process is quite complex, you can create more than one guide and show the different stages right from planning to production to delivery.

Show multiple uses of your product- “DEMAND CAN OFTEN BE CREATED", the words of a famous author have stood firmly in the business industry. We all know the fact that if we are able to constantly innovate and renovate the utilities of our product, we can sustain ourselves in the long run. More often than not, companies which constantly evolve their products are more likely to attain the path of success.

Sephora, a well-known business identity, used Instagram to highlight a product that women seldom preferred, converted it into a profitable brand, and the rest, as they say, is history.

Let your office be accessible to them- They have been using your products over a continuous span of time, and now it's time for you to connect with them on a personal level. Make your work premises and shop floor accessible to your customer base. Make them aware of the efforts you put in at your end. Let them feel they are a part of you.

This will make them feel connected to your brand, which ensures they become your loyal customers. A recent study suggested that success of a business can be accelerated by having a close and interactive relationship with your clientele.

Have a thorough understanding of your consumers- If you have a deep knowledge of your customer base, it enables you to design suitable plans, policies and strategies for their benefit. It enables you to have a deep insight and identify the ins-and-outs regarding their likes and dislikes.

Instagram helps it's users to get a clear picture of the anticipation of customers. It ensures that the marketing strategies are not obsolete and they always remain per the taste and preferences of buyers. Many successful business enterprises like Red Bull and Southwest Airlines have availed themselves of the benefits of Instagram through developing sound strategies for their customers.

Keep changing- “NOTHING IS PERMANENT, EVERYTHING IS TEMPORARY". In today's scenario, businesses have to constantly engage in delivering something new to the customers. Whether you provide a service or you manufacture a certain product, you always have to be on your toes, as innovation holds the key to success.

Keep on giving something new and attractive to gain their attention. It enables the customer base to become curious about your products. Share images about your employees and post about the work environment so as to boost the profit margins. Evolution is a pre-requisite for every phase of attaining and retaining customers.

Make proper use of hashtags-Hashtags are great way of community-building. They have often been improperly used by numerous business houses. Their importance has by far been neglected and this has seriously hampered their growth opportunities.

Before releasing any particular image, make sure you search around for available content on the net, and use relevant hashtags that are most likely to generate more engagement and lead to customer conversion. For example, if you are running a photo contest for your business on Instagram, use a tag which has been designed exclusively for that campaign. Be smart and let the images speak for themselves, rather than creating a commotion for the users.

Consistency holds the key to success- Success in everything needs consistency. You might have the best technology available, you might have the best manpower resources at your disposal, but still, it's not a surety that your business will generate fruitful results.

The reason behind this is you might not be consistent with your efforts. Proper use of Instagram ensures that all your marketing efforts are headed in the right direction. Post snapshots at fixed time intervals about your product. For example, most of the companies dealing with consumer durables cannot even think of compromising on the quality aspect. They have to be up-to-date for ensuring growth in the long run.

Create a useful Instagram video- It has long been neglected by the power houses, but now, slowly and gradually, you should learn to make use of this excellent tool. With Instagram, you have the power to create a short 15-second video and share it at your convenience with your customers.