Sample Content Preview

Chapter 1:
Why Bonuses?

Vendor Bonuses
If you are a product vendor, then you probably already know why you need bonuses. Bonuses are an excellent way to increase the perceived value of your product or offer. They also can significantly increase your conversion rates. Many of your buyers, no matter how good your product is, are sitting on the fence waiting for one last nudge towards becoming a customer. Bonuses can often be this difference between a buyer and a page abandoner. Then there are also those people who absolutely love the bonuses for the bonuses’ sake and will actually judge your product based on the number of bonuses. So, making sure you have a good amount of attractive bonuses can go a long way towards maximizing your sales.

Finally, there is another, much less talked about, advantage of bonuses. They act as an excellent form of “collateral” that you can offer in your guarantee statement. Very few sellers do this, but it is incredibly effective and maximizes the amount of trust you can gain with potential buyers. Basically, what you do is you offer your standard guarantee, such as a 30-day money back guarantee, but then you state that you are going to “go above and beyond” and “reverse the risk”. In this second part of your guarantee you are going to promise that the buyers, upon requesting a refund, will even get to keep the bonuses. If you have appraised the dollar value of these bonuses at, for example, $500, then you can pitch it as a “100% money back PLUS $500 value back guarantee”. You might be asking “won’t that just encourage people to buy with the full intention of requesting a refund just to get the bonuses for free?” The answer is YES. But, more importantly, the amount of people who will now buy the product, and otherwise would not have, far outweighs the number of “professional refunders” you will attract.

Affiliate Bonuses

You may be asking yourself, why should affiliates bother with bonuses at all? Isn’t that the vendor’s responsibility?

Well, that might make sense if you want to be on the same even ground as all the other affiliates competing to make the sale with their affiliate link. But is that really what you want? Of course not! You want to be way out in the front. And it’s been proven that offering bonuses as an affiliate can 5X your affiliate sales.
You need to give your audience a reason to use YOUR affiliate link instead of somebody else’s. This is especially the case these days when people’s inboxes are full of dozens of marketers pitching the same product to them. What is there to set you apart from the rest? Bonuses. That’s literally it. Unless the buyer is your best buddy, all they really care about is which option gives them the most value. And rightfully so!

So the way this works is you create a quick and easy landing page, add bonuses to it and right at the top you tell them, grab all the bonuses on this page when you purchase “product x” via my link.

But you can’t just slap a bunch of bonuses on that page and expect them to buy through your link. You’ve got to do it in a way that makes sense in relation to the product you’re promoting and that is what we’ll be covering next.

Chapter 2: Keys to a Good Bonus

As mentioned previously, when you’re offering bonuses as an affiliate you can’t just do so with no rhyme or reason. The same goes for offering bonuses as a vendor. There has got to be some context and logical sense to the bonuses. Specifically, they need to have relevance, utility, and value. Not one or two of those. All three. Let’s take a closer look at each of those.

Relevance

You have to keep in mind you’re dealing with real, intelligent human beings here. When a buyer is considering a product, the buyer is aware of the category and type of product and their thoughts are aligned with a specific “sphere”. If the product is a list building product, they’re mentally in the sphere of list building or lead generation. If you slap a bonus down that is way outside of that sphere, like a course on product creation, they’ll notice a lack of relevance and they’ll likely dismiss what you’re offering. In fact, they might think you’re just plain dumb.

On the other hand, if you offer them bonuses like landing page editors or a course on increasing their opt-in rate or a pack of lead magnets to use for list building, they’ll immediately recognize that as something relevant to the list building product.

If necessary, you can stretch or “force” relevance for a category that is just “one step removed” from the category of the product. An example of this would be, “hey after you start building your list, you’ll need to start marketing to them, so here’s a course on email marketing”. With that statement, you’ve established relevance. It’s indirect, but it’s only removed from the product category by one logical step. Buyers will notice the truthfulness of that relevance claim and it’ll likely jive with them. If you try to go to many steps away from that original product category though, like “if you build a list you’ll need email marketing (1 step) and if you do email marketing you’ll need to do product creation to sell them something (2 steps),” then you’ll create a logical disconnect and your bonus will seem irrelevant (because it is).

Sample Content Preview

Chapter 1:

Choosing an Affiliate Market Place

Overview

This course focuses on aggressively leveraging the power of YouTube to make affiliate sales. Our goal will be to establish a working affiliate apparatus and to make it profitable in as little time as possible.

If you’ve been looking at affiliate marketing for a while you’ve probably noticed that YouTube is packed with affiliate reviews of all sorts of products. Some of them are webcam talking head videos, some are selfie videos shot with a phone while taking a walk, some are impressive semi-professional videos with people behind a counter or sitting on a couch with a physical product in front of them on a coffee table, and some are basic screencast videos. And then there are even the super cheap ones that consist only of photos and text or slideshows. All of them have the same basic conclusion: “click the link below to learn more”. Of course, that link is an affiliate link, and every time someone clicks it and eventually buys a product (even if it’s a few days later, thanks to cookies), the person who made that video gets paid a commission. That’s where we want you.

Why Video?

So why video? There’s a few reasons. First: videos are more readily consumed these days than text content. People would much rather get the info they need quickly by listening and watching than by having to read. Plus, video is easier for you. Review websites and blogs simply take too much time and effort. You’ve got to continuously create and add textual content, proofread it, and SEO optimize all of it. And good luck getting it ranked in the search engines. In today’s world, if you’re not on page one (or maybe 2) of google, you’re not going to get seen. For video sites like YouTube, Vimeo, and Dailymotion, on the other hand, you don’t need to appear on the front page. You’ll be seen in the “related videos” side bar of other similar videos. This is why it’s so easy for even newbies to start seeing progress on YouTube, because everyone is constantly going from one video to the next and clicking on the related video results.
Why YouTube?

Now there are a handful of major video sites out there, but we’re focusing on YouTube for the following reasons: YouTube has over a billion users – more than a third of the world’s internet users! More importantly, those figures aren’t remaining static.Watch time increases by 50% every year and the number of people using the site increases about 40% every year. Clearly, if you want to be seen, YouTube is the place to be!

Now that we understand why we’re using video marketing, let’s have a look at what we’ll be learning in this course:

Chapter 1 covers affiliate networks or marketplaces. We’ll be talking about how to choose and get setup with the affiliate market place that’s right for you.
Chapter 2 is all about choosing a product. We’ll identify ways to identify which products will perform best for you.
Chapter 3 is going to talk about the traffic method, namely the YouTube videos and how to use them effectively.
Chapter 4 is where we’ll establish your battle plan and figure out how to implement what you’ve learned.

So, if you’re ready let’s dive into choosing an affiliate market place.

Why YouTube?

There are two key questions to ask before you choose an affiliate network or market place. What’s your niche? Are you targeting would-be internet marketers? Survival enthusiasts? Golfers? People trying to lose weight?

The next question is whether you’re trying to sell physical products or information products also called digital products. For some niches, like survival enthusiasts, you could do both. For example, an info product might be a video course or eBook on small game hunting while a physical product might be a fire starter kit or survival rations. On the other hand, some niches will primarily be one or the other. For example, the internet marketing niche will primarily just be info products while the pet reptile niche will mostly just be physical supplies. If you’re in a niche where you can do both, pick the one you want to start with first and just focus on that.
If you’re selling physical products, you’ll be looking for online physical product stores with affiliate programs. You’ll want to pick the ones with the best combination of high commission rate and popularity. For example, you might come across an online store offering a whopping 30% commission rate, but they might be lesser known and therefore you’re less likely to make sales. On the other hand, a big store like Amazon, for example, might offer a low commission rate like 5-10%, but due to its popularity, you’re more likely to make sales.

For info products you’ll want to join one of the major digital marketplaces like ClickBank. Really all you’re looking at here is ease of use and selection. Ease of use has to do with how easy it is to set up an account and start promoting products. Typically, they’re all pretty easy as far as account setup, but some market places like JVZoo require you to request approval for each product and wait to be approved by the vendor while others like ClickBank allow you to pick one and start promoting immediately. Regarding selection, your number one concern is whether they have a lot of products in your niche. If you’re looking for internet marketing products, JVZoo is pretty good, but ClickBank has a larger selection of both internet marketing and other niche products like weight loss, finance, carpentry, music training, and so on.

Sample Content Preview

Chapter 1:

Getting Started with Facebook Ads

Despite all the talk you might hear about Facebook ads not working (usually from people who gave up after a couple tries), the fact is that all of the major online entrepreneurs and digital marketers use Facebook ads. Facebook remains the single most attractive advertising opportunity in terms of native ad presentation, targeting, demographic data, active users, and a host of other factors. There are currently almost 1.8 billion monthly active users, almost 1.2 billion daily logins, and 5 new profiles are created every second. With a growing user base like that, it’s no wonder more than 40% of marketers report that Facebook is a critical part of their business. The question is, how do you make it work for you?

Establishing Goals

Before you even begin your first ad campaign, you should have your various marketing goals laid out. This will help you determine everything from your campaign objective to your budgeting and bidding. Maybe your goal is to drive cold traffic to a lead page and grow your list. Is that the end of it? In that case you might have a lower spending strategy. But if those leads, after they opt-in to your list, are going to see a tripwire offer and then a core offer and then a profit maximizer (in other words, a full sales funnel), then perhaps you’ll be willing to spend more per click. Maybe you’re sending them directly to a paid offer or a webinar with a high-ticket offer. Perhaps you’re just trying to get visitors to your blog to familiarize them with your brand and provide useful content while also building a retargeting list. Whatever your goals are, have them mapped out before you start creating your ad.
Setting Up Your Page and Ad Account

If you don’t already have a “fan page” or business page, you’ll need to create one. This is because Facebook advertisements can only be attached to pages, not individual profiles. So take a few moments and set up a page by clicking the “create page” link which can be found at the very bottom of any Facebook page. Choose the category that applies to you (e.g. local business, brand, public figure, etc) and get your bio/about us text and profile and cover images squared away. While you’re doing this, you might as well get your page ready for traffic. The thing is, some people who see your ads might not interact specifically the way you want them to. Rather than click through to your site, they often will actually go to your Facebook page and you want to capitalize on that traffic as well. So make sure you at least have a call-to-action (CTA) button at the top of your page that leads somewhere. For now you might as well just choose “sign up” for the CTA and link it to a lead page or landing page of yours. If you don’t have a landing page, checkout our Landing Page guide!

Once this is done, simply click the “create ad” button and, if you don’t already have an ads account, you’ll be prompted to create one. This is a quick process and simply involves some contact info, billing info, and so on. When you’re all set, you can move on to creating your first campaign.

Chapter 2: Creating Your Campaign

Upon clicking the “create ad” link or “create campaign” button, you’ll be prompted to select an objective. For our purposes we’ll say you’re aiming for clicks to your website. At the time of this writing, this objective is named “send people to a destination on or off Facebook” but Facebook changes their wording all the time so don’t worry if it looks a little different. After choosing your objective you’ll need to enter a campaign name and select which of your business/”fan” pages your ad will be attached to.

Audience Targeting

Once you’re into the ad set creation page, you’ll need to define your audience. This is where the magic starts. Facebook has so much information on their users, it’s scary. First, start with the basics. Choose the appropriate target countries, locations, age groups, and genders. Then you can narrow even further by searching for certain job titles, interests, relationship statuses, whether they have children, their spending habits, and so on. For example, if you’re targeting business owners to sell email marketing training to, then you could select all ages, both genders, all English-speaking countries, job titles like “small business owner” and “CEO”, and interests like “email marketing” and “list building”. In fact, with interests you might even try specific autoresponder brand names like GetResponse and Aweber since people who like/follow those companies’ pages are likely to be interested in the subject.

Pay close attention to the combination logic you are using. By this I mean “and” vs “or” logic. For example, do you want to choose any people who are interested in either Email Marketing “OR” Aweber or do you want to choose only the people who are interested in both email marketing AND Aweber? The latter approach is represented by the “narrow audience” button below the targeting box. There may be benefits in some cases to a broad “or logic” approach, but generally you want to get pretty narrow for the most effective targeting.

Sample Content Preview

Chapter 1:

Create or Acquire

Overview

Welcome to Viking List Building! This is a special list building strategy designed to accomplish two things: 1) get a list building apparatus set up within one hour and 2) achieve high opt-in rates.

This strategy basically revolves around leveraging the appeal of video courses to generate opt-ins.

Why Video Courses?

People have developed “banner blindness” when it comes to eBooks, Free Reports, PDFs, that sort of thing. It still works, especially if you have the time and money to invest in making large, spectacular looking, high quality eBooks and reports, but even then, it just doesn’t convert quite as well any more.

However, when we’ve sent traffic to opt in pages where we were offering free access to video courses, we saw opt in rates as high as 78%! This is particularly effective when you apply a special visual theme or mascot to your lead magnet as opposed to a generic name with a generic image, but we’ll get to that in lesson 2.

We’re going to show you how you can make a Viking List Building machine just like that in less than an hour. So, without further ado let's have a look at this course.
Chapter 1 deals with video content options. This is where we'll discuss how to either make or acquire video content to use as a lead magnet. Don't worry, you'll be surprised how quick and easy this is.

Chapter 2 shows you how to make a gorgeous 3d eCover graphic of your video content for your squeeze page.

Chapter 3 walks you through how to quickly and easily design a simple, minimalist squeeze page geared towards maximizing conversions.

Chapter 4 covers various free and paid traffic methods and finally your battle plan for implementing what you've learned.

Remember, this can all be done within 1 hour. So, if you're ready, let's dive in to Chapter One.

Create or Acquire

So, for creating the video lesson or course you’re going to be using as a lead magnet or a free gift, you basically have 2 choices: Create it yourself or Pay for it.
Let’s look at the first option. Creating video content is beneficial because it can be done for free and somewhat quickly, though not as quickly as buying pre-made content. Now there’s basically three types of video creation options:

• Talking head
• Slide presentation
• Screen cast

Let’s look at the talking head option:

Now many of you might immediately become a little anxious or worried about this option if you haven’t done this before so let’s put the worry to rest. Go online, go to YouTube and type in violin lessons. What you’ll see is a bunch of people staring at their web cams or maybe their smart phone cameras with a fiddle in their hands talking about the basics of violin playing and maybe scratching out a tune or two. Now does that look expensive? Nope. Does it look complicated? Definitely not (well unless of course you don’t know how to play a fiddle). But the point is you can create any sort of “talking head” lesson that you have experience in with nothing more than yourself and your web cam or smart phone.

But what about those of you who have stage fright and wouldn’t be caught dead getting in front of a camera? Well for you guys let’s move on to the next option: Slide presentations.

For the Slide presentation approach, you’d basically draft up an outline of your lesson and prepare it in bullet format via any slide presentation software like PowerPoint. Then you’d audio record your presentation either with your computer or your smartphone or any other device you prefer. Finally, you’d take that audio file and sync it with your slide presentation. Now the most common slideshow software, PowerPoint, actually has a function for exporting your presentation to a video file and if you search YouTube you’ll see there are plenty of easy video tutorials on how to do it. And oh by the way, you’ll notice those tutorials are actually recordings of a person’s computer screen while he or she walks you through the process which, incidentally, brings us to the last option: the screen cast.

The screen cast is our preferred method because it requires little preparation and can be done in an off the cuff manner. Now although we said creating your video was free, the screencast method will usually require you to invest anywhere from $15 to $50 for screen capture software. That said, it’s always worth seeing if you can find any free offers. But let there be no question, a small investment in screencast software will pay off quickly. Basically, all you’ll do here is record your screen and your voice while you go through and teach how to do something on the computer. For examples of this you could go to YouTube and search for something like “WordPress tutorial”…

Okay now let’s have a look at the second video content choice: acquisition, or paid video content.

There are basically two ways to do this: buying pre-made PLR videos or paying an actor.

PLR stands for Private Label Rights and basically means you can resell these courses usually along with the right to modify, rebrand, or relabel them, and even put yourself down as the author. For buying PLR videos, literally just google “PLR videos” and you’ll find plenty of online stores selling cheap PLR video lessons on various topics ranging from web design to cardio workouts. You can usually find these for as little as 4 or 5 bucks ranging all the way up to $20, $50, or even hundreds of dollars. Since we’re looking at something to give away for free as a lead magnet, it’s alright to stay on the inexpensive side, just make sure the quality itself isn’t low.

Your leads will judge you by the quality of the gift you offered them. When you’re browsing, don’t worry too much about the “look” of the eCover for these PLR videos because once you’ve bought one, you’ll want to rebrand it anyway which will be covered in the next lesson.

Now the other way is to pay an actor to do the video for you. An “actor” can either mean an onscreen “talking head” actor or even just someone who will do a screen cast recording or slide show presentation video for you. Don’t worry, the word actor sounds expensive, but there are ways to do this pretty inexpensively such as hiring someone on Fiverr or Upwork or even offering the opportunity to a local college kid or struggling acting student looking to beef up their portfolio.

Whichever method you choose; you’ll want to make sure the end product “looks” great. To do this you’ll need to design an attractive eCover image which is what we’ll cover in the next chapter.

Sample Content Preview

Chapter 1:

Intro to JVs & Affiliates

What are JVs?

Traditionally, JVs or Joint Venture Partners, simply referred to people who came together to cooperate and share in a business venture. Today, especially in the Internet Marketing (IM) world, it means something a little different. “JV” has become shorthand for “affiliate”, or someone who sends traffic to your offer and is paid a commission for each sale they make. Frankly, this has caused a little confusion because, even in IM, you can still have a JV partnership in the traditional sense. For example, if you have a video course and ebook you created, but no skills or means for getting it online, you could partner with someone who will do the web design and development and split profits 50/50. The fact that those two JV partners will usually start recruiting “affiliates” to drive traffic to their product while calling those affiliates “JVs” makes things even more confusing, especially when you consider that those two JV partners split profits AFTER payouts are first made to “their JVs” (affiliates). This happens all the time in IM and so it’s difficult to know what a person means when they say “would you like to be my JV?”. But today, for whatever reason, 9 times out of 10 a person simply means affiliate. Frankly, conflating the terms was a horrible mistake on the part of the IM community.

That said, since it has become the norm, in this guide we’ll be using the term “JV” to refer to affiliates. Clear as mud? Good. Let’s move on…

Why JVs Are Better (Than Paid Ads)

There are plenty of ways to drive traffic today. But generally, when you need to drive large amounts of it for a product launch, you’ll be using paid methods. In many industries, the standard is, of course, paid advertising - usually pay-per-click or PPC. This is risky because you are paying out money for traffic without a guarantee that those clicks you paid for will convert to sales. So you’re risking loss and you have little or no control of what your ROI will be. For example, you might pay $200 for 200 clicks and only make $210 from the handful of sales you made. It’s great that you at least broke even, but you had no control over that outcome and in the next campaign you might make back less than you spent. You can still make this model work, obviously, but it requires a lot of testing, tweaking, adjusting, and a ton of “ad spend” just to get to the point where you’ve optimized and gained better control over your expected ROI.

Compare that to the JV/affiliate model. When you do a JV-driven product launch, you don’t have to worry about ad spend. You’re only paying for successful sales after they happen and you know in advance what amount you’re paying per sale. You also don’t have to spend any time or money testing and tweaking and targeting. You’re handing all that hard work over to JVs with their own lists and audiences that they already know well and know how to pitch and market to.

When you compare the two, clearly the JV/affiliate model holds an advantage, especially if you’re an independent entrepreneur and not a business with a huge advertising budget. Bottom line: if you want to launch a digital product, you need JVs sending traffic to your offer or you can kiss your dreams of having a big buyers list goodbye. The question is, how do you attract these JVs. It all starts with having an awesome JV recruiting page and that’s what we’ll cover next.

Chapter 2: The Perfect JV Page

Before you start generating buzz about your launch among JVs, you need somewhere to send them. Theoretically, at an absolute minimum, you could send them to the JV registration page for the marketplace or affiliate platform you are using (e.g. your JVZoo or WarriorPlus affiliate details page). However, this would be unlikely to encourage sign-ups. Instead, what you need to do is show/tell them why they should promote your product as well as provide them with tools and resources to help them promote your product as easily as possible. The way you do this is by creating a JV page.

A JV page should ideally have the following components:

• An invite video describing your launch
• A visualization of your sales funnel
• A breakdown of your commission model
• A list of contest prizes
• A contest leader board
• An opt-in form for your JV email list
• A collection of DFY bonuses
• A bonus page template
• A supply of email swipes
• A collection of banners/graphics
• A JV blog
• A link to a sales page preview
• A prominent affiliate sign-up button

Let’s look at each of these more closely.

Sample Content Preview

Chapter 1:

Getting Started with Twitter

Why Use Twitter?

Twitter is, without question, one of the most active, popular social platforms on the web. The platform has about 310 million monthly active users and an additional 550 million monthly viewers who don’t login to their own accounts but merely consume other people’s Tweets. About one-third of all US social media users are on Twitter and 80% of active users access the site via mobile. Somewhere around 500 million Tweets are sent per day which adds up to about 6,000 Tweets per second.
Businesses haven’t missed out on the utility of Twitter. About 65% of US companies having 100+ employees are marketing on Twitter. There’s good reason for this: The average Twitter user follows 5 businesses. 80% of Twitter users have mentioned a brand in their Tweets, 77% feel more positive about a brand when their Tweet is replied to by a business and 54% have taken some kind of action (e.g. purchase, sign up, visit site) after seeing a brand mentioned in a Tweet. So clearly this is a powerful platform for any business. Question is, how can you leverage it?

Developing Your Twitter Plan

Your Twitter plan should be in place before you even setup your Twitter account so you can start implementing and sticking with it from day one. If you attack Twitter half-heartedly and without a plan, you’ll do what too many entrepreneurs do: you’ll eventually let your Twitter marketing peter out. Nobody wants to look like that embarrassing business whose last Tweet was from 3 years ago (and there’s a ton of those).

So generally, you want to put down a plan in writing that covers your day-to-day activity on Twitter. For example, maybe you’ll send out 2 tweets per day, Monday through Saturday. Maybe you or one of your team members will do these tweets manually each day. Otherwise, perhaps your weekly plan will include one hour every Sunday where you draft and schedule each of your tweets for the coming week using a social media scheduling tool like Warlord Social Suite (sort of an Internet Marketing-friendly version of HootSuite). Then, maybe you plan on participating in Twitter Chats once each week to grow your following and network. Finally, your plan should include at least a daily check-in (preferably more than once per day) in which you check for questions, mentions, retweets, etc (and reply to them accordingly).

Setting Up Your Twitter Account

Setting up your brand’s Twitter account seems simple enough, but here are some important guidelines. Your Twitter name should be your actual name or business name, while your handle should either be your business name or something catchy that represents your business. Keep in mind, the handle is the “nickname” that you see after the “@” sign and it has a character limit, so your full name or business name might not fit as your handle in its entirety.

Next, you’ll want to setup a powerful bio. Your bio should do two things: Accurately represent and introduce people to your brand and also be optimized for search results. You’re limited to 160 characters (at the time of this writing) in your bio so you’ll need to choose carefully what you squeeze in there. Some important considerations for your bio are hashtags you want people to find you with, a brand or business description, your mission or purpose (on Twitter, specifically), and maybe your job/position in your company if you’ve got a personal profile.

After that, you’ll want to choose a profile URL. Most businesses tend to simply put their homepage here. That’s okay, but you should actually be aiming for something more special. Instead of your general homepage, try creating a landing page specifically for Twitter users who come to your site via your profile URL. This way they can see something relevant and maybe you can collect leads (and track how many of your leads come from twitter!) or sales or showcase a Twitter follower-specific offer of some sort.

Finally, you’ll want to iron out the visual representation of your brand by choosing a profile pic, a cover image, and a color scheme. Your profile pic could be your own portrait (make it snazzy and professional) or your business logo. Your cover image should be catchy and fit well with the rest of your brand image. Consider throwing a call-to-action (CTA) in there too. As for your colors, just make sure they match your brand and convey the feeling you want your followers to experience. The general idea with all of these things is to keep your brand representation consistent across all your social media platforms.

Sample Content Preview

Chapter 1:

An Intro to Retargeting

What is Retargeting?

Retargeting has come a long way in the last few years. Originally seen as a super complex and expensive tactic available only to big businesses, retargeting has recently become a must-have advertising tactic for all businesses. More importantly, it’s now affordable and learnable for even the newest entrepreneur.

So what is it? Retargeting is the act of advertising to consumers based on their previous actions or behavior. Ever visited a site to learn about a certain product or brand, and suddenly you notice images of that product or brand following you all over the web? Yup, that’s retargeting. And it’s proven to work like a charm!

How Does it Work?

There are several types of retargeting, which we’ll discuss in detail later. But the most basic form is basic site visitor retargeting and it works as follows. You take a retargeting “pixel” which is simply a bit of code that you copy and paste from your retargeting provider, and paste it on your site. From that point forward, any visitor to your site gets “cookied” as a site visitor. Your retargeting provider relies on major internet ad networks to continuously show your ad to those “cookied” visitors around the web. Essentially, rather than focusing on “cold traffic”, which never converts very well, you’re now focusing on bringing back “warm traffic” or repeat visitors who are already familiar with your brand and more likely to become customers.

Why Retargeting?

Retargeting has proven to be one of the most effective forms of paid advertising available. Site visitors who were retargeted via display ads are 70 percent more likely to convert on your site. The click-through rate (CTR) on display ads is a whopping 10X higher with retargeting. The results in remedying cart abandonment are impressive as well. A majority of first-time visitors are likely to abandon your checkout page and, usually, less than 10 percent of them will return later. With retargeting, you can increase the percentage of those cart “returnees” to over 25 percent! This explains why around 50 percent of all major brands have set aside specific budgets just for retargeting.

Retargeting comes in many shapes and sizes and we’ll discuss the various types in the next chapter.

Chapter 2: Types of Retargeting

There are several different types of retargeting that your business can engage in, ranging from very simple to very complex. We’ll discuss some of the more popular ones below.

Site Retargeting

The most basic and easy to understand type of retargeting is site retargeting. This very simple version of retargeting simply consists of placing a retargeting pixel on your site and creating a retargeting audience out of anyone who visits it. Now that you’ve determined these people have an interest in, and familiarity with, your brand, you can then retarget them in the future as a “warm” audience and expect significantly better ad results than you’d experience with cold traffic.

Dynamic Retargeting

Although site retargeting can be useful and is an excellent baby step towards your retargeting goals, it doesn’t present anything really custom tailored to your audience and, therefore, doesn’t really utilize retargeting to its full potential. Dynamic retargeting takes things a step further by taking your traffic’s specific behavior into account. Rather than just lump everyone who visits your site into one audience, dynamic retargeting reaches out to customers based on what specific products or pages they viewed. This way, you can ensure you are following users around the web with images of the specific product that they were interested in, rather than your brand in general. This makes things much more relevant for your audience and much more cost-effective for your business.

Dynamic retargeting can also be taken a few steps further. Rather than simply targeting visitors based on products they viewed, you can also target people based on whether they eventually bought the things they put in their shopping cart. This can encourage people to come back to your checkout page and finish what they started. Furthermore, targeting people based on what they DID buy allows you to advertise upsells and cross-sells that are relevant to their purchases.

Social Retargeting

Social retargeting has dominated the field for the last couple years. The concept of native advertising on Facebook and Twitter (“native” means the ads look and feel like organic content) was already incredibly powerful by itself when first introduced. Throwing retargeting into that equation simply makes it even more powerful.

Sample Content Preview

Chapter 1:

Why Mobile?

Hello and welcome to Viking Mobile Marketing. Here's a quick overview of what we'll be covering in this course:

First, we'll discuss why mobile marketing is so important to your business, no matter what industry you're in. Next, we'll go over how to make your sites and pages mobile friendly. After that, we'll take a look at the various methods of sending mobile traffic to your web properties. Finally, we'll cover a couple ways you can make special use of that mobile traffic when it shows up.

So without further ado, let's dive right in.

Why You Need Mobile Marketing

Mobile usage now represents 65% of all digital media time. As of 2016 mobile traffic makes up over 56% of all internet traffic to leading US websites. In response to this, 68% of businesses now have a mobile marketing strategy and by 2019, mobile advertising will represent 72% of all US digital ad spending.

But it’s not just businesses that are catching on. Consumers are starting to expect more too. According to Google, 61% of users probably won’t return to a mobile site they had trouble with and 40% of them will go to your competitors. 83% of consumers say a seamless experience on all their devices is very important while 57% insist they won’t recommend businesses with a poorly designed mobile site. Of course, all that assumes users will even find a non-mobile-friendly site, which is becoming less likely now that google factors mobile-friendliness into your search ranking!

And that’s all just pertaining to websites. Email mobile trends are even more eye-opening. Roughly 80% of consumers read their emails on a mobile device and a shocking 70% say they delete emails immediately if they don’t look good on a mobile device! This means you need to be thinking mobile in your web design, your SEO, AND your email marketing. Otherwise, your business could suffer just like many others have who failed to jump on this mobile trend…

Luckily, you won’t have that problem, because YOU found this awesome guide on mobile marketing. In the next few modules we’re going to show you how to take this mobile trend by the horns and leverage it to your advantage. And it all starts by making sure your web properties are mobile friendly, which is what we’ll discuss in the next module.

Chapter 2:

Getting Mobile Friendly

The mobile marketing journey starts with making sure your web properties are mobile friendly. This is important for a few reasons. Firstly, it provides a positive and enjoyable experience for your visitors and customers, making them more likely to return to your site and more likely to speak and think highly of your business. Secondly, it caters to the fact that pretty soon a majority of your visitors will in fact be on mobile devices, if they aren’t already. Thirdly, it will help you get found on search engines. Google has made it clear on multiple occasions that it seriously factors mobile friendliness into the search rankings and if you aren’t mobile friendly, this means you’ll be missing out big time on traffic.

So generally there are two ways to make a site “mobile friendly”. The first is to create a separate mobile version of your site and the second is to make your existing site or page “mobile responsive”. We’ll look at each of these.

Mobile Versions

So until recently the first option, having a separate mobile version of your site or pages, was more common. Companies were either hiring people to build a separate mobile site from scratch on one hand or, on the other hand, they’d rely on certain site builders or content management systems (CMS) that would conveniently auto-generate and update a mobile version in real time when things were added to their desktop version. For most independent internet entrepreneurs, it was the latter option, of course. For example, on your desktop site you could add a headline to your homepage, and then a button, and then a cool background photo, and then a new navigation option to a new page and “poof” the mobile version of your site would immediately have an easily visible version of that headline, an easily tappable version of that button, and in the case of the photo, it would either shrink it and place it above or below your other elements, rather than as a background, or it would leave it as a background (but it wouldn’t really look right on a vertically held device), or simply hide the image on the mobile version. As for the navigation option that was added, it would be added to a special mobile dropdown menu. Examples of the website builders or CMS’s that did this (and maybe still do) are Weebly, Wix, and many others.

Problems with Mobile Versions

So it basically worked out okay. But there were a few problems. In many cases, not all the functionality would be available on the mobile version of the site. Entire buttons, options, and elements would be missing either because the designers wanted to keep things minimalistic or because the mobile web building platform they used didn’t allow certain things. Many users didn’t like this and made a habit of going straight to the bottom of any mobile page they found and looking for a “desktop version” link so they could simply enjoy the desktop version by pinching and zooming on their device.

Sample Content Preview

Chapter 1 Be Smart

This guide is for those who are looking to educate themselves about steroids, and other performance enhancing drugs. Even if you never intend to use steroids you will learn about how the chemicals in our bodies act in positive or negative ways on muscle growth.

If you are an experienced bodybuilder who feels that you have reached your genetic potential, and wish to exceed it then you have likely thought about steroids. By reading this guide you are obviously sensible and mature enough to educate yourself on how performance enhancing drugs work on the body.

Be Smart

Before we get into the discussion of steroids I am quickly going to go over some important points.

1) Steroids need to be used carefully. These are powerful hormones and they are not without their dangers.

2) Steroids are not a magic pill. You need to eat, train, and rest.

3) Post cycle therapy is absolutely necessary.

Side effects of steroids and other performance enhancing drugs:

Acne, male pattern baldness, erectile disfunction, shrunken testicles, decreased sperm count, (Hypogonadism), breast tissue in males (Gynecomastia), liver damage, changes in cholesterol levels, stunted height, cardiovascular problems, enlarged prostate, water retention, depression, mood changes, and the shutting down of natural hormonal production.

Also in females side effects include menstrual changes, cervical cancer, virilization symptoms such as an enlarged clitoris, deepening of voice, and abnormal hair growth.

With Human Growth Hormone (HGH) use there is the added increased risk of cancer and diabetes, joint swelling, joint pain, changes in bone structure, Acromegaly (Abnormal growth of organs), and body odor.

You should be at least 21 years of age before even considering altering your body chemistry. In youths steroids can have a negative effects on growth, and cause serious permanent side effects. Besides, when you are in your late teens and early twenties your body is naturally producing enough hormones to build and impressive physique.

It is not worth pumping your body full of chemicals in an attempt to create the kind of body that has been popularized in the media. The men and women you see in fitness magazines and in bodybuilding competitions with abnormally massive physiques often use excessive amounts of drugs to achieve that look.

Some bodybuilders take ten times the recommended

dosages. This takes a serious toll on the body and also costs thousands of dollars to purchase the drugs. At that stage of the game steroids are definitely cause side effects. Then to off-set those side effects and in order to maintain a body chemistry that is fit for lean muscle growth more drugs have to be taken. Not only can this be unhealthy and expensive, but they also practically are walking chemistry sets.

There is a lot of knowledge that is required to use steroids safely and effectively while minimizing those side effects. A person should definitely not use steroids unless they are prescribed by a physician, or they have at the very least done their homework and understand how steroids act on the body.

You should have a solid base of bodybuilding, and weight lifting knowledge, and be in good physical condition with low body fat. If you are just starting out weight lifting give yourself a few years of training without steroids. If during this time you still wish to enhance yourself chemically learn everything you can about steroids and your bodies chemistry.

Obviously steroids do work. You can quickly pack on 15-20 pounds of muscle in a short amount of time on an initial cycle. The body also quickly regulates itself making it more resistant to further cycles so higher doses will be required in the future to achieve the same effects. This is why steroids are taking in cycles that are commonly around 12 weeks on and then 12 weeks off. When off the cycle your body will no longer be producing as much testosterone as it did before you started your cycle. It takes time for your hormone levels to get back to normal. Post cycle therapy is used to get your body back on track while minimizing muscle loss, and side effects.

Don’t think you can casually use steroids and not do post cycle therapy. In order to do steroids right you have to take care of your body when coming off of them. If you don’t, your not being smart. If your not being smart then you shouldn’t be using steroids at all. Be sure you read this guide thoroughly, and refer to it often before, during, and after your cycle. It is recommended that you print out the charts, and quick start guides so you can have the information on hand and go through the material easily while taking notes.

When steroids are done right, along with a nutritious diet, intense weight training, and plenty of rest the results are spectacular. You can go beyond your genetic potential and build a body that is strong, with powerful lean muscle mass.

Chapter 2 Doing It Right

Do fool yourself into thinking it will be easy or effortless. Nothing worthwhile comes by taking shortcuts. You will need to train intensely, and progressively increase the amount of weight you lift. You will have to eat a healthy balanced diet that is rich in protein, healthy fats, carbs, and fiber. It will take a strong will, determination, focus, and dedication to lifetime of fitness.

Bodybuilding is a long term endeavor whether you use steroids or not. Take the time to master every aspect of building a strong healthy body. Your results will only be as good as your weakest link. If your nutrition, training is inadequate, or your not getting enough rest, your working against yourself.

Be smart and become the master of your body and mind so you can achieve your goals in every aspect of your life. Life is about balance. Make sure you have a healthy balanced lifestyle. Enjoy yourself. Spend time with your friends and loved ones. Never stop learning. Keep developing new skills. Work hard.

Save your money.

Always be grateful for what you have, and live in the moment. If you are not enjoying the journey, but always looking towards a future where you will be stronger, sexier, or wealthier, you are missing out on life altogether.

Your going to have your ups and downs, but be sure to find pleasure in everything you do, and be grateful for the life you have in every moment.

Chapter 3 Goal Setting

In order to be a high performer at anything you need to set goals and then take steps to achieve them. Before using steroids it would be helpful to have some targets measurements that you would like to hit.

Before you can set your targets you need to know where you currently stand. Record your weight, and find out what your bodyfat percentage is at. Body-fat calipers are inexpensive to purchase and easy to use. Also take measurements of your neck, arms, chest, and waist, and legs.

Now set the goals you would like to achieve. It is a good idea to aim for the stars, but you also have to be realistic. You don't want to set your goals to low, but you also don't want to set them so high that you end up disappointed if you don't reach them. Your goals should be challenging though, and it is better to aim for the stars and land on the moon.

Examples of goals to work towards would be gaining 10 Kg in two months, reducing your body-fat percentage 4% in 6 weeks, or putting two inches on your arms in 90 days.