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Chapter III: How to get floods of Traffic/Targeted customers

Once you’ve created a great app, you want people to use it. In other words, you want that app to drive traffic and get people looking at your business. So how do you move from creating a fabulous app to using that app as a tool that will direct users to all your website has to offer? There are actually quite a few ways to do that.

The Freemium

First, you can use the app to offer your customers something that is called a "freemium.” You can create two versions of your business’ app - a free version and an upgraded version.

The Preview

Use a "pilot test” preview group. Your app can be its own "beta test.”

For example, if you have a decorating service, you design a simple app with some brief info, perhaps a video featuring a few tips on decorating, and the link to your site.

The Headline

The content on your app is important, especially the link to your site.

Keep references and links to your site at the top of your app screen at all times. Or rotate "teasers” that call the user to action via "visit our website for even more ways to_”

Chapter IV: How to generate hundreds of new leads

One of the greatest ways to use a mobile app for your business is as a tool that generates leads. Generating a lead is the next step after driving traffic. A lead goes a step beyond just visiting; that potential customer takes an action, even if the action is as simple as giving you some useful information.

Leads result in business, so having an app that increases the number of leads will inherently also increase your business. So how can you do that?

Create the right forms - A mobile screen is only a few inches wide and tali. It can be frustrating trying to fill out a form using that tiny screen if you use forms in the traditional way.

Optimizing Content for mobiles - As stated above, a mobile screen is small. Make sure that your app users are not flooded with impossible to read content or content that requires endless scrolling. The content should be frontloaded for instant informative value.

The Right Call to Action - A call to action may look great on a 17” monitor, but the same image or banner on a mobile screen may be overwhelming. An app will be used on a mobile device or tablet. ALWAYS keep screen size in mind. Offer Something of Value - When it comes to leads, the rate of conversion is usually proportional to the amount of information you ask them to provide. If you want more information, you need to provide more value.

Get access to the Complete Training clicking here! (Insert your Front End Offer URL Above)

Chapter V: How to make a killing by selling Mobile Apps

You can make money doing what you have learned here for others. There are a variety of ways to make money from apps, including paid downloads, exclusive sponsors, in-app purchases, and in-app advertising. Of course, all of this hinges on an app being available. Once you learn to make a great app, you can turn around and create them for other businesses as well.

Flip That App

One way to make money selling mobile apps is by doing something called “app flipping." You’ve probably heard of “house-flipping;” someone buys a house, renovates and renews it, and then sells it for a profit.

Play the Game

Another way to be more certain that you'll make money selling apps is to focus on gaming apps. Yes, there are all sorts of apps, from calendars to email to navigation to organizers. But the number 1 type of app that is downloaded is the game app. Go where the money is.
Niche Apping

Finding a niche can be a great way to focus you app creating. In addition, when you develop a variety of apps around a particular theme or approach, then you can sell them “in bulk" to businesses.

Conclusion:

Mobile Apps are extremely easy to creat and manage. It happens the same way as with everything else in life: things aren't that difficult. You just need to know where everything is and how you can properly use it - and there you have it. It's the same with Mobile Apps.

Thanks so much for the time you have dedicated to learning how to get the most advantage of Mobile Apps for you and your business. We invite you to get the most out the “Mobile Apps Made Easy” complete training clicking here (Insert URL). Mobile Apps have hit the market to stay.

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Building Your Sales Funnel

A sales funnel is a simple sales method where prospects enter at the top of the Funnel and as they travel down it they get higher value offers. It need not be an

instantaneous process and I find it is usually better if it takes place over weeks or months.

As I mentioned earlier my preferred method of list building is selling high value reports and video series cheaply. I am more than happy to sell a report for $7 that others will sell at $67 or $97.

Once I have made a sale the buyer is now in my sales funnel, I'll usually send them a free bonus report a few days later. Over the coming weeks and months I'll introduce them to my higher cost products and maybe give them special offers or related offer on download pages and thank you pages.

I never email my buyers list promoting anything directly, my preferred method is to create a blog post with lots of information about a topic and maybe a video where I show a solution to an issue.

This way I avoid what 90% of people despise ...constant emails selling the next big thing.

As a rule I only ever promote products I have created myself or that people I know very well have created, these are usually members of my forum or people who have bought my product creation course.

Never promote any products you haven't seen or tried.

Stick to that simple rules and you'll avoid a lot of problems.

For that very reason alone I refuse to promote any product launches, sure $97, $497 or $997 might be a nice bit of commission but why risk alienating a responsive list over a product that might be good or might just as easily be bad.

It really isn't worth the risk, if you find a product that looks like it's a great fit for your list but haven't tried it, don't be tempted to promote it until you check it out.

If necessary, ask for a review copy

I often get subscribers email me and recommend good products that I should check out it would be the easiest thing in the world to recommend some of them, bit it only takes 1 bad product to ruin your reputation.

Getting Started With List Building

You now have your plan and you know you want a list of buyers, rather than a list of freebie seekers. You are probably wondering how are you going to get started?

When I started list building I went from 0 subscribers to around 8000 in a week. Of that 500 were buyers and 7500 were people who got a free report.

Just over a year later that list has over 4000 buyers and around 4000 prospects (the politically correct word for freebie seekers)

So how did I do it, simple....

Step 1 was to create a report, in my case it was about article marketing as I knew a lot of people were interested in it and I had over 1,000,000 views on EzineArticles so I had a lot of information to pass on.

When I finished the report I emailed 5 Internet marketers who I knew had good sized lists, I made them 2 offers.

Offer 1 was that I would brand all the affiliate links in the e-book with their links and then allow them to give the book away for free.

Many people would have stopped at this but I wanted a buyers list, so I took it one step further.

Offer 2 was that their subscribers who downloaded the report could sell it and get 100% commission ($17) if they wanted it

I told them that the offer was only open to 2 marketers and I needed a response in 24 hours.... I got 2 positive responses in under 2 hours.

I call this the Win, Win, Win method

The marketer wins as they get to give away a free report, make affiliate sales and enhance their reputation.

The subscriber wins because they get a good quality report for free and can then promote it in forums and on blogs and earn some money.

I win as I get subscribers and both prospects and buyers.

The report took me less than a day to write and has probably been responsible for a large amount of my income over the past year.

This method works for 1 simple reason, many marketers are very busy and know that if they give value to their list they'll make more money in the long time. By saving them time by giving them a good product to give away they are more than happy to do it.

You could probably even do this method by offering to write blog posts for marketers in exchange for a link to your free report on one of their download pages.

Segmenting Your Lists

You should at the very minimum have 2 email lists, One for your prospects, those that haven't bought anything from you and one for the subscribers who have bought from you.

The easiest way to do this is by using a proper Autoresponder company like Aweber.

With Aweber you can set a rule that if anyone appears on your buyers list then they get removed from a prospects list if they are on it.

I really can't stress how important this aspect of list building is .

Over time if someone has been on a prospect list for 6 months to a year it's pretty sure that they aren't going to buy anything from you, they might not even be opening your emails.

If that happens you really should do 1 of 2 things get them to unsubscribe or unsubscribe them yourself after all they are costing you money as you are paying for that place on the list.

My preferred method of dealing with people like this is simple I'll email the list with a really amazing offer. For example they can have access to one of my $67 or $97 products for $1 for 7 days or they can buy an older product for $5.

Anyone who doesn't open the email will get 2 more emails over the coming 3 or 4 days then if they still haven't opened it they'll be unsubscribed.

If they do open the email III keep them on the list for a bit longer even if they haven't bought anything and the next month I'll try them with a different offer.

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These emails are the ones where you really make your money. Well, actually you really make your money when you build a strong relationship with your subscribers, but these promotional emails are where you collect the money.

The secret to writing successful promotional emails is that the better your relationship is with your list, the easier it will be to promote something to them.

If you have built a solid relationship with your subscribers by sending them free content and free gifts that are all high quality and valuable, then you have already created the trust necessary for them to be comfortable clicking through to your sales page and checking out the product you are offering.

If you're sending subscribers to your own product pages, then they will be used to reading your style and personality, but if you're sending them to an affiliate product then you need to tie them into your own credibility in your email.

You see if you're sending them to an affiliate offer created by someone they've never heard of before, you need to put their mind at ease and tell them that they can trust this person as well.

So what you can do to tie in the affiliate offer with your own credibility with your list is by talking about how you have benefited from this product.

Tell them about a problem you were having and how you struggled with this problem for a long time, before you found this product and used it for yourself. The product worked for you, so that's why you want to recommend that same product to your subscribers.

Basically what you're saying is that this product is good enough for you, so it's good enough to share with your subscribers as well.

Remember your subscribers trust you, so if you recommend something, there's a good chance they're going to check it out.

If you're promoting a product you've just created, then tell your subscribers that this is a new product and you want them to check it out.

Keep it short and simple.

Something else you can do if you are promoting a product that isn't new is to qualify the readers first. So you could write something like:

"Do you want to learn how to create high-converting squeeze pages?

Then check this out: "

So you qualify people to ensure that only people who want to learn about this specific lesson will click through, which is going to mean your sales page converts at a much higher rate.

How To Write Feedback Emails

Feedback emails are when you send an email to your subscribers asking for feedback about something specific, and requesting that they actually reply to the email and give you their answers.

It's something most people won't ever do...but it's probably one of the most valuable emails you can send to your list.

A lot of marketers just want their email marketing to be completely automated - they just want to upload emails into their autoresponder and have them go out automatically - and they don't bother to interact with their subscribers much on a personal level.

But when you send feedback emails, you are doing a few important things all at the same time.

First you're finding out what your list wants to learn more about, and when you know that it's easy for you to provide it to them.

You also show them that you a real person who wants and values their feedback.

At the same time if you personally answer their email, that will set you apart from the rest of the marketers online who they don't have a personal connection with.

So you're building a closer relationship with your subscribers when you use feedback emails. It creates an incredible sense of personalization that most marketers don't ever bother with.

After you send your subscribers a feedback email, some of them will reply, what you should do is actually read through the emails.

Make note of some of the more common questions - generally most of the emails will have similar questions. Just list those common questions out in a text document like Notepad. Once you've compiled a list of the common questions, answer them within Notepad.

Then reply back to every email personally. The questions that are common you can just copy and paste your answer within the individual email, but also make sure you answer the rest of their questions as well.

Now if you're thinking that answering each of the emails personally is a waste of time, think again. What you're doing is building a deeper relationship with your subscribers - they are real people -and if they actually reply to your email it means they are the type of person who does what you tell them to do.

They are likely going to be the same people who download your free gifts, who open up and read all of your content emails, and they are also most likely the same people who will buy from you again and again.

So the more you develop the relationship with these people, the more likely they are going to respond to the rest of your emails -including the emails where you are promoting a product.

Remember, all of your emails should be trying to build trust or build credibility. These feedback emails are perfect for you to build trust with subscribers who perhaps didn't completely trust you before -not enough to buy from you anyway - and by you replying to and interacting with them personally, you finally were able to get them to trust you enough to buy from you.

The more trust and the more credibility you build with your list, the more likely they are going to end up buying from you.

So use feedback emails and don't be afraid to respond personally to those emails.

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Step 3: Customize your Blog – Be professional

First of all, what you actually are going to do with a Tumblr Blog is build a complete blogging platform from scratch “BUT” without having to deal with code. Tumblr blogs are so flexible that you are even able to pick themes, you can even get into the code of the theme if you want, and edit a few things. And you’re also able to insert your own code to create a completely unique interface.

You certainly can do whatever you want in your blog but the final goal is to create something helpful for your customers and fans, something clear and not confusing, so I will show you what would be helpful for your clients and prospects.

Customizing your blog will depend on the Theme you pick as well. There are a lot of free and paid themes for you to install on your Tumblr Blog. There is not a set of specific components for you to be aware of, it will depend on the theme you pick, but let me give you some important tips depending on what you are able to edit with the theme you picked:

People will need to see what your Tumblr Blog is all about in just a few seconds.

Nicely describe your Business Purpose, special services and the real vision of your business.

Avoid the use of any kind of advertising material; use only images to get people to know what your Tumblr Blog is all about.

Use images that show what your clients or customers really want. Show the end result of your services right there in front of them. Just sell the benefits using images and not words.

Use colors related to your company logo, product, or any other kind of object you would be working with in order to satisfy those needs. Everything will need to be related to what you are offering or selling.

Place your logo, product, or a photo of yourself in the top area where people can see it right away.

The images should be clear and not confusing.

Avoid the use of long phrases or text that’s hard to read.

I will be using a specific theme as an example. Remember you are free to choose any theme of your choice, and several components of your customization will vary from mine. So let’s get started.

Once you are in your dashboard, you just need to go to the settings area, and you will see your first blog customization area right here, ready for you to start adding some details.

As you can see you are able to create more blogs under your same account. And also you just need to select them to get into their respective customization area.

You are able to edit several things in this area. You can take a look around and decide what to enable and what to disable based on your own preferences, but the most important ones are the ones on top: the Title, The Description, the avatar and the Theme.

In order to edit the first three you just need to click on any of them and start editing them. The avatar should be a square of 128 x 128 pixels.

In order to optimize your theme you can edit the default one which is the “Optica” by clicking on the “Edit Theme” button; or you can even look for a different one by clicking on “Find Themes”

I prefer to stay with this one for this training. Remember the customization will vary depending on the theme you chose.

Once you click on the “Edit Theme” button you will be able to edit several things in your blog.

The links are self-explanatory, here you will be able to have access to the source code of your blog and edit it (optional). You have another chance to change your theme. You will also be able to edit the title and description as well, and you are able to control some of the features of the appearance.

Here you have additional things to edit. You will instantly see what it would look like in the right side of the screen once you click on the blue buttons.

After your desired customizing is complete, remember to click “Save” in the top area. Then your customization will look like this:

This is the preview, it would look like this once you start posting but if you visit it live the posting section will be blank because you have not posted anything yet.

Great, this is how you customize the “Optica” theme’s blog. The customization will differ from the theme of your choice. I personally like “Optica”, but my intention is for people to concentrate on the posting more than themes and other things. Remember this is a social site, it is not a corporate website.

Ok guys, that’s it for customizing your Tumblr blog as easy as possible, so you can concentrate on the content more than on the design. Awesome! We are done with step 3. Now let me show you how to create a very important page for your blog.

Step 4: Create the about page - So people may trust you

There are a lot of things you can customize your Tumblr blog with but one of the things you really have to care about the most is on the “about” page.

This is where you will be able to explain in a few and simple words what your business or service is all about, and also it's an extremely important place where people will check out your business and services and if you are a serious business or not.

People know social media sites are free for everyone, so it is important for you to confirm that you are a real business in this area. Some important tips you can include here are:

Share some history about your company, when it was funded, your vision and mission, your services, etc.

Include where you are located, so people would know you are a real company

Share your website URL as well

Avoid putting all the focus on yourself, try to focus on the visitors

Share what your company can do for them, focus on their benefits

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There are many ways that having a Company Page on Linkedln will benefit your company, especially since it is now the largest professional social network site with more than 259 million users.

Company pages provide dedicated areas in which companies can promote their new products and services, post up-to-date and relevant content of interest to their target groups, and let others see what your company can do for them.

They also give companies an avenue to promote their brand as a kind of advertising venue.

A Company Page also provides you with opportunities to generate new leads that could help guide your business to higher profits and a bigger success. They are also a powerful tool for getting people interested in your company and helping to raise the ranking of your website by enticing more potential clients to go from your Linkedln pages to your company website.

If you don't have a Company Page, you won't even get a chance to rank within Linkedln because its internal search engine won't rank companies without a Company Page, so it’s vital to get one as soon as possible. Otherwise you will be missing chances to get the leads your company needs to be successful in your niche and will lose the chance to network with others in your field.

Be sure to use the parts of a Company Page, such as the banner image, to your advantage. You can even embed a link into the banner on your page that will take people straight to your website or to an upcoming special event or anything else you deem important for visitors to know about.

It is also vital to share important content on your company such as videos, photos, links and announcements. This keeps everyone interested in your business updated and helps to make you one of the “go to” companies in your niche.

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The first thing you need to do is clarify what your business is all about, what your brand is, and what your purpose is in the marketing world. The following questions will help you to clarify and understand what the marketing vision of your business is all about.

What kind of people are you trying to reach? I’m really sure you already know the type of people that your services are directed to. You see them constantly, they contact you as well if necessary, and that will tell you what kind of people they are and how you can treat them.

What do they look like? Are they fat or skinny? Male or female? Old, young or middle-aged?

What are they looking for? What is the final goal they are after based on the service you provide? What feeling are they trying to reach with it? Do they need it to feel happy? Do they need it to survive? A lot of needs must be taken care of for a person to survive.

What do you actually do for them? Maybe you are already offering a service for that audience. That will give you a great vision of what exactly you need to inform any new people that fit into that same audience.

What kind of information would they be interested to know about and pay for?

You already know the needs of your customers. You know exactly what kind of information will be highly helpful to them in order to help them to satisfy those needs. Why don’t you just create a great info-product about it?

How much money are they actually paying you for it? Knowing how much you usually charge them for your service is a very important indicator, because if you decide to create a product like a report, a training video, software or something directly related to your audience, you may simply be able to figure out the price tag you can easily stamp to it.

How would they like to reach that content? Is it Video, Audio, Written, or Blogging? This is important to know. You may just think about it. Think on their limitations to read, hear, watch or use the computer. If they can do everything you can, just ask them what they would like to know about stuff. Do they like to read? Do they like to watch videos? Do they like to hear audio? Do they like to use Pinterest?

Where are they from? Maybe you have an audience that comes from other cities or even countries. That will happen a lot on Pinterest. You need to target every one and adapt your information to all of them at the same time.

What are your competitors offering to your audience? In the marketing world, it is very important to study the competition that targets your exact audience. What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover a lot more needs than you?

Can you offer a better service/product than your competitors? Once your know everything about your successful competitors, you can just offer the same thing but with your personal touch plus a lot more great things that they are not offering. You can have special offers, free samples, free phone consultation, special discounts, etc.

These questions are very important in deciding how to establish your business over Pinterest. You can position almost any kind of business over Pinterest because Pinterest is more than just a website; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.