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Do you remember that old commercial (I can’t remember what company it was for) that showed two old women buying hamburgers and one of them asked, “Where’s the beef?” The meat that was in the hamburger was so small that it was almost invisible and the meat is what makes a hamburger a hamburger.

A list is what makes an internet business an internet business. It is the ‘meat’ of a business. If it is so small that it is the next thing to invisible you just aren’t going to have an internet business. It really is that simple. You have got to have a list!

There are many ways to build a list...buying a list isn’t one of them so don’t be fooled. You have to work hard at building your list and list building is a task that is never completed.

The biggest internet marketers in the business are still concerned with list building. They always will be and you always should be as well.

The fact it that making a first-time sale to a new customer costs you five times as much as making a repeat sale to a member of your opt-in list.

It is just basically simple math. The cost of a sale is subtracted from profit. The less it costs you to make a sale, the bigger your profit on the sale will be.

There are many, many accepted and proven methods of list-building techniques. There is article writing and marketing and E-Book writing and marketing.

There is advertising (both paid and free). There is posting to blogs using a sig tag that includes a link to your website.

There is starting your own blog on your own website. The list goes on and on and you should strive to use all of the methods available to you to build your own very impressively long opt-in list because that is where the ‘beef’ is!

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Have you ever noticed how some words become ‘buzz’ words? Some of these words are good and some of them just raise red flags. The ‘Blast’ word is one that raises major red flags.

The dictionary defines the word ‘blast’ as: “a sudden and violent gust of wind” or “the blowing of a trumpet, whistle, etc.” or “a loud, sudden sound or noise” or "a forcible stream of air from the mouth, bellows, or the like.” None of those definitions are very appealing or positive, are they?

A slang use of the term ‘blast’ is: “having a very enjoyable time (i.e. “We had a blast!”) Sometimes the word “blast” means “a vigorous outburst of criticism; attack.”

No matter how the word ‘blast’ is used it really isn’t a very positive word and when it is used by companies engaged in internet advertising it often denotes a less than desirable company to do business with because the techniques that they are advocating might just blow up in your face.

There are many companies on the internet that use the word ‘blast’ in the advertisements for their services. You can find advertisements that advocate "Massive Ad Blast” or “Blast Podcasts” or “Fax Blast” or “Email Blast Advertising” and a host of others.

There are also companies that use the word ‘blast’ in their company names. It is simply the best overall policy to avoid all advertising businesses that use the term ‘blast’ although there may be some that are legitimate.

In the English language descriptive words are used freely and often. They are used to tell you what a ‘thing’ is and each one of those descriptive words cause responses in those who hear them or see them. The word, ‘blast’ is one that should be avoided.

The REAL Truth about FFAs and Safe Lists

You have likely heard of FFA’s and Safe Lists. If you haven’t "FFA” is NOT an acronym for ‘Future Farmers of America’ in this case. It is an acronym for “Free For All” links and this kind of free-for-all isn’t as much fun as it sounds like it is and a “Safe List” is only a safe bet that you are going to get an awful lot of mail in your inbox.

In the beginning an FFA or a Safe List was a method by which webmasters helped one another to advertise their goods and services for free by providing space for others to place advertisements on their own websites. It seemed like a good idea at the time and for awhile it was but that is just no longer the case.

FFA’s and Safe Lists are usually divided by category. For example you will see divisions like ‘computers, business, pets, swimming pools, etc.’ The idea was that a website owner could place an advertisement on an FFA or Safe List and when surfers came across that advertisement, they could just click on it and sales would increase for free.

Then two things happened that rendered FFA’s and Safe Lists useless.

The first was automated software that could be purchased very inexpensively that would place advertisements on every FFA and Safe List on the net without a website owner even needing to visit the site to place the ad. This defeated the purpose for even providing FFA or Safe List space on a website.

The second thing that happened was the CAN SPAM act that became law in 2002. Now website owners needed members for their opt-in lists and the FFA and Safe List pages became nothing more than collectors of information for the website owner.

Basically, the only thing that you will get out of an FFA or Safe List is a lot of unwanted mail.

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One way in which you can generate revenue is to endorse products to your e-zine subscribers. This might sound sleazy and ineffective, but it can actually work quite well, provided that you do it occasionally and select the right products and the right times.

The key to making money from endorsing products to your subscribers is to look for major launches that already have serious momentum. For instance, two large Internet marketing launches were John Reese's Traffic Secrets and Mike Filsaime's Butterfly Marketing. Both of these generated more than a million dollars in a short amount of time.

If you mention the next big launch to your subscribers, there's a chance they will have already heard of it – and have already considered it. If you have a good relationship with them, there's a good chance they'd rather buy it from you than a different affiliate or even directly from the product creator.

Making money from endorsing products to your subscribers will become considerably easier when you toss in a load of bonuses. But rather than purchasing one of those cheap bonus packages, instead look for products that offer master resale rights. Purchase those products and resell them to your list with “resell rights” included. If the products are actually good, this will be an excellent bonus.

Massive launches are a good way to begin making money from endorsing products to your subscribers because they are almost always a safe bet. Not only will they earn you a considerably large amount of money per sale, but they will also be a “safe bet” in terms of quality. If a big name business is launching a new product, you can be sure that it will over-deliver, especially if it comes with a big price tag.

However, making money by endorsing products to your subscribers can be done in other ways, too. You can also setup a joint venture endorsement or simply endorse affiliate products that you have already purchased and were satisfied with. Whatever you do, avoid lying or endorsing products that you haven't yet tried. Not only is this unethical, but it might simply be bad business if the product doesn't deliver.

Other Known Methods of Monetizing Your E-zine

What are some other known methods of monetizing your e-zine other than selling advertising space and endorsing products? There are several, all of which will produce varying results depending on the demographics that comprise your industry and list.

One of the other known methods of monetizing your e-zine is using contextual advertisements. Rather than sending out the text of the e-zine in email format, you can send an email with a link to the e-zine issue. You can then include contextual advertisements around the e-zine issue.

This method isn't well known or practiced, but can be quite effective. Additionally, setting up your e-zine like this can also increase the back-end traffic you receive from e-zine subscribers. Rather than attempting to get e-zine readers to move from the email to your site, you can simply direct them there everyday, so they are more comfortable with it.

One of the other known methods of monetizing your e-zine involves using expert interview issues. Each month, you can interview some expert in your field, be it a business owner, professional, or instructor – and ask him/her to give some tips and talk about his/her best products. At the end of the interview, you can then include an affiliate link to that person's site.

Another way in which you can monetize your e-zine is by including lists of recommended resources for every issue. For instance, you could outline some specific technique, such as creating an auto responder series; and, at the end, you could include all of the tools and resources they should consider purchasing if they decide take this route.

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When facing a shot into the wind, if you utilize a straight faced iron in the same manner just described, back off the right foot, you will be able to produce a shot that is long and powerful. This technique is often referred to as a push shot and new golfers are frequently apprehensive about attempting it. If you find yourself topping the ball or unable to pick it up on the fairway lies; however, simply moving the ball back towards your right heel will generally put an end to those problems.

Sandtrap shots

In the event the ball is not buried in the sand and it is not necessary to lift the ball sharply, the method just described can be quite reliable. When you play the ball back opposite the right foot, you can make clean contact with the ball and cause it to actually be on its way before the club even encounters the sand. Try it and you will find there is no other reliable and consistent way to get out of a sandtrap.

If; however, you find it necessary to raise the ball quickly, then you will need to play the ball opposite the left heel with the club in an open position rather than opposite the right heel in a closed position. Take care to keep the club in the open position throughout the swing.

This technique will provide you with the ability to move the ball out of the sand and land it on the green with very little difficulty at all.

Chip shots

It becomes quite essential to play the ball back opposite the right hell on the short shots that exist just off the edge of the green. This technique will insure you are able to get beneath the ball properly and avoid contacting the ball with the edge of the club; thereby skating it across the green in a haphazard manner.

For better chip shots; however, it is important to understand one key factor.

It is the body action which provides the power while the hands are free to control the direction or halt the effect from an open face club position. Once again, the importance of how the club is set for the shot is established.

When playing a chip shot, the player may use a lofted club, such as a #9 iron, in order to automatically place a halt on the ball. One may also use a #4 or even a #3 iron to put a roll on the ball in a likewise manner. That said; however, there is definitely a degree of added control that can be achieved with all of these shots if the player has practiced the action of playing the club open when it is necessary to achieve a sharp stop on a chip shot. Likewise, if the goal is to achieve a roll or run shot, you can more easily accomplish this with the ability to set the club into a closed position as you play the shot.

Of course, practically speaking, the best way to play a chip shot is to always play them with a closed face position of the club. By using a club that will drop the ball onto the smooth putting surface, you can then have it roll or run on up to the cup.

Playing the ball off the right foot instead of opposite the left heel can help to facilitate this pitch and run effect.

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Hello and welcome to the promotion tips section. What I'd like to do with you in this section is talk through some of the biggest mistakes that I see and hear about every day. Not just mistakes that are costing people a couple of dollars here and there, because quite frankly that would be wasting your time.

Instead I've grabbed six of the biggest performance improvers that I can think of. When I found out about each one of these, I saw a significant increase in my income, a big drop in losses and much improved results, and as far as I’m concerned, they should do the same for any marketer that pays attention to these tips.

So let's begin with something a little unorthodox, and that's affiliate promotion. If you've read any of my previous books, you'd likely remember hearing me talk about how much power owning your own product gives you compared to straight up affiliate promotion.

Even if it means just releasing products to build your resources, your list, your customers and contacts that you can use for affiliate promotion, let it be known that in my opinion this is still the case. If you don't have your own products start today.

Saying that however, I’ve started to notice through many marketers teaching the same thing, people like yourself are starting to grasp this concept very well. They're listening and getting the job done, which is why in a complete reversal of my previous work, for the first time, I'm actually going to begin by talking about affiliate promotion and how to get the best out of it.

There are far more advantages to this than making money.

Good, ok now we've got the introduction done, let's look at one the fundamentals that never fails to earn me far more than my fellow affiliates. It’s not about the amount of resources I have compared to theirs, in fact, it’s the way I always present my affiliate promotion. My list has begun to get used to the fact that I always without fail, offer them something extra when promoting an affiliate program.

This used to be something I was totally against, because I thought it was a waste of time. After all, how likely is it that the people on your list are going to see the same promotion from another person, but decide to buy from you because you're offering them a free e-book, or a free audio or a little something extra.

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Chris - Ok Joint Ventures - they're definitely a very profitable thing. You don't need to be a big guru or have a big e-mail list to get joint ventures. I have a couple of articles on my website about this, and basically what you want to do is spend a couple of hours in a day going through the top twenty sites. Type up your key phrase in 3 different search engines, go through those top 20 sites on each of the three search engines and find the name and the e-mail address of the site owner.

Take an e-mail template, insert their website and their name, personalize up the e-mail and send it to them, asking for a joint venture or a link exchange, or have them put your article on their website if they like it. You don't have to know the big guns to do it - in fact I just found the JV article and this gives you a six day plan on how to get JV partners in 30 minutes a day for 6 days.

Take 6 days and 30 minutes per day and you'll have JV partners. There's even an e-mail template in here that I've wrote and I've used successfully that you can just copy, paste and just personalize for setting out joint venture requests.

This works phenomenally well. You don't need to know a big guru; you don't even need to have big money to do this. It's great.

Rob - Excellent. Any other comments on joint ventures? Perhaps if you are a bigger person and if you are running a program, what are the sorts of things you can do to perhaps engage people to participate in finding people to come on board with your project and start working together?

Chris - A big one that works very well is prizes, contests, cash prizes work well, electronic prizes such as laptops, iPods, things like that. If you can set up a contest for thirty days, whoever generates the most sales in 30 days gets a 2500 dollar bonus or gets a free iPod, or gets this laptop, and have pictures of it.

That can really increase someone’s desire to do a joint venture with you.

Contests have definitely been the big booster that I've seen. They've been going on for a long time. Once a month I've always seen someone doing one, and they've always worked out well. Definitely try and do a contest, if you're a medium to large sized marketer and you want to get more people involved in promoting your product.

Rob - Ok that's interesting. We're very much going down that route here at co-op world with our treasure hunts where people can win prizes by clicking on ads and doing other things, but maybe we ought to take that a step further and get more prizes as rewards, get a few more contests going, not just with finding things, but perhaps with achieving certain goals.

All right, so there's some of the questions that I wanted to cover. I was quite keen to have this session be just under the one-hour mark. I will kick into a second one where we start to open up to the floor to ask questions, and if we've got time we may even move into the work shopping where maybe if you've got a business that you're promoting, and you want to get some advice from Chris on it. So Chris, do you have any other sort of closing comments on anything before we open up the interview for a Q&A?

Chris - Before we open up for questions, I just want to say that the biggest thing is that people need to get started. People read 100 articles online, buy 20 ebooks and read those, they get so confused that they don't know where to start and they never do start.

The number one thing is to put a website up. Put up a website, even if it's a crappy trashy looking site, put one up and modify it from there. Start now. You can buy a domain and get a free website template up, do it and build from there. It's a never-ending process. You're always refining, you're always tweaking, but the key is to actually get to doing something. Take ACTION!