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This is a good and free way of getting the type of subscribers you want in bulks. Quite simply, you source for other E-zine publishers who are publishing a similar E-zine theme as yours and request swapping advertisements. The E-zine publisher will promote your E-zine in his E-zine while you do the same for him.
Repeat this activity with a few other E-zine publishers and you will have the subscribers you want in masses! It all starts with you E-mailing the E-zine publishers.
If You Are Just Starting Out
You probably have 0 subscribers in your data base when you reading this therefore you cannot make an advertising swap deal. Another free alternative is to barter with E-zine publishers.
For instance, you can give your product or access to service to the E-zine publisher in exchange for endorsing your E-zine to his subscribers.
Participate in Give Away Ventures
Getting involved in Give Away Ventures is yet another fantastic way of getting subscribers you need. In a nutshell, you sign up for a Joint Venture (JV) account with the Give Away website.
After registering for a JV account, you upload your gift (it can be your free report, depending on the Give Away terms and conditions) to the website together with its description and instructions on how subscribers can acquire your free gift.
You instruct the subscribers to go to your Lead Capture Page where they can get their hands on your free report. The rest of the process has already been explained earlier (where the subscriber first sees the One Time Offer, and later the Thank You Page).