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The Name Of The Game

Hi there. Welcome to Evergreen Leads Business.

If you're new to doing business online, read with an open mind and leave behind your struggles and frustration. And if you're a seasoned marketer, good! Now it's time to go great.

Whatever business you're in right now, whether you’re...

Selling your own product as a vendor

Promoting other people's products as an affiliate, A coach looking for Clients, A service provider, An MLM / Network Marketing Distributor...

This book has the answers you seek. It is the missing puzzle that most business owners and marketers alike are seeking and when you put it all together, this will add another digit to your income. Maybe two.

You should have a reason for having this book in your hands. This book will change your life, the same way it did for other internet marketers out there. Bold statement? No, understatement is more like it.

If you are new and clueless on what to do, but all you know is you want to make money online, then this is going to save you months, or easily years of guesswork.

If you have been trying to succeed for a long time with no results, the coming pages will de-mystify Internet Marketing for you. Evergreen Leads Business is meant to take the complicated stuff and break it down to simple-to-follow steps.

If you have been buying one shiny object after another - STOP. This book is the missing puzzle that will show you how to put together the things you've purchased and transform them into a tangible, cash-generating machine.

If you have your own product, or bought the rights to another product, but don't know how to get Customers, the answers are staring back at you.

If you are an affiliate promoting other people's products for commissions, this book will show you how to build authority on par with the vendors you promote. The last thing you want to be right now is another 'me too' marketer.

If you are a Network Marketer and run an MLM business, the same holds true.

It's a red sea to compete with thousands, tens of thousands, maybe hundreds of thousands of other people promoting the same product as you. How would you like to discover an edge over your Cross-lines and even Uplines, and grow your network even if you have exhausted your own contacts?

If you are a service provider or a Coach, and you have trouble looking for Clients, often times the real problem isn't so much in the way you sell but rather it's a PROSPECTING problem. The good news is, the same method to sell products is also applicable to attracting high paying Clients.

All in all, every business needs one thing: LEADS.

Picked up a common pattern?

Every business has a lead problem.

Even if you have a proven sales system, you will still need leads. You can't possibly sell anything if no one even knows about you in the first place, yes or yes?

And no matter how big your business grows, you will still need and want MORE leads.

Unfortunately for most people, the only experience they have is frustration. That's why most marketers desperately resort to hard-sell, hype and heavyhanded sales tactics. And as a result, they betray their insecurity to their prospects. And what happens? Either most prospects leave, or the few Customers they close will become disgruntled buyers.

There are a few recurring 'themes' or common causes of failure when it comes to internet marketing businesses. Most of the time, the reason why most businesses suffer has to do with lead generation.

Sure, there are other factors - like having a compelling message, converting sales funnel, quality products, etc. but if you have no one to show your offer to, then you can't make any money. Period.

Evergreen Leads Business addresses the root of the problem.

Is this the ultimate book and last word in marketing? Absolutely not.

And neither is any other book.

But for everything else to make sense and come together, Evergreen Leads Business holds the answer. If you know how to find and generate leads, you not only solve a big part of the problem in your business but you can very well scale your business and turn yearly income into monthly income, or monthly income into weekly income.

But first, make sure you’re honest with yourself. It's time to confront some of the limiting beliefs that has been holding you back from achieving greatness.

A lot of people approach this business, hoping to make money as a newbie. There is nothing wrong with being a newbie, but there is something very wrong with trying to succeed as a newbie.

Think of the experts and leaders you know in ANY industry, niche or profession. Did they get to where they are today by staying a newbie? Or did they invest time, effort and money to hone their skills and mastery? Yet for some strange reason, most people don't want to level up. Maybe because it takes effort and that's a put off. Look, your business isn't going to build itself. If you're planning to do nothing or want everything handed to you on a silver platter then you might as well stop reading here. There are no millionaire earners that got results just by staying ignorant or refusing to grow out of their comfort zone.

Again, there is absolutely nothing wrong with being a newbie. No one starts out being an expert. But success is earned, not given.

Pursue mastery. Make it your craft. And don't worry if you've not done this before. No one has ever died from learning how to make money online!

We are living in the most exciting time of human history and the sheer amount of opportunities is unprecedented. Believe it or not, you already have access to some of the most powerful leverage easily afforded to mankind.

And this book will help you achieve the power to earn up to 7 figures.

Are you ready to do this?

Chapter 1: The Alpha Marketer

If you've been in the Online Marketing scene for at least a few months, then you will have already learn of some of the marketing top guns. The guys who are crushing it in this business.

You will have also come across more marketers in the making.

And then, there is the rest of the crowd. The majority of the people who are not making much money - or any at all.

After so many years of Internet development, evolving technology, abundance of training products, software, and more opportunities than ever before, how is it that the odds of success had hardly improved?

Is the playing field still far from being leveled?

Or hmm... could the culprit be the individual himself?

Most people might find it unsettling to learn that they are responsible for their own success (or the lack thereof) but in actual fact, it’s good news.

Isn't it great to be able to forge your own path and be the master of your own destiny? Or would you rather surrender that power to someone else and be at the mercy of external forces you have little to no control over?

The main point is this: if you've been struggling to make sales, be it online or in person, the first thing you've got to do is take responsibility for your actions - or the lack thereof.

For success is found within you, not outside you. It's not found in the e-book you've just bought, or the seminar you're about to attend. I mean, sure, these are great time savers and a compass in the right direction, like this book you're reading right now.

However ultimately, your business isn't going to build itself. Not in the initial stage, at least. And these books, courses, programs, software, etc. they're just tools for you to use and leverage on. If you're a lousy carpenter, you can have the best saw in the world and still produce mediocre work. But put average tools into the hands of an expert and he can craft beauty.

It's hard not to see where this is going.

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Chapter 1

What Is REVERSE AGING?

Turning Back The Biological Clock

Who doesn’t want to look young? The concern becomes more paramount as we start to advance in age and mature in years.

But despite every effort towards advancement, the one thing that we as human beings have not been able to control is time.

The clock keeps ticking and with it our biological age. And given our obsession with looking young, feeling young and staying that way, it is no wonder that a lot of research has gone into finding ways to stop the aging process. But before you can actually do the right thing to RECLAIM YOUR YOUTH, you need to get an idea of what is causing the change.

First, there are simple biological reasons that cannot be ignored or controlled (more like inevitable). For instance, aging is a natural process that occurs in all the body’s tissues, cells and organs. These cells undergo changes with aging by becoming larger and less adept at dividing and multiplying. Among other things, there is also a growth in fatty substances and pigments that start to collect inside the cells.

At the same time many cells also lose their potential to function properly or may start to function unusually. A pretty dismal picture so far, most would think.

And then there are factors like outside influences which can be controlled (these are the ones we can work on and will discuss in much detail in this book). If you have lifestyle habits like smoking, enjoy frequent night caps, or like to pop a pill every time you sneeze, you may unconsciously be promoting premature aging. Also, if you are not someone who likes to exercise regularly, you have just added years to your real age and unfortunately, these will show.

The results can be less than pleasant; fine lines and wrinkles way before time, greying and thinning hair as well as weak and brittle nails.

However, as far as aging goes, most of us tend to be concerned with only half the equation; the superficial half. But aging is not only about looking good on the outside. If anything, it’s about feeling great on the inside. If you are healthy on the inside, it will naturally reflect on the outside, giving you a youthful and vibrant appearance as well.

Of course, the way you appear to others is an obvious indicator of how successful you may have been in halting the aging process. But when you pair it up with feeling healthy on the inside, the benefits of RECLAIM YOUR YOUTH are boosted. A body that functions well, heals well and looks good too is the full package for successful RECLAIM YOUR YOUTH.

Advances in the medical field has allowed people to recover faster from illness and injury reclaiming their health back. It has also reduced the incidence of ailments and afflictions that were once considered fatal but are now fairly easy to prevent and treat. Plus, many of these have now been downright eradicated.

But while we may not be able to reverse the biological clock, we can do a lot to take better care of ourselves so that age doesn’t show and we can still feel youthful.

Biological vs Chronological Age

Just to clarify things a bit, as humans we have two different ages. First there is the chronological age which is the number of years a person has been alive and starts with your birth date. And then there is the biological age which is how old a person seems. When we talk about RECLAIM YOUR YOUTH, it is the biological age that we want to retain and improve on, since the chronological one keeps ticking, no matter what.

It is also the biological age that takes into consideration lifestyle factors and habits. So while how we age chronologically is beyond our control, there are things we can do to improve on our biological age.

The Natural Approach to RECLAIM YOUR YOUTH

Reclaiming your youth does not have to be an impossible task. It can be as simple as changing the things we do to ourselves because the damage that we bring on ourselves is the easiest to correct. There are a number of ways that you can optimize your health and prolong your life.

Step One

This part of the RECLAIM YOUR YOUTH program deals with making dietary changes, boosting the immune system, reducing systemic inflammation and removing toxic waste from the bodyall pretty basic stuff. In other words, this part of the damage control is up to you. You are in charge and play an active role in how effectively you can RECLAIM YOUR YOUTH, but more about that in later chapters.

Step Two

The second part of damage control involves preventing and reversing damage at the cellular level. This component of RECLAIM YOUR YOUTH may not totally be up to you as factors promoting aging are genetically programmed in your cells. Having said that, there are still some proactive measures you can take to prevent damage at the cellular level.

For one, you can incorporate more exercise into your daily routine to keep circulation moving, the heart pumping well, and the lymphatic system flowing freely. This will, among other things, nourish and replenish your cells well.

Second, you can invest in some quality anti-aging products that will work internally to regenerate cells and minimize aging effects. A lot more on this in upcoming chapters.

Step Three

The final step in this process addresses hormonal changes that affect aging at a macro level. Hormones are the body’s chemical messengers telling the body what to do and when. With regards to aging, hormones tell the body how to age and any fluctuations in hormonal levels affects aging.

While hormonal production cannot be completely dominated by any single treatment, you can make small but sensible changes to restore these imbalances. Some basics to boost the body’s ability to create and balance hormones include changing lifestyle and dietary habits while staying away from common stressors and detoxifying.

And then of course, there is all that hormonal therapy that you could get involved in, but do you really to go there? Instead follow a sensible age reversing protocol that will help you better control the way you age. These basics can not only prevent and reverse chronic illnesses but also the signs and symptoms of aging.

In this book we will look at the different factors that affect the production of collagen, on the external front, concerning the look and feel of skin. On the internal front, which is equally important, we will look at what is crucial to keep you young and healthy on the inside.

Chapter 2

The Science Behind RECLAIM YOUR YOUTH

While a lot of research has been done on the subject, a recent one was actually successful in reversing the process of aging in mice. The study indicated that not only did the mice appear younger but that their lifespan was extended by approximately 30 percent. And while the study has only been done on mice, the researchers are hopeful that the same would be ready for human trials within ten years.

Epigenetics

The basis of this research was something called epigenetics. By definition, this means the study of inherent changes in gene function. As we move through life, our genetic makeup changes in many different ways.

For instance, outside factors such as environmental pollutants like smoking or lifestyle habits like alcohol and drug dependency can bring about changes. And with a change in our genes, our bodies change as well. When the body changes, it starts to age.

Whether these changes promote a predisposition to an inherited condition such as heart disease, diabetes or arthritis or create a new condition that the body remains unable to recover from, such epigenetic changes supply a lot of information for why these things happen. And when scientists find out why these changes happen they can work on a way of stopping them from happening, or even reversing them such as in aging.

Scientists have also determined an age reversing agent known as nicotinamide adenine dinucleotide or NAD+. This compound was present more in younger mice than older ones and is very important in repairing DNA damage. There is also another DNA repair agent called PARP1 which responds well to NAD+ levels in the human body. So the higher the NAD+, the more PARP1.

Younger individuals, much like younger mice, have higher levels and these levels start to fall as people age. This, in turn, makes it harder for DNA to restore itself. So with this in mind, scientists gave more NAD+ to older mice and sure enough, they started to appear younger, biologically.

As a takeaway, research findings concluded that by changing adult cells into their earlier stage, RECLAIM YOUR YOUTH may be set in motion.

But that is for the scientists to do. As for your part, what you can do to RECLAIM YOUR YOUTH is to take better care of yourself to stop cellular damage at different levels. Once your cells are working well, they are in a stronger position to repair DNA themselves and stop aging prematurely.

What Else Does Science Say?

Science has a whole lot more to say about RECLAIM YOUR YOUTH, but we will only look at some basics here. Just enough to get an idea about established research into the topic.

Genetic Component

Looking for a way to halt aging has undoubtedly stepped into science labs to unlock the mysteries of aging. In fact, research believes that not only may we be close to stopping aging but actually reversing it as well.

For starters, as mentioned earlier, your genes have a big role in how fast or slow you age. But because genes are something beyond your control, here is what you need to know about genes affecting the aging process.

DNA research has shown that specific genes are responsible for aging. Collectively dubbed as ‘late life cyclers’, this set of genes activate only in later life or during bouts of intense stress.

Stressors relators to aging such as molecular and cellular damage, oxidative stress and even some disease states cause these genes to respond. Plus some of these genes have been studied to be more active in individuals with cancer, creating more responses in such people and signalling a higher level of distress. All of this activity will quickly age you taxing not only your looks but also your health.

The same set of genes are also activated if something called the circadian rhythm is out of sync.

Circadian Rhythm

One of the elements that needs to be maintained well is a person’s circadian rhythm. This is roughly your 24 hour cycle, or body clock which determines your physical, mental and behavioral patterns. In other words, daily routines from waking up to going back to sleep all fall within your circadian rhythm. It is also known as your sleep/wake cycle.

So what you do during this sleep/wake cycle can actually determine the state of your overall health. Your circadian rhythm works best when you have regular sleep habits such as going to bed at a good hour and waking up early in the morning (incidentally, the circadian rhythm also coincides with sunrise and sundown).

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Introduction

What if I told you that making money online is really not all that different from making sales in the brick and mortar world? That's right. The rules of online selling haven't revolutionized how people sell. There's nothing new.

Indeed, the bad news is, if you're having a tough time selling stuff online, it's precisely because the rules of selling hasn't changed. You still have to work with these principles, or else you'll continue to struggle or continue to fail.

The good news? These can be easily adapted to the internet.

It's important to understand what these principles are and their online adaptations, so you can take full advantage of online traffic. Using these classic principles, online income success can be boiled down to six basic truths.

If you want to make money with a mailing list and enjoy financial freedom, you have to wrap your mind around these six basic truths. Make no mistake about it, your budding online income empire depends on it. It must address these six basic truths and the principles they contain.

Truth #1: Create demand out of existing demand

What if I told you that the cheapest source of new business does not involve printing out ads, putting together a Facebook campaign, or spending money on Google Adwords? Instead, the cheapest source of clients for your business are your existing customers. Whether they have bought from you in the past or they're just members of your list, they are the cheapest source of new business.

Truth #2: Credibility and authority builds trust that ensures sales When was the last time you bought something from somebody that you did not know? I would venture to guess that your answer would be never. Put in another way, when was the last time you bought something from somebody you did not trust? Again, I would bet that your answer would be never.

That's how most normal people think. They don't buy from people they don't know.

They don't buy anything worth of value from people they simply do not trust.

Email List Building

Unfortunately, a lot of online entrepreneurs are completely clueless regarding this. A lot of them are under the impression that they just need to show ads, drop links all over the place, and somehow, some way, enough trust would be built, and the people would join their mailing list. They've completely overlooked the fact that most people who have their wits about them will only trust if there is some sort of advanced proof that would warrant such trust. That's how normal people think.

Truth #3: Credibility and authority are earned over time

There is such a "get rich quick" atmosphere surrounding online income systems that people have completely overlooked the fact that you need your customer's trust to turn them from webpage visitors to paying customers.

To get that trust to materialize, you have to build authority and credibility. This is not achieved overnight. This doesn't happen instantly. Sadly, too many online entrepreneurs think that they just need to show the right page at the right time to the right people and they will make money.

It would be nice if it were that easy, but it isn't. You have to establish credibility first. You have to create the impression in people's minds that they know you enough for them to like you. Once they like your brand, to a certain degree, you can then build enough trust in their minds that they would want to take a risk by joining your mailing list. That's how it works.

People are not just automatically going to fall over themselves filling out your squeeze page just because you dropped the right page in front of them. You have to work with the elements of that page to earn their trust. Often times, you need to show that page several times or show content related to that page to become credible and authoritative enough for them to trust you with their email address.

Truth #4: Your existing customer base is your cheapest source of sales

Old school salespeople know this like the back of their hands. Unfortunately, a lot of online entrepreneurs are under the mistaken impression that they have to spend money hand over fist trying to chase after new leads, when it turns out that they could be squeezing more value for those hard earned dollars by simply marketing to their list.

Truth #5: Building relationships based on trust generates sales over the long haul

If you want to become the next internet millionaire among your circle of friends, listen up. If you take care of your list and turn it into an asset instead of letting it remain a

Email List Building

liability, you may be able to generate repeat sales off the same list over an extended period of time.

This maximizes your return on investment, this produces a very positive return on effort, and this can be quite profitable indeed.

The secret? Build a relationship. Those people who joined your mailing list are not wasting their time, at least they don't think they are.

The reason why they trusted you with their email address in the first place is because they want to hear what they have to say. Don't abuse this trust. Build on it over the long haul.

Avoid short term thinking. Don't believe that you have to convert all these people instantly, otherwise, you're going to drop them like a hot potato. That is a one way ticket to continuous business struggle and eventual failure.

Truth #6: Monetize based on interests

People joined your list for a certain reason. Focus on that reason.

Old school salespeople know that relationships are built on specific interests. When they keep the relationship focused on specific interests and related interests, they open up all sorts of potential sales and income opportunities. Apply these principles to your online business and you would not have to worry about finding new products to sell to your existing list.

This book reworks the old school sales truths listed above, and applies them to an online setting. This adaptation enables online entrepreneurs, such as yourself, to make money over the long haul.

I will present the whole sales process from the beginning all the way to full implementation. I will step you through the process. I need you to make sure that you don't race through the steps.

You need to understand each and every one of these steps, test them thoroughly, and tweak them to fit your particular set of circumstances. Once you've done that, you need to optimize them and maximize their performance before moving on to the next step. This is not a race. This is not a sprint. It's a marathon. If you're able to run this online sales development marathon properly, you are well on your way to making the kind of online income you have dreamt of.

Email List Building

But it all boils down to you. Nobody can make these results materialize for you. You have to implement them. You can't just keep this information in your head. You actually have to carry them out, test them, tweak them, make them fit your particular situation, until you get the results that you are looking for.

Remember, you are building a sustainable sales system intended to produce money, not just now, but long into the future.

Your mailing list can be such a long term income producing asset. For that to happen, however, you have to set it up the right way. Follow the steps below. Feel free to experiment with them and make the necessary adjustments so as to maximize the results you get.