Sample Content Preview

Chapter 1: Introduction

Internet marketing can mean a lot of things. For some, internet marketing is practically synonymous with affiliate marketing. This is the process of selling products made by other people in order to earn commission.

But internet marketing can be more than that too. Of course, internet marketing can mean building a website or a blog, building a massive audience for that platform, and then making money from adverts (Google AdSense for instance) or selling your own products.

Internet marketing might mean selling a digital product such as an ebook or an online course.

Internet marketing might mean selling something physical.

Internet marketing may mean promoting a website as the end in itself – simply building a channel so that you can spread the word about something that’s important to you, or so that you can try to promote yourself to grow your own career. I recently spoke to a group of creative writers and explained to them how learning the basics of marketing on the web could allow them to promote themselves and find publishers!

And of course, internet marketing might mean marketing an existing business in order to gain more customers and make more sales. Any small business should be interested in marketing themselves online.

The fact of the matter is: internet marketing means getting word out on the web and it means creating brilliant content. And if you can do either or both of those things, then you can make the web work for you.

Once you do that then pretty much anything is possible.

Literally. We’ll see later in this book how the ability to work online can allow pretty much any of your wildest dreams and plans to come true – whether that means earning a passive income and travelling the world, or whether it means growing a massive business or working on projects that you are truly passionate about and getting paid for it!

The only problem is that very few people have any idea what makes the web tick. People tell me they want to start their own business selling crafts, or they tell me that they want to start blogging for fun but they have zero clue what that entails. What is SEO? What is marketing?

If you’re sitting there smugly thinking that you already know the basics of internet marketing, then time for a reality check. Because even if you know the basics of internet marketing, there’s a good chance that you don’t have all of the advanced skills you need to really make any project into a success.

In this book then, I am going to start by outlining those basics. I’m going to teach you internet marketing 101 for those of you with no prior experience. This is what makes the web tick. This is your bread and butter.

But from there, I’m then going to dive into the much more advanced stuff that many ‘internet marketing gurus’ in reality have no idea about whatsoever. You will learn skills here that will put you head and shoulders above the competition. You will learn tools that will make you immensely employable, to the point that you are never without work. And you’ll be able to turn any idea or concept into a reality.

Sample Content Preview

Introduction

Deciding to set goals is one of the most important things you can do to improve your life. However, nearly 98% of people take the time to set clear goals for themselves in their life. It's essential for you to think about where you want to be, whether it's in one month, one year, or one decade from today. Taking the time to identify where you want to be is the best way to make sure you are going in the right direction and help you avoid pursuing goals that don't excite you.

Those who don't set goals for their life may not believe that they have any control over their lives, leading them to wander through life heavily influenced by the people and circumstance that surround them. They give their power over to the environment rather than using it to create the experiences they genuinely desire. This results in them achieving less than if they would have taken the time to set specific goals and plan their lives.

However, it is important to remember that merely having goals isn't enough. Something that can be just as bad as not having any goals in life have unclear goals that are not aligned with what you want out of your life. Unfortunately, many of the people who take the time to set goals, spend years in single-minded pursuit of a single goal, only to achieve it with the sudden realization that it isn?t want they genuinely wanted.

Setting specific goals is one of the best decisions you can make in your life. Learning to set the right goals will allow you to tap into your intrinsic motivation, live autonomy, mastery, or purpose, and put you on the right path for uncovering your hidden potential. This book will help you define your goals, as well as the kind of life you want to create. It will help you set goals that will inspire you and make you want to leap out of bed every morning. You might be intimidated about setting goals at first, but you?ll discover that the journey is more than worth it in the long run.

Chapter 1 – Why It’s Important to Set Goals

Setting goals gives direction to your subconscious mind, helping you to achieve your goals. They give you a path in life. However, setting vague goals like “I want to make more money,” or “I want to live a happy life,” won?t end up leading you to a fulfilling life.

Your subconscious is a powerful machine, and gaining an understanding of how it works is a big part of setting goals that are successful. Maxwell Maltz, the author of Psycho-Cybernetics, explains how setting goals gives your subconscious mind direction.

"Your automatic creative mechanism is teleological. That is, it operates in terms of goals and end results. Once you give it a definite goal to achieve, you can depend upon its automatic guidance system to take you to that goal much better than “you” ever could by conscious thought. “You” supply the goal by thinking in terms of end results. Your automatic mechanism then supplies the means,”

Your subconscious mind behaves similarly to GPS; it is continuously scanning the environment around you for the information relevant to the details you've given it. This is why setting goals that are clear will provide you with a higher chance of accomplishing them. A strong signal is sent to your subconscious mind, allowing it to unleash its power of focusing on looking for opportunities to achieve the goal.

Setting Goals Empowers You

When you begin setting your own goals, in all significant areas of your life, rather than letting someone else set them for you, you stop giving your power away. When you set goals for your relationships, finances, career, health, and personal life, you begin to take your control back and become more empowered. You begin to make the conscious choice to become the creator of your own life and start to take responsibility for every single aspect of your life.

Taking the time to figure out your goals for your future will make a significant impact in your life. What would you do differently today if you knew how much you wanted to make in five years, where you wanted to be in twenty-five years, or how long you wanted to live?