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Congratulations and thanks for getting your copy of our resource report. Inside, we share our top tools and sites so you can get results faster.

Keep in mind, you could have all the greatest tools and resources in the world, but if you don’t take action on it, you won’t see results. Be sure to most of the resources provided here.

Social media is increasingly a huge part of a large number of businesses. Not only do social media channels provide an excellent platform for promoting your business and reaching new potential customers but it can also help you to better communicate with your existing contacts, to crowdsource ideas, to get feedback and more.
With that said, here are our top tools and resources we recommend.

1. Buffer

https://bufferapp.com

Buffer is a very popular tool that lets you create a queue of social media content. Write 20 Tweets, set a schedule for them to be posted and then watch as they are automatically uploaded over a given time period. It's not just for Twitter though: it also supports Facebook, Google+ and LinkedIn so that you can post across your social accounts simultaneously.

This way you can save a lot of time and make sure that your account never goes quiet. What's more though, it's also handy if you are outsourcing your social media as it means you won't need to give all your passwords out to your service providers. It's free to use but more features are available for those willing to pay.

2. Canva

https://www.canva.com/

Canva is a tool you can use to create beautiful, sharable graphics. It makes the process very quick and easy with a drag-and-drop interface and it also gives you access to a range of stock images. You can use it to create infographics but also banners and other images. You can try it for free but you'll need to pay for more advanced features.

3. Buzz Sumo

Home

Buzz Sumo lets you quickly find the most popular content for a given topic or website. This is very useful if you're looking for hot topics to tweet about or to respond to, or for places to comment for that matter!

4. iWriter

http://iwriter.com

iWriter is an excellent service if you would like any content done. You can outsource articles, blog posts, reviews, ebooks and more.

5. Bitly

https://bitly.com/

One of the original and most popular URL shorteners. Handy for sharing links when you don't have much space, or for masking your URL if you should need to for whatever reason.

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LESSON 1: AN INTRODUCTION TO EMAIL MARKETING

If you run a business, a website or a blog and you want to increase your audience as well as increasing engagement, then the single most effective way to do that is with email marketing.

If you listen to pretty much any top marketer, then they will almost always tell you this. They will almost always say that the most important aspect of their marketing – the thing that led to their success – was email.

And there?s a very good reason for this. Or ten…

Email marketing allows you to reach your audience in an incredibly direct manner. Unlike other forms of marketing, you?ll actually be able to reach your audience directly in their inboxes without having to go through any third party. That means that you?re not reliant on a platform like Facebook or Twitter, or at the mercy of potential changes to policies that could render your messages unheard. It wasn?t that long ago that Facebook made the decision to change its system so that only a small percentage of posts from pages got through to followers.

With email, your messages are going directly to the users. That means that nothing can prevent you from reaching them and you know that 100% of everything you send is going to reach the recipient.

It means that you don?t lose your long list of subscribers if Facebook decides to inexplicably delete your account (this happens – in fact it has happened to me) or if they decide to delete their accounts.

This is a relationship that is directly between you and the subscribers. But that?s only touching the very surface of what makes Email marketing so useful.

As you?ll see in the rest of this report, there are many, many more advantages to email marketing and tons more reasons why you should invest more time and more energy into email marketing.

By the end of this report, you?ll understand precisely what makes email marketing important and you?ll hopefully be hyped to dive into the rest of the course to find out how you can make it work for you.

First, a Few Stats

First, let?s take a look at a few stats which perfectly illustrate just how impressive email marketing really is and how it is transforming business…

For example, did you know the following figures?

- Email marketing has a ROI of 4,300%
- 91% of consumers check email daily (most people check it much more!)
- When surveyed, companies say that email marketing is more profitable than: PPC, content marketing, display advertising, mobile ads, social media marketing, direct marketing, affiliate marketing…
- 66% of US consumers aged over 15 have made a purchase as a direct result of an email campaign
- 1/3rd of consumers say that they open their emails on the basis of the subject line alone

So, what does all this tell us? Why are these stats the way they are?

Firstly, let?s consider the ROI. The reason that ROI is so high for email marketing is actually because the cost of entry is so low. ROI is „return on investment?, the amount of money you make versus the amount of money you spent in order to make it!

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INTRODUCTION

Most of us will never have seen ourselves as being leaders. For the majority of us, the thought of taking charge of an office will not so long ago have seemed completely absurd. That’s a job for high fliers, for people-people… for born leaders!

But despite any initial apprehension, leadership roles are something that many of us will have thrust upon us against any protestations. In the vast majority of industries, progress and a hike in salary means taking on more responsibility. And that responsibility will very often take the form of some kind of leadership role. You can only progress so far before you start having staff under you and the further you then climb the ladder, the more people will start looking to you for direction and the more people you’ll be responsible for.

That then leaves two choices: shy away from the pressure and the responsibility and live on the modest salary that comes from that, or learn to suck it up and take charge.

And guess what? When you do accept that mantle and become the leader that you can be, you’ll find that it’s one of the best experiences imaginable for your personal growth and development. You’ll become more confident, more able and more authoritative and it can completely transform the way you see yourself.

So now the big question: can you learn leadership? Are some people simply destined to be good leaders while others will forever be disrespected and awkward in the role?

Well, while some people are ‘born with it’ (as Maybeline would have us believe), it certainly is possible to learn the skills needed for leadership if you don’t already have them. And as it happens, that’s exactly what this book is about to do for you!

So read on and prepare to learn the ins and outs of leadership and what it takes to inspire a team and get the very most out of them.

What you will learn…

• What makes a great leader
• Should you be feared or liked?
• How to become instantly more charismatic
• How to use ancient techniques like ‘transformismo’ to control your team
• How to understand the differences of your team and get them to work for you
• How to handle a crisis
• How to cultivate inspiration
• How to give your staff motivation How to create new teams

And more!

And once you’ve honed these skills, you’ll find that they become powerful not only in the office and the boardroom but also in all other walks of life. Prepare to become a more inspiring friend and a more effective parent!

CHAPTER 1:

WHAT MAKES A GREAT LEADER?

Perhaps the best place to start is by asking what makes a great leader. What is the end goal here? What are you aspiring to?

When we think of great leaders, we will often think of inspiring superhero types. People with heroic, puffed out chests, powerful voices and a cool air of confidence. They always know the right thing to do and they have the uncanny ability to reel off motivational and inspiration speeches at the drop of a hat. No one ever defies these great leaders because they don’t want to – the leaders are so just and wise that they have no need. But if anyone ever did cross them, they would be immediately be put to rights with a stern but fair judgement and unquestionable authority. These are the leaders that make us feel safe, that steer our ships through uncharted waters and that make us feel like we can do anything as a team. These are the heroes taken straight out of the Saturday morning cartoons you probably watched as a child (which, by the way, are based very much on our Father and Mother archetypes).

Now the chances are that you probably have known a few people like this in your lifetime. Perhaps you have a parent who really is that wise, all-knowing figure. Or maybe you had a teacher that inspired you when you were younger and helped you to make the career choices that led you to where you are today.

You might also know of some famous real-life characters who fit this bill. Perhaps you know of a few celebrities who you look up to, or a few historical characters even.