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Big Traffic Firesale
Hack #1: Google Analytics + Tracking
The typical business owner isn’t too keen on more information because they are driven by results in the form of sales and profits which is totally fine but how do you then understand and measure the performance of your website?
When you spend hours of hard work creating your website, do you know which page your users are spending the most time on?
Worse, you think your website is the best you ever had and you start investing thousands of dollars to drive hoards of traffic to your website hoping your offer converts traffic to customers only to realize it is not working.
Why?
What’s not working?
Well, nobody knows because if it is not measured, you can’t manage it.
This is where Google Analytics comes into play. It allows you to further understand the quality and behavior of the traffic that comes to your site.
Just on the main dashboard, you can understand,
Where is your traffic coming from?
What device are they using to access your site?
How long are they spending on your site and at which page specifically? At which page do your users abandon their shopping cart?
With this information at hand, you can then start to split test your offers, headlines and images and know which to keep and which to discard.
The Hack:
Measure the performance of your website using the power of Google Analytics.
How It Works:
You use a JavaScript code provided by Google to install Google Analytics on your site. This code is placed on every page of your website and when a user arrives on the site, it fires the code and collects data about your users on how they engage with your site.
The Steps:
1. Register for Google analytics
2. Setup Google Analytics on your site
3. Every now and then, analyze your data
4. Look for tell-tale signs of what is and not working i.e. page visits, bounce rates and average time on site
5. Split test and tweak your website accordingly
6. Repeat till you get the best results possible
Hack #2: Interview + Authority
Have you ever read the book “Think And Grow Rich” by Napolean Hill?
It’s one of the most important financial books ever written about the science of personal achievement – the philosophy of success. Napolean Hill was commissioned by Andrew Carnegie (the Bill Gates of the day) to research on what made rich people rich. Hill set out and interviewed over forty millionaires of his time. The book was written in 1937 and has sold over 70 million copies before he died in 1970.
A lot of people thought that Hill was paid by Carnegie to do the research. He wasn’t.
Carnegie only introduced Hill to the experts of the time – writers, business people, presidents, royalties, sports starts and it started rolling from there.
You could do the same.
All you need is to get the first interview and leverage off the interviewee’s network.
Interview ten experts and you become the eleventh expert and when you post the interview on your site, it becomes searchable content on Google which leads to traffic going to your site.
The Hack:
Leverage on the traffic and followers of authority figures by interviewing them.
How It Works:
When you interview authority figures that are related to your niche, you are ultimately leveraging off their influence, authority and traffic. At the same time, you are building your own credibility as an authority figure. The content produced can then be repurposed into a blog post, a tweet, a podcast, an infographic and even an ebook.