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Introduction

Home business is the way the world is going to go in the near future. Gone are the days when people slaved over their office desks. This is the age where the concept of career liberalization is really going to gain root.

Are you going to be a part of it as early as you can or are you going to wait and watch till everyone has tried it out first?

The ideal way is to get into this as soon as possible and make a name for yourself in the home business genre as soon as you can.

This eBook has all the grist you would need to launch your domestic corporate!

Chapter 1: Unleashing the Untold Wealth of Affiliate Marketing

Summary

Affiliating with businesses in order to promote them is not a new concept. But what you need to know here is that it can make you a millionaire and you would not even have to physically venture an inch out of your house.

Unleashing the Untold Wealth of Affiliate

Marketing

If anyone was asked to name a single method that marketers use to make a surefire rapid income on the Internet, then most of them would give you the same answer – “affiliate marketing”. Though there are dozens of home business models on the Internet, it is quite safe to say that affiliate marketing must rank within the top three, or maybe even at the top of the heap.

Basically, the affiliate marketing model means to promote someone’s product over the Internet. You are helping them with their advertising and are getting paid a commission for that.

You can start by making an account on an affiliate network such as the Hydra Network (http://www.hydranetwork.com/). This is a place where advertisers post their advertising requirements. When you are a part of this network, you can choose the products you want to promote. These are products of people within the network.

Once you are done with that, you will need an affiliate marketing service to promote the products you have chosen on the Internet. The best in this category is Google AdWords (http://adwords.google.com/). You merely have to start a campaign here, mentioning the product you want to promote and give the URL that you are advertising. AdWords will automatically search for the right website matches for the product and will advertise on them.

The payment is fantastic. You get paid for every click that your ad gets. This is known as Pay Per Click (PPC). However, there are some affiliate networking sites, such as the Hydra Network we have mentioned here, that pay only when a sale is done. In that case, it becomes a Pay Per Sale (PPS) affiliate service.

Your only expense is in starting the AdWords campaign. However, here you can bid on how much you want to spend. Hence, you are actually altering your expense. The returns, however, are much more than whatever money you will put into the business.

Chapter 2: Build a Niche Content Site to take your Business to a New Level

Summary

What are people on the Internet mainly looking for? Information, that’s right! If you provide them the information they are looking for, you are a winner all the way.

Build a Niche Content Site to take your Business to a New Level

What’s a niche content site, to begin with? A niche content site is a site that panders to a particular group of people. Like gardening is a niche; cooking is a niche; motor repair is a niche. Other people would not be interested in reading about these topics. But, people who are interested in these topics will surely throng your website and even come repeatedly to look for new information that you must put up all the time.

There can be a niche within a niche. Like, in gardening, there could be a sub-niche of how to do away with aphids or how to use the right mix of fertilizers to make those grapes bigger. These are sub niches. You must remember one thing here… the narrower you are making your niche, the lesser is the number of people you are getting for your site, but at the same time, these people are more focused and they will be more interested in doing business with you.

Think about it. If someone really wants to have some information on aphid removal, they are not going to find too many sites on it. If your site has that content and also promotes some product relating to it, like an aphid spray, the likelihood of that visitor buying the product from your site is indeed high.

This is the way you need to go about it.

First, think of a popular niche that you would like to build a site on. You could go to places like Google Suggest (http://suggest.google.com/) and check out what many people are looking for.

Google Suggest will also give you a host of keywords that you can use. These are the keywords that people are popularly searching.

Build content. You will need to have at least 50 pages or so of content to make some kind of impact. Spruce up this content by using right keywords so that it reaches out to the people who are looking for the specific information.

Then, look for products on your affiliate network site to promote on your niche site. Refer to chapter 1 on how to become a member of an affiliate network site. You can put ads in the form of text and banners. By having your own site, you are saving money on advertising services such as Google AdWords. You have to popularize your site so that more people visit, which in turn will increase the number of clicks (and sales) that you get. At the same time, the popularity of your ads will increase the prospect of your website.

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Social Marketing for Business

Social media is a critical part of everyone’s life. And by that, we don’t mean just businesses for this specific context but everyone who has access to the internet. It is a trend growing faster than ever… even the internet itself. And the latter managed to reach one in every six people in its first decade. Social media beat that number to reach one in every five people. And that happened in just nine years.

Impressive isn’t it?

So, when there is so much opportunity, how do you as a business take advantage of it? That’s what this book is all about. In 10 easy-toread chapters, we will take you through the process of creating a social media presence and using it to build your brand awareness, brand value, reach as many people as possible, build a loyal customer base and realize your ultimate dream of selling your products or services to these individuals.

Chapter 1: Introduction

Social media is a very effective way to reach the general public and turn them into paying customers. People the world over spend an inordinate time on their devices and a big chunk of that is spent scrolling through social media feeds. If you are a business, there is no asset as resourceful and affordable as social media to understand consumer habits and buying patterns.

These platforms are a boon for brands that want to disseminate information about their products and services. And if you use the right mechanism, you might be able to hit a goldmine of buyers. But like everything else, you need to have a strategy and there are a few ways to do that right.

The first step, of course, is to have a social media presence. Set up your accounts with a clear title and description. Add the URLs to your website and make a plan to interact with your customers and potential buyers on a regular basis. This is how you reach them at a personal level.

With the accounts in place, you have the chance to sell yourself the way you want and on a budget. The more you interact, the easier it is for your audience to associate themselves with your message. This way, they know your brand and feel connected with it. And those who want to know about it have an easy way of finding you and browsing your products and services.

The more this happens, and it will over time, the more you learn about the kind of audience you are attracting and learn about their habits. It gives you the opportunity to tap into certain demographics and make a pitch. Then there is the big concern—budget. Make a strategy for your posts and you can increase the incoming traffic to your page rather easily.

Social media is one of the most inexpensive ways of marketing a product or a service. You don’t need to work too hard once you know the message. And there are plenty of free tools at your disposal that can help you create quick and jazzy content. All you need to do is post consistently and you will build a loyal audience in no time. That is why many bloggers use it to reach their readers and viewers without spending a single penny.

So, whether you have a small budget or none at all, social media is a great place to start marketing your products and services without worrying about the costs. And if you are looking for someone to help create content or fill other positions, it is also a great place to advertise your requirements.

Of course, this is not to say you can get away with a bad product or service. But if you have a winner in your hands, you just need to learn a few tricks of the trade to sell it.

That starts with the creation of SEO content. This is done by using the right keywords and tags to help your content gain visibility. If you didn’t know it already, SEO stands for search engine optimization.

With the right words, your posts and page will get a better ranking from search engines like Google.

This means when a potential or existing buyer is looking for products or services like yours, your content is shown higher up in the search engine results page or SERP because of the right keywords and tags.

Social media is also a great way to stay in the minds of your customers. In marketing terms, this is often referred to as top-of-themind recall or top-of-the-mind awareness or TOMA. And it means just that. When a customer is thinking of the products or services that you offer, your brand is one of the things, if not the first one, they recall.

For example, oftentimes, Apple is for smartphones, Dominos is for pizza, Lay’s for chips, Coke for soft drinks and so on. This is done by creating an image for your brand that is hard to forget.

Social media is an extremely useful tool when it comes to this. Over time, it converts individuals interested in your product or service into paying customers. And these customers can turn into loyalists and maybe even advocate your brand to their friends and family members. It’s all about creating an unforgettable impression in the minds of the customer. This makes you everyone’s first choice.

Platforms like Facebook, Instagram and Twitter are also a great way to keep an eye on the competition. These profiles are always public and accessible to everyone, right? Because it is about visibility. Now, if you understand the competition, you will be able to find ways to beat them too. Analyzing social media profiles is a great way to improve upon your own strategies.

In fact, you can even build on their ideas and beat them at their own game. The basic engagement metrics are available for everyone to see. You can keep tabs on their popularity to a certain extent while you are still working on your own. And you can do this even before you have a strategy or a profile of your own.

In fact, you can also see the kind of queries they are getting and identify gaps to fill them with your product or service. It is a pretty neat trick and it is all fair game.

Check their content, keep an eye on the comments and look at the features they are enabling to better serve their customers. Make yourselves aware of their strategy so that you can incorporate some of that into your own.

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INTRODUCTION

Tis the season for a lot of things, and getting in shape is no exception. With the hustle and bustle of New Year’s Resolutions, there couldn’t be a more perfect time to create a workout plan and kick it into high gear!

There are many things that cause us to wake up and realize the body we’re living in isn’t the healthiest of bodies. Stress, especially this time of year, can lead to overeating and increased cortisol- both of which are not conducive to getting or staying fit. Being overwhelmed with balancing all aspects of life- work, kids, home, school, etc., can also cause us to under eat or fly through a drive-thru without thinking twice.

There are a plethora of factors that can throw our healthy habits off track or just completely off the radar.

When we shed just even a small amount of weight, we reap a ton of health benefits. Our chances of developing diseases such as diabetes and heart disease drops. We are less likely to suffer from sleep apnea. Our blood

pressure drops and we feel better about ourselves. Energy increases as we become more active and we produce more feel-good hormones when we exercise.

No matter how you slice it, medical or physical, the benefits of working out and losing weight are plentiful.

So with that said, it’s time to begin the journey that will ultimately change your life...are you ready? Let’s get started

CHAPTER 1 – 5 STEPS TO ENSURE A SOLID FOUNDATION FOR SUCCESSFUL WEIGHT LOSS.

Once you decide to start taking steps towards a healthier lifestyle, it’s important to follow some certain criteria in order to ensure success. From experience, the following things are what I think are imperative to any successful weight loss plan

Set Reasonable Goals-

If you have 50 pounds to lose, don’t plan on losing it all in two months. Losing 1-2 pounds a week is reasonable and maintainable, but not much more than that. So if you want to lose that 50 pounds, plan on doing so over a course of 6-7 months instead. This will not only be much easier for you to maintain if you drop at a steady rate, but it will also be a much healthier approach.

Practice Patience-

Remember that it took some time for you to get to where you are today. So don’t expect to see progress happen magically, and don’t get discouraged when things are taking longer than you hoped or anticipated. The most maintainable results are those that are achieved in a healthy fashion and not in a crash-diet style.

Acknowledge Mistakes and Move Forward-

In the perfect world, we’d never fall off track or make mistakes, but that’s just not reality. There will be times where you will experience setbacks- you’ll sneak in a slice of cake, skip a workout, find yourself at a McDonald’s drive thru. The only time mistakes will make a dent in your progress is if you let one turn into ten. Acknowledge it happened, understand the trigger, forgive yourself and move on.

Share your Goals-

We tend to feel most accountable when others around us know what we’re working towards. For example, if you tell your coworkers about a weight loss goal, you’ll be less likely or at least think twice before having dessert at

a company luncheon. You may even be able to find support groups in your community where other individuals with common goals meet.

Celebrate Small Accomplishments-

Let’s go back to the example of wanting to lose 50 pounds. Perhaps part of your weight loss plan is to start working out, something you’ve never really stuck to doing. Set a goal of working out three days a week for a month straight. Once you accomplish that, reward yourself with something non-food related, like a trip to the spa or a new gym outfit. It’s the small steps that get us to the finish line, so celebrate them!

PLEASE NOTE****Seek Medical Clearance First-

People tend to think they only need to be cleared by a doctor before exercising if they have a known medical condition or old injury, but that’s not necessarily the case.

Oftentimes the majority of exercise-induced injuries are a result of an unknown heart condition of some sort in combination with vigorous exercise. It’s not a bad idea any way to see your doctor for an annual checkup or physical for general well-being purposes.