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There's a reason why a lot of affiliate marketing googles and self-proclaimed online marketing experts have been talking up video marketing. It seems that they won't shut up about it.
This has become some sort of mantra or running gag, depending on how you look at the situation. While as the old saying goes, where there is smoke, there is fire. There's a reason behind the hype.
It is not just exaggeration and it is not just overinflated estimates. This excitement about video marketing stems from the fact that it absolutely works but here's the twist. You have to know what you’re doing for it to work.
Still, it is worth mastering because every single day you’re losing money if you're not marketing with video. If you’re unclear as to how exactly you’re missing out here are the eight key reasons why you need to step up to this very powerful marketing method.
Of course, these are just eight most important reasons. There are actually countless reasons why you should include at least some videos in your marketing efforts.
If you don't have a brand, you're basically playing the online marketing game to lose. When people see whatever it is you're using for marketing they can instantly conclude that they can get the same stuff elsewhere.
That does not give you a competitive advantage. It doesn’t put you in a great position. When people feel that they can get your stuff from a thousand other places on the Internet, they probably are not in a rush to buy whatever it is you’re promoting. It doesn't get any simpler than that.
When you use video marketing to build a brand, you do whatever it is you are promoting, whether it’s your conversion platform or your marketing brand as you push one affiliate product after another, people would sit up and pay attention. What you’re really selling is your expertise and credibility.
That's give you a competitive advantage. You’re not just another faceless marketer in the crowd, you're not just an easily replaceable two-bit player.
Not only can marketing videos help you brand by making your value proposition stand out, it’s also able to do this fairly quickly.
You only need to get a few high-quality niche videos to spread widely among your target audience members for the word to get around. You're the one with the quality video. Your competitors can’t even step up.
This gives you a very important strategic tool to distinguish your brand voice and this can go a long way in justifying higher prices as well as distinguishing your marketing platform from everybody else’s.
When you watch a video, you’re not just watching images. The images themselves are already sending you powerful signals, but the voice, the sound, even the music in the video all combine to connect with the viewer on an immediate human level.
In fact, videos’ amazing ability to tell stories can go a long way in connecting with people where they are most vulnerable: The emotional level. Whether you’re trying to persuade people rationally or you're trying to pull on heartstrings, video gives you a lot more opportunities and a lot more tools and flexibility than text or graphical ads.
If you spend a lot of time, effort, and resources marketing primarily via video, you immediately stand out from most of your competitors because they often shy away from video production.
They think it’s too expensive, they think it might not work, they believe in all sorts of myths regarding the disadvantages of video. This form a very formidable anticompetitive world that separates you from the rest of the players in your niche.
They’re afraid to go where you are. You have the advantage and you have to use this very carefully and effectively so as to reach more of your target audience members and push your brand really hard.
When you market through video spokesperson marketing videos, you get a chance to address your target audience personally. They see your face. You’re making eye contact through your video.
They can see your tone of voice. You’ll be able to send a lot of signals to them so as to appear more approachable. They feel that they can put a face to the brand. They cannot say the same as far as your competitors are concerned.
Your competitors are just competing via articles, blog posts, SEO. You on the other hand, are real person in the minds of your target audience members. This gives you a tremendous competitive advantage.
They feel that they can relate to you. There are more opportunities for them to connect with you on an emotional level because you’re putting yourself out there.
Your competitors on the other hand, are hiding behind text. It’s too easy to write them off. It’s too easy to conclude whatever they bring to the table is generic and can be found elsewhere.
When somebody is making a video presentation and they call the viewer to action, it’s harder to resist. Assuming that the video has an amazing script and assuming that the video does a decent job laying the foundation for the sale, it’s harder to resist the call to action. Oftentimes, it hits you at the gut level.
The video clearly explains what the benefits are. It also walks you through the emotional implications of your obtaining those benefits. It is no surprise that video calls to action are more likely to generate a sense of urgency in the mind of the viewer. They’re more likely to conclude that “they need” the product or service you’re offering.
Compare this with a text call to action. Maybe the reader is distracted. Maybe the reader really wants to solve the problem, but somehow, somewhere your text call to action simply didn’t use the right wording. Whatever the case may be, there are just so many things that can pop loose and end up losing the sale.