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Chapter 01 - Introduction

To this day, it amazes me that more people aren’t aware of the HUGE potential that the internet represents when it comes to earning money.

This is not just an option for those lucky, tech-savvy entrepreneurs; this is something that anyone can

start doing with amazing effects. If you know how to use a computer, then you could be earning money online.

Not only that, but you could be earning passive income. That means you could be earning money while you sleep. And those passive income business models don’t need to be complicated to set up by the way. This is something you can start doing in days if not hours.

Some online business models are so shockingly simple that they literally involve doing little more than ‘copying and pasting’ an exciting business model to start making it work for you.

And it’s not just money that you can stand to gain by doing all this. Running a business online gives you a way to make money doing something you love and that you’re truly passionate about. More than that, it will allow you to develop a small amount of fame.

Can you imagine how rewarding it would be to get emails from strangers telling you that your videos or your blog posts changed their lives?

This can be a stepping stone to great things. It can be a way to find yourself on TV some day. It can lead to a publishing contract.

It can help you to create other products that you’ve always dreamed of – imagine the sense of accomplishment that comes from seeing something that you thought of in stores.

And if you already run a business or if you’re someone that works for another company, then you can even use a basic understanding of internet marketing in order to promote that existing organization and grow it to entirely new heights.

If the web can do all that for an individual, imagine how much it could grow your business. Imagine how many new visitors you can drive to your website, how many new customers you could drive to your products and just how little time, effort and money all of it could cost you…

In short, there is no limit to what you can accomplish using internet business and it’s something that everyone should be involved in.

Whether you like the idea of having a blog that people read and enjoy, whether you want to make a little money on the side, whether you want to boost your existing organization, or whether you want to grow your own internet empire.

That All Sounds Great! But I Don’t Have the Time or the Knowledge!

Maybe you’ve heard some of this pitch before. Maybe friends have told you how their lives changed when they started earning money online. Maybe you’ve read the blogs of other internet marketing gurus that promote the benefits of earning money on the web.

Maybe you’re just smart enough to see the opportunities there in front of you.

So why haven’t you don’t anything about it yet?

Well, if you’re like a lot of other people, then the answer likely comes down to two factors:

- Time

- And knowledge

You probably don’t know enough about the web or how it operates in order to see the precise opportunities that are there for you.

You probably don’t yet know how to go about setting up a website, let alone filling it with the kind of content that people fall over to read, creating a product to sell from it, or promoting it so that people all around the world are able to discover it (without trying to!).

And perhaps you’re not yet familiar with all the different types of business that you can create online. Perhaps for instance, you didn’t know that you could start making money by selling books that you didn’t even create!

And the other issue is time. You’d love to learn all this stuff, but do you really have the time?

Then there’s the idea of actually running the business day-to-day. If you’re already a busy professional, how can you possibly afford the time to build an additional business on top of the one that already takes up the vast majority of your time?

Especially if you’re also a family man or woman, or even just someone with an active social life!

That’s where this book comes in. In these pages, you’re going to discover everything you need to know to start running a massively successful business in your spare time.

You don’t need to know a single thing about SEO, building a website or even business just yet: you’re going to learn how the web works, how people make their money and how you can get in on the action.

We’re going to focus on the fastest and most effective ways to start making money online. You’re going to discover business models that you can easily implement in a matter of hours or even less.

And you’re going to discover how you can create businesses that run themselves so that you don’t have to.

I’m serious: you can start making thousands of dollars each month from a business that will take you less than a few hours to set up. There’s an element of luck involved sure, but the worst case scenario is that you’ll earn a few hundred a month.

A few hundred a month.

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Introduction

Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.

Think about that, over 1.3 billion people using the same website day

after day. On top of this, it continues to grow.

Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.

Of all Americans, 79% use Facebook at some level or another.

If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage.

Among US residents, 53% reportedly use Facebook several times a day.

In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.

The point is, Facebook is a massive traffic monster. You really cannot afford to miss out on Facebook and its marketing potential.

If this wasn't impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission.

When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn't become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

It's as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right?

Well, this extends across the board. That's right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook.

This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.

As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I've got some bad news to report. Too many businesses still fail to fully leverage Facebook.

This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.

Chapter 01 - Facebook Marketing – Mistakes to Avoid

There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.

It's a good idea, if you want to save a

lot of time, effort and money at this point, to become aware of these mistakes.

This will decrease the likelihood that you will probably commit these same errors.

Starting Off Paid Campaigns with a Bang

Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing campaign.

Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue.

Starting a Paid Campaign with an Immature Page

If your page is very new or there's really not that much engagement yet, you might want to hold off on a paid campaign. You simply don't have enough target audience profiling information to base a successful paid campaign on.

Using Mass Content Posters with Discovery Tools

Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.

Don't do that. You're not doing your brand any favors when you do that. All you're really doing is you're spamming.

It’s only a matter of time until you get banned!

Promoting Direct Affiliate Links or Direct Sales Page Links

There's an old saying, "You can lead a horse to water, but you can't make it drink." By the same token, you can get a lot of people on Facebook to click on your links, but don't expect them to convert once they go to that affiliate sales page or your own direct sales page.

Why won’t people buy? After all, they did

click on your ad, right? Answer: they haven't been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake.

Whatever the case, you still did not get a sale!

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Introduction

If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market.

An authority can:

Persuade visitors into becoming lifelong customers.
Easily convert traffic into buyers.
Maximize their income quickly.
Expand into new markets easily.
Build a brand and audience in any market.

The first step in your journey to positioning yourself as an authority in your niche is to ask yourself two important questions:

Who are you?
What do you have to offer?

Seems like two rather easy questions, right?

Yet answering them carefully and thoughtfully will go the distance in helping you find the best entry point into your niche so you can truly connect with your target audience.

Because ultimately, all people are about is “what is in it for them?”

They need to know how you plan to help them, what you bring to the table and how you will solve their problems.

Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.

Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.

Note that I didn’t say “specific markets or niches”, I said topic.

That’s because it’s always best to position yourself so that people identify you as an authority on a very specific topic or category rather than the market as a whole.

For example, rather than trying to establish yourself as the authority of all things related to blogging, positioning yourself as someone who is known for teaching people how to drive traffic to blogs, allows you to connect to a specific audience.

This will make your marketing campaigns far more effective and targeted than when casting a wider net.

Of course you can always expand your focus later on so you can reach additional markets and cater to a larger crowd, but when just starting out, it will be a lot easier to position yourself as an authority if you focus on one specific segment of your market, rather than the market as a whole.

Trust me, it’ll cut down on a lot of research, trial and error and testing as well because you’ll be able to spend the majority of your time researching that one specific segment of a market and learning everything you need to know about it.

So, begin by taking some time to decide what area of your niche you’ll venture into. Then you’ll be able to study that segment of the market thoroughly, create a plan of action and execute quickly.

In the following report, I’ll share some of my best tips and strategies to gaining the upper hand in your market by positioning yourself as an authority.

Let’s begin!

Know Your Audience

Sounds obvious, right?

You need to know WHO you your audience really is and HOW you can help them.

In fact, knowing your audience is one of the most important things you can do when trying to establish yourself as an authority in your market.

This goes beyond just creating a quick overview of your average customer. Instead, spend time on the same websites, in the same circles and on the same platforms that they do.

Get to know the top, burning questions in your market. Find out what makes people tick, what they are responsive to, and what their triggers are. This will go the distance in later helping you create laser-targeted, effective marketing campaigns that will resonate with your core audience.

Always put yourself in your customers’ shoes. They don’t care about your personal goals – they care only about themselves and their needs - and above all else, how you will help them solve a problem.

Read that again: you’re the only one who truly cares about your business growth. Everyone else just cares about how your business can personally help them.

This means that your focus should always be on identifying key areas in your market where people are struggling.

Then you can use that information in many different areas of your business, such as: coming up with customized products and services that fill that need, developing a USP (Unique Selling Proposition) that offers a promise to solve that problem and creating marketing campaigns that trigger your audience into taking action.

Thorough market research is the key to success when it comes to gaining the advantage of becoming an authority.

Those who overlook the importance of truly understanding their audience even before they create a business plan or launch a marketing campaign will quickly discover just how difficult it is to gain traction.

In fact, without knowing your audience, you’re venturing into a market blindfolded with little chance of success.

On the flip side, putting time and effort into researching your market and connecting with your core audience early on, will make all the difference in your ability to create in-demand products and services that are a no-brainer for your customer base.

You’ll be able to stand out from the crowd, position yourself as an expert and easily convince people to give your brand and business a chance.

And your marketing campaigns will be far more successful and ultimately, cost you less in terms of time spent tweaking and split-testing campaigns. Because you’ll know what makes people tick.

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Introduction

Committing to a regular exercise regimen is often easier said than done. It takes discipline, focus and time – and if you’re planning to join a gym, it can cost you an arm and a leg every single month.

But does it have to?

The truth is, you don’t have to spend a fortune on gym memberships or fitness classes. With the tips and strategies featured inside of this special report, you’ll be able to achieve the exact same results at home at a low-to-no cost!

Regular exercise, particularly as you get older, is an important component to living your best, most active and healthiest life.

Even if you suffer from limited mobility, your body needs to move and your muscles need to stretch in order to feel at your best.

Further, your brain will benefit from the activity and increased blood supply as will your overall mental health. You’ll be healthier and more energetic with a regular exercise program, even one done entirely from home.

In fact, incorporating regular fitness into your daily life is often easier when you focus on a home exercise routine. Since you don’t have to leave the house in order to complete your daily fitness goals, there will be fewer distractions and even less excuses! ;)

Are you ready to get started?

Here’s how you can set up a scheduled home workout program in your own home gym without spending thousands of dollars. In fact, we’ve found nine different pieces of equipment you can get for next to nothing, that will serve you just the same as those expensive machines at the gym.

Let’s begin!

Use The Power of Resistance

Resistance Bands. Anyone – at any fitness level – can use resistance bands to improve their workout. They don’t put the same sort of stress on your joints that weights or kettlebells do, while still providing a challenging workout.

They’re also great for targeting smaller muscles you don’t ordinarily pay much attention to, like the smaller muscles in your hips that stabilize your quads.

Resistance bands are basically giant rubber bands that give you tension, making your muscles work against one another to strengthen them. They’re small and lightweight, easy to pack and carry around, and come in a variety of styles (looped, non-looped, with or without handles).

They’re also really inexpensive – you can usually pick up a set for around twenty dollars, depending on the brand and where you shop. You can buy resistance bands on Amazon, of course, but also at retailers like Kohls, Target, and Walmart.

With resistance training, the key is to do multiple reps with a rest between, then repeat the set about three times. You’re not trying to bulk up – you’re strengthening muscles and tendons that might not get a good workout otherwise.

You can hook a band to a stationary object, like a stair railing, or simply use your body to anchor it (such as standing on the band). You should be working out three to five times a week for about half an hour. Don’t expect massive results with resistance bands – the goal is to strengthen the muscles and tendons, not to bulk up.

Here are a couple of easy exercises for you to try at home:

Bicep Curl – Stand up with both feet on the resistance band. Your feet should be spread to shoulder width. Hold one end of the band in each hand with your arms straight out to the front, palms facing forward. Slowly curl your hands up towards your shoulders, bending your elbows and squeezing your biceps muscles.

Keep your elbows tight to the sides of your body so your biceps do the work. Then slowly lower your hands back down to the starting position. This is one repetition.

Try to keep your reps rhythmic and slow so your biceps feel the tension at all times. Do twelve to fifteen reps and repeat three times.

Single-Arm Triceps Extension – Stand with one foot slightly in front of the other and foot further back. Loop a resistance band beneath your back foot and take hold of the other end in front of your body with the opposite hand.

Reach back over your shoulder with the other hand and grab the free end of the loop (you may need someone to hand it to you). Hold this behind your head by your neck.

Your elbow should be pointed towards the ceiling. This is your starting position. Slowly extend your upper hand towards the ceiling until your elbow is straight. Then lower it back to the starting position.

This is one repetition. Do twelve to fifteen reps on one arm, then repeat with the other arm. Repeat entire set three times.

Weight Training

If you’d like to work out with weights like dumbbells or barbells from the comfort of your own home, you don’t have to spend a fortune to get the equipment you need.

You can even purchase a good used set of weights for about half the price of a new one, and since free weights are easily stored, you won’t have to worry about having to make room for a full weight bench.